BTEC National Diploma in Creative Media Production (Film & Television)
Unit 4: Creative Media Production Management Project
Student name:
Issue date: 07.01.2014
Lead IV: DSy
Unit 4: Assessment & grading criteria (tick when criteria are met)
To achieve a pass grade the evidence must show that the
learner is able to:
P1 originate, develop and research an idea
for a media product working within
appropriate conventions and with some
assistance
P2 pitch a proposal for a media product with
some appropriate use of subject
terminology and with some assistance
P3 manage a production process to create a
media product working within appropriate
conventions and with some assistance.
Assignment 7: Single Camera Short
Assessor:
Deadline:
To achieve a merit grade the evidence must show that, in
addition to the pass criteria, the learner is able to:
M1 originate, develop and research an idea for
a media product showing some imagination
and with only occasional assistance
M2 pitch a proposal for a media product
competently with generally correct use of
subject terminology and with only
occasional assistance
M3 manage a production process competently
to create a media product to a good
technical standard, showing some
imagination and with only occasional
assistance.
1
SO
To achieve a distinction grade the evidence must show
that, in addition to the pass and merit criteria, the learner
is able to:
D1 originate, develop and research an idea for
a media product showing creativity and
flair and working independently to
professional expectations
D2 pitch a proposal for a media product to a
near-professional standard consistently
using subject terminology correctly and
working independently to professional
expectations
D3 manage a production process to near-
professional standards to create a media
product, showing creativity and flair and
working independently to professional
expectations.
 BTEC National Diploma in Creative Media Production (Film & Television)

Unit 22: Single Camera Techniques Assignment 7: Single Camera Short

Lead IV: DSy

Unit 22: Assessment & grading criteria (tick when criteria are met)

To achieve a pass grade the evidence must show that the To achieve a merit grade the evidence must show that, in To achieve a distinction grade the evidence must show
learner is able to: addition to the pass criteria, the learner is able to: that, in addition to the pass and merit criteria, the learner
is able to:

P1 describe the features of single camera M1 explain the features of single camera D1 comprehensively explain the features of
production with some appropriate use of production with reference to detailed single camera production with reference to
subject terminology illustrative examples and with generally elucidated examples and consistently using
correct use of subject terminology subject terminology correctly

P2 generate outline plans for a single camera M2 generate detailed ideas for a single camera D2 generate thoroughly thought through ideas
production working within appropriate production showing some imagination and for a single camera production showing
conventions and with some assistance with only occasional assistance creativity and flair and working
independently to professional expectations

P3 produce a single camera production working M3 produce a single camera production to a D3 produce a single camera production to a
within appropriate conventions and with good technical standard showing some technical quality that reflects near-professional
some assistance. imagination and with only occasional standards showing creativity and flair and working
assistance. independently to professional expectations.

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 BTEC National Diploma in Creative Media Production (Film & Television)

Unit 4: Creative Media Production Management Project

Learning Outcome 1: Be able to originate, develop and research an idea for a media product
Originate ideas: group and individual brainstorming; analysis of each idea; selection; justification
Develop an idea: eg mood boards, thumbnails, mock-ups, surveys
Constraints: time; costs; personnel; resources; legal and ethical considerations, eg privacy, libel law, defamation, race discrimination l aw, data protection, freedom of
information; codes of practice; copyright (requirement, owner, clearance, cost)
Research an idea: audience research, eg age, gender, socio-economic grouping, lifestyle, location; audience figures, eg RAJAR, BARB, ABC, CAA, ELSPA, ChartTrack, MCV;
primary content research, eg interviews, questionnaires, own observations; secondary content research, eg newspapers, magazines, books, audio, audio-visual, electronic,
internet, archives, libraries; research into competitors; research into market
Unit Content

