Integrated Marketing Communications Plan November 2015 through April 2016

Tully Rinckey PLLC Binghamton Office

Developed by Stephen Felano

Copyright 2015
Tully Rinckey PLLC
4100 Vestal Road, Suite 104
Vestal, NY 13850

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 Executive Summary

The marketing initiatives detailed in this plan should be enacted promptly to significantly increase the level of client
and referral generation for the Tully Rinckey PLLC Binghamton office, now located at 4100 Vestal Road, Suite 104
Vestal, NY 13850. The goal of this plan is to ensure the Tully Rinckey PLLC Marketing Team, firm support staff
and Peter Charnetsky are utilizing all opportunities to reach prospective clients and referral sources to drive new
business.

The primary focus of this plan will center on driving revenue, earned media, and brand awareness from November
2015 April 2016. It will emphasize subsections outlining the planning and deployment of tried and true marketing
and public relations vehicles, as well as some new and innovative initiatives for which the Binghamton market will
act as a test bed.

Dual pay per click campaigns that include display and remarketing components;
Television advertising blitz in the Binghamton market;
Social media visibility: Targeted Facebook, Twitter, and YouTube ad campaigns;
Dedicated Binghamton Family and Matrimonial Law blog meant to increase organic rankings;
Continued Jusita.com and Avvo.com sponsored profiles;
Print advertising in the Binghamton Press and Sun-Bulletin;
A prominent billboard placement in the Binghamton market;
Radio ads on WBNW-FM (NOW 105.7) and WSKG-FM (NPR affiliate); and
A strategic public relations campaign.

Below is a rundown of the monthly and total budget for all initiatives included in this plan:

Initiative November Cost December Cost January Cost February Cost March Cost April Cost Total Six Month Cost
Pay Per Click Fam/Mat Campaign $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $12,000.00
Pay Per Click Display Fam/Mat Campaign $0 $1,000 $1,000 $1,000 $1,000 $1,000 $5,000.00
Pay Per Click Remarketing Campaign $0 $0 $1,000 $1,000 $1,000 $1,000 $4,000.00
Pay Per Click General Practice Campaign $0 $0 $1,000 $1,500.00 $2,000.00 $2,000.00 $6,500.00
TV Ad Blitz $10,000.00 $10,000.00 $10,000.00 $0 $0 $0 $30,000.00
Facebook Ads $200 $200 $200 $200 $200 $200 $1,200.00
Facebook Sponsored Posts $100 $100 $100 $100 $100 $100 $600.00
Twitter Ads $100 $100 $100 $100 $100 $100 $600.00
YouTube Ads $0 $1,000 $1,000 $1,000 $1,000 $1,000 $5,000.00
Binghamton Family Law Blog $0 $250 $650 $650 $650 $650 $2,850.00
Justia.com Sponsored Profiles $113 $113 $113 $113 $113 $113 $675.00
Avvo.com Sponsored Profiles $300 $300 $300 $300 $300 $300 $1,800.00
Binghamton Press and Sun-Bulletin Ads $0 $4,000 $4,000 $4,000 $2,000 $0 $14,000.00
Binghamton Billboard $0 $0 $500 $2,000 $2,000 $2,000 $6,500.00
WBNW iHeartMedia Radio Ads $0 $1,632 $816 $0 $0 $0 $2,448.00
WSKG Public Radio Ads $0 $969 $485 $0 $0 $0 $1,453.68
TOTAL $10,812.50 $18,663.62 $18,263.06 $13,962.50 $12,462.50 $10,462.50 $94,626.68

The new business performance of each of the above initiatives will be closely monitored on a daily, weekly, and
monthly basis to ensure adequate ROI is being realized. Initiatives that fail to realize three times return on their
investment will be terminated and their associated funds will be reallocated to initiatives that are generating the
required level of ROI or can be reasonably expected to do so.

Marketing Associate Shea Lynch will execute this plan in concert with Binghamton Managing Partner Peter P.
Charnetsky with oversight from Chief Marketing Officer Stephen Felano.

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 Review of Market Leading Family and Matrimonial Law Competitors

The following solo and multi-attorney firms represent the primary competition in the Binghamton market with
respect to family and matrimonial law for Peter and the firm. These are the firms that are actively marketing to
potential new clients online and are ranking on the first page of Google for strategic divorce and family and
matrimonial law terms in the Binghamton area. Included in Appendix A is an overview of the competition, outlining
the online marketing, structure, practice areas, value proposition, consult fee, client phone response time, and office
address for each.

In summary, the competition is primarily deploying a mix of client-focused websites (all firms, with one deploying a
responsive site and two deploying mobile site versions), Pay-Per-Click campaigns (two firms), Search Engine
Optimization techniques (four firms), and completed Justia.com profiles (one attorney) and Avvo.com profiles (two
attorneys). The primary value proposition these competing firms are employing to brand themselves above all others
in the Binghamton market centers on years of experience, capacity to provide personal attention to the client, and
local roots. One firm Levene Gouldin & Thompson, LLP is an outlier, pointing out the substantial size of its
team and office footprint as a selling point for potential clients.

Law Office of Becky L. Caruso

o Firm value proposition: This solo practice provides you with your homegrown divorce attorney who
grew up in Binghamton and has been practicing law in New York State for over 20 years.
Jackson Bergman, LLP
o Firm value proposition: This is a highly synergistic team of attorneys that has been working
together for over a decade first as young prosecutors supporting the Broome County District
Attorneys Office in 2002, and now as experienced and talented plaintiffs attorneys in private
practice. They heavily market their Avvo Clients Choice ratings on their website.
Pope, Schrader & Pope LLP
o Firm value proposition: This is a small but aggressive and adaptable law firm that provides personal
attention to clients from partners with more than 50 years of collective experience across a diverse
collection of legal practice areas.
Lauren Cohen Law Office
o Firm value proposition: This solo practice provides you with dedicated, personalized attention from
an attorney with more than 30 years of experience who has lived in Central New York for the
majority of her adult life and therefore understands the values of Central New York clients.
Levene Gouldin & Thompson, LLP
o Firm value proposition: This firm, with over 55 attorneys, six New York State offices and one in
Pennsylvania, provides clients with deeply experienced and prestigious counsel, with members of
the firm having served as President of the New York State Bar Association, the Broome County Bar
Association and the Federation of the Bar of the Sixth Judicial District. Beyond this, the firm
provides clients with an expansive legal team that is the product of what has been the largest law
firm merger in Broome County history, and has roots dating back to 1927.
Law Offices of Remy Perot
o Firm value proposition: This is a firm that has provided individual, scalable legal services to clients
in the Southern Tier of New York State since 1971. Attorneys are residents of the Southern Tier
with more than 60 years of combined experience.

How We Will Brand Ourselves in the Binghamton Market

Given the competitions focus on years of experience, capacity to provide personal attention to the client, local roots
and, to a lesser extent, number of attorneys, Peter and the firm are well positioned to compete in and effectively
communicate the firms value proposition to potential new clients in the Binghamton market.

