This front cove of Vibe Magazine features their normal mast head of Big, bold and red and

in Sans serif font. However in this

issue the central image of the artist is layered in front of the Mast head, obscuring the lettering. The mast head is so
distinctive, that even without all the lettering visible, readers would clearly recognise this magazine. The central image is
covering the mast head to show its importance in this issue.

The central image uses a variety of anchorage props; one being the hat which creates a stereotype for rappers, and also the
chains and the watch symbolise wealth and success, clearly gained through the music industry. The artists facial expressions
are quite aggressive which also creates a gangster stereotype for rappers. His serious expression may be to promote an
impression that his music is now more grown up and he wants to be taken more seriously. However the hand gestures suggest
maturity, power and importance, highlighting that this man is an inspiration to others, making people want to read the
magazine and find out more. As stated his image is layered over the mast head to represent his prominence in this issue of the
magazine and in the music industry. The plain background brings attention to the artist which is also aided by the increase in
light intensity, either side of this head to create an image of a spotlight.

A common feature on music magazines is a puff but in this edition there is clearly not one. This is to make sure that the central
image is not obstructed in any way. A feature which would normally be in a puff is the statement Weve got gifts! Open on
page... Above this comment is a small red and white (fitting in with the colour scheme) diamond to highlight this attraction
without obscuring the central image.

The banner at the top is quick and snappy and uses alliteration, with words that would appeal to young adults (Cool, Crazy and
Crass). This punchline shows that this magazine will appeal to the target audience and will include entertaining contents.

The use of different font sizes (all sans Serif) show that the magazine includes a variety of popular artists and using the large
font size on the names catches the attention of the fans of these artists (e.g. Jay-Z) making them want to buy the magazine.
The alternating colours on the cover lines keeps the reader focussed on this section of the magazine cover to show the wide
variety of articles that they offer in the magazine. The red and white of the lettering fits with the colour scheme giving the
magazine a professional look.

The main cover line shows the featured artist T.I. and this is the largest and boldest font on the cover except for the mast
head, indicating that this will be the largest article in the magazine. It also has exclusive written in red in a white text box,
which stands out against the dark background, showing the prominence of this article and guaranteeing quality and unique
entertainment. Also in the pull quote, a feature normally used in a centre spread, gives the reader a preview to this artist
success and what the article will be about. The enlarged lettering in the quote of Tupac represents T.I.s talent, capabilities
and growing success, as Tupac is often perceived as the greatest rapper in history.

The pug includes more features than a normal magazine cover, including a QR code and a website address. This is exploring the digital media side to this magazine as well as the magazines physical media side.
This suits the target audience, as young people expect to access technology and it shows them that the magazine is modern and trendy, therefore making them more likely to buy it. It also includes the barcode
for conventional purposes and it has been put in the corner as a lesser priority to the rest of the cover.
 The strap line at the top of the magazine cover is in capital letters to attract attention to it. This is to make the reader see the words
Worlds best selling Classical Music Magazine. This will make the buyer know that they can expect quality articles and rely on this
magazine to give them entertainment and escapism, which supports the Uses and Gratification theory (Blumler and Katz - 1974). The
additional endorsement of the BBC (and its highly recognisable logo) further enhances this message of professionality. The BBC have
branched into developing a music magazine which is an example of horizontal integration. Below the strapline there is a line advertising
the range of the digital side of this magazine prompting their target audience to adapt to the changes in technology, enhancing their user
experience.

The Mast head is in a serif font indicating a classier magazine. It is in a very large, white font slightly obscuring the main image which
shows the editors perception of how important this magazine is. The contrast of colours with the dark background makes the mast head
the main focus in this image. As well as the denotation in the mast head (the magazine is about music) there are connotations also. One
of these would be the italic u giving the idea that the magazine is literally made for you showing the audience how important the
readers are to the producers of the magazine.

While clearly the main focus of the magazine is Ricardo Chailly, unconventionally, he is not central in the cover page. The picture of him
makes way for a significantly sized name tag, because as a conductor people will be more familiar with his name and his music than his
face. Therefore this is what needs to be highlighted, so that people recognise him. This, in conjunction with the music which he is holding
as an anchorage prop, symbolises the importance of him as a musician.