Learning Outcome 2: Be able to pitch a proposal for a media product

Proposal: content outline; target audience; resources; personnel requirements, eg cast and crew, team, specialists; budget; project schedule
Pitch: style; format, eg PowerPoint, video presentation, multiple presentation; technology, eg video screen, projector, audio playback; product information (content
outline, target audience, resources, cast and crew requirements, budget, project schedule, market fit); preparation of materials; rehearsal of pitch; delivery of pitch

Learning Outcome 3: Be able to manage a production process to create a media product

Planning: agreed production roles; job allocation; task definitions and deadlines; agreed content outline within proposal; preliminary and regular team meetings; agendas
and minutes; proposed schedules; logistics, eg personnel, equipment, locations, additional facilities, additional resources; contingency, eg resources backup, logistics backup;
time frame for project maturity; risk assessments
Production management: pre-production phase; production phase; post-production phase; project management techniques, eg spreadsheet, dedicated software, agile
methods, scrums; team and individual performance; contingency plans for staffing and resources; monitoring and reviewing; problem solving; prioritisation; crisis
management; quality control; meeting submission dates; modifications after completion
Product: technical and aesthetic qualities; realisation of proposal; fitness for purpose, eg audience, commissioning organisation or agency, client

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 BTEC National Diploma in Creative Media Production (Film & Television)

Unit 22: Single Camera Techniques

Learning Outcome 1: Understand the features of single camera production

Formats: eg series, serial, single drama; genre, eg period, dramadoc, crime, soap opera, comedy
Narrative structures: eg linear (or sequential), non-linear (or non-sequential), flashback, realist, anti-realist; endings, eg open, closed
Technical: camera; lighting; sound; editing; scripting; building a scene; building a story

Learning Outcome 2: Be able to plan a single camera production

Unit Content

Devising: finding ideas; developing ideas; narrative structures; character; scripts; treatments; storyboards
Resources: talent; properties; costume; locations; video recording and playback equipment; audio recording and playback equipment; lighti ng equipment; sound and
visual effects
Planning: treatments; shooting scripts; records of pre-production meetings; shooting schedules; call sheets; production roles; floor or location plans; prop lists; daily report
sheets; production schedules
Health and safety: risk assessments (studio, locations)

Learning Outcome 3: Be able to apply single camera techniques in a production

Production process: rehearsals; shoot; shooting records; production logs; technical competencies; creative abilities; own work; teamwork
Post-production process: reviewing recorded material; edit preparation; editing vision and sound; reviewing edit

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 BTEC National Diploma in Creative Media Production (Film & Television)

The Brief

Over the course of last year you produced some very competent video work which has demonstrated understanding of
particular media forms such as advertisements and documentary shorts. For this assignment, however, you will be focussing
on the different ways that you can produce a media product in regards to the camera set-up.

In this assignment we will look at differences between shooting with a single camera and multiple cameras. We will compare
the efficiency and practicality of each whilst using the scripts produced in the previous unit to demonstrate those
differences. You will spend time looking at how to set up each shot and also the time and effort involved in composing the
mise-en-scene and lighting and ensuring you have the coverage to edit the project successfully.

This assignment will also be a chance for you to demonstrate your capabilities to lead a team; the production management
unit will provide you with the opportunity to take the reigns on a project and prove that you are able to overcome any
obstacle. In addition to demonstrating your leadership skills you will also be required to swap roles and work under a peer;
you will need to show that you are able to take direction as well as direct others.

To meet grading criteria for this assignment you must:

Produce a report detailing the features and purposes of single camera productions (U22: GC1)
Research and plan an original single camera production. You may edit, amend and use materials
gathered for the previous screenwriting unit (U4: GC1 and U22: GC2)
Pitch your proposal for an original single camera production (U4: GC2)
Produce an original single camera production (U22: GC3)
Manage a single camera production (Unit 4: GC3)

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 BTEC National Diploma in Creative Media Production (Film & Television)

Actions for Improvements Date set Achieved

Feedback on Criteria Achieved

Assessors signature Printed name

Date
Learner aims for the last assignment:

1.

2.

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Signed: Date:
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