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We will stand out in the marketplace by branding ourselves as the firm that places the former Broome
County Family Court Judge on our clients side of the argument working for them rather than against them.
No other firm in the market can claim this ability.

Suggested copy summarizing accolades identified below: Divorce and Custody Lawyers you can trust - Over 30
years of experience resolving 25,000 cases as a former Broome County Judge, backed by a statewide firm

We will further differentiate ourselves in the marketplace by ethically emphasizing the following in our marketing
and advertising:

Experience
o Peter Charnetsky has 30 years of legal experience, including 10 years of judicial experience and 20
years of experience in private practice.
o He has nine years of experience as an acting Supreme Court Justice and a decade of experience as a
Broome County Family Court Judge.
o During his judicial career, Peter resolved over 25,000 cases, and the Broome County Bar Association
and Independent Judicial Election Qualification Commission both rated him as highly qualified.

Personal client attention:

o Peter Charnetsky and Tully Rinckey PLLCs Binghamton office are supported by an extensive
network of state-wide legal support and client relations staff that provides clients with hyper-focused
personal and professional attention.
o An attorney is on call 24 hours a day, 7 days a week to provide individual attention to Binghamton
clients, should they need it.
o Binghamton clients are provided with attorneys direct-dial phone numbers that ring to their mobile
device when they are out of the office.
o A Live Chat feature on our web site allows our client relations associates to provide Binghamton
clients with personal attention regarding general questions.

Local roots:
o Peter is a Binghamton native and a third generation Broome County resident.
o Before joining Tully Rinckey PLLC, he operated a solo law practice in Binghamton, where he
practiced family and matrimonial law, including contested and uncontested divorce, child custody,
child support, and adoption.
o Peter is highly involved in the local community, serving as a coach for boys and girls teams for
recreational soccer, T-Ball, the Kids Night Out League, and junior and senior baseball leagues. He
has also served as a volunteer Judge for local high school mock trial competitions and the American
Legion Oratorical Contest.

Size of our team:

o Binghamton clients benefit not only from Peter and his exceptional expertise in the area of family
and matrimonial law. They benefit from the firms 14 additional family and matrimonial law
attorneys in Syracuse and Albany who contribute to the development of client case strategy and
associated case work.

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 o The firms full team of 15 family and matrimonial law attorneys (including Peter) serves Binghamton
clients in a personal, professional and affordable manner with more than 100 years of collective legal
experience.

Tully Rinckey PLLCs Binghamton Marketing Mix

The firms Binghamton marketing mix consists of a focus on four central elements: services, place, price, and
promotion. Each is outlined in more depth below:

Services and Price The following are the legal services Peter and the firm will initially provide to
Binghamton clients. Included below is the proposed pricing structure for each service. The below pricing is
going rate, based on the average hourly rate ($250.00) quoted by the firms central competitors in the
Binghamton market, outlined on page 3 of this plan. The below pricing for uncontested and contested
divorce retainers is likewise going rate, based on the average quoted by the firms primary Binghamton
competitors.

o Family and Matrimonial Law Services

Uncontested Adoption Proceedings: $2,750.00
Contested Adoption Proceedings: $6,500.00
Uncontested dissolution of marriage: $1,500.00 flat fee
Contested dissolution of marriage: $4,000.00 - $5,500.00 initial retainer. $250.00 per
hour thereafter.
o Contested with child issues: $7,500.00
o Contested with child custody: $8,500.00
Domestic violence protection order: $2,000.00
Guardianship/conservatorship: $2,500.00
Name change: $500.00
Contested child custody decree (family court): $2,000.00 - $3,500.00
Contested child support: $2,000.00 (family court) $2,500.00
Contested alimony (family court): $2,500.00
Prenuptial agreement: $1,200.00

Place This involves the location, distribution, and methods of providing the above services to
Binghamton clients. Tully Rinckey PLLCs Binghamton office will be principally located at 4100 Vestal
Road, Suite 104, Vestal, NY 13850.

The legal services Peter provides to Tully Rinckey PLLC clients will primarily emanate and be distributed
from the firms 4100 Vestal Road location, with legal support provided by Binghamton Legal Secretary
Sherry Holland and additional, firm-wide legal support staff as necessary.

Primary marketing, client relations, information technology, finance, and other support staff will be
provided to Peter and the Binghamton office location from Tully Rinckey PLLCs corporate headquarters at
441 New Karner Road, Albany, NY 12205.

Intake for clients referred to Tully Rinckey PLLC via firm marketing, referrals, or other means will be
executed by client relations associates in the Albany office. The associates will collect information from the
potential client regarding their stated legal matter, develop a summary call sheet outlining the legal matter
discussed, and schedule the potential client, as soon as possible, for a consult with Peter via his Time
Matters calendar and based upon the availability shown by said calendar.

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 Following client intake, Peter will be provided with the aforementioned call sheet detailing the client
matter. He will then consult with the client from the Binghamton office or by phone as circumstances
dictate. His goal will be to leverage the consult training he received from the firms Client Relations
Department to convert the potential client into a paying client by convincing them to retain the firms
services. Once this has occurred, Peter will collaborate with firm support staff to draft and approve an
appropriate retainer for the new client. Once approved by Peter, firm support staff will issue the retainer to
the new client, get it executed, and collect payment. Peter will work with his support staff and client
relations team to obtain same day payment and send out same day retainers. At this point, Peter will begin
collaborating with firm support staff to progress the clients legal matter and provide them with outstanding
personal, professional and affordable legal services. The end result should be a satisfied client who then
turns into a referral source for the Binghamton office and the firm.

Promotion This involves communication of the benefits and value of our services to potential, current,
and past clients. It also involves persuading potential clients to become active clients of the firm by utilizing
strategic marketing, advertising, and referral generation methods. To persuade potential clients in the
Binghamton market to become active clients of the firm, we will emphasize the branding elements outlined
on page 4 of this plan in all promotional efforts, which are designed to counteract the manner in which
competitors are branding themselves in the market. Again, these elements include the following:

o Experience
o Personal client attention
o Local roots
o Size of our team

We will utilize the following marketing, advertising, and referral generation methods to communicate the
benefits and value of our services to potential, current, and past clients in the Binghamton market. We will
promote Tully Rinckey PLLC as the firm that places the former Broome County Family Court Judge on our
clients side of the argument working for them rather than against them:

o Dual pay per click campaigns that include display and remarketing components;
o Television advertising blitz in the Binghamton market;
o Social media visibility: Targeted Facebook, Twitter, and YouTube ad campaigns;
o Dedicated Binghamton Family and Matrimonial Law blog meant to increase rankings;
o Continued Jusita.com and Avvo.com sponsored profiles;
o Print advertising in the Binghamton Press and Sun-Bulletin;
o A prominent billboard placement in the Binghamton market;
o Radio ads on WBNW-FM (NOW 105.7) and WSKG-FM (NPR affiliate); and
o A strategic public relations campaign.

