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MARKET STUDY

NACE CODES: 1011-1013,1020, 0141-0147, 0149 Romania 2008-2015

MEAT PRODUCTION AND


PROCESSING MARKET -
2016

Disclaimer
www.manageranticriza.ro The market study was conducted by SC Business Management Technologies SRL and is the exclusive property of the company. The company has made every
effort to ensure optimal data collection and processing but assumes no responsibility for any negative consequence or loss caused by certain decisions of the
beneficiaries, taken on the basis of the results of this study. The content may not be copied, disseminated, altered or published without the written consent of
the company.
Methodology: desk research (national and international databases, media, national statistics bodies, EUROSTAT etc.)
GENERAL DATA

TABLE OF CONTENTS THE REPORT IN NUMBERS


EXECUTIVE SUMMARY 3
I. GLOBAL MEAT PRODUCING AND PROCESSING INDUSTRY 5
1.1. Global market outlook 2008-2017 6 Format: PDF
1.2. European market outlook 2008-2017 7
1.3. Regional comparative analysis 2008-2015 8 No. of pages: 57
II. ROMANIAN MEAT INDUSTRY 9
2.1. Landmarks of the macroeconomic context and their correlation with meat industry 2008-
2015
10 No. of charts: 78
2.2. Market outlook 2008-2015 11
2.3. Pigmeat production and consumption 2008-2017 13 No. of tables: 32
2.4. Poultry meat production and consumption 2008-2017 14
2.5. Beef meat production and consumption 2008-2017 15 Period in scope: 2008-2015
2.6. Sheep and goat meat production and consumption 2009-2015 17
2.7. Competitive environment Top 10 players 18 No. of companies analyzed: 20
2.8. Major players on the meat market - Smithfield Ferme S.R.L., Transavia S.A., Agrisol
23
International R.O. S.R.L., Avicola Crevedia S.A., Nutricom S.A.
III. ROMANIAN MEAT PRODUCTS INDUSTRY 28 No. of company profiles: 9
3.1. Meat processed products 2008-2017 29
3.2. Competitive environment Top 10 players 32 Methodology:
3.3. Major players on the meat products market - Smithfield Prod S.R.L., Unicarm S.R.L.,
Agricola International S.A., Caroli Foods Group S.R.L., Aaylex Prod S.R.L.
37 desk research (national and
IV. MARKET ANALYSIS ON NACE CODES 41 international databases,
V. MANAGEMENT CONSULTING ANALYSIS 50
5.1. Value chain analysis 51
companies operating in the
5.2 . Porter analysis 52 sector, national statistics
5.3. PEST analysis 53 bodies)
5.4. Factors of influence 54
5.5. Managerial recommendations 55

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200


REPORT STRUCTURE
A MARKET DYNAMIC CHARTS (selection)
Presentation of the previous development and the change rate of the analyzed market CHARTS
(worldwide and by geographic region) Global production dynamic
Presentation of the European maket development and the drivers that influenced its Market development on geographical regions
dynamic during 2007-2015 Macroeconomic indicators
General statistical data regarding the market development in the European Union Market volume in Romania
Comparison of the local market with similar markets in SE Europe Market value in Romania
Domestic macroeconomic factors that influence the target market Romanian market structure
Presentation of the main market segments Market segments dynamic
Forecasts of the subject market Market shares of the main players

B COMPETITIVE LANDSCAPE CHARTS & TABLES (selection)


Top 10 market players presentation (2015 turnover criterion) CHARTS
Turnover/employee & Net profit/employee dynamic for each of the Top 10 companies The weight of each company in the cumulated
turnover of the Top 10 players
analyzed (2008-2015) Net profit margin of the Top 10 players
Company profile for the Top 10 market players (company background, non-financial Turnover & Net profit / employee change
data presentation, key financial ratios dynamic) TABLES
Financial indicators calculated and interpreted for 2008-2015 for each of the Top 10 Turnover dynamic (2008-2015)
companies (turnover, net profit, total debt/total assets, total number of companies, Turnover / employee change
Net profit / employee cahnge
number of employees, net profit margin )
Key financial data 2008-2015

C MARKET ATTRACTIVENESS ON NACE CODES


For a deeper market research, an analysis on NACE codes was made, based on the total values at national level (total companies that have
registered the activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets,
total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted
for 2008-2015.The companies were structured in 13 groups by turnover criterion.

D GENERAL MARKET ASSESMENT

These sections includes management consulting analyzes useful in determining the attractiveness of the studied market
In the Value Chain Analysis each segment of the value chain is presented, with players name and segment average profitability,
providing the overall image of the entire economic flow
In the PORTER Analysis are presented the most important factors that influence the market along with an assesment of their strength
PEST Analysis presents the main factors that influence the decisions, strategies and objectives of companies operating in this sector

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200


MANAGERANTICRIZA GENERAL OVERVIEW

ManagerAnticriza in numbers ManagerAnticriza services


Development of business reorganization strategy
40 national market studies, 10 regional 1
/repositioning, with prioritization of stategic initiatives
market studies, 50 sectorial researches,
1 detailed for 182 economic subsectors
2 PMS implementation (performance management system for
(grouped by turnover criterion) employees) - to align employees behavior to target strategy
Profit and cost centers analysis; grouping expenses on
Informational reference for over 100 3 cost/profit centers and drawing up systems and procedures for
an ongoing profitability analysis
published articles; 30 market analyses
2 and 15 national economy rankings 4 Business plans draw up, adapted to old/new business model,
current industry situation and companys strategy
published by Ziarul Financiar
(Corporate) PMO set up and implementation (tools and procedures for
5 managing internal projects), for a more efficient resource
Sistem of over 500 KPIs, grouped on 10 allocation
functional areas and 35 industries
3 Set of ~60 managerial reports to 6 Interim management services for up to 1 year - for key
managerial roles; co-management; board member position
monitor activity in all the functional
areas of a company 7 KPI system definition and implementation, for performance
monitoring of all functional areas, departments and employees
Benchmarking ratios for the most Business risks and competitive position assessments;
important 160.000 Romanian 8 contingency planning and strategic recalibration
4 companies, for 2008 2015, grouped on
Management reports and Dashboards at business
industries/subindustries and turnover 9 unit/functional area level, including reporting procedures
size.

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200


AVAILABLE REPORTS

NO. ROMANIA NO. ROMANIA NO. ROMANIA NO. REGIONAL STUDIES

1 Real estate 14 IT 27 Luxury 1 Grain

2 15 28 2 Tourism and
Beverages industry Building materials Legal services
hospitality
3 Electrical energy 16 Insurance 29 Telecommunications 3 Passenger & Cargo
transportation
4 Pharma distribution 17 Construction 30 Tobacco 4 Dairy
Meat production and Meat production and
5 Pharma production 18 Gambling 31 5
processing processing
6 Food & Beverage 19 Grain 32 Publishing 6 Textiles

7 Media 20 Furniture 33 Recruitment and 7


executive search IT

8 Advertising 21 Automotive 34 Retail 8 Telecommunications

9 Textile industry 22 Fuel distribution 35 Private healthcare 9 Construction

10 Cargo transportation 23 Food imports 36 Training 10 Private healthcare


Passenger Audit and accounting
11 24 Dairy 37 11 Pharma distribution
transportation services
12 Travel and Tourism 25 Leasing 38 Mgmt. consulting 12 Retail

13 Infrastructure 26 Fruits & Vegetables 39 E-commerce 13 Furniture

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200


07.03.2017