Laurel Komos: Design Portfolio February/March 2017

laurel komos
DESIGN & STRATEGY PORTFOLIO

FEBRUARY 2017
whats inside
COMPLETED WORKS
Lifewater International Ugandan WASH Curriculum..........................................3

AVMA LIFE Branding...................................................................................................9
The Popcorn Factory Catalogs & Photographic Art Direction....................16
Eastland Disaster Historical Society Branding..................................................21
Orion Wine Imports Branding................................................................................29
Wayfinder Advisors Branding................................................................................34
University of Chicago Graham School Annual Deans Report....................41
one.
LIFEWATER INTERNATIONAL
UGANDAN WASH CURRICULUM
Using design thinking and methodology to educate rural Ugandan students

about proper sanitation and hygiene practices.
My team of Notre Dame design seniors teamed up with Lifewater International and Chicagoland
creative agency Rule29 to create a new primary school curriculum teaching Ugandan students
about safe water access, sanitation, and hygiene (WASH). Using Lifewater Internationals
existing WASH program as a starting point, we were tasked with improving the content and
format of the existing 200+ page curriculum and corresponding educational tools to better
suit the young Ugandan student using research, design thinking and information architecture.
Ultimately, we had the opportunity to travel to Gulu, an impoverished rural region in northern
Uganda, to test our prototype in two distinct primary schools. After our return, we synthesized
our research and presented our findings to Lifewater and Rule29 with the intent to implement
them in the future.
CLIENT // Lifewater International

COURSE // VCD 8, Design for Social GoodUniversity of Notre Dame
PROFESSOR // Robert Sedlack
ROLE // Designer & Ethnographic Field Researcher
DESIGN & CONTENT TEAM // Emily Hoffmann, Carmel OBrien, Amanda MacDonald
RESEARCH TEAM // Jeff McLean, Emily Hoffmann, Penina Acayo, Anne Berry
RESEARCH TRIP // Gulu & Kampala, Uganda, May 23June 2, 2014 Lifewater International Ugandan WASH Curriculum // 3
1 // STATESIDE RESEARCH 2 // STRATEGIC DEVELOPMENT OF THE
CURRICULUM PROTOTYPE
Since this project was initially slated to be completed within a semester-long course, we THEME
needed to conduct a vast majority of our research on the Ugandan educational system
and existing WASH curriculum from a distance. We relied heavily on thorough online After conducting a thorough investigation of Lifewaters existing curriculum, we collectively
investigations into the culture and academic systems of Uganda, personal interviews decided that we wanted to explore the implementation of an overarching theme that would
with Ugandan contacts and American teachers in Uganda, and secondhand accounts better capture students attention and empower them to make a change in their communities.
from Justin Ahrens, Principal at Rule29, and Pamela Crane, the Director of International This theme would liken students to respected leaders and would be evident in the activities
Programs at Lifewater International. Our Notre Dame research associate, Penina Acayo, and stories found throughout the curriculum.
a native Ugandan, also became the subject of many of our personal interviews about
We chose to work with a football (soccer) theme because most children worldwide can relate to
education and life in the East African nation.
a love of physical activity. This also presented many creative thematic options, such as playing
Our questions were both culturally-focused and academically-focused, as we wanted to against the bad germs that play for Team Unsafe Water, yellow cards for failing to practice safe
get a holistic sense of the experience of a Ugandan student and how this new curriculum habits, scoring goals, and friendly competition.
could serve them both in and out of the classroom setting.
STRUCTURE
The existing Lifewater International curriculum was written to last all day for five days and left
no time for other classes. Additionally, it was structured into ten loose building blocks and
was not grouped thematically by the key issues addressed (water access, sanitation, hygiene).
We chose to restructure the curriculum to span the course of three weeks, with each week
focusing on one of the three themes. The WASH curriculum would be taught for 4050
minutes each day Monday through Thursday, then would focus on a special community
outreach initiative each Friday in the hopes that the children would feel empowered to spread
WASH knowledge in their homes and communities. Friday would also include a team-based
oral examination, ensuring that the teacher can keep track of the students progress.
ACTIVITIES
We wanted to ensure that the curriculum provided teachers with a wide array of learning
activities in order to accommodate many different learning styles. Our curriculum included
interactive group activities, storytelling, blackboard activities, oral group examinations,
demonstrations, miniature field trips, and individual workbook pages.
Our team proposed the creation and distribution of workbooks (known as playbooks, in
keeping with the football theme) for each student. These would be used as silent activities
while in class, but could also be taken home and used as a tool with which to educate others
about WASH concepts.
Lifewater International Ugandan WASH Curriculum // 4

3 // DESIGN DEVELOPMENT
Bearing in mind that color printers are rare, if not impossible to access, in rural Uganda, we
designed a black and white curriculum using Lifewaters new brand standards, as developed by
Rule29. In order to get the WASH curriculum delivered to the broadest audience, it needs to be
easily reproduced. Since we opted against using color to organize our curriculum elements, we
relied heavily on different type treatments, a basic icons set, and call-outs to place emphasis,
provide supplemental materials, and mark transitions.

student playbook teachers manual teachers resource packet
SANITATION HYGIENE
1.1 Drink Safe Water song ii 2.4 WASH-Related Disease Drama xiii
How can we keep safe
9 water safe? Team WASH vs. Team Poor Hygiene
Verse of the Week: Mark 1:33-34a

DRINK SAFE WATER SONG WASH-RELATED DISEASE DRAMA
Here are 3 different ways to transport water. Draw an X through the The whole town gathered at the door, and Jesus healed many who had various diseases.
This song is to be used for Lesson 1.1: Why is water so important? It is in the form of a call-and- This drama was designed to be used with Lesson 2.4: How can we prevent and treat waterborne
methods that are unsafe and should get a yellow card. response, and students should repeat your words and motions before you move on to the next illnesses? Assign each of the ten disease characters from Team Poor Hygiene to a student in the class. Cut
Course Schedule line. This song can either be sung or spoken, and can be adapted to a popular tune if you prefer. out all ten scripts and hand one to each student acting in the drama. Words in italics are the actions for
Overview: each character. After each student acts out their part, have the rest of the class give the disease a yellow
card and say, Stop the spread of ! youre out of the game! (Insert the
Now that your class has a good foundation in safe water from week one, it is time for the TEACHER: Drink, drink, drink, drink, drink safe water (Hold glass and drink) name of the specific disease.) Use the name tags found in the next section to identify each character.
week 1: water students to understand how this water can affect their bodies for better and for worse.
This concept is known as hygiene, and is defined as the actions people take to stay healthy, TEACHER: Drink, drink, drink, drink, drink safe water
clean and safe. Our bodies need safe water to stay healthy and to help us get well when TEACHER: I need water in my brain to think, think, think (Tap finger on head)
TEAM WASH
we are sick. This week will focus on healthy washing habits and the adverse diseases that
PLAYER #1: SCABIES

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TEACHER: I need water in my eyes to blink, blink, blink (put hands by eyes and blink with hands)
can result when we do not keep up with good hygiene practices.
TEACHER: I need water in my nose (tap nose)
1.3 How do you 1.4 How do you
1.1 Why is safe 1.2 What makes a 1.5 Recap
make water safe make water safe TEACHER: I need water in my toes (touch toes)
water so water source safe & Comunity Theme Application
important? or unsafe?
through filtering through other
Outreach TEACHER: I need water in my elbows (bend elbows) (enters scratching all over, especially on the hands)
& boiling? methods?
For purposes of the football theme throughout this curriculum, Team WASH will learn
TEACHER: I need water in my knees (bend knees) I am Scabies. I want to make you itch so badly that you scratch sores
student playbook Here are 3 different ways to store water. Draw an X through the methods
about hygiene as a critical tool to beating the bad germs that play for Team Poor Hygiene.
Students will learn about specific germs, known as microbes, that affect unsafe water. It is
critical to maintain good hygiene to stay healthy and defeat the unhealthy germs that play
TEACHER: I need water in my tummy (rub tummy) all over your body. I am going to beat Team WASH!
TEACHER: For en-er-gy (shake hands in front)
that are unsafe and should get a yellow card. for Team Poor Hygiene. Students can score goals as they spread what they have learned
with their friends, family and community. Together we will all beat Team Poor Hygiene! TEACHER: I need water in my skin to make it soft and smoooooooooth (slide hands on arms)
week 2: hygiene Week at a Glance:

TEACHER: I need water in my bones to help me mooooooove (jog quickly in place)
PLAYER #2: RINGWORM

TEACHER: Water helps my blood run through my body (touch head, shoulders, knees, and toes)
DAY LESSON TIME TEACHER: Water in my kidneys even helps me go potty (put hands behind back on kidneys)
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
TEACHER: Water helps me not be too hot or cold (hug self and shake like cold)
Monday 2.1 Why is it important to wash our hands and body? 50 min
2.1 Why is it so
2.2 How do you
2.3 What are
2.4 How can
2.5 Recap TEACHER: On drinking water, I am sold (raise hands above head in celebration) (enter scratching the head)
make a tippy tap you prevent & Tuesday 2.2 How do you make a tippy tap and when do you use it? 60 min
important to wash microbes & why & Comunity
our hands & body?
& when do you
are some healthy?
treat waterborne
Outreach
TEACHER: Drink, drink, drink, drink, drink safe water I am Ringworm. I am a fungus. I give you itchy white rings on your
use it? illness? Wednesday 2.3 What are microbes and why are some microbes unhealthy? 60 min TEACHER: Drink, drink, drink, drink, drink (Pause and say WHAT?) head and your hair falls out, and you itch, itch, itch.
Thursday 2.4 How can we prevent and treat water-borne illness? 50 min ALL: Safe Water! (jump and shout out last line)
Friday 2.5 Recap: Community Outreach 60 min
Explain why you gave these methods of transporting and storing water
a yellow card:
week 3: sanitation Reminder to Teacher
Friday, Lesson 2.5 is a day about Community Outreach. The success of this day is
PLAYER #3: MALARIA
dependent on the project you and your class develop. Read 2.5 Community Outreach in
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY (enter shivering and shaking)
advance and be thinking about possible projects that address both the talents of your
class and the needs of your community. I am Malaria. I love to live in mosquitoes and in the blood of people.
3.1 How can 3.2 How can we 3.4 How do we 3.5 Recap
we keep safe keep our food and
3.3 What is
use and clean & Comunity I make you shiver and shake and give you a bad headache. I kill your
a latrine?
water safe? utensils clean? a latrine? Outreach red blood cells and make you very tired. (Yawn)
Name
18
SANITATION SANITATION SANITATION

2.2 Tippy Tap Diagram iv 3.2 Clean Fruit Drama, Player 1s Copy xvii
How do we use and clean How do we use and clean
11 12 3.4
LESSON PLAN Review 3.3: What is a Latrine?
What is a latrine? the latrine? a latrine? Use Week Two
Review yesterdays lesson on the basics of latrines. Instruct students
TIPPY TAP DIAGRAM CLEAN FRUIT DRAMA