Binghamton Pay Per Click Campaigns

The Pay-Per-Click campaign focusing on family and matrimonial law that is currently geo-targeting Binghamton,
NY and the 50 mile radius surrounding it will remain in play. A Binghamton general practice campaign will also be
built out and deployed effective November 1, 2015, targeting the same geographic region.

The composition of the general practice campaign will be similar to that of the one currently active for the Albany
market, which continues to provide incremental lead increases for the offices family and matrimonial law
department, as well as other practice areas, by targeting general legal search terms that are not practice area specific.

Display and remarketing campaigns will also be deployed to further support and flow leads to the Binghamton
family and matrimonial PPC campaign. The display campaign will serve divorce ads to potential Binghamton clients
via relevant sites across the thousands included in the Google Display Network. The sites where the ads are served
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will be included in the Display Network categories of People & Society Family & Relationships Troubled
Relationships Divorce & Separation.

The remarketing campaign will serve divorce ads to potential Binghamton clients who have already visited any page
of the Binghamton microsite, and have therefore had a piece of specialized code placed in their browser which will
trigger the firms ads to be served when they visit any other site included in the Google Display Network.

Below are representative proofs of the Binghamton divorce display and remarketing ads:

Below is a deployment timeline for the Binghamton family and matrimonial law and general practice PPC
campaigns with associated budgets.

Family and Matrimonial Law Campaign

o Continued deployment as of November 1, 2015.
o Monthly budget of $2,000.00.
Family and Matrimonial Display Campaign
o Deployed as of December 1, 2015.
o Monthly budget of $1,000.00.
Family and Matrimonial Remarketing Campaign
o Deployed as of January 1, 2016.
o Monthly budget of $1,000.00

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 General Practice Law Campaign
o Deployed as of January 1, 2016.
o Monthly budget of $2,000.00.

Total Binghamton PPC Budget, November 2015 April 2016: $27,500.00

o Expected Total ROI: $82,500.00

Television Advertising Blitz

In partnership with Desmond Media, the firm will progress a six month TV advertising blitz (running from Monday,
November 2, 2015 through Saturday, April 30, 2016) on the Binghamton market, focusing on market-leading
stations with the lions share of local viewership. This blitz will prioritize ad frequency and duration on the most
watched stations in the market during key morning and evening viewership times.

Four versions of firm advertisements will be deployed according to the formats available on each station, drafts of
which can be viewed at the below links.

Mathew Tully, Esq. 15 Second Advertisement

Mathew Tully, Esq. 30 Second Advertisement
Barbara King, Esq. 15 Second Advertisement
Barbara King, Esq. 30 Second Advertisement

The latest breakdown of the first month of the advertising blitz is shown in Appendix B, and is representative of
subsequent months understanding that monthly budget adjustments will be made based upon expected viewership.

Total Binghamton TV Advertising Budget, November 2015 April 2016: $30,000.00

o Expected Total ROI: $90,000.00

Social Media Visibility

Facebook advertising and sponsored post campaigns

Utilizing Facebook advertising and sponsored posts is a strategic and cost effective means of reaching
potential new clients in the Binghamton market. Facebook offers powerful and unique ways to serve online
advertisements to the individuals in Binghamton most likely to care about and have a need for divorce and
family law services.

With Facebook ads, the firm is able to reach potential new clients based on location, age, gender, interests
and other strategic factors. The firm is also able to utilize strategic tools to discern how Binghamton
Facebook ads are performing and make adjustments to increase their ability to generate clients and new
business.

When the firm runs divorce law advertisements on Facebook, the Marketing Department will be able to
choose the traits of the audience the firm would like to serve ads to. The firm is able to reach desired target
audiences based on location, demographics, and other strategic factors. This level of granular targeting
makes Facebook advertising a highly cost-effective advertising medium.

For the purposes of the firms divorce law client generation and new business goals, the firm will emphasize
the below factors when serving Binghamton divorce law ads on Facebook, which are meant to zero in on
clients who are most likely to require divorce law services and also bring higher end, complex divorce
matters to the firm:

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 o Location: within a 20 mile radius of Binghamton, to exclude all of Pennsylvania.
o Demographics:
Age: o $100,000
21 54 $125,000
Relationship: o Over $125,000
Married Net Worth
Education: o $100,000
College Grad $1,000,000
Doctorate Degree o $1,000,000
College Grad $2,000,000
Doctorate Degree o Over
Work: $2,000,000
Architecture and Home:
Engineering Home Type
Arts, Entertainment, o Multi-Family
Sports and Media Home
o Single-Family
Business and Financial
Operations Home
Computer and Home Ownership
Mathematics o Homeowners
Healthcare and Household
Medical Composition
o Children in
IT and Technical
Home
Management o Veterans in
Military Home
Protective Service o Empty Nesters
Sales Parents:
Science All Parents
Financial: Life Events:
Income Newlywed (1 Year)
o $75,000 Newlywed (3 Months)
$100,000 Newlywed (6 Months)

Our Facebook advertisements will appear to potential new clients and attorney hires as follows, and link to a
specialized landing page on the Tully Rinckey PLLC website to entice them to call or submit their
information to the firm online in order to schedule a consultation or time to speak with a recruiter.

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Client-facing ad:

Attorney candidate-facing ad:

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 o Total Binghamton Facebook Advertising Budget, November 2015 April 2016: $1,200.00
Expected Total ROI: $3,600.00

With respect to Facebook sponsored posts, the firm will focus on the below content and target users based
upon the below audience criteria. Sponsored posts appear higher in a users News Feed, so there is a better
chance the audience for the posts will see them. Sponsored posts are labeled Sponsored. They do not
appear in the right column of Facebook. The goal of implementing sponsored posts is to ensure further
branding for the firm before Binghamton potential clients online through the enhanced visibility of select
Facebook content.

Sponsored Post Content:

o Bio and Practice Area Videos 30% of monthly budget.
o Blog Posts 30% of monthly budget.
o Media Hits 20% of monthly budget.
o Client Testimonials 10% of monthly budget.
o Job Posts/Recruiting Content 10% of monthly budget.
Audience Criteria:
Profile: Those who have liked our page and their friends.
Location: Within a 50 mile radius of Binghamton.
Interests: Family and Relationships.
Age: 21 54.
Gender: Male and Female.

o Total Binghamton Facebook Sponsored Post Budget, November 2015 April 2016: $600.00
Expected Total ROI: $1,800.00

Twitter advertising campaign

Twitters millions of active users are a powerful asset that extends well beyond the product. 47% of users
who follow a business are more likely to visit the companys website. To exploit this opportunity, the Twitter
advertising campaign supporting the Binghamton office will focus on driving website clicks and conversions.
Our Twitter advertisements will appear to potential new clients as follows:

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Our Twitter advertisements will link to a specialized landing page on the Tully Rinckey PLLC website to entice
potential new clients to call or submit their information to the firm online in order to schedule a consultation. Our
Twitter advertisements will target users according to the below audience criteria:

Audience Criteria:
Interests:
Family and Parenting
o All of Family and Parenting
Life Stages
o Dads
o Empty Nesters
o Moms
o Newlyweds
o Veterans
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 Keywords:
family law bride
child support marriage
divorce lawyer prenups
#divorce #breakup
prenup Law
divorce attorney Divorce
honeymoon Ezlaw
lawyers com #marriage
bachelorette party wedding flowers
break up divorce court
lawyer wedding photos
wedding cake separation
custody lawyer locator
alimony divorced
wedding photographer divorcing
divorces best man
legal lexis nexis
attorney guardianship
child custody infidelity
maid of honor #familylaw
wedding
Geography: Binghamton, NY
Device:
iOS
Android
Blackberry
Desktop/Laptop
Other mobile platforms

o Total Binghamton Twitter Advertising Budget, November 2015 April 2016: $600.00
Expected Total ROI: $1,800.00

YouTube advertising campaign via Google Display Network

The Google Display Network is comprised of numerous Google properties, such as YouTube, which
currently has over one billion users. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds
than any cable network in the U.S. The number of hours people spend watching videos on YouTube is up
60% year over year and the number of people watching YouTube per day is up 40% year over year since
March 2014.

Given the above, YouTube is an attractive platform on which to position a component of our online ads
targeting the Binghamton market through the Google Display Network. To take advantage of this
opportunity, the firm will deploy video advertising ahead of YouTube videos included in the Display
Network categories of People & Society Family & Relationships Troubled Relationships Divorce &
Separation. As a rough estimate, it is anticipated that a 10% - 20% lift in incremental leads will result for
the Binghamton family and matrimonial practice area following the launch of YouTube advertising.

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 Our video advertisements will pre-roll prior to the beginning of the video a user has selected to view. Our
rotation of video advertisements will be composed of the below, which run 30 seconds in length and display
a call to action at the opening and closing of the advertisement. YouTube users will have the option to skip
over our video advertisements after five seconds have passed, which is why it is important to display a call to
action within the first five seconds of each ad. The subject matter of each ad will be targeted to align as
closely as possible with the subject matter of the video it appears before.

o Mathew Tully, Esq. 30 Second Advertisement

o Barbara King, Esq. 30 Second Advertisement
o Peter Charnetsky, Esq. Bio Video
o Peter Charnetsky, Esq. Divorce Video
o Peter Charnetsky, Esq. Child Custody Video
o Peter Charnetsky, Esq. Spousal Support Video
o Peter Charnetsky, Esq. Bio Adoption Video

o Total Binghamton YouTube Advertising Budget, November 2015 April 2016: $5,000.00
Expected Total ROI: $15,000.00

Dedicated Binghamton Family and Matrimonial Law Blog

In order to rank competitively from an organic search standpoint in the Binghamton market as quickly and
efficiently as possible, the firm will employ the services of Justia Legal Marketing to build a family and matrimonial
law blog. Four relevant and SEO-optimized blog posts will be published each month from January 2016 April
2016, with December 2015 reserved for setup and deployment of the blog.

The purpose of the blog will be to achieve the following:

Within six months, rank on page one of Google for the following keywords in the Binghamton market:
o Divorce Lawyer
o Family Law
o Child custody
o Child Support
o Spousal Support
o Adoption
Utilize the Binghamton market as a test bed to determine if Justia Legal Marketing has what it takes to
improve organic rankings in our other, more competitive markets and practice areas and, ultimately, to
completely overhaul our mother ship website.

For this marketing initiative, Justia Legal Marketing will build the blog and write the content, attributed to Peter
Charnetsky, adhering to the below editorial calendar:

December 2015 Setup and deployment of the blog will occur this month.
January 2016 Four blog posts focusing on divorce and child custody issues.
February 2016 Four blog posts focusing on child custody and spousal support issues.
March 2016 Four blog posts focusing on spousal support and adoption issues.
April 2016 Four blog posts focusing on adoption and equitable distribution issues.

In addition to the above and as a part of this initiative, Justia Legal Marketing will also provide:

Customized responsive design

Search engine optimization

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 Blog submission to free search engines and directories
Blog feed integration setup for Facebook, Twitter, and Google+
Different category RSS feeds
Podcast feeds
Recommendations on using social media to further enhance online visibility
Domain name
Fully searchable text
Multiple user logins
Blog Coaching/Training/Technical Support

o Total Binghamton Blog Budget, November 2015 April 2016: $2,850.00

Expected Total ROI: $8,550.00

Justia.com and Avvo.com Premium Placements

Justia.com and Legal Information Institute Lawyer Directories help several million visitors find lawyers each year.
Their online lawyer directories, in conjunction with their website and blog solutions, offer services that assist
attorneys in reaching and retaining clients.

In order to enhance the visibility of Peters current Justia.com profile and because the Justia.com website
consistently ranks well organically for key, strategic divorce terms (i.e. second organic ranking on page one of
Google for search term Binghamton Divorce Lawyer), a gold-level, premium featured placement will continue to
be deployed for Peters profile from November 2015 through November 2016.

The premium featured placement upgrades Peters profile with a contact form to promote client conversions, a
Google Map with location pin, and additional contact information. The gold-level, premium featured placement will
be active for the below terms, geographic area, budget level, and timeframe.

Divorce in Binghamton, NY Metro Area $56.25 per month November 2015 through November 2016
Family Law in Binghamton, NY Metro Area $56.25 per month November 2015 through November 2016
Domestic Violence in Binghamton, NY Metro Area Free with above November 2015 through November
2016
o Criminal Law is included within this plan due to the fact that it is a practice area of focus for
Peter/the Binghamton office, and a sponsorship for this practice area is provided free by Justia.com
with the purchase of the Divorce and Family Law sponsorships.

Total Binghamton Justia.com Budget, November 2015 April 2016: $675.00

o Expected Total ROI: $2,025.00

Avvo.com is an online legal services marketplace. The services lawyer directory provides Avvo-rated profiles,
client reviews, and peer endorsements for 97 percent of all lawyers in the United States. Avvos attorney directory
may also include client reviews, disciplinary actions, and peer endorsements. The website includes lawyer-submitted
legal guides.

Similar to Justia.com, Avvo.com allows for the purchase of premium attorney profile placements for specific
practice areas in specific markets. An Avvo.com sponsored listing for Peter Charnetskys profile will continue to be
deployed for key divorce and family and matrimonial law terms in the Binghamton area.

Divorce in Binghamton, NY Metro Area $300.00 per month November 2015 through April 2016
Total Binghamton Avvo.com Budget, November 2015 April 2016: $1,800.00
o Expected Total ROI: $5,400.00
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 Print Advertising

To enhance the branding and visibility of Peter and the firm in the Binghamton market, print advertisements will be
deployed in the market leading Binghamton Press and Sun-Bulletin. The aforementioned print advertisements will
brand Peter as the go-to divorce/family and matrimonial attorney in the Binghamton market, focusing on the
expertise of the family court process gleaned from his time as a Broome County Family Court Judge.

