ABSTRACT

These days, electronic showcasing is creating inside time globalization. Numerous

associations that maintain their business have taken different activities to ensure they can oblige

the mechanical change which implies, up and coming to the environment that reasonable for

their intensity in the market. For better promoting execution, internet shopping carries many

advantages with the utilization of innovation. It is vital for each advertiser to discover more

about how to satisfy the requests of their clients with actualizing their own systems. Retailers

these days are more concern learning about shopper conduct toward internet shopping keeping in

mind the end goal to see their mentalities. Along these lines, this examination will concentrate on

concentrate the variables affecting buyers to shop online particularly which then will help the

online retailers to decide the mentalities of purchasers towards web based shopping. Kuching

will be the chosen populace for this exploration and after that it will be contracted down to

Kuching buyers that have involvement in shopping on the web. This exploration requires at least

100 example size to be utilized. Accommodation inspecting system is utilized.

 ACKNOWLEDGMENT

Alhamdulillah, first of all we would like to thank Allah SWT as finally I am able

to finish my research proposal. He has truly been my strength and has granted me the

wisdom, knowledge and understanding to present this research.

Besides that, big thank I would like to address to my advisor Dr. Malvern

Abdullah because without his guide, my task cannot be done properly like this. He gives

me supports and guides me how to complete this proposal for the purpose to produce a

good outcome. I also would like to thank him for showing me some example that related

to the topic of this research. I am motivated by his advises from our previous task and be

able to improve.

An honourable mention goes to all of the people who helped and supported me

especially to my parents, Mohamad Sufian Bin Mohamad Ali and Rozieyani binti Zen.

Not to forget, my friends and family who always give me words of encouragement and

sharing their knowledge with me for this research. Without them, I would face many

difficulties while completing this.

Lastly, my gratitude goes to Yayasan Sarawak staff especially the head of the

office, Puan Temah for her understanding by giving me an opportunity to study and make

time for me to take leave to see the lecturer.

 TABLE OF CONTENTS
Abstract i
Acknowledgment ii
Table of Contents iii
List of Figures viii
List of Tables ix
List of Appendices x

CHAPTER 1: INTRODUCTION

1.1 Background of the study 1

1.2 Statement of problems 3
1.3Research questions 4
1.4 Research objective 4
1.5 Significance of study 5
1.6Scope of Study 6
1.7 Limitations of research 6
1.7.1 Respondents 6
1.7.2 Time Constraints 7
1.7.3Costs 7
1.8Definition of Terms 8
1.8.1Internet 8
1.8.2 Online shopping 8
1.8.3 Consumer 8
1.8.4 Attitude 8

CHAPTER 2: LITERATURE REVIEW

2.1 Introduction 9
2.2 Online shopping 9
2.3 Advantages and Limitations of online shopping 10
2.4 Consumers buying attitude 13
2.5Theoretical framework 14
2.6 Factor affecting consumers buying attitude 15
2.6.1 Convenience 15
2.6.2Time saving 16
2.6.3Website design 17
2.6.4 Security 18
2.6.5 Consumer demographic 19
2.7 Statement of Hypothesis 21
2.8 Chapter summary 22
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction 23

3.2 Research Design 23

3.3 Target population 23

3.4 Sampling technique 24

3.5 Sample size 25

3.6 Measurement 26

3.7 Data collection method 27

3.8 Data analysis 28

3.8.1 Frequency of distribution 28

3.8.2 Regression of analysis 28

3.8.3 Cronbachs coefficient alpha 29

3.8.4 Correlation analysis 30

3.9 Operational definition table 31

CHAPTER 4: FINDINGS AND DISCUSSIONS

4.1 Frequencies 33

36
4.2 Reliability analysis
41
4.3 Descriptive analysis
42
4.4 Correlation analysis
44
4.5 Multiple regression analysis
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS

5.1 Introduction 47

47
5.2 Conclusion
49
5.3 Recommendations
REFERENCES
 LIST OF FIGURE

Figure 1.1 Theoretical Framework 22

 LIST OF APPENDICES

APPENDICES Page

Appendix A1 Gantt Chart 60

Appendix A2 Sample of Questionnaire 61

Appendix A3 Letter of Transmittal 65

Appendix B1 Research Output (SPSS) 67