Hygiene poster
to record a tally in their playbook if they earned a goal for Team as a visual.
WASH. Ask them where they found the latrine near their home.
The best way to remember why you should always use a latrine is through
OBJECTIVES 1. List and sequence the steps to using a latrine.
repetition to develop a new habit.
Label each part of the latrine as your teacher talks about them in class. Answer the following questions about the lesson today: 2. Examine and demonstrate the steps to cleaning a latrine.
Playbook pg. 12.
Ask students to open their playbooks to page 12 and answer only the You have been selected to play the role of Player 1 in this drama for your class! The straight
MATERIALS Playbooks, 1 per student words show what you need to say out loud, and the slanted words show the actions that you
first question: why should you always use a latrine? Once they are need to perform. Have fun!
Chalk and chalkboard or flipchart finished, lead a brief class discussion about the importance of latrines, Tree branch or other support
Why should you always use a latrine? Pencils/markers/crayons for writing and coloring, if available then have them close their playbooks.
Week Three Sanitation poster PLAYER 1: (He comes out of the bushes, pretending to pull up pants. He is also
Pit Latrine poster from page xxiii resource packet Objective 1: List and sequence the steps to using a latrine. holding 2 local fresh fruits or vegetables. He begins to eat one of the fruits
Optional: Tape for creating latrine outline. Now that we know how latrines work and why we need to use them,
Note: at this
point, you could and holds out the other to Player 2.) I just found these near the field
it is time to talk about how to use them. If you were going to teach separate the
hanging after the game. Would you like one?
Latrine cleaning supplies: class into boys 2 holes (about
someone in the community how to use a latrine, what do you think string
Soap or ash
and girls to
one-third from 3 mm PLAYER 2: (looking at Player 1) What were you just doing out in the field?
would be important to tell them? Remember, using latrines helps us teach latrine use
individually. top on upper hanging string holes
Bucket beat the bad germs that play for Team Poor Sanitation.
back side) PLAYER 1: I had to
Water
Lead the students through the steps of using a latrine: PLAYER 2: (Taking the fruit or vegetable from Player 1) Has this been washed?
Long handle hard-bristle broom or brush
PLAYER 1: Of course it has not been washed. There is no water in the field.
For this section, please put an X in the box next to all that apply. Wear shoes
PREPARATION Decide whether to teach students about using a latrine as a whole group
PLAYER 2: I really like these, but I do not want to eat it without washing it in
or separate boys and girls. Make arrangements accordingly. Knock on door before entering
When using a latrine we should: safe water.
Draw footprints and a hole (to look like the floor of a latrine) on flipchart
Close door tie string around top PLAYER 1: Why do we need to wash it? Just eat it. Its good!
paper. Alternatively, draw footprints and a hole in the dirt on the ground.
Wear shoes Lay out the latrine outline (as specified above) in an area with a lot of Squat above hole with feet in footprints, if available PLAYER 2: Didnt you just relieve yourself in that field?
spaceeither outside or in an open space in the room.
Leave the door open Practice the latrine dance provided or create your own. Direct urine and feces into hole, not on floor PLAYER 1: Yes I did, but I didnt poop on your
Direct our urine and feces into the hole Optional: Write out the steps for cleaning a latrine on the board. Choose Wipe with safe leaves, paper softened by crinkling in your hands, or PLAYER 2: There are lots of people and animals that poop in the field. Did you
which type of latrine is common on your school compound and focus on 2 mm water outlet hole
Wipe with safe leaves or softened paper tissue. Throw tissue and leaves into hole. Girls wipe from front to back. (about one-third from see any flies out there?
how to clean it. soap string
top on front side) PLAYER 1: Oh yes. They were everywhere.
Make a mess Leave the latrine clean
Wash our hands with soap and water BACKGROUND A hard-bristle brush or broom (rather than one with soft bristles or fibers) Close the door behind you when you leave PLAYER 2: Flies like to land on poop and then land on food. Poop has lots of
INFORMATION with a long handle is best for cleaning a latrine. microbes in it that flies carry around on their feet. Those microbes
Bottles, cans, food, bones, wrappers, papers etc. need to be burned or Wash hands with soap and water using the 6 steps of handwashing can make us sick. Coach WASH taught me that we can get cholera,
buried and NOT put in the latrine. If these items are put in the latrine the typhoid fever, or roundworm from eating the microbes in unwashed
Once you are done reviewing the steps for the first time, have soap cover 3 mm hole
pit will fill faster and will attract flies and animals. fruits and vegetables.
Should we throw trash in the latrine? Circle one: YES or NO Young children need much instruction and supervision when learning to students try to list them to their neighbor without looking at the list. pull string (make loop
Once they have had enough time to review the steps in pairs, call on big enough to fit hand PLAYER 1: (Pretending to spit out fruit or vegetable) Ooh! I dont want to get sick.
clean a latrine.
students to list the steps for the whole class. through it)
What should we use to clean the latrine... Childrens immune systems are still developing and therefore weaker than I want to be able to play in the game tomorrow! Did you say typhoid?
Define the following key parts of the latrine: piece of soap My father had that and it was awful! Lets go wash these now.
most adults. Playbook pg. 12.
if it does not have cement floors? Instruct students to turn to page 12 of their playbooks again. Ask
Children can be exposed to many diseases when cleaning.
HOOKWORM
them to complete section 2, which lists 6 potential parts of using a
Pit As leaders, teachers are an important part of modeling the steps of
if it does have cement floors? latrine. They should put an X through the box in front of any steps that
cleaning latrines. Teachers need to be available to MODEL and SUPERVISE do not apply. For example, one answer reads Make a mess, so the
the process of cleaning latrines. students should put an X through this box because you should always
Sludge What should you always do after cleaning the latrine? Older, more experienced students can be matched with younger students remember to keep latrines clean.
and become leaders by assisting them with cleaning a latrine.
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4 // ETHNOGRAPHIC RESEARCH IN
GULU, UGANDA
RESEARCH STATEMENT
The proposed design research process is intended to assist us in developing a stronger

empathy for the extreme cultural differences between privileged American designers and rural
northern Ugandan schools through observation, surveys, interviews, and ethnographic research.
By using cross-cultural and cross-disciplinary collaborative techniques with teachers in rural
Ugandan communities near Gulu, we hope to develop a greater understanding of the nuances
of using design thinking in an unfamiliar context, ultimately producing a WASH curriculum that
best suits the needs of our friends in Uganda, from a content-based, verbal, and aesthetic
perspective.
RESEARCH PLAN
During our time in northern Uganda, we had the opportunity to visit two different schools: smaller
Mother Teresa Primary (private, Catholic) and larger Laiyibi Primary (public). The difference in
size and government funding between these two schools made for an interesting contrast that
enhanced our research even further.
We arranged to have group interviews with primary teachers at both schools. While our focus
was more on upper primary (Ugandan P4-P7), we welcomed teachers of younger students as
well. We were mostly concerned with learning more about the Ugandan education system and
how water, sanitation, and hygiene is currently taught in schools; however, we wanted to ask
some questions about the design and organization of our curriculum prototype if time permitted.
After our group interview sessions, we went on tours of the school grounds and had further,
more personal (and non-research-based) interactions with the teachers. These informal sessions
helped us get a better understanding of the school culture and the resources they had available
for use in the classroom.
5 // SYNTHESIZING AND UNCOVERING
THE RESEARCH INSIGHTS
At the completion of our research, we grouped and synthesized our findings. Ultimately, we
presented Lifewater International and Rule29 with a research report document that detailed our
process, findings and recommendations for moving forward with a new curriculum design.
INSIGHTS
Government-mandated syllabus renders our prototype teachers manual useless.

Despite all of our remote research when preparing the curriculum prototype, we never
encountered the government-mandated syllabus in Uganda that instructs the teachers
when and how they are supposed to teach each element of water, sanitation, and
hygiene education.
Teachers are always looking for resources to supplement their lessons.

Teachers are given a copy of the mandatory syllabus for their grade level, however, they
have to purchase separate books that provide more in-depth lesson plans and teaching
resources. Because of the lack of funding given to schools (particularly private schools),
teachers often have to pay for these tools with their own money, therefore relying on
inexpensive or free resources and activities whenever possible.
IDEAS
Rework our curriculum into a supplemental resource packet to use with the syllabus.
After talking to teachers and conducting our own additional research on the government-
mandated syllabus, we recognize that there is an opportunity to create a set of supplemental
materials that work in conjunction with the national requirements. These materials could
include stories, field trip ideas, test questions, community outreach project suggestions,
coloring pages, workbook pages, songs, dramas, and demonstrations. Many of these
elements were already incorporated into our initial prototype and would just need
reorganization to translate into this type of resource packet.
Encourage the creation of a WASH club in primary schools.

At many schools, students are required to participate in at least one after-school club or
activity. Schools can help encourage WASH behaviors by creating and promoting a WASH
club that focuses on keeping the school compound clean and spreading the word about
safe water, sanitation, and hygiene. Positions in this club can be held in high esteem and
leadership roles will be coveted.

two.
AVMA LIFE BRANDING
Rebranding a personal insurance network specifically designed to meet the

needs of veterinary professionals.
The American Veterinary Medical Association (AVMA) approached 88 Brand Partners for
assistance rebranding not only their primary organization, but also their two insurance trusts.
The third in the series of rebranding projects, AVMA GHLIT offers personal insurance plans
particularly in the areas of disability, life, vision and dentalthat are specifically catered to the
unique needs of veterinarians. After terminating their health insurance armthe H in GHLIT
the trust was seeking a name change as well as a modernized branding system that would offer
flexibility for growth heading into the future.
CLIENT // AVMA GHLIT (Group Health and Life Insurance Trust)

AGENCY // 88 Brand Partners
ROLE // Art Director
TEAM // Adrian Rosales, Marco Siegel-Acevedo, Bryan Simkin, Olivia Thomson AVMA LIFE Branding // 9
1 // PRODUCING THE INITIAL inspiration my layout concepts for testing
CONCEPTS FOR TESTING
GROUP
DISABILITY LONG-TERM DISABILITY INSURANCE RATES
INSURANCE
Premiums shown here are based on the members age at
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Learn more about plans &

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basic protection packages UNDER 31 $
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$ $
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new brand to test during the Annual AVMA Convention in July 2015. This was a particularly 31-40 $
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OF YOUR LIFE
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challenging task because each conceptual brand needed to complement and coexist with the PROTECT YOUR EARNING POWER
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new parent AVMA brand and the new AVMA PLIT sister brand, while also providing a clearly
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AVMA LIFE Branding // 10