The target audience would be those who listen to classical music, probably middle aged to older age group. The cover is quite
conservative in appearance and is very smart appealing to those who want facts about music without exaggeration or embellishments.
The colours used in this magazine are mostly burgundy, white and black which reiterates the idea that this is a factual magazine for
dedicated music lovers rather than a frivolous one.

There are three cover lines. The main one being about Riccardo Chailly. His first name is in italics to highlight his Italian heritage to
attract attention. His Surname is in larger and bolder font, as this will be better known in the industry for this genre of music, than his
first name. The writing underneath his name gives a preview about what the article inside will be about. The use of the term .at last
will make the reader feel that this is something that everyone has been waiting for and is therefore exciting. One of the other cover lines
uses the word Crisis to overdramatise the article, tempting the reader to want to find out more about this feature. The final cover line
mention 110 reviews, showing the reader that they are going to get a lot of information out of the magazine, more than they may have
expected, and good value for money.

Turn over in the puff on the cover of this magazine tells the reader to look inside, which will entice them to buy the magazine as they
will want the freebies. This will indicate that they are getting good value for money. This is in a sans serif font in white, on a burgundy
text box with arrow, reiterating where to look for the freebie.
An extra and attractive feature of this digital magazine is a hyperlink to take you to an introduction to a CDs playlist, in the bottom left hand corner of the page. It attracts the reader by saying Tap here in large
white font against a burgundy background. This link allows the audience to experience audio entertainment as well as visual (reading the magazine). This exposes the reader to high levels of creativity which is
featured in the self-actualisation section of Maslows Hierarchy of needs. Also , as you can see this magazine cover does not have a pug because it is a digital magazine and all payments are processed online.
Sometimes the website is mentioned in the pug but as this is a digital magazine there would probably be links to their social media and websites later in the magazine.

At the bottom of this cover there is a small preview to the contents page. It is a little more specific than the cover lines. Also in this issue ensures the readers recognise that they are getting a lot of information and
entertainment for their money. The white text box makes this section stand out against the page as most of the background is dark.
 Blenders Mast head on this edition is Big, bold and blue. It uses softer and lighter colours which is indicative of the genre of music it is about Pop.
There is a significant slash from right to left through the title which could be a connotation to show that this magazine take all recent news about pop,
and literally blends the information down into one magazine. The bright blue colour against the paper white background stands out, attracting
attention from all angles. The Mast head is layered underneath the PNG of the main image. This highlights the images importance and draws
attention to the image rather than the mast head.

In this magazine front cover the puff is used to direct attention to an important cover line and therefore has no other significance. It is a bold arrow
shaped text box, and its black fill colour stands out against the white background of the cover.

The Main image is a mid shot of Pop star, Taylor Swift. She is looking relaxed, which shows her experience as a model. In other pop magazines the
featured artists might be more playful. Her pose is directed at the audience. It feels like she is looking at the reader which makes the magazine more
inclusive and therefore more entertaining. This shows that the target audience is for a mature audience than teenagers. In other additions of the
blender magazine, women are presented in a sexual way, however in this image the artist is more clothed and more respectful. This goes against
Laura Mulveys male gaze theory of 1975, which stated that the media portrayed women as objects of male pleasure.

The absence of a pug on the front cover gives space for more cover lines and a larger central image. The pug may have been placed on the back of the
magazine for ease of access, as well as giving more space to highlight its contents on the front page.

For a music magazine the colour scheme is very specific. The main colours are black white and blue. The attention is drawn to the main image as the
background is plain white.

Unlike many music magazines this magazines cover lines look fairly simplistic, implying that they are targeting an older audience that more visually
appealing magazines. The cover lines seem to be about gossip about the bands rather than about music itself. Despite the cover lines being
presented in a sophisticated manner, they are in a sans serif font representing informality. The magazine would appeal to people who do not have a
lot of time, and who want a light read.

There are three main cover lines. The main one about Taylor Swift has Meet the girl next door written in a blue, bold font, but when the black text
is added in Boyfriend-trashing radio-ruling this takes on a whole new meaning. The two different text colours seem to oppose each other, but
when combined show Taylor Swift to have two distinct parts to her personality. The use of the writing in black represents her as a strong, powerful
(ruling) woman leading people to look up to her. The boyfriend trashing terminology would appeal to a feminist audience. This makes potential
readers want to find out more and to buy the magazine.

