B. Individual Level
B1. Foundations of Individual Behavior
If employees lack the required abilities, they are likely to fail while
Abilities significantly above those required can reduce the
employees job satisfaction.
C. learning
Definition: any relatively permanent change in behavior that occurs as a result of
experience.
Theories of learning
1. Classical conditioning involves building up an association between conditioned
stimulus and unconditioned stimulus
2. Operant conditioning argues that behavior is a function of its Consequences. People
learn to behave to get something they want or to avoid something they dont want.
3. Social Learning Individuals can also learn by observing what happens to other people
and just by being told about something as well as by direct experiences.
SHAPING (OB Modification) A Managerial Tool
A. Types of reinforcement
1. Positive Reinforcement following a Positive response with
something pleasant. e.g. recognition or reward
2. Negative Reinforcement following a Positive response by the termination or
withdrawal of something unpleasant.
E.G. shortening jail term (Parole)
3. Punishment causing an unpleasant condition in an attempt to eliminate an
undesirable behavior. E.G. suspension
4. extinction eliminating any reinforcement that is maintaining a particular behavior.
E.g. ignoring the person
SHAPING (Contd)
B. Schedules of Reinforcement
1. Continuous reinforcement reinforces the desired behavior each and
every time it is demonstrated. It is appropriate for newly emitted,
unstable or low frequency responses.
2. Intermittent reinforcement - not every instance of the desirable
behavior is reinforced. It is appropriate for stable or high-frequency
responses.
OB Modification Program:
Five-Step Problem Solving Model
1. Identifying critical behaviors
2. Developing baseline data
3. Identifying behavioral consequence
4. Developing and implementing an intervention strategy
5. Evaluating performance improvement
Some Organizational Application