2 // DEVELOPING THE WARM, logotype iconography
MODERN SYSTEM
After testing was conducted, we learned that 22 out of 38 veterinary respondents of a variety
of ages, genders and specializations selected my family-oriented system as the most favorable
of the five options presented. I used the specific feedback from the focus groups to develop
a new system that was heavily anchored in the initial concepts I had proposed, staying true to
my original aesthetic presentation and maintaining the sense of warmth and modernization that
made it successful. Additionally, the name made its official transition to AVMA LIFE from
AVMA GHLIT. color palette photography
The typefaces were borrowed from both the mother and sister brand to maintain visual
consistency among the family. The color palette was designed to be flexible, bold and inviting,
with a warm red-orange as the primary color, supported by a chartreuse, light blue, cream, and
purple-black. This palette helped differentiate the new AVMA LIFE from the other two brands,
while allowing it to coexist with them.
Our photographic approach was to tell the work/life narrative of our target audience
veterinariansin order to better distinguish AVMA LIFE as the only personal insurance network
specifically tailored to meet their needs. One veterinarian would be photographed in a variety
of slice-of-life scenes, intending to tell a well-rounded story in each communication. I had the
opportunity to travel to Nashville in December 2015 to assist with the AVMA LIFE photo shoot,
and some photo selects from this shoot can be seen at right.
typography
A AUX NEXT SEMIBOLD
ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
LEXIA LIGHT
abcdefghijklmnopqrstuvwxyz
1234567890
3 // PRODUCING THE COMMUNICATIONS
GROUP 10/20-YEAR LEVEL TERM LIFE INSURANCE
AND BRAND ROLLOUT WITH A FRESH

POINT-OF-VIEW ON INSURANCE
protect
your greatest asset: your
Level term life
insurance is
designed to help
earning power. keep your family
financially
secure.
coverage AVMA GHLIT is now
As a self-rated participating program, the charges to
30%
members are based on the claims experience of AVMA
Age of Disability
AVMA LIFE
members and their families no other outside groups.
65%
And funds received in excess of those required to operate
Using the angular visual language established in my initially tested concept, I worked to apply OF PEOPLE WILL
BECOME DISABLED
BEFORE RETIREMENT
the Program are returned to participants in the form
of lower costs or improved coverage. The Program is
65% OF ADULTS DONT HAVE Amount of Benefits Received underwritten by New York Life Insurance Company, one
the new system across all communications, both print and online. The rollout work included for wherever your life and veterinary
PROPER DISABILITY COVERAGE of the industrys most respected names. New York Life
Insurance Company (NY, NY 10010), the underwriter,
has received the highest possible ratings for nancial
a series of print advertisements, collateral, a responsive microsite, launch video and a trade career take you.
85% strength currently awarded to any life insurer by all
A new name, a new look, all with the same coverage and the same commitment to the
23
72% four major rating agencies including Moodys Investor
41%
veterinary community. Meet your new AVMA LIFE at Booth #1710 in the Gaylord Service (Aaa), Standard & Poors (AA+), Fitch Ratings
Palms Resort & Convention Center. (AAA), and A.M. Best (A++).*
show booth to be utilized for years to come. The final result was dynamic and engaging and
12%
STATE VMAS WILL HELP
Access the only personal insurance network designed for and by YOU SECURE COVERAGE
veterinarians. Your needs and our expertise help us develop the plan OVER 37 MILLION AMERICANS ARE CLASSIFIED AS Learn about the process that inspired this exciting VALUABLE BENEFITS. REMARKABLE SERVICE.
Life sometimes throws you a curve at the most
thats right for you. Our group insurance products include: DISABLED; ABOUT 12% OF THE TOTAL POPULATION
evolution at MyAVMALife.com
embodied the changing landscape in the veterinary industry.
unexpected times. You cant always see whats coming
Long-Term Disability* Hospital Indemnity* around the bend.
Short-Term Disability* Critical Illness* To our current participants*
PUTTING YOUR NEEDS FIRST
Student Life + Disability + Supplemental Disability for Your policy and coverage** are not changing, and you can expect the same dedicated
Since 1957, the AVMA GHLIT has provided members
support youve grown to depend on from us.
Rabies Protection* Educational Expenses* with coverage you can trust. Thats because AVMA
Professional Overhead Expense* Long-Term Care members are more than just program participants
For more information about policies*,
LONG-TERM DISABILITY INCOME INSURANCE As a self-rated participating program, charges to
Once the system was established, I worked with junior designer Olivia Thomson to create the Basic Protection Package*
Family Group Life*
Dental + Vision
Health Insurance Exchange
If you suddenly could not practice due to a disability,
what would happen to your income? How long could
members are based on the claims experience of AVMA
members and their families no outside groups.
theyre in charge. Nine Trustees, all AVMA Members,
and one AVMA Liaison Trustee, supervise the program
and its professional operating sta and provide overall
visit AVMALife.org or call 800.621.6360
Level Term Life* your savings last? We believe Long-Term Disability
brand guidelines. These guidelines are intended to protect the integrity of the brand elements For more information about policies**,
Income Insurance is the foremost coverage a practicing
professional should consider. The Long-Term Disability
coverage, combined with our Basic Protection Package
YOU MAY ALSO RECEIVE A RESIDUAL BENEFIT
When you resume your practice or enter a new
occupation after a covered disability, you may find your
direction. In addition, the Trustees act as a Review
Board, should a member ever experience a problem
with the insurance program. You can think of it as
visit AVMALife.com or call 800.621.6360 earnings are not what they once were. However, even having a Board of Directors that puts your needs rst.
and ensure a consistent usage of the brand elements.

helps guard against debt, depleted savings and
disruption of your familys living standard. The program when your Long-Term Disability benefits have stopped, The Program is designed to save members money.
is also designed to help save you money. You can think you may be able to offset your lower income by receiving *Underwritten by New York Life Insurance Company (NY, NY 10010) on Policy Form GMR. All plans may not be available in all states.
of it as having a Board of Directors that puts your a Residual Benefit. The Trustees also act as a Review **Including plan details such as exclusions, limitations, rates, eligibility, and renewal provisions. Must reside in the United States and
be a legal resident to be eligible for AVMA LIFE coverage. This marketing material is not intended for use in NM.
needs first. Youll benefit from the group purchasing Board should a member ever experience a problem with
*Underwritten by New York Life Insurance Company (NY, NY 10010) on Policy Form GMR.
All plans may not be available in all states. power of thousands of veterinarians across the country. the insurance program.
FPO
* including features, costs eligibility, renewability exclusions and limitations.
**Including plan details such as exclusions, limitations, rates, eligibility, and renewal
provisions. Must reside in the United States or Puerto Rico and be a legal resident to be Underwritten by New York Life Insurance Company (NY, NY 10010) on policy form GMR
eligible for AVMA LIFE Trust coverage. This marketing material is not intended for use in NM.
GROUP DISABILITY INCOME INSURANCE
access
When youre working in a field as unique as ours, its reassuring
to know I have disability insurance thats tailored for veterinarians.
secure
AVMA LIFE answered all my questions and made sure I had the
right coverage based on my line of work.
- Dr. Samuel Martin
your financial peace of mind.

LOREM IPSUM DOLOR HEADLINE
benefit
The Disability Insurance Thats Only For Veterinarians
Since 1957, The American Veterinary Medical Associa-
tion Group Health and Life Insurance Trust (AVMA GH-
LIT) has made available to members like you, coverage
every stage of your life with the help of veterinarian- you can trust. This group health and life insurance trust
program is tailor-made for veterinarians, by veteri-
designed group level term life insurance. narians. Members of the program are more than just
participants theyre in charge. Nine Trustees, all AVMA
Members, and one AVMA Liaison Trustee, supervise the
program and its professional operating staff. They give
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In et accumsan sapien.
accumsan sapien. Vestibulum ut fringilla
ex. Pellentesque mollis nibh id lectus
the plan direction, to be sure the benefits are the ones
you and your family most desire. The Trustees also act
from our veterinarian teams
Vestibulum ut fringilla ex. Pellentesque
mollis nibh id lectus interdum auctor.
interdum auctor. Lorem ipsum dolor sit
amet, consectetur adipiscing elit.
as a Review Board should a member ever experience a
problem with the insurance program. You can think of CURRENT LONG-TERM DISABILITY INSURANCE RATES
wealth of knowledge.
it as having a Board of Directors that puts your needs Premiums shown here are based on the members age at
Mauris mollis tristique nunc ut cursus. Suspendisse ac mollis lectus. the time of issue. Renewal premiums do not increase
first. The program is also designed to help save you
Donec lacus urna, tincidunt non massa with age. Our Hospital Indemnity Plan provides extra cash when you may need it most -
money. Youll benefit from the group purchasing power
during covered hospitalizations. Whether your stay is for outpatient surgery, an
vitae, congue eleifend mauris. Morbi at
AVMA LIFE not only gave of thousands of veterinarians across the country. As a
self-rated participating program, charges to members are Waiting Period elective procedure or an emergency operation, the Hospital Indemnity Plan may
malesuada nulla. Donec eros mi, imperdiet
vel varius id, condimentum venenatis
me the answers I needed, based on the claims experience of AVMA members and
30 DAYS 90 DAYS 180 DAYS
provide extra money that you can use however you choose.
Semi-Annual Premium per $100 of Monthly Benefit*

their families no outside groups. When funds exceed
turpis. Nunc tortor ex, bibendum non they opened my eyes to expenses, that money is returned to participants in the
UNDER 31 11
$
9
$ $
8
semper placerat, feugiat at lectus. Maecenas the value of a personal form of lower costs or improved coverage. The program For more information about policies*,
is underwritten by New York Life Insurance Company,
metus orci, pharetra feugiat ultricies at, visit AVMALife.org or call 800.621.6360
insurance network tailored 31-40 13 11 10
$ $ $
one of the industrys most respected names. New York
ultrices ut mauris. Fusce lorem sem, rutrum Life Insurance Company (NY, NY 10010).
eget est eu, ornare pharetra mauris. Duis to veterinarians. 41-50 17
$ $
14 $
13
eget ultricies ante. Donec nulla lorem,
51-60 23
$ $
18 $
16
dignissim non eros eu, dictum tincidunt
odio. Integer sit amet magna libero. Nunc 61-65 36
$ $
29 $
25
Dr. Tara Bell
vitae iaculis dui. Lorem ipsum dolor sit
66+ 48
$ $
40 $
35
amet, consectetur adipiscing elit. In et
*Including features, costs eligibility, renewability exclusions and limitations
* including features, costs eligibility, renewability exclusions and limitations.