Our print strategy will focus on the below three elements, which will cause our advertisements to stand out in the
Binghamton marketplace:

Premium placement (i.e. days and sections with the highest circulation and anticipated frequency) in
Binghamtons market leading publication.
An attention-grabbing headline that causes potential divorce and criminal defense clients to sit up and take
notice.
Body copy that ethically communicates the value of Peters extensive legal experience.

Specifically, our print advertisements will communicate the following:

The aforementioned print advertisement will be deployed within each of the below print outlets according the below
specifications, pricing, and timelines:

The Binghamton Press and Sun-Bulletin (daily publication)

o 39 quarter page (4.94 x 9.75), full color advertisements
Color option is equal in price to black and white.
o $1,000.00 per week.
o Reaching a circulation of 38,100 readers per placement
Compared to:
24,100 circulation Monday Wednesday
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 28,000 circulation Thursday
27,100 circulation Friday and Saturday
o Placements occur Monday, Tuesday, and Wednesday of each week for a 13 week run, from Monday
December 7, 2015 Wednesday, March 2, 2016.

Total Monthly Binghamton Press and Sun-Bulletin Budget:

o December 2015: $4,000.00
Expected ROI: $12,000.00
o January 2016: $4,000.00
Expected ROI: $12,000.00
o February 2016: $4,000.00
Expected ROI: $12,000.00
o March 2016: $1,000.00
Expected ROI: $3,000.00
Total Binghamton Press and Sun-Bulletin Budget, November 2015 April 2016: $13,000.00
o Expected Total ROI: $39,000.00

Prominent Billboard Placement

Outdoor advertising via a prominent billboard is a tried and true way to generate a needed uptick in brand awareness
among both potential new clients and potential attorney hires when entering a new market. As such, the firm will
work with Park Outdoor Advertising, the dominant outdoor advertising provider in Broome County, to design and
deploy a standard size 105 x 228 billboard in the Binghamton market.

The billboard will expose potential new clients in the market to the firms Law For Life branding, statewide
footprint, and interest in welcoming talented and driven attorneys to its expanding Binghamton team. The billboard
will be placed at the below best available locations among the highest trafficked roadways in the Binghamton area.

February 2016 50 Brandywine S/O I-81 Entrance (Daily Effective Circulation of 35.7)
March 2016 Main ST / Court ST Bridge (Daily Effective Circulation of 24.5)
April 2016 Front ST @ Clinton ST (Daily Effective Circulation of 19.7)

o Total Monthly Binghamton Billboard Budget:

January 2016: $500.00 (Design and Setup Fee)
February 2016 April 2016: $2,000.00 per month
o Total Binghamton Billboard Budget, November 2015 April 2016: $6,500.00
Expected Total ROI: $19,500.00

Radio Advertising

To align with the firms television media buy in the Binghamton market, a range of 10 (WSKG ads only), 15, and 30
second radio ads will be purchased for a 30 business day period beginning the week following the Binghamton office
ribbon cutting at the market-leading radio station in the Binghamton area according to the below Spring 2015
Nielson report (WBNW-FM NOW 105.7 operated by iHeartMedia) as well as the Binghamton National Public
Radio affiliate (WSKG 89.3 FM). This will further complement the branding that will be progressed by the firms
television ad buy and introduce the firm to Binghamton Top 40 (WBNW) and public radio (WSKG) listeners, hitting
the largest number of listeners possible from Monday, December 7, 2015 Friday, January 15, 2016.

17
#187 Binghamton NY
Spring 2015 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-29-15)
12+ Population: 215,000 (Black: 9,600) (Hispanic: 6,400) Surveyed: Spring/Fall

Station Fall 13 Spr 14 Fall 14 Spr 15 Format Owner

WBNW-FM 5.2 5.2 5.2 6.6 CHR iHeartMedia

WKGB-FM 4.8 7.1 8.4 5.7 Active Rock iHeartMedia

WMXW-FM 5.6 3.6 5.6 2.6 AC iHeartMedia

WBBI-FM 1.9 2.4 2.0 2.2 Country iHeartMedia

WINR-AM 1.9 2.0 1.2 1.8 Classic Hits iHeartMedia

WLTB-FM 1.5 4.0 1.6 1.3 CHR GM Broadcasting

WENE-AM 0.7 1.2 0.8 0.9 Sports iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

*Data source available here.

This profile contains an quarter hour share (AQH) rating -- the average number of persons,
ages 12+, who listened during any average quarter hour from 6am to midnight, Monday
through Sunday in the Metro Survey Area.

Provided below are drafts of the radio advertising scripts to be deployed on each station. Whenever possible, on air
hosts will deliver the ad copy. When the ads have to be pre-recorded, the firm will handle recording and production
internally if possible to reduce costs. If iHeartMedia and/or WSKG will not allow this, the firm will work with on air
talent and external production staff as necessary to develop and deploy pre-recorded ads. All radio advertisements
will be filed with the NYS Committee on Professional Standards as required by state attorney ethics guidelines.

10 Second Spot: WSKG is supported by Tully Rinckey PLLC Binghamtons premier family and divorce
law firm. Call 607-722-1520 for more.
15 Second Spot: Tully Rinckey PLLC is Binghamtons premier family and divorce law firm. Let our
experienced team be your lawyers for life. Call 607-722-1520 or visit 1-888-LAW-THE NUMBER 4-LIFE
dot com.
30 Second Spot: Tully Rinckey PLLC is Binghamtons premier family and divorce law firm. Let our
experienced team aggressively and affordably defend your rights under the law. Our Binghamton office is
led by former Broome County Judge Peter Charnetsky and his 30 years of legal expertise. Tully Rinckey
PLLC We want to be your lawyers for life. Call 607-722-1520 or visit 1-888-LAW-THE NUMBER 4-
LIFE dot com.

Provided below is a rundown of the stations targeted for advertising, their coverage areas, and the expected cost and
advertising frequency for each.

18
 Overview: WBNW-FM branded as Now 105.7, is a class B Top 40 radio station in Binghamton, NY
located on the dial at 105.7 FM. The station is owned by iHeartMedia, Inc. It is estimated to reach 245+
million monthly consumers. It airs some of the most popular morning talk shows in syndication, such as
Elvis Duran and Ryan Seacrest.
Advertising Frequency: The firm will run ads as follows to achieve maximum frequency within the allotted
budget during peak AM and PM listening times.