Doh! in blue writing starts the next boldest cover line. This term leads the reader to know that it is going to be about something which has gone wrong. The misspelling of the word Stupidest again reiterates things not going
to plan. This type of writing is used to look like a fun side to the magazine, implying the reader will get comedy entertainment out of the magazine. People in the western world tend to enjoy reading about other peoples
mistakes, and this would be attractive to readers as they would feel they would find this article funny. 20 is in the largest font out of all the cover lines to show the large variety of content in this magazine, highlighting good
value for money.

To explore a digital side of this magazine they have included the cover line of New MP3 players. This is to show to the audience that Blender are adapting to the advances in technology and therefore encouraging readers to
do so as well. A website has also been featured in the bottom right hand corner of the magazine which reiterates the promotion of the digital age.

One additional feature would be the mention of 3 additional artists in the bottom left hand corner, attracting fans of these artists to buy this magazine. As well as this there are some extra, less important cover lines on the right
hand side of the page to give a preview to what else is included in this issue. Lastly, at the top of the magazine, there is a banner including the name of the band Panic at the disco to attract fans of this group and it uses
dramatic words like beg and ambush to dramatize the magazine and make it seem more entertaining for the viewers.
 This striking issue of Clash is simple, minimalistic and clean. Its clever colour scheme of yellow, tones of grey and white create
an abstract design. A black and white cover breaks with the conventions of a typical music magazine which creates a bigger impact
as this cover is unusual, it will grab attention of buyers. The black and white in the picture connotes a time when there was no
colour. This represents the artists history and career path. Paul McCartney has always been in the public eye and this is
represented through the colours which are reflective of a newspaper. The black and white creates the timeless, plain imagery and
the use of the bright yellow makes a more trendy, youthful appearance which will appeal to the younger audience that the
magazine is intended for.

Standing out against the black and white background, the large and brightly coloured masthead is eye-catching and gives a sense
of vibrancy on the cover page. The word clash is a strong and sharp example of an onomatopoeia and its modern font highlights
the change and adaptation over the years and therefore a loyal fan base. The mast head is layered over the main image to show
clearly which music magazine it is and to attract attention with the bright yellow colour.

In this brand of music magazine they use a strap line to create a slogan for the readers to recognise them by. The strap line also
uses a play on words to have a denotation and connotations. One way of looking at the strap line would be the music lifestyle,
and the other would be it defining the contents in three words - music, life and style. In addition to the professionalism of this
magazine, the front cover includes their website link which explores the digital media side of the company. This increases the
audience because some people prefer online media instead of a magazine. The pug is small compared to other magazines. This is
for practical matters, as it is easy to access but it is not obstructing any important features of the magazine.

The plus sign doesnt only attract attention to the artist names but also symbolises variety of contents and extras. The list of the
five well known artists attracts fans of them. If people find their favourite artists in a magazine, they are very likely to make a
purchase.

The main image is a close up of possibly one of the most famous and successful artists in the world. The artist is clearly not
wearing much make up and the image is clearly not edited (except for the black and white filter). This un-airbrushed portrait of
Paul McCartneys aged face, showing his life experiences, imply that the article inside is going to be a realistic, truthful and of good
quality. Paul McCartneys facial expressions show that he has been through a lot and this emphasises his talent and credibility.

The banner at the top of the magazine states that this issue is a Student Special. This dictates the target audience and shows
that the magazine is made mostly for university students and young adults. This ties in with the vibrancy and modern look of the
magazine cover.

There are three small cover lines and one large one all in sans serif font. The three small ones on the left mention the artists name
in yellow and in grey give some information on them This is purely because young people would be attracted to initially look at
the brighter coloured fonts. After seeing the names of the artists the readers would be more inclined to read on or buy the
magazine.

Negativity attracts readers, particularly if there is dramatic terms which show that someone who is successful also has a difficult life sometimes. This makes the celebrity, in this case Paul McCartney seem more
like the rest of the population splits, muggings, feuds, fury and traumatic are very impacting terms and will draw attention. This makes the article more relatable for the reader, which allows them to experience
escapism and become absorbed in the article (supporting the uses and gratifications theory Blumler and Katz 1974).