Underwritten by New York Life Insurance Company (NY, NY 10010) on
policy form GMR

responsive microsite // myavmalife.org
brand guidelines book

trade show booth

AVMAvideo
product LIFE VIDEO:
storyboards STUDENTS (90110 SECONDS)
securing
your future
Disability Income
OPENING: Video opens on a white screen. Logo fades onto the GRAPHICS: Green angle flashes in and words appear and GRAPHICS: Angles usher in video clips of young male GRAPHICS: Orange angle overtakes the video, and a line
screen, then the separation bar and Disability Income follows. gradually get larger. Angle continues to flow slowly as VO plays. veterinarian at work. drawing of a marathon runner draws in. The figure appears to
run and the lines vibrate as the VO rolls.
VO: GETTING COVERED BY AN AVMA LIFE DISABILITY VO: THE INVESTMENT YOURE MAKING IN YOUR EDUCATION VO: AS DR. JAKE TAYLOR, A RECENT VETERINARY SCHOOL
INCOME POLICY IS MORE THAN JUST PROTECTING AND CAREER ITS SECURING YOUR FUTURE. GRADUATE, FOUND OUT, THE FUTURE CAN COME A LITTLE VO: THIS WAS A SHOCK FOR HIMHE HAD BEEN IN NEAR-
(CONTD) FASTER THAN YOU EXPECT. JUST AFTER STARTING HIS PERFECT HEALTH, RUNNING MULTIPLE MARATHONS
FIRST JOB POST-INTERNSHIP, DR. TAYLOR WAS DIAGNOSED DURING VETERINARY SCHOOL.
WITH PSORIATIC ARTHRITIS.
the importance of getting

covered sooner
GRAPHICS: Triangles transition. Blue angle dominates the GRAPHICS: Angles usher in video clip of young male GRAPHICS: Triangles transition. Green angle dominates the GRAPHICS: Triangles transition into a plain white screen. A
screen and a graduation cap draws in. veterinarian at home eating pizza. screen and words fade onto screen. house, bill and cross (symbol for health) draw themselves in.
VO: UNFORTUNATELY, DISABILITY INCOME INSURANCE HAD VO: DR. TAYLORS CONDITION NOW PREVENTS HIM FROM VO: AND EVEN THOUGH HIS PROGNOSIS HAS IMPROVED VO: I KNOW WHEN YOU ARE GRADUATING VETERINARY
BEEN THE LAST THING ON HIS MIND WHEN GRADUATING, PERFORMING MANY OF THE TASKS AT WORK THAT HE AND HES AGAIN PARTICIPATING IN MARATHONS, DR. SCHOOL THERE ARE MANY DIFFERENT THINGS ON YOUR
SO HE DIDNT BUY PROTECTION WHEN IT WAS OFFERED USED TO COMPLETE WITH EASE, AND HE FEARS OF TAYLOR WISHES HE HAD RECOGNIZED THE IMPORTANCE MIND AND YOUR INCOME IS LIMITED, ESPECIALLY IF
TO HIM. SOMEDAY NOT BEING ABLE TO WORK AT ALL. OF GETTING COVERED SOONER. PURSUING AN INTERNSHIP, (CONTD)

three.
THE POPCORN FACTORY CATALOGS
& PHOTOGRAPHIC ART DIRECTION
Giving a fresh new look to a tried-and-true marketing tactic: the catalog.
The Popcorn Factory, a premium food gifting brand, and 88 Brand Partners began their
collaboration in mid-2014. After a year as the lead designer and production artist on the client,
I was promoted to Art Director and made it my personal mission to refresh and elevate the look
and feel of the brands catalog layouts and product photography for web and print. I wanted to
give the brand a more sophisticated, sleek look through the implementation of standardized
layouts, streamlined typography, clean and progressive product styling and an integration with
digital media in order to help it best outshine its competitors in the premium food gifting space.
As part of my role, I was expected to coordinate and manage the entire process, from strategic
sales and forecast-led pagination plans to shot list development, on-set photographic direction
and the management of a large team and client contacts.
CLIENT // The Popcorn Factory

TEAM // Kristen Coconis (designer), Kathy Baker (food stylist), Jill Enderle (prop stylist),
Debbi Van Kirk (photographer), Rich Balsitis (retoucher) The Popcorn Factory Catalogs & Photographic Art Direction // 16
1 // FACILITATING THE PROCESS FALL & HALLOWEEN 2016
THE
POPCORN
FACTORY
A major part of my role for this brand was the organization and art direction of several extended
photo shoots, at which I was responsible for art directing and coordinating the photography
of seasonal and year-round products for both the printed catalogs and the web. During
these shoots, I coordinated and managed a team consisting of a photographer, photographic
retoucher, food stylist, prop stylist and graphic designer. To keep all parties on the same page HALLOWEEN STRIPE
BASKET - $39
SNAKE SKIN MARKET
TOTE - $49
COLLECTION NAME
pick-a-fill
throughout shoots that spanned 4-7 weeks, I prepared a detailed master document, complete
with sketches, styling notes, retouching notes, and guidelines for photography. HEADLINE
HERE
Write about the PAF program. Mos dust, aut ut acessin
rem ullaborae as ellanti sequiaspere, quae. Am
HALLOWEEN BATS
rem esenden daeribe rempos abo. Fuga. Et inulles HAUNTED HOUSE
dolupturia velit experum, simil ius cus doluptiis sunt
omnistio. Nam eum ra dolorum quibus magnatia
TOWER - $39
secondary OPPOSITES GIFT BOX
(SET OF 2) - $34
HEADLINE
iduciatiae.
HERE
2-GALLON TINS
P84211 | Butter | $32
P84212 | Cheese | $34
P84213 | Caramel | $44
P84214 | White Cheddar | $34
SQUARE EMBOSSED STRIPE FOLD DOWN
P842212 | Butter & Cheese | $34
P842213 | Butter & Caramel | $36
A | PRODUCT HEADLINE TIN- $20 BOX- $32
Source Sans Light. We fill the elegant willow basket
P842214 | Butter & White Cheddar | $34
with Mini Pixies, Double Twist Caramels and six flavors
P842223 | Cheese & Caramel | $39
of carameltastic popcorn love: Drizzled Caramel,
P842234 | Caramel & White Cheddar | $39
SMores, Toffee Caramel & Sea Salt, Caramel, Caramel
Apple and Almond Pecan Corn.
SUGAR-FREE 2-GALLON TINS
Basket serves 4-6. 2 lb 9.7 oz.
L84218 | Sugar-Free Caramel | $44
B158405 | $65
L842218 | Butter & Sugar-Free Caramel | $36
L842248 | White Cheddar & Sugar-Free Caramel | $39
B | PRODUCT HEADLINE new!
3.5- GALLON TINS Source Sans Light. We fill the elegant willow basket
20% OFF
P84311 | Butter | $36 with Mini Pixies, Double Twist Caramels and six flavors
P84312 | Cheese | $39 of carameltastic popcorn love: Drizzled Caramel,
P84313 | Caramel | $49 SMores, Toffee Caramel & Sea Salt, Caramel, Caramel
Apple and Almond Pecan Corn. Peanut Butter,
BAT BOX WITH FOLD
P84314 | White Cheddar | $39
Caramel, Chocolate, Candy, Cotton Candy, Jelly OUT WINGS- $15 2-GAL SNACK YOUR ORDER OF $40 OR MORE
P843212 | Butter & Cheese | $39
P843213 | Butter & Caramel | $42 Beans, Dark Chocolate. Basket serves 4-6. 2 lb 9.7 oz. ASSORTMENT TIN -
Use Offer Code XYZ123 | Expires 10.31.16
P843214 | Butter & White Cheddar | $39 B158405 | $65 $39
P843223 | Cheese & Caramel | $44
P843234 | Caramel & White Cheddar | $44 C | PRODUCT HEADLINE new!
Source Sans Light. We fill the elegant willow basket
6.5-GALLON TINS with Mini Pixies, Double Twist Caramels and six flavors
P84011 | Butter | $49 A popcorn
of carameltastic | PRODUCT HEADLINE
love: Drizzled Caramel, F | PRODUCT HEADLINE new!
P84012 | Cheese | $52 Source
SMores, Toffee Sans&Light.
Caramel We fill
Sea Salt, the elegant
Caramel, willow basket with Mini Pixies, Double Twist
Caramel Source Sans Light. We fill the elegant willow basket with Mini Pixies, Double Twist
P84013 | Caramel | $63 Caramels
Apple and Almond andCorn.
Pecan six flavors of carameltastic popcorn love: Drizzled Caramel, SMores, Caramels and six flavors of carameltastic popcorn love: Drizzled Caramel, SMores,
P84014 | White Cheddar | $52 Toffee
Basket serves 4-6. Caramel
2 lb 9.7 oz. & Sea Salt, Caramel, Caramel Apple and Almond Pecan Corn. Toffee Caramel & Sea Salt, Caramel, Caramel Apple and Almond Pecan Corn.
P840212 | Butter & Cheese | $52 B158405 | $65 Basket serves 4-6. 2 lb 9.7 oz. Basket serves 4-6. 2 lb 9.7 oz.
P840213 | Butter & Caramel | $56 B158405 | $65 B158405 | $65
P840214 | Butter & White Cheddar | $52 D | PRODUCT HEADLINE
P840223 | Cheese & Caramel | $59 B | We
Source Sans Light. PRODUCT HEADLINE
fill the elegant new!
willow basket
P840234 | Caramel & White Cheddar | $59 Source
with Mini Pixies SansTwist
, Double Light.Caramels
We fill the elegant
and willow basket with Mini Pixies, Double
six flavors
Twist
of carameltastic Caramels
popcorn and
love: six flavors
Drizzled of carameltastic popcorn love: Drizzled Caramel,
Caramel,
SMores,
SMores, Toffee CaramelToffee
& SeaCaramel & Sea Salt,
Salt, Caramel, Caramel, Caramel Apple and Almond Pecan
Caramel
Corn. Pecan
Apple and Almond PeanutCorn.
Butter,Peanut
Caramel, Chocolate, Candy, Cotton Candy, Jelly Beans, Dark
Butter,
Chocolate,
Caramel, Chocolate, Candy, Pixies, Buttercream,
Cotton Drizzled, Popcorn, Cheese, Butter, Caramel,
Candy, Jelly
Candy, Sweets. Callout about personalization,
Callout driving the consumer to Beans, Dark Chocolate, Pixies,Basket serves 4-6.
Buttercream, 2 lb 9.7 oz.
Drizzled,
B158405 icon social media, or web driver goes here...
the Popcorn page (2-3) to see Popcorn, Cheese, Butter,|Caramel,
$65 Candy, Sweets.
Lorem ipsum dolor sit amet.
the tin designs, 3- and 4-way Basket serves 4-6. 2 lb 9.7 oz.
E | PRODUCT HEADLINE PUMPKIN SNACK
combinations and the sizes. B158405 | $65 BAT AND PUMPKIN
We fill the elegant willow basket with Mini Pixies, Double TwistBOX - $20
Caramels and six
flavors of carameltastic popcorn love: Drizzled Caramel, SMores, Toffee Caramel &
TREAT SACKS - $32
E | PRODUCT HEADLINE
Sea Salt, Caramel.
We fill the elegant willow basket with Mini Pixies,
Basket serves
Double Twist Caramels and4-6. 2 lb 9.7
six flavors ofoz.
carameltastic
popcorn love:B158405 | $65 SMores, Toffee
Drizzled Caramel,
Caramel & Sea Salt, Caramel.
32 ThePopcornFactory.com B158405 | $65 800.541.2676 33
F | PRODUCT HEADLINE
We fill the elegant willow basket with Mini Pixies,
Double Twist Caramels and six flavors of carameltastic
popcorn love: Drizzled Caramel, SMores, Toffee
Caramel & Sea Salt, Caramel. We fill the elegant willow
basket with Mini Pixies, Double Twist Caramels and
six flavors of carameltastic popcorn love: Drizzled
Caramel, SMores, Toffee Caramel & Sea Salt.
B158405 | Bat Treat Sack | $34
B158405 | Pumpkin Treat Sack | $34
02 ThePopcornFactory.com 800.541.2676 07
The Popcorn Factory Catalogs & Photographic Art Direction // 17

2 // UPDATING THE PHOTOGRAPHY &
PRODUCT STYLING
When I earned the lead Art Director role, I was determined to update the photography to make
it simpler, cleaner, and ultimately increase the sophistication of the brand. I pushed the client
toward full-page beauty shots, environmental elements, tighter crops, more standardized
product arrangements, and dramatic lighting to elevate the brand image.
All images shown are from the Fall & Halloween 2016 catalogs.

