B. Address
C. Nature of Business
Kenko Nai Cha Tea Lounge primarily offers different variety of hot and
cold milk teas
and offer a wide variety of desserts like Bevato egg rolls, omurice and
pastas.
whaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat?!
D. Detailed Product/s and Service/s
pwede pictures?!
Kenko Nai Cha Tea Lounge has a vast array of milk tea and
other drink choices such as the different varieties of Asian
Milk Tea, Iced Tea Latte, Snow Tea, Au Lait, Yakult Tea, Fruit
Tea, Caffeine-free Tea, and Freshly Brewed Tea which cost
from Php75 to Php110 each and can even include chewies
in additional to ones chosen level of sweetness also.
Kenko Nai Cha Tea Lounge has go into food fragility also
with these products: BEVATO Egg rolls is an Asian-inspired
product originally from Taiwan. They are completely
different from the more popular barquillos; Frozen Brazo is
a play on the popular Brazo de Mercedes frozen cakes
today being infused with ice cream. However, instead of
ice cream, Kenkos Frozen Brazo uses whole cream made
from their special hatch eggs. The eggs used for these
are special hatch eggs only from the Vista Fresh
Eggs farm. These pasalubong egg rolls are manufactured
only from fresh and organic ingredients with no
preservatives and artificial ingredients added, hence the
somewhat short shelf life. Even while focusing on milk
teas and other beverages, Kenko finally launched the
onlyBrewed Coffee using 100% pure local Arabica coffee
beansand also the new Banana Muffin with chocolate bits.
All of these other items cost from Php100 to Php150.
All the ingredients for all the Kenko Nai Cha products are
either taken from different national suppliers or from
foreign suppliers, but are never replaced with artificial
alternates. They must all be fresh or organic or both with
no preservatives and additives.
G. Marketing Strategy
3.1Product Marketing
Kenko Nai Cha Tea Lounge is known for constantly innovating out of
the ordinary beverages suited for adventurous food lovers with
discerning tastes. It ensures their customers that all their beverage
creations are made with the best ingredients available, resulting in
the best-tasting flavors. In addition, it prides itself in the variety of
tea offerings, giving their customers a reason to try something new
with every visit. (See Picture 1 &2)
3.2Pricing
3.3Promotion
Start
Advertising End Date Budget Manager Department
Date
Flyers Design 6/1/2016 6/15/2016 P0 Existing Design
Poster Design 6/1/2016 6/15/2016 P0 Existing Design
Printing 6/16/2016 6/30/2016 P2,500 Existing Design
Other 6/1/2016 6/30/2016 P0 N/A N/A
Total Advertising Budget P2,500
3.4Place
H. Customer Profile
Market Analysis
Oct. Nov. Dec. Jan. Feb.
Potential Customers Growth
High School Students 6% 200 212 225 239 253
College Students 4% 350 364 379 394 410
Young Professionals 3% 300 309 319 328 338
Middle-Aged Professionals 5% 150 158 166 174 183
Others 0% 0 0 0 0 0
Total 4 % 1,000 1,043 1,089 1,1351,184
Market
Demographics
BUSINESS PROCESS
BULLETED ._.