Total Monthly WBNW-FM Radio Advertising Budget:

o December 2015: $1,632.00
Expected ROI: $4,896.00
o January 2016: $816.00
Expected ROI: $2,448.00

Total WBNW-FM Radio Advertising Budget, Monday, December 7 2015 Friday, January 15, 2016:
$2,448.00
o Expected Total ROI: $7,334.00

Overview: WSKG Public Radio is the Binghamton areas premiere National Public Radio affiliate and
provider of NPR content to listeners in the market. The station covers the entire Binghamton area as well as
29 counties in the Southern Tier of New York. WSKG serves Binghamton listeners with all of NPRs
trademark and most popular programming, such as Morning Edition (AM drive), All Things Considered
(PM drive), and Wait, Wait... Don't Tell Me! (Saturday mornings and Sunday evenings).
Advertising Frequency: The firm will run ads as follows to achieve maximum frequency within the allotted
budget during peak AM and PM listening times. No ads are run on Thursdays and Fridays as these days tend
to trend lower in listenership numbers:

19
 WSKG
AM DRIVE: 6 AM - 9 AM 10 Second Ad PM DRIVE: 4 PM - 6 PM 10 Second Ad
Monday 1x @ $40.38 each Monday 1x @ $40.38 each
Tuesday 1x @ $40.38 each Tuesday 1x @ $40.38 each
Wednesday 1x @ $40.38 each Wednesday 1x @ $40.38 each
Thursday 0x Thursday 0x
Friday 0x Friday 0x
TOTAL $121.14 TOTAL $121.14
WEEKLY TOTAL $242.28

Total Monthly Binghamton Public Radio Advertising Budget:

o December 2015: $969.12
Expected ROI: $2,907.36
o January 2016: $484.56
Expected ROI: $969.12

Total Binghamton Public Radio Advertising Budget, Monday, December 7 2015 Friday, January 15, 2016:
$1,453.68
o Expected Total ROI: $4,361.04

Public Relations Campaign

Given the fact that the firm is a relative newcomer to the Binghamton market, it will be critical to strategically utilize
earned media to position Binghamton Managing Partner Peter Charnetsky as the go-to family and divorce attorney in
the Binghamton area. It will be equally critical to position the firm as an alternative to the good old boys club of
Binghamton law firms that collude to water down competition in the market and keep legal fees high for
Binghamton residents.

In addition to positioning the managing partner as an authority in his primary area of legal expertise, earned media
placements should position Tully Rinckey PLLC as the firm that is bringing modern, innovative law practice
management to the Binghamton market, as well as fair legal fees for clients via needed market competition. The firm
should also be viewed as a successful veteran owned and operated business that assists veterans in defending their
legal rights as veteran issues and military issues are well supported in the Binghamton area.

The firm will accomplish this by executing the following public relations plan:

Week of November 2, 2015

o The firm will provide to the Binghamton Press & Sun Bulletin editorial staff for publication Peter
Charnetskys op-ed regarding a new law that took effect in late October regarding an extension on
the duration of orders of protection. This new law closes a loophole that allowed orders of
protection to expire before an abusers probation period ended, leaving a gap in which a victim was
prone to unwanted contact or other forms of harassment. In the op-ed, Peter will argue that orders
of protection are getting longer by virtue of the new law, but are still not long enough.
Week of November 9, 2015
o On Veterans Day, Tully Rinckey PLLC will provide free 30 minute estate planning consults to
veterans of all branches who provide a valid military or veterans ID or discharge papers in person
or via fax or email. The firm will issue a press release to Binghamton media on Monday,
November 9 previewing the event and inviting coverage. The event will occur on Veterans Day
(Wednesday, November 11) and a media advisory will be issued highlighting the firm as a
successful veteran-owned and operated business that is giving back to the Southern Tier veteran
community. The release will highlight Mathew Tully, Esq.s personal story of military service and
20
 preview the impending office expansion into Vestal, positioning the firm as a rapidly growing
veteran owned business that is expanding in the Southern Tier.
Week of December 1, 2015
o Assuming the Vestal office expansion rollout progresses according to plan, the ribbon cutting will
occur December 1, 2015. An advance press release will be issued to Binghamton media one week
prior to the ribbon cutting inviting coverage. An advisory and post press release will also be issued
the afternoon of the ribbon cutting. All press materials will focus on the firms veteran background,
the fact that the firm is bringing innovative, modern law practice management to Binghamton, and
the fact that the firm represents increased free market competition in Binghamton, which is good
for area residents.
Week of January 4, 2016
o By this time, attorneys will have received (or not received, as the case may be) their annual
bonuses. The Binghamton attorney market is likely to be as ripe as it will be for 2016 with
disgruntled attorneys who did not receive the compensation they feel they are due. To capitalize on
this from a recruiting perspective, for the month of January only, the firm will progress a press
push highlighting the fact that Tully Rinckey PLLC will offer attorneys in the Greater Binghamton
Area salaries exceeding what they have been offered at their current firm, provided they meet the
following conditions: The attorney provides to the firm recruiting department in writing the
dissatisfactory compensation increase offered to him or her, the attorney is appropriately admitted
to practice law and free of ethical violations, and the attorney meets all the requirements of the job
description for which he or she is interested in at Tully Rinckey PLLC as determined by firm
management.
Week of March 7, 2016
o In keeping with the firms position as the successful and expanding veteran-owned business
bringing innovative and cutting edge law practice management to the Binghamton market, the firm
will welcome area media to its Vestal office location for a demonstration of how the firm consults
with and defends military law clients who are stationed across the globe. It is likely a little-known
fact that there is a firm with an expanding location right in Binghamton that is owned and operated
by and Iraq and Afghanistan War veteran that is capable of defending the legal rights of service
member halfway across the globe via video teleconference from its branch location in the Southern
Tier. A military law attorney will be on hand during the demonstration as will the firm IT team
(remotely) to ensure the video teleconference demonstration goes flawlessly. Any items that might
breach client confidentiality will be discussed in advance with media members as being off limits.

21
 Appendix A:

Primary Binghamton Family and Matrimonial Law Competitors

1. Law Office of Becky L. Caruso

o Holds #1 paid and organic position for Binghamton Divorce Lawyer
o www.binghamton-divorce-lawyer.com
Non-responsive site. No mobile version. Desktop site is old/poorly laid out.
No live chat feature.
1 five star Google review from 2 years ago.
o This is a solo firm focusing on divorce, family law, criminal law, landlord/tenant, estate planning,
and real estate closings.
o Firm value proposition: This solo practice provides you with your homegrown divorce attorney who
grew up in Binghamton and has been practicing law in New York State for over 20 years.
o Offers free initial telephone consults for divorce, custody and child support matters.
o Call went unanswered after three rings/no support staff present to field calls.
o 142 Front St
Binghamton, NY
(607) 722-8272

2. Jackson Bergman, LLP

o Holds #4 paid position and #7 organic position for Binghamton Divorce Lawyer
o http://www.jacksonbergman.com/
Main site is non-responsive, but it has a mobile optimized landing page that allows PNCs to
click to call, input info for a mobile case evaluation, and find directions to their office.
Site has live chat button, but it does not link to anything or open a live chat dialogue box.
3 Google reviews from between 2 weeks and one year ago. All five stars.
o This is a three attorney firm focusing on DWI/DUI defense, criminal law, and family law.
o Firm value proposition: This is a highly synergistic team of attorneys that has been working together
for over a decade first as young prosecutors supporting the Broome County District Attorneys
Office in 2002, and now as experienced and talented plaintiffs attorneys in private practice. They
heavily market their Avvo Clients Choice ratings on their website.
o Offers free initial consults for divorce and family law matters.
o 477 State St
Binghamton, NY
(607) 296-4190