3 // DEVELOPING THE NEW CATALOG
LAYOUT
In accordance with the image refresh, the design needed a bit of a boostfor efficiency as well
as visual appeal. I started by selecting a new typeface combination to refresh the typography
we had previously inherited from the clients old catalog design team. I continued the process
by cleaning up the styling of the product copy, standardizing the catalog color palette,
introducing new visual cues, refreshing the layout for the order form page, and introducing a
yum flavor profile spread to showcase the wide variety of popcorn flavors offered.
fall & halloween 2016

covers & layouts

holiday 2016 covers & layouts

four.
EASTLAND DISASTER HISTORICAL
SOCIETY BRANDING
Preparing a Chicago nonprofit for a banner 100th anniversary year.
On July 24, 1915, the S.S. Eastland capsized in the Chicago River while it was still tethered to
the dock, killing 844 people. To this day, the Eastland Disaster remains Chicagos largest loss-
of-life disaster, and in 1997, sisters Barbara Wachholz and Susan Decker co-founded a non-
profit organization to commemorate and honor those who were affected by this great tragedy.
In early 2015, just under 100 years after the disaster, 88 Brand Partners took on the Eastland
Disaster Historical Society (EDHS) as its pro-bono account, developing a brand system,
website, and communications to help the nonprofit gain traction during its anniversary year
and beyond.
CLIENT // Eastland Disaster Historical Society

ROLE // Lead Designer
TEAM // Marco Siegel-Acevedo, Andy Yamashiro, Bryan Simkin Eastland Disaster Historical Society Branding // 21
1 // RESEARCHING THE DISASTER inspiration my logo concept
AND ESTABLISHING THE MOOD
After the project kickoff, the team and I began feverishly researching the Eastland Disaster
and its role in Chicago history. As we dug into the archives and got a better sense of
the disaster and its repercussions throughout the city, we started to gather a large file of
inspiration photos for the identity as well as the 100th year commemoration events on the
weekend of July 24, 2015.
Each member of the design team developed initial logo concepts to present to the client.
Mine is shown at right and was intended to be a departure from their existing logo, which
featured the boat as its key visual element.
Eastland Disaster Historical Society Branding // 22

2 // CREATING THE BRAND IDENTITY final logo color palette
After presenting 3 logo options to the client, we settled on the mark predominately created
by Marco Siegel-Acevedoan E that appears to be sinking.
Moving forward with a smaller team, we began fleshing out the details of the brand system.
The typography used throughout the system was chosen to evoke the typography found on
period vessels, particularly the specific face found on the S.S. Eastland. The primary color
palette, consisting of a light blue and slightly rusty red, was selected to be reminiscent to photography
those found in the Chicago flag. This directly tied the disaster back to Chicago, preserving
its historical significance within the city. Finally, evoking a sensibility from old newspapers
of the era, we used strong horizontal lines to break up sections of copy in communications
and on the website. Red headlines were sandwiched between two blue horizontal bars to
serve as a further tie to the Chicago flag. typography
All photography remained black and white, even modern imagery, to serve as a nod to the
photography at the time of the disaster.
METRONIC SLAB PRO BOLD
1234567890
ADELLE REGULAR
1234567890

3 // DEVELOPING THE BRAND
COMMUNICATIONS
Chicago History Museum
1601 N. Clark St.
Chicago, IL 60614
Dear Ms. Smithson:
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam
In order to prepare EDHS for their anniversary year and beyond, we agreed to redesign rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor
and produce a variety of communications as part of our pro-bono project. These elements
sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore
magnam aliquam quaerat voluptatem.
Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex
included a brochure, press kit, podium banners, freestanding banners, event booklet ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur.
templates and brand stationery.

Dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui
dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora
incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor
THEIR STORY. OUR HISTORY.
LOST ON THE LAKES GREAT LAKES SHIPWRECKS:

RIVER DIVE
OUR MILESTONES
Lost on the Lakes exhibit (8 mos.) at the Berrien County
STORMS AND STORIES EXHIBIT NEW IDENTITY & LOGO
Fifteen divers perform an archaeological/ FAMILY NIGHT Historical Society, Michigan. Viewed by nearly 7,500 people.
EASTLAND: A NEW MUSICAL Great Lakes Shipwrecks: Storms and Stories exhibit (12 months) at the Grand
historical dive into the Chicago River at Rapids Public Museum, Michigan.
the site of the Eastland Disaster.
EASTLAND DISASTER HISTORICAL SOCIETY Eastland: A New Musical Award-
FROM 19972017 winning musical performance that
85 TH ANNIVERSARY
weaves a tapestry of working class
stories and colorful characters, giving
voice to the victims and heroes of that
EASTLAND DISASTER
MARKER REDEDICATION fateful day. Produced and performed at MEMORIAL
WTTW DOCUMENTARY the Tony Award-winning Lookingglass
The Eastland Disaster Memorial, a permanent outdoor
SEARCH ENGINE REGISTRATION Historical Marker rededication (Wacker Drive) Theatre in Chicago. INSIDE THE BEARS exhibit and memorial at Bohemian National Cemetery.
The Eastland Disaster, an hour-long feature documentary on
Chicago Stories with PBS/WTTW-11s John Callaway. Seen by with the Illinois State Historical Society. DOCUMENTARY
thousands, and continues to be rebroadcast several times per
year. Winner of two regional Tony Awards. Featured program on Inside the Bears television THE RIVERS EDGE
ARCADIA BOOK PUBLISHED program regarding George Papa Bear Halass
connection to the Eastland Disaster.
The Rivers Edge: permanent historical
501(C)(3) Authored a photo essay book, The Eastland Disaster, with 90 TH ANNIVERSARY presence with the City of Chicago.
WEBSITE LAUNCHED Arcadia Publishing. Available at major bookstores nationwide.
BOARD OF DIRECTORS
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
CORPORATE PROGRAM
15 TH ANNIVERSARY OF EDHS
TITANIC/EASTLAND EXHIBIT MORTON COLLEGE EXHIBIT
100 TH ANNIVERSARY
CORPORATION Titanic/Eastland Exhibit
THE SINKING OF THE EASTLAND
The Hawthorne Works Museum, including the
(8 months) at the Museum Eastland Disaster, with Morton College, Cicero.
ORGANIZED (12/30/98) PASSENGER LIST PUBLISHED
of Science and Industry.
Eastland Disaster portion The Sinking of the Eastland: Americas Forgotten Tragedy book
of the exhibit was declared with author Jay Bonansinga. Available at major bookstores. EASTLAND: Published the first authoritative list of passengers who
the highlight of the entire A NEW MUSICAL were aboard the S.S. Eastland in 1915 when it rolled into
CHICAGO CENTURY
exhibit (Chicago Tribune, SOUNDTRACK ON CD the Chicago River. The comprehensive list took over 15
February 25, 2000), and was toured by more than 800,000 WACKER DRIVE years of research to construct, and is the first and only
HAWTHORNE WORKS
purposeful Eastland passenger list available to the public.
Chicago Century TV program with ABCs Ron Magers.
visitors. Winner of Illinois State Superior Achievement HISTORICAL BANNER Eastland: A New Musical soundtrack available on CD.
ANNUAL EXCURSION
EDHS IS CONCEIVED Award in public programming and exhibitions.
Seen by thousands.
AMERICAS GREAT AND PICNIC
Historical banner (on Wacker Drive) with the
Laccus. Aruptamus ot lorem ipsum dolor MARITIME DISASTER REID MURDOCH Chicago Department of Transportation and The Hawthorne Works Annual Excursion and Picnic,
sequibus et dolor iducia dolupta sandentem
CENTER DISPLAY Chicago Parks & Recreation. a permanent outdoor exhibit in Washington Park,
Americas Great Maritime Disaster exhibit (12 months) at the
Michigan City, Indiana.
ditatur sunt lique diorum et dolorum vent MEMBERSHIPS Michigan Maritime Museum. Winner of Illinois State Superior The permanent photo essay at the Reid Murdoch
OFFERED Achievement Award in public programming and exhibitions. Center with Friedman Properties.

4 // REFRESHING THE WEB
APPEARANCE
I was the sole designer tasked with the layout of the new, responsive EDHS website. Using
the simple newspaper-esque system created for print communications as a starting point, I
sought to develop a clean and easily navigable responsive interface that allowed viewers to
easily access information about the Eastland Disaster from anywhere.

flats of website pages
THE HISTORY THE PEOPLE NEWS GET INVOLVED 100 TH ANNIVERSARY

RECENT POSTS
THE 844: JAMES WAS A CHICAGO

CAB DRIVER
THE 844: JOSEPH WENT WITHOUT
HIS BROTHER EDWARD
THE 844: THE COX SISTERS FATE

THE HISTORY THE PEOPLE NEWS GET INVOLVED 100 TH ANNIVERSARY GET INVOLVED
NEW PARTNERSHIP WITH
88 BRAND PARTNERS
SUPPORT THE EDHS
THE CHICAGO TRIAL THAT NEVER
WAS: THE EASTLAND DISASTER THE PASSENGERS
CRIMINAL RETRIAL 2015
THE EASTLAND CREW
THE 844: BLANCHE SET OUT WITH
HER PICNIC BASKET
NEWS AND UPDATES THE POLICEMEN JOIN THE 100 TH ANNIVERSARY
THE EASTLAND DISASTER HISTORICAL SOCIETY preserves
the legacies of the thousands of people who were affected
THE 844: GEORGE WANTED TO
HEAR THE MUSIC
THE FIREMEN BUILD THE COMMUNITY by the tragedy. We connect people today to the history of
THE 844: MADE OUT THEIR WILLS the tragedy and to the stories of the thousands who were
FOR FEAR OF DEATH SUBMIT INFORMATION MAKE A DONATION involved in Chicagos greatest loss-of-life tragedy. Your
NEW PARTNERSHIP WITH
SECOND DISCOVERY OF EASTLAND support will enable us to continue sharing the stories.
DISASTER ARCHIVED FILM LOCAT- 88 BRAND PARTNERS BECOME A MEMBER
ED BY NIU GRADUATE
Monday, March 16, 2015
BECOME A CORPORATE PARTNER
REMEMBERING 100 YEARS FROM THE EXECUTIVE DIRECTOR:
NEW DISASTER FOOTAGE HAS
CHICAGO, ILLINOISEDHS is honored to
announce a new partnership with 88 Brand
EDHS is a 501(c)(3) not-for-profit organization, so your contribution is
THE HISTORY THE PEOPLE NEWS GET INVOLVED 100 BEEN
ANNIVERSARY
TH UNCOVERED
Partners, a branding agency from Chicago. SUBSCRIBE TO OUR NEWSLETTER fully deductible to the extent allowed by law.
JOIN US FOR OUR 100TH ANNIVERSARY commemoration weekend, July 24-26, as we remember the ARCHIVE With the 100-year anniversary in July fast
approaching, 2015 is proving to be a critical
victims, survivors and heroes of the Eastland Disaster. Event Schedule year for EDHS and the history of the Eastland AMOUNT
TAGS
Disaster and Chicago. 88 Brand Partners
READ MORE understands and honors the impact that the $30 $844 ($1 per victim)
Eastland Disaster has had on many $50 $1000
$100 $1500
THE HISTORY
THE THE EDHS WHAT HAPPENED THE 844: BLANCHE
THE HISTORY THE PEOPLE NEWS GET INVOLVED 100 TH ANNIVERSARY $250
$500
$2500 ($1 per passenger)
Other gift amount
HISTORY PEOPLE NEWS WHAT HAPPENED

