Market Survey on Infotainment in Cars
In car entertainment facilities like audio controls, video players, USB and Bluetooth connectivity ete
constitute infotainment.
Your email address (nmp28mohnish_s@mdi.ac.in) will be recorded when you submit this form. Not
nmp29mohnish_s? Sign out
* Required
1. What kind of car do you own ?*
Mark only one ovel.
Hatchback
Sedan
suv
None
2. How much car Infotainment (music system) do you use while driving ?*
Mark only one oval.
Least Likely Most Likely
3. What are the factors that affect your buying decision of car in price range Rs 4 to 5 lacs *
Mark only one ovel.
Infotainment system
Interiors oF Look of Car
Service centre availabilty
Service promptness
4. How much weightage do you give to Infotainment while buying a car ? *
Mark only one oval.
Least Highest
5. Which of the following brands in Infotainment (music system) do you know ? *
Check all that apply.
Sony
Harman Kardon
Bose
Continental
Denso10.
11
.. Whenever you experienced problem in car infotainment (music system), was it easy to get
Itrepaired 2*
Mark only one oval.
very difficlut very easy
Please indicate the dissatisfaction level created due to problem in Infotainment (music
system) of car*
Mark only one ovel.
Very Much
How much is the impact of poor performance of music system on the brand of OEM of
music system ? *
Mark only one ovel.
Most
How much is the impact of poor performance of music system on the brand of Car
manufacturer 2 *
Mark only one ovel.
Least ( ,oO ) ) Most
What percentage of the car price/amount are you ready to pay for Infotainment (music
system) ?*
Mark only one ovel.
—) 1% (Rs 5000)
) 3% (Rs 15000)
) 5% (Rs 25000)
) 7% or more (Rs 95000 +)
What kind of problems do you face in your car music system ?*
Mark only one oval.
Voice quality
Interrupted sound
(No sound
Software compatibility issues
—) Hardware issues12. Where do you go for repair of your car Infotainment problems ? *
Mark only one ovel.
Car Authorised Service Centre
Music system OEM Service Centre
Local Service Centres
Do it on your own
13. What is the your preferable lead time for repair of Infotainment system (music system) ? *
Mark only one ovel.
12 hours
1 Day
2Day
3 Day
14, What is the your preferable lead time for repair of Infotainment system in case of high end
or complex Infotainment systems (may be systems fitted on BMW, Audi, Mercedes) ?
Mark only one ovel.
12 hours
1 Day
2Day
3 Day
16. Ifa particular OEM make car Infotainment system is giving problems , how much Ii
are you to buy another brand car with same OEM make car Infotainment ? *
Mark only one ovel.
least Likely Most Likely
16, Mark only one oval.
Option 1
‘Send me a copy of my responses.
Powered by
BB Google Forms