FEASIBILITY EXPORTATION REPORT

GINA MARCELA SOTO CHAPARRO

APRENDIZ EN NEGOCIACION INTERNACIONAL SENA

BOGOTA

2017
 DEVELOPMENT OF THE ACTIVITY
FEASIBILITY REPORT EXPORT OF DESSERTS

COMPANY NAME DESSERTS GINA

PRODUCTS DESSERTS
PRESENTATION OF THE PRODUCT 300g --- 150g
COMPANY LOCATION BOGOTA COLOMBIA

1 INTRODUCTION

Desserts in Colombia are products that began in an informal economy to sustain

some families, or help from another household income to improve the household
economy. Every day is more popular view in colleges, business and other sectors,
the marketing of these products, Gina desserts start this way with
commercialization in universities and residents from the area where they are
produced, then formalized as producer of desserts and expand not only at local
level but at international trade.

For desserts Marcela is a very high commitment on export these products due to
the high demands and existing regulatory standards in the international arena
environment to food products , but these demands are leading our company to
improve quality and deliver a product edible 100 % safe and great satisfaction to
the final consumer.

2 PRESENTATION OF OUR PRODUCTS

Desserts/ Flavor Presentation Year launching

Blackberry Container 300g 2011
Container 150 g
Passion Fruit Container 300g 2011
Container 150 g
Three milk Container 300g 2011
Container 150 g
Chocolat Container 300g 2011
Container 150 g
Milo Container 300g 2012
peach Container 300g 2012

Oreo cookie Container 300g 2012

Lemon Container 300g 2013
Container 150 g
Soursop Container 300g 2013
 3 TARGET MARKET

Structuring an export plan for expanding the international market , achieving the
expansion and consolidation of the brand Desserts Marcela to the city of Miami ,
United States , generating a sufficiently strong source of income.
A study of markets in the United States, more precisely in the city of Miami, to
review the feasibility of the export plan. Developing a strategy to achieve market
penetration. Finding the proper distribution chain and logistics to export desserts
achieving brand recognition and increase sales internationally.

4. PROMOTION STRATEGY

Communication campaign through digital marketing. Customer loyalty promotions

to your stay with the company. Develop a communication campaign through
Facebook and Twitter . We must contact an expert in social networks; since this
will help us achieve a communicative campaign.

5. TREATY

The entrance to the US fresh produce is handled by APHIS, while products

processed the handles Food and Drug Administration, FDA.
The Free Trade Agreement allowed immediate entry of yogurt and authorized a
share of preferential access additional 9,000 tons of liquid milk, butter, ice cream,
cheese and other dairy products duty-free .

The products that are uncategorized have more flexibility in their development and
are easier to export , since it does not require any certificate or have restrictions on
their ingredients. Meet standards such as PMO ( Ordinance for pasteurized milk
Grade " A") , which applies only to milk and cream ( cultured milk, sour cream,
yogurts , yogurt drinks and cottage cheese , etc.) , and HCCP , mandatory for any
activity in the food chain , they are important to ensure exports. They should also
be followed phytosanitary aspects and manufacturing processes to ensure product
quality and safety; a documentation system for recording traceability; and proper
presentation by compliance with established standards for labeling, as it is in
English and contains the nutritional information.
6. COUNTRY FROM COLOMBIA EXPORT FEASIBILITY

U.S.A.

MARKET ACCESS WORLD'S LARGEST: US ( 280 million inhabitants with high

purchasing power ) -100 % of industrial products with free access , free of tariffs
and quotas. -Free Access for agricultural products, with the exception of products
with high sugar content. -Consolidation The benefits of the Caribbean Basin
Initiative (CBI) and the Generalized System of Preferences (GSP). All products
today have kept preferences. -Benefits Free Zones and continuity of drawback, as
permitted by the World Trade Organization.

In addition, this country has a large number of immigrants who are a perfect market
as consumers of our products.
 CIBERGRAFIA

www.procolombia.co/.../productos-lacteos-una-oportunidad-de-negocio-.. www.colombiatrade.com.co
Node https://rosdary.wordpress.com/normatividad-sanitaria-alimentos- colombi...
www.sice.oas.org/TPD/USA_CAFTA/Studies/BenefTLC_SLV.pdf