SET OUT WITH HER
EARLY ON THE MORNING of Saturday, July 24, 1915, a light rain PICNIC BASKET GIFT & PAYMENT INFORMATION
fell. The air was filled with anticipation and excitement.
BORGHILD AMELIA
Wednesday, March 11, 2015
EXCURSION & PICNIC
EASTLAND DISASTER
Thousands gathered along the Chicago River for Western Title
THE EASTLAND DISASTER Electrics fifth annual employee picnic. More than 7,000
CHICAGO, ILLINOISThe following individuals
are amongst The 844 who lost their lives in the AANSTAD First Name
LOCATION
tickets had been purchased for the day-long festivities. 100 TH
ANNIVERSARY COMMEMORATION Eastland Disaster on July 24, 1915. We remember:
Brennan, Joe (age 35); Fischer, Frederick George
Last Name
But the day quickly turned tragic... (0.75); Fischer, William (21); Hipple, Ada W. (age
unknown); Hipple, Clifford Edward (7); Hipple,
TIMELINE READ MORE Cora May (Mrs. John) (41); Hipple, Hazel Marie GROWING UP AS A YOUNG GIRL, Borghild Amelia Aanstad was taught to swim by her Address
(13); Hoffman, Joseph M. (41); Hoffman childhood pal, Ernie Carlson. Years later as a teenager, just five days shy of her
14th birthday, Borghild was on board the Eastland attending the Western Electric City
THE RESPONSE employee picnic with her mother Marianne, her younger sister Solveig, and her
THE S.S. EASTLAND, KNOWN AS THE Speed Queen of the Great Lakes, was part of
THE AFTERMATH
a fleet of five excursion boats assigned to take Western Electric employees,
families and friends across Lake Michigan to Michigan City, Indiana, for a day of
WEEKEND OF JULY 24-26, 2015
uncle Olaf, a Western Electric employee. For this festive occasion, Borghild wore
her pretty new Easter dress with her wide-brimmed straw hat. THE PASSENGERS Country
fun and fellowship. But the festivities were short-lived and quickly turned tragic. THE 844: GEORGE As Borghild and her family boarded the Eastland, her mother remarked that she State/Province
Em alique nimi, ium sitatec eptatur eptatur Em alique nimi, ium sitatec eptatur eptatur Em alique nimi, ium sitatec eptatur eptatur
sentiorepro omnihic te aut fugitas nitam sentiorepro omnihic te aut fugitas nitam sentiorepro omnihic te aut fugitas nitam
WANTED TO HEAR did not like the feel of the ship. Originally from Norway and having previous
rae porum cori con resequia erora comnist rae porum cori con resequia erora comnist rae porum cori con resequia erora comnist The Eastland, docked at the Clark Street Bridge, never left the Chicago River. Zip/Postal Code
experience with many different boats, her mother had an understanding of boats
iberchicate dunt officae ctorum eum iberchicate dunt officae ctorum eum iberchicate dunt officae ctorum eum Tragedy struck as the ship rolled over into the river at the wharfs edge. More PLEASE JOIN US THIS SUMMER as EDHS hosts the 100 th
THE MUSIC and their stability in the water.
inimusam, comnim volut audaess inimusam, comnim volut audaess inimusam, comnim volut audaess than 2,500 passengers and crew members were on board that day and 844
people lost their lives, including 22 entire families. anniversary commemoration of Chicagos greatest loss- Wednesday, March 4, 2015 THE TABLE BELOW CONTAINS KEY INFORMATION about Email
Borghild and her family were on THE
the starboard side of the Eastland when it
PASSENGERS
of-life tragedy. Individuals and families from around the capsized into the Chicago River. They were thrown into the water, but were in a the passengers who were on-board the S. S. Eastland.
Re-enter Email
CHICAGO, ILLINOISThe following are compartment where there was air. They could see the sky above them through
WHAT HAPPENED THE PASSENGERS LATEST POST world who are personally connected to the tragedy will be amongst The 844 Eastland Disaster victims THE
the portholes. After her uncle Olaf EASTLAND
ensured that sheCREW
was safe, Borghild was able
You may search by name, portion of a name, or other
Card Number
gathering to learn, remember, and build new relationships. that we commemorate and remember this week: to keep herself afloat until being rescued from the water several hours later. keyword. You may also sort individual columns by
Patrick Brady (age 45); Hefferen, Mary (40);
Heiden, Edwin (18); Heilemann, Rudolph Frank Borghild later married and had aTHE POLICEMEN
family, before being widowed in 1967. Years later, clicking on the column headers. Click on the highlighted Expiry
(28); Helfenbein, Jan (John) (22); Hengels, Barbara Borghild met up with the childhood friend who had taught her to swim, Ernie
READ MORE Elizabeth (18); Hennings, Edward (18); Henzlik,
names with links to access photos, personal accounts,
Carlson. Borghild and Ernie thenTHE married in 1979. Borghild always gave Ernie
FIREMEN CVV2
Ruzena M. (Rose) (17); Herries. credit for helping to save her life by teaching her to swim as a youth. and premium content.
Subscribe to our eNewsletter?
THE HISTORY THE PEOPLE GETNEWS
INVOLVED
GET INVOLVED
DONATE
100 TH
PARTICIPATE
ANNIVERSARY
SUBSCRIBE VIEW WEEKEND DETAILS Borghild was the inspiration of the founding of the Eastland Disaster Historical
Society. Her granddaughters founded the organization in 1999 to preserve the
SHARE memories and legacies of the tens of thousands affected by Chicagos greatest
PURCHASE TICKETS loss-of-life disaster. NOTE (hover over icon for
EASTLAND SURVIVOR PERSONAL ACCOUNT AVAILABLE
additional information)
1 2 3 4 5 NEXT SUBMIT
THE PASSENGERS SUBMIT REGISTRATION INFORMATION
PERISHED IN THE DISASTER WESTERN ELECTRIC EMPLOYEE PREMIUM CONTENT AVAILABLE
ABOUT EDHS EASTLAND DISASTER
HISTORICAL SOCIETY
All content 2015 Eastland
Disaster Historical Society DONATE IN MEMORY OF SHARE
THE EASTLAND CREW RELATIONSHIPS (hover over icon
Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. PHOTO AVAILABLE No star indicates an unsubstantiated passenger
Arlington Heights, IL for additional information)
sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners
60006-2013
THE POLICEMEN rae porum cori con resequia erora comnist Events marked with a tag icon will be paid, ticketed events.
iberchicate dunt officae ctorum eum inimusam,
comnim volut Nem remperuptae prae nonsect
PHONE: (877) 865-6295
FAX: (877) 865-6295
Content, writing, and editing by
Meredith Hodge Freelance Please purchase these tickets using the link above.
Add a comment...
GET INVOLVED DONATE PARTICIPATE SUBSCRIBE
THE FIREMEN
READ MORE SHOW 100 ENTRIES SEARCH:
SUBMIT INFORMATION
No photo available at this time
FRIDAY SATURDAY SUNDAY ABOUT EDHS EASTLAND DISASTER All content 2015 Eastland
JULY 24 JULY 25 JULY 26

HISTORICAL SOCIETY Disaster Historical Society
NAME AGE STATUS M/F ETHNICITY CEMETERY
NEXT: PREVIOUS: ABOUT EDHS EASTLAND DISASTER
HISTORICAL SOCIETY
Disaster Historical Society
Em alique nimi, ium sitatec eptatur eptatur PO Box 2013
Arlington Heights, IL
All rights reserved.
LOCATION EXCUSION & PICNIC sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners
PO Box 2013 All rights reserved. rae porum cori con resequia erora comnist 60006-2013
Em alique nimi, ium sitatec eptatur eptatur Aanstad, Borghild
AUGUSTA ADLER
Arlington Heights, IL 13 NEXT: Single F Norwegian Acacia iberchicate dunt officae ctorum eum inimusam, Content, writing, and editing by
sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners PREVIOUS: Amelia PHONE: (877) 865-6295
1-2 pm 60006-2013 Meredith Hodge Freelance
8:30-10:45 am 9 am-1pm rae porum cori con resequia erora comnist KLEMENS ZUCHOWSKI MARIANNE AANSTAD comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295
iberchicate dunt officae ctorum eum inimusam, Content, writing, and editing by
PUBLIC CEREMONY FAMILIES CHICAGO CONNECTING comnim volut Nem remperuptae prae nonsect
PHONE: (877) 865-6295
FAX: (877) 865-6295
Meredith Hodge Freelance Aanstad, Marianne
37 Widow F Norwegian Acacia
The riverwalk ceremony is open to RIVER CRUISE FAMILIES OPEN (Marion)
READ MORE
the public. Attendees will enjoy a chartered HOUSE & MUSEUM
READ MORE
UNFORTUNATELY, AUGUSTAS STORY IS YET TO BE TOLD. If you have any information, or 30-minute cruise along the Chicago TOUR Aanstad, Solveig 10 Single F Norwegian Acacia
are a relative/descendant of this person, we would love to hear from you. Please
contact us and help build the community of people interested in and connected
GET INVOLVED DONATE PARTICIPATE SUBSCRIBE River.
Families come together one last time to
interact, and to enjoy a museum tour. Acree, Norman L. M
to the Eastland Disaster. Please click the Submit Information link above or look
below for opportunities to get involved. 11 am-12 noon
PUBLIC CEREMONY
GET INVOLVED DONATE PARTICIPATE
Adamson, W.
SUBSCRIBE
1 pm
The formal riverwalk ceremony is
WEEKEND
ABOUT EDHS EASTLAND DISASTER All content 2015 Eastland open to the public. Adler, Augusta 29 Married F German Concordia
DONATE IN MEMORY OF SHARE HISTORICAL SOCIETY Disaster Historical Society COMMEMORATION
PO Box 2013 All rights reserved.
Em alique nimi, ium sitatec eptatur eptatur
sentiorepro omnihic te aut fugitas nitam Arlington Heights, IL CONCLUDES Affeld, Caroline
36 Married F German
Immanuel,
60006-2013 Site design by 88 Brand Partners 12:30-1:30 pm ABOUT EDHS EASTLAND DISASTER
Schroth All content 2015 Eastland Frankfort
rae porum cori con resequia erora comnist HISTORICAL SOCIETY Disaster Historical Society
iberchicate dunt officae ctorum eum inimusam,
PHONE: (877) 865-6295
Content, writing, and editing by
Meredith Hodge Freelance
FAMILIES Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved.
FAX: (877) 865-6295 Aiko, Edward M
Add a comment... LUNCHEON sentiorepro omnihic te aut fugitas nitam Arlington Heights, IL
60006-2013 Site design by 88 Brand Partners
rae porum cori con resequia erora comnist
Enjoy a delicious meal while iberchicate dunt officae ctorum eum inimusam, Content, writing, and editing by
PHONE: (877) 865-6295
READ MORE gathering and socializing with others. comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295 Albertz, Marie
Meredith
20 Hodge Freelance
Single F German St. Marys
Alexander, Ed M
READ MORE
2-5:30 pm
CONNECTING Alexander, Irene Single F
FAMILIES PROGRAM Aanstad, Borghild