3. Pope, Schrader & Pope LLP

o No paid search campaign in play that ranks appreciably for strategic divorce terms. Does not rank
organically on first page for Binghamton Divorce Lawyer.
o http://www.psslawfirm.com/
Main site is non-responsive/not mobile friendly.
Site does not have live chat capability.
No Google reviews exist for this firm.
o This is a two attorney firm focusing on the following practice areas:
Family and Matrimonial

22
 Criminal defense
Nonprofit organization law
Unemployment compensation
Corporate law
Business law
Construction law
Commercial litigation
Real estate
Environmental law
o Firm value proposition: This is a small but aggressive and adaptable law firm that provides personal
attention to clients from partners with more than 50 years of collective experience across a diverse
collection of legal practice areas.
o Offers free initial consults for divorce and family law matters.
o 2 Court St, 4th Floor
Binghamton, NY 13902
(607) 584-4900

4. Lauren Cohen Law Office

o No paid search campaign in play that ranks appreciably for strategic divorce terms. Holds #9 organic
position for Binghamton Divorce Lawyer
o http://www.laurenscohenlaw.com/
Site is responsive/mobile friendly and includes a blog that is regularly updated.
Site does not have a live chat function.
Site developed by FindLaw/Thompson Reuters.
No Google reviews exist for this firm.
o This is a solo firm focusing on divorce, family law, and bankruptcy matters.
o Firm value proposition: This solo practice provides you with dedicated, personalized attention from
an attorney with more than 30 years of experience who has lived in CNY for the majority of her adult
life and therefore understands the values of CNY clients.
o Does not market/offer free initial consultations for divorce and family law matters.
o 49 Court St
Binghamton, NY
(607) 798-0088

5. Levene Gouldin & Thompson, LLP

o No paid search campaign in play that ranks appreciably for strategic divorce terms. Holds #10
organic position for Binghamton Divorce Lawyer
o http://www.binghamtonlaw.com/
Site is not responsive/mobile friendly.
Site does not have a live chat function.
One five star Google review exists for this firm from one year ago.
o This is a 56 attorney firm focusing on the following practice areas.
Family law
Guardianship
Appellate
Business law
23
 Criminal defense
Elder law
Special needs
Health law
Insurance defense
Medical malpractice
Labor and employment
General litigation
Oil and gas law
Personal injury
Real estate
Tax law
Trusts and Estates
o Firm value proposition: This firm, with over 55 attorneys, six New York State offices and one in
Pennsylvania, provides clients with deeply experienced and prestigious counsel, with members of the
firm having served as President of the New York State Bar Association, the Broome County Bar
Association and the Federation of the Bar of the Sixth Judicial District. Beyond this, the firm
provides clients with an expansive legal team that is the product of what has been the largest law firm
merger in Broome County history, and has roots dating back to 1927.
o Offers free initial consults for divorce and family law matters. Support staff answers phone promptly
after one ring, but is not terribly knowledgeable about the firms family law team.
o 71 State Street
Binghamton, New York 13901
(607) 763-9200

6. Law Offices of Remy Perot

o No paid search campaign in play that ranks appreciably for strategic divorce terms. Does not rank
organically on first page for Binghamton Divorce Lawyer.
o http://www.rperotlaw.com/
A mobile version of the site is live.
There is a video on their homepage, however it generates an error upon playback.
Site does not have a live chat function.
Site developed by FindLaw/Thompson Reuters.
One Google review exists for this firm from one month ago. It is a one star review to which
the firms owner responded three weeks ago: We are sorry if you feel that you had a poor
experience with our firm. We wish that you had contacted one of our attorneys to help
resolve any misunderstandings.
o This is a 3 attorney firm focusing on the following practice areas:
Criminal defense (drug crimes, theft, domestic violence, assault and harassment)
DUI/DWI
Vehicle and traffic
Family law
Personal injury
Estate planning
Real estate

24
o Firm value proposition: This is a firm that has provided individual, scalable legal services to clients
in the Southern Tier of New York State since 1971. Attorneys are residents of the Southern Tier with
more than 60 years of combined experience.
o Does not advertise/offer free initial consults for divorce and family law matters. Support staff
answers phone promptly after one ring. Oddly enough, they close their office at 4:30 PM on
weekdays.
o 222 Water Street, Suite 222
Binghamton, NY 13901
(607) 772-8440

