Individual Assignment MM 5003, MARKETING MANAGEMENT

MBA Institut Teknologi Bandung

Lecturer : Harimukti Wandebori
Time : Monday, February 13, 2017
Submission : Monday, February 20, 20167
Place : MBA ITB Bandung
Exam Model : Take Home Test
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Related with Nintendo case:

1. What can you suggest to Gucci in terms of what Marketing Research to be conducted to help
restructure the company? (Define Problem, Research Design, Data Collection, and Analysis).

2. Analyze the External and Internal situation of Gucci and the implication to the strategy.

3. Analyze the Segmentation ,Targeting, and Positioning of Gucci.

4. Analye the Marketing Strategy of Gucci in term of: Value Proposition and Marketing Mix
(Product, Price, Place, Promotion).

MM 5003, Marketing Management, Harimukti Wandebori & HerryHudrasyah MBA ITB Sharia JKT UTS March 2014
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