A full slate of programs for the 13 Single F Norwegian Acacia
Amelia
PREVIOUS: NEXT:
afternoon.
MARYA ADAMKIEWICZ CAROLINE SCHROTH AFFELD
Aanstad, Marianne
37 Widow F Norwegian Acacia
(Marion)
5:30 pm
DINNER BREAK Aanstad, Solveig 10 Single F Norwegian Acacia
Enjoy the beautiful city of Chicago

with your family and friends. Acree, Norman L. M
GET INVOLVED DONATE PARTICIPATE SUBSCRIBE Adamson, W.
8:30 pm
SUNSET CEREMONY Adler, Augusta 29 Married F German Concordia
& CONCERT
Affeld, Caroline Immanuel,
The riverwalk ceremony and concert 36 Married F German
HISTORICAL SOCIETY
Disaster Historical Society are open to the public.
Schroth Frankfort
Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. Aiko, Edward M
sentiorepro omnihic te aut fugitas nitam Arlington Heights, IL
PHONE: (877) 865-6295 Albertz, Marie 20 Single F German St. Marys
comnim volut Nem remperuptae prae nonsect Meredith Hodge Freelance
FAX: (877) 865-6295
Alexander, Ed M
READ MORE
DOWNLOAD PRINTABLE EVENT SCHEDULE Alexander, Irene Single F
1 2 3 4 5 NEXT

HISTORICAL SOCIETY
Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved.
PHONE: (877) 865-6295
FAX: (877) 865-6295
Meredith Hodge Freelance ABOUT EDHS EASTLAND DISASTER
HISTORICAL SOCIETY
Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved.
READ MORE rae porum cori con resequia erora comnist
PHONE: (877) 865-6295
comnim volut Nem remperuptae prae nonsect Meredith Hodge Freelance
FAX: (877) 865-6295
READ MORE

BONUS // PARTNERSHIP WITH ALE
SYNDICATE BREWERY
As part of the 100th anniversary celebration, EDHS teamed up with Ale Syndicate to create
a special Czech Pilsner in honor of the 844 people who who lost their lives in the Eastland
Disaster. Our team at 88 Brand Partners was tasked with the design of the label and neck
tag, both of which had to be true to both the new EDHS brand as well as the Ale Syndicate
brand. There were six neck tags in total: two that showcased the stories of survivors, two
honoring those who perished, and two acknowledging those first responders who were at
the scene, fighting to save lives.
Ale Syndicate only produced 844 bottles of the Pilsner, which sold out even before the date
of the 100th Anniversary.

Throughout most of 2015, we worked with creative agency 88 Brand Partners to develop
our brand, visual identity, and messaging. This included a new logo, responsive website,
and numerous pieces of corporate collateral (letterhead, press kit, banners, and the like).
Throughout this project, we also had the very special privilege of working regularly with
Laurel. Her knowledge of brand concepts and her expertise in design were clearly evident,
and her input and feedback helped direct our decisions which helped shape our finished
products. Perhaps what was most appreciated was her effervescent, friendly can-do
approach to everything including new requests that were either out of scope from the
original project and/or were submitted with very short lead times. Laurel has that perfect
blend of professional competence and interpersonal skills: She made us feel like our work

was the most important thing for her at any given moment throughout the entire project,
and her quick turnaround on the work requests clearly proved it.
TED WACHOLZ
EXECUTIVE DIRECTOR, EASTLAND DISASTER HISTORICAL SOCIETY
Project Name Goes Here // 28

five
ORION WINE IMPORTS BRANDING
Branding a startup seeking to import the best wines from South America.
After visiting his daughter in Santiago, Chile in 2014, Peter Creighton became inspired by the
culture, beauty, and lush landscapes of the Chilean Central Valley. Always the entrepreneur,
Peter decided to launch his own wine importation business with the mission to seek out the
best yet-undiscovered wines from both Chile and Argentina and bring them to the United
States market.
CLIENT // Orion Wine Imports

AGENCY // Freelance Project
ROLE // Designer & Art Director Orion Wine Imports Branding // 29
1 // CONDUCTING INTAKE INTERVIEWS inspiration initial logo concepts
AND INITIAL IDEATION
During our initial intake discussions, Peter mentioned that he wanted his brand to feel
modern, international, and fresh. Chile and Argentina are considered the birthplace of New
World wines, so the logo should reflect this shift from classical to modern techniques, while
still reflecting the care and attention given to this craft. I spent some time researching the
wineries in this region and performing a competitive analysis to understand the market,
both of other importers as well as wineries in the region seeking to export.
Orion Wine Imports Branding // 30

2 // DEVELOPING THE BRAND SYSTEM final logo color palette
The winning mark centers around the idea of being handcrafted. Just as wines are
handcrafted, this logo was too... it was built from a loose sketch, a blend, that ultimately
builds the perfect bottle. The typography has a slightly more rustic and vintage appearance
than the other two conceptually, showing that winemaking is every bit as much history and
tradition as it is experimentation and creation. Orion Wine Imports is also experimenting
and tasting in order to find the best South American wine blends and build its company
portfolio... its own homemade and curated blend of flavors to share with the world. photography
To complement the black and white logo, I fleshed out a more complete color palette
reminiscent of the colors found in a rustic Chilean vineyard. I also collected a slew of
images that highlight the richness of the region and enhance the brand.
typography
ALEGREYA BOLD
1234567890
GOTHAM LIGHT
1234567890

3 // DESIGNING THE
BRAND ELEMENTS
After developing the brand system, I applied it to stationery and marketing communications
pieces, as well as the design of the Orion Wine Imports website.

OUR STORY PARTNERS CONTACT US ENGLISH / ESPAOL
ABOUT US
ORION, KNOWN ALSO AS THE HUNTER, IS THE SPIRIT OF THIS

COMPANY. IT IS OUR MISSION TO SEARCH ACROSS SOUTH
AMERICA FOR WINES THAT DESERVE TO BE ENJOYED BY
CONSUMERS IN THE UNITED STATES.
Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh,
mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac
ipsum dapibus, sit amet eleifend elit placerat. Vivamus arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci.
Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat.
ENGLISH ESPAOL
MEET OUR TEAM
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapi-
bus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit
placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum.

ABOUT CLOS DE CHACRAS
placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi.
PETER CREIGHTON VINCENT WHALEY Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus vehicula
mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.
Founder and President Director of Sales
Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
Nullam ac urna nisi. Sed sed venenatis Cras Nullam ac urna nisi. Sed sed venenatis Cras
tempor ipsum ac ipsum dapibus, sit amet tempor ipsum ac ipsum dapibus, sit amet
eleifend elit eleifend elit
CONTACT US ipsum dapibus, sit amet eleifend elit placerat. Vivamus arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem
BRINGING YOU THE BEST WINES ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci.
FROM ACROSS SOUTH AMERICA

ORION WINE IMPORTS, LLC Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat.
4900 Creekside Drive, Suite D 2016 Orion Wine Imports
Clearwater, FL 33760 All Rights Reserved.
SPACEHOLDER FOR OTHER APPROPRIATE CREDIT (photos, etc.)
Phone: +1 727 571 1400
Email: info@orionwineimports.com CLOS DE CHACRAS ON THE WEB
Mendoza, Argentina
OUR STORY
Orion, known also as The Hunter, is the spirit of this company. It is our mission to search across South America
for wines that deserve to be enjoyed by consumers in the United States.
In 2015, Peter Creighton began Orion Wine Imports. The company was created on the premise of delivering
excellent wines which have not previously been available in the States. After two trips to visit his daughter in
Santiago, Peter discovered that this area of the world is truly a treasured place.
Orion earnestly strives to represent producers love and dedication in making great New World wines.
Lastly, and most importantly, we will provide a level of service that will be appreciated by both producers and
customers of Orion Wine Imports.
PARTNERS
LEARN MORE PREVIOUS PARTNER NEXT PARTNER
WINERY PARTNERS
ORION WINE IMPORTS, LLC
4900
bus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac Creekside
ipsum dapibus,Drive, Suite
sit amet D
eleifend elit 2016 Orion Wine Imports
placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.
Phone: +1 727 571 1400
Click on each logo to learn more. Email: info@orionwineimports.com

Phone: +1 727 571 1400
Email: info@orionwineimports.com
RETAIL PARTNERS
placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.
Retail Partner Retail Partner Retail Partner Retail Partner

PARTNER WITH US

Phone: +1 727 571 1400
Email: info@orionwineimports.com

six.
WAYFINDER ADVISORS BRANDING
Developing a brand identity for a startup life coaching business.
I partnered with Theresa Sullivan, founder of Wayfinder Advisors, to work on an identity system
for her startup life coaching business. After starting as a life coach to redirect dissatisfied adults
toward a happier career, Theresa is in the process of shifting her business to include helping
high school students discover who they were born to be.
CLIENT // Wayfinder Advisors, Theresa Sullivan

COURSE // VCD 8, Design for Social GoodUniversity of Notre Dame
PROFESSOR // Robert Sedlack
ROLE // Designer & Art Director Wayfinder Advisors Branding // 34
1 // CONDUCTING INTAKE INTERVIEWS inspiration initial logo concepts
AND INITIAL IDEATION
During our initial intake discussions, Theresa mentioned that she wanted her brand to
appear approachable, yet professional. She used the words spa, peace, personal,
simplicity, and comfort to describe its ideal look and feel. After our conversation, I
gathered inspiration and began my logo sketches.
Wayfinder Advisors Branding // 35

2 // DEVELOPING THE BRAND SYSTEM final logo color palette
The selected mark featured a more organic aesthetic, using water droplet shapes to form
a compass. The color palette was derived with spa in mind, with pale blue hues at the
center, complemented by a leaf green and plum purple. The typography maintained the
organizations sense of professionalism and sophistication. The systems photography
remains bright and centers around an individual in a work setting who exhibits a sense of
fulfillment or happiness.
photography
typography
NEUTRAFACE BOOK
1234567890
MRS. EAVES PETITE CAPS
1234567890

3 // DESIGNING THE
BRAND ELEMENTS
After developing the brand system, I applied it to stationery and marketing communications
pieces, as well as some proposed pages of the Wayfinder Advisors website.

Work With Us Wayfinder Blog Reading List About Contact
Go Do It
WAYFINDER WORKSHOP SERIES, PART II
$339 Its one thing to imagine a life you love its another to actually go do it. Youve
got a professional reputation, years of experience, Work
andWith Us paycheck
a steady
youre not sure whether you should stick it out or take a chance on something
Wayfinder
Blog Reading List About Contact
Group workshop that could make you much happier. Youre not the only one! So many
professionals alternate between getting excited about what they could be
Five weekly 90-minute live video doing with their life, and wondering if theyre crazy to want something beyond
conferences what they already have! We get it. So we designed the Go Do It Workshop to
Two complementary 1:1 coaching offer you the tools you need to coach yourself, come alive and live on purpose,
sessions on your terms.
Work With Us Wayfinder Blog Reading List About Contact
2013 Workshops I found the material and discussions thought

Oct. 1, 8, 22, 29, Nov. 13
provoking, inspirational and most importantly, I
7pm8:30pm CST could connect them to what I was working on at the
Nov. 29, Dec. 6, 13, 20, 28 time. Both Theresa and Susan are present, warm and
7pm8:30pm CST challenging when they need to be. If you are in a funk
of any kind, they will truly challenge you to consider
Dont ask what the world needs. sign up now another way to think about your life and how you
Find out what makes you come alive and go do it. approach the decisions you make, but there is never
Come Alive
Because what the world needs is people any judgment.
who have come alive

MACKENZIE K., BOSTON, MA
- Howard Thurman
WAYFINDER WORKSHOP SERIES, PART I
Come alive In the Go Do it Workshop, You Will:

Take stock which elements of your
$299
Use both your mind and body to
It feels crappy to do the work and spend the money pursuing an education and
a career that you thought youd like, but you just dont. Youve probably tried
How to coach yourself
to relievethrough
the discomfort by switching jobs in the hope that things would be
work need to change versus which make changes that workshop
Group stick. adversity after better
the Workshop
with newiscompany or your new responsibilities or more money, but you
youd like to stay the same. Stay centered and focused on your over still feel numb going to work everyday. If youre burned out, you know deep
Name and manage the fears that Four
needs, instead ofweekly
getting90-minute
hung up live video down youre
Cultivate a community on the wrong track, but you feel either guilty or crazy for being so
of support
threaten your progress. conferences
on what others will think. unhappy when you have it so good. You are not the only one!
and encouragement.
Complementary 1:1 coaching
session Each person has a unique set of conditions, preferences and traits that
determine how they both create and drain their life energy. Burn out happens
WE ARE WAYFINDER ADVISORS. when you are literally bleeding out your life energy. Understanding where
you get energy from and where you lose it is the path to finding purpose and
2013 Workshops coming alive to your life. Our Workshop series is designed for burned out,
Our purpose is to guide educated professionals who feel unfulfilled, burned out educated professionals who are interested in creating a career that they feel
or restless in their careers learn how to create purposeful work that makes them Aug. 13, 20, 27, Sept. 3
feel good about who they are and what they do in the world, everyday. What We Do, What Youll Do 7pm8:30pm CST
engaged, alive and energized in.
Oct. 27, Nov. 3, 10, 17

In this workshop, we guide you through a series of tools and7:30pm9pm CST
exercises you I found
can use to coach yourself through my first Wayfinder Workshop to be so very
fear and
indecision in every aspect of your life. These are tools you can use for the rest of your life whenever you valuable
feel stuck orthat I signed up for a second one. I was able
burned out.
sign up now to achieve clarity in my life goals, and to determine
what *I*
Youll come out of the workshop with courage and commitment to yourself because youll have an understanding really
of the cycle wanted not what I
thought I should
of change and strategies for combating the obstacles that will inevitably emerge to slow you down or block your path to living
your purpose. want or what others want for me
SHANNAN Y., CHICAGO, IL
sign up now FAQs
In the Come Alive Workshop, You Will:

Discover your personalized path to Make sense of your past successes Realize the true cause of any lack
Theresa Sullivan Susan Weisenborne
a more fulfilling career. and failures and set up your life to of motivation or procrastination
Gain an understanding of the achieve success on your terms. youve experienced.
conditions that you need to thrive, Optimize around who you actually Enjoy the company of others who
as well as those that suck the life are, instead of chasing an ideal that also value feeling alive in their work.
AND WE ARE HERE TO HELP YOU out of you on a daily basis. will never pan out for you.
DISCOVER WHO YOU WERE BORN TO BE.

Wayfinder Advisors is supported by two certified life coaches, Theresa Sullivan 2014 Wayfinder Advisors. All Rights Reserved.
and Susan Weisenborne. Both are passionate about helping others find their 312.566.8328 | Chicago | Washington D.C.
true calling in life, then find the courage to purse it. What We Do, What Youll Do
In this workshop, we guide you and a small group (3 7 people) through a series of thoughtful exercises and teach you tools
meet our coaches that will help you get a better understanding of what youre really about underneath the professional edifice youve built so
you can begin to optimize your career around the things intrinsic to your well-being.
In addition to the time spent with the group in the workshop each week, youll spend about an hour of personal time each
week going through guided exercises that enhance your self awareness.
Youll come out of the workshop having created a clear, written, personalized Personal Success Blueprint of how you
uniquely can create the energy critical to building a thriving career you love, and that loves you back. Youll learn to spot
what factors into the depletion of your energy so you dont ever reach the burn out stage again. When the group component
2014 Wayfinder Advisors. All Rights Reserved. of the workshop is over, we offer a complimentary 1:1 coaching session to talk through your completed Personal Success
312.566.8328 | Chicago | Washington D.C. Blueprint and put in the finishing touches.
sign up now FAQs
2014 Wayfinder Advisors. All Rights Reserved.

312.566.8328 | Chicago | Washington D.C.

Laurel designed my companys logo, Facebook page, website graphics, letterhead and
business cards. Though she was still a student at Notre Dame, she did professional quality
work - it was amazing what she produced. She asked me great questions in the beginning
that helped uncover what I wanted and it was evident she was a good listener, because the
logos she designed had exactly the look and feel of the tone I wanted to convey. She was

fun and easy to work with and I will continue to hire her for more projects. She would be an
asset to anybody looking for beautiful, creative design.
THERESA SULLIVAN
FOUNDER & LIFE COACH, WAYFINDER ADVISORS

seven.
UNIVERSITY OF CHICAGO GRAHAM
SCHOOL ANNUAL DEANS REPORT
Helping a world-renowned University develop their first-ever Annual Deans

Report for donors, stakeholders, students, alumni and families.
The University of Chicagos Graham School of Continuing Liberal & Professional Studies
approached 88 Brand Partners for help with the content development and design of their new
Annual Deans Report. This report is intended to recap the 2016 calendar year and highlight the
key professors, students and programs that made waves at the growing Graham School in the
past year. Ultimately, the dean hopes that this report will help spike awareness, funding, and
alumni donations to the school heading into the top of the next calendar year.
CLIENT // University of Chicago Graham School of Continuing Liberal & Professional Studies
TEAM // Kevin Cahalin University of Chicago Graham School Annual Deans Report // 40
1 // DEVELOPING BOOK LAYOUTS
We worked with the University of Chicago team to develop a pagination and flow for the
book, then I partnered with Kevin, our 88 Brand Partners copywriter, to develop concepts
for the verbal content and design of each spread.
The University of Chicagos Graham School is unveiling a new logo in this publication, so
we utilized its square shape as a recurring element to highlight key people, programs, and
events throughout the report.
University of Chicago Graham School Annual Deans Report // 41

GRADUATE STUDENT-AT-LARGE
SUMMER SESSION PROGRAMS
p4 p6 p8
The Graduate Student-at- MASTER OF SCIENCE IN THREAT
The University of Chicago Summer
DEGREES CONFERRED IN 2016: 154 Session programs offer students a
Large program serves as a
bridge to take students from
AND RESPONSE MANAGEMENT
chance to immerse themselves in a

their undergraduate studies The Master of Science in Threat and
college experience and learn from
to graduate and professional Response Management program
scholars, researchers, and educators who
degree programs of all types, attracts professionals from a broad
are transforming the way we see our
helping students determine range of disciplines, combining tactical
world. Jiaron Q., from Shaoxing, China,
which graduate schools and lessons and resilience building with a
says, [The program] offered a really
fields of studies are right UChicago approach to critical thinking
valuable opportunity to the students.
for them.
2016: Making Eminence Accessible In other summer sessions, students are and analysis. Reflecting the evolving
just taught in the classroom, but we had nature of emergency management, the
As the first extension program in the United States and one of the three principal branches
81 31 22 20 plenty of chances to take part in real
field and research work and this kind of
program is beginning a comprehensive
curriculum review, which is expected
to be fully implemented in the 201718
experience cannot be acquired through
of founding President William Rainey Harpers conception of the modern university, the Master of Science in academic year.
This year, we are excited to unveil a new Master of Science in Master of Arts in Master of usual courses.
Graham School is uniquely positioned to help shape the landscape of higher education in
p10 p1 1 p12
logo for the Graham School. This new ANALYTICS TEACHING THREAT & RESPONSE LIBERAL ARTS
the 21st century. With demographic, technological, and economic forces driving the evolution logo complements our formal logo by
of higher learning, the Graham School draws upon our history and resources to make the improving visibility and engaging our
MANAGEMENT
audience on social mediums.
A N N UA L
Universitys eminence more accessible through our unique approaches to lifelong learning
and talent identification.
Today, the Graham School thrives while continuing to embody the integral role set for it at
the University of Chicagos founding. With more students enrolled than ever before, Graham
engages students through an expanding array of programs, with offerings in Chicago, online,
D E G R E E S C O N F E R R E D, 2 0 1 1 2 0 1 6 : 4 37 20152016
154
S PA N N I N G A L L P H A S E S I N A S T U D E N T ' S L I F E
REPORT
and worldwide.
We extend the reach of the University through our professional studies programs and are at
the forefront of new interdisciplinary fields. During the 201516 academic year, we launched the
KNOW YOUR CHICAGO THE BASIC PROGRAM
Master of Science program in Biomedical Informatics, a field currently undergoing tremendous PROFESSIONAL DEVELOPMENT PROGRAMS
growth and demand as a result of advances in technology. Whether its advanced analytics
2016
Know Your Chicago (KYC) embodies the The Basic Program of Liberal
or online learning, our newly emerging programs are a unique aspect of the Graham Schools 20122013
engagement in the 21st century. 89 idea of lifelong learning that extends beyond Education for Adults, celebrating
The Graham School professional its 70th anniversary, is a part-time,
the traditional campus. The 68th season
Through experimentation, we explore new modalities and approaches to enhance online 20112012 20142015 development programs are in the unique discussion-based adult education
p14 p16 p18 kicked off with the annual Symposium,
pedagogy and digital engagement with our online certificate programs, and the launch of 70 68 position to combine the Universitys program centered on the close
20132014 highlighting prominent speakers on diverse
CO N VO C AT I O N
AlumniU, an online alumni community. intellectual tradition with the demands of reading and rigorous analysis of
56 the modern professional environment.
issues relevant to our communities, city,
We support the tradition of inquiry and continue to deepen the Universitys foundation in the and nation. 2016 continues KYC's civic classic Western texts under the
The