25
 Appendix B

Tully Rinckey-4qt. 2015 TV-Nov-Dec-Binghamton

Notes Unit $ Unit Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 1 - Wk 6
Dur Mon Mon Mon Mon Mon Mon
Men 35-54 Women 35-54
11/2 11/9 11/16 11/23 11/30 12/7
'15 '15 '15 '15 '15 '15 Unit
Prog Name Rtg Rch % Freq Rtg Rch % Freq Tot $
Tot
WBNG-TV 19 8 8 20 11 11 CBS 82.7% 5.7 83.4% 5.7 77 9992
Tu 5:15a-11:35p 4 sec ids-Election Day 23 4 12 Election Day 11/3 3.3 21.8% 1.8 3.2 21.0% 1.8 12 276
Th 5:15a-11:35p 4 sec Ids'-Thanksgiving Day 23 4 12 Thanksgiving Day 11/26 5.4 36.9% 1.7 4.9 32.2% 1.8 12 276
Th 4:30p-7:30p 4 sec in Game 200 4 1 Dallas vs. Carolina 9.1 9.1% 1.0 6.0 6.0% 1.0 1 200
Th 4:30p-7:30p 4 sec in Game 520 4 1 Dallas vs. Carolina 9.1 9.1% 1.0 6.0 6.0% 1.0 1 520
W-Th 5:30a-6a 75 30 1 1 1 1 1 1 ACTN NWS-5 30A 3.0 8.5% 2.1 5.4 15.4% 2.1 6 450
M-F 6a-6:30a 130 30 2 2 2 2 3 3 ACTN NWS-6 AM 9.5 41.0% 3.3 10.2 43.2% 3.3 14 1820
M 6p-6:30p 300 30 1 1 1 1 1 ACTION NWS 6 17.3 40.9% 2.1 8.4 19.9% 2.1 5 1500
Tu 6p-6:30p 300 30 1 1 1 1 ACTION NWS 6 11.3 24.7% 1.8 14.4 31.4% 1.8 4 1200
F 11p-11:30p 150 30 1 1 1 1 1 1 ACTION NWS 11 2.8 7.1% 2.4 4.7 11.7% 2.4 6 900
F 11:35p-12:35a 75 30 1 1 1 1 1 1 Stephen Colbert 2.0 6.0% 2.0 3.3 9.7% 2.0 6 450
Su 9a-10:30a 150 30 1 1 1 1 1 1 SUNDAY MRN-CBS 1.4 4.3% 1.9 2.3 7.3% 1.9 6 900
Tu 8p-9p 350 30 1 1 NCIS-CBS 7.0 11.4% 1.2 9.1 15.0% 1.2 2 700
Su 7p-8p 400 30 1 1 60 MINUTES-CBS 8.8 14.1% 1.2 4.6 7.0% 1.3 2 800
WIVT-TV 9 8 8 9 7 7 ABC 18.9% 4.2 35.3% 5.4 48 4385
W-F 7p-7:30p 85 30 2 2 2 2 2 2 WHEEL-FORTNE 1.3 5.7% 2.8 4.6 14.3% 3.9 12 1020
W-F 7:30p-8p 100 30 3 3 3 3 2 2 JEOPARDY 1.8 9.1% 3.2 4.9 15.1% 5.2 16 1600
M 8p-10p 185 30 1 1 1 1 1 1 DANCNG-STR-ABC/AVG. 3.4 10.6% 1.9 7.1 21.9% 1.9 6 1110
Tu 8p-11p Season Finale 225 30 1 ALLFinale
Dancing WKS 1.5 1.5% 1.0 4.3 4.3% 1.0 1 225
Su 8p-11p 250 30 1 CMA Awards 11/4 3.1 3.1% 1.0 5.2 5.2% 1.0 1 250
Sa-Su 8a-9a 15 30 2 2 2 2 2 2 GD MRN-SAT-ABC/GD MRN- 0.9 3.5% 2.9 0.4 1.6% 2.9 12 180
WBGH-TV 5 4 4 6 4 4 SUN-ABC
NBC 10.1% 1.7 10.9% 2.8 27 1703
W-Th 7a-8a 37 30 3 3 3 3 3 3 TODAY SHW 0.5 0.8 3.6% 4.0 18 666
W-F 5p-6p 27 30 1 1 1 1 1 1 JUDGE JUDY 1.3 4.5% 1.8 1.6 5.5% 1.8 6 162
M 8p-10p 375 30 1 VOICE-NBC 3.6 3.6% 1.0 7.0 6.2% 1.0 1 375
Th 9a-12n 350 30 1 Macy's Day Parade 11/26 1.0 6.0 24.0% 3.0 1 350
Th 12n-2p 150 30 1 Dog Show 11/26 4.0 5.9% 1.0 5.0 11.2% 1 150
WICZ-TV 2 2 2 2 2 2 FOX 1.2% 2.9 7.5% 2.8 12 360
W-Th 5p-6p 30 30 2 2 2 2 2 2 Ellen 0.3 1.2% 2.9 1.7 7.5% 2.8 12 360
CNN -TV 6 6 6 6 6 5 11.4% 3.8 35 255
Sa 9a-12n 6 30 3 3 3 3 3 3 CNN NEWSROOM< 1.3 7.7% 3.1 0.0 18 108
Su 10a-12n 9 30 2 2 2 2 2 1 FAREED 1.2 6.6% 2.0 0.0 11 99
Su 12n-2p 8 30 1 1 1 1 1 1 ZAKARIA/RELIABLE SOURC
STATE OF THE U/FAREED 1.1 3.7% 1.7 0.0 6 48
ESPN-TV 3 3 3 3 3 3 ZAKARIA 20.2% 1.6 8.0% 1.7 18 198
Su 7a-12n 11 30 3 3 3 3 3 3 SPORTSCENTER W< 1.8 20.2% 1.6 0.8 8.0% 1.7 18 198
FAM -TV 1 1 1 1 1 25 11.2% 1.6 8.0% 1.7 30 430
Su 7p-11p 11 30 1 1 1 1 1 SUNDAY MOVIE< 0.9 3.4% 1.3 1.6 6.2% 1.3 5 55
M-Su 7p-11p 15 30 25 25 days of XMAS 0.5 9.7% 1.4 0.2 4.0% 1.5 25 375
FOOD-TV 1 1 1 1 1 1 6.8% 1.4 7.9% 1.5 6 132
Su 7p-11p 22 30 1 1 1 1 1 1 GUYS GROCERY G< 1.6 6.8% 1.4 1.9 7.9% 1.5 6 132
FXNC-TV 10 10 10 10 10 10 4.4% 3.4 14.3% 3.7 60 960
W-F 6a-9a 20 30 3 3 3 3 3 3 FOX AND FRIEND 0.3 2.7% 1.9 0.7 8.0% 1.7 18 360
Sa 6a-10a 20 30 2 2 2 2 2 2 FOX & FRIENDS 0.3 1.7% 2.3 1.1 6.7% 2.0 12 240
W-F 5p-6p 12 30 3 3 3 3 3 3 FIVE, THE 0.2 1.4% 2.8 1.2 6.9% 3.3 18 216
W-F 4p-7p 12 30 2 2 2 2 2 2 VARIOUS 0.2 1.3% 1.6 0.4 2.4% 1.8 12 144
HALL-TV 4 4 4 4 4 4 23.3% 2.4 24 144
Sa-Su 8p-11p 6 30 4 4 4 4 4 4 AVG. ALL WKS< 0.0 0.0% 0.0 2.3 23.3% 2.4 24 144
HIST-TV 3 3 3 3 3 3 15.7% 1.5 21.6% 1.7 18 504
W-F 7p-11p 28 30 3 3 3 3 3 3 VARIOUS 1.3 15.7% 1.5 2.0 21.6% 1.7 18 504
MNBC-TV 10 10 10 10 10 10 10.5% 2.8 0.9% 1.9 60 240
M-F 6a-9a 4 30 5 5 5 5 5 5 MORNING JOE 0.7 8.4% 2.3 0.0 0.4 3.5% 3.2 120
M-F 6p-11p 4 30 5 5 5 5 5 5 VARIOUS 0.3 5.8% 1.8 0.1 0.9% 1.9 30 120
TWC -TV 4 4 4 4 4 4 3.7% 2.9 12.3% 2.6 24 216
F 6a-9a 9 30 2 2 2 2 2 2 AMHQ< 0.3 2.0% 2.0 1.1 7.4% 1.7 12 108
Sa 6a-10a 9 30 2 2 2 2 2 2 AMHQ WEEKEND< 0.6 3.0% 2.3 1.6 9.7% 2.0 12 108
TWNG 10 10 10 10 10 10 3.5% 3.2 14.2% 3.4 60 480
M-F 6a-9a 8 30 5 5 5 5 5 5 NOT AVAILABLE 0.2 2.1% 1.5 0.1 1.8% 2.0 30 240
Sa 6a-9a 8 30 5 5 5 5 5 5 NOT AVAILABLE 0.4 3.5% 3.2 1.5 14.1% 3.2 30 240
Grand Totals 87 74 74 89 76 99 90.8% 7.3 93.8% 8.9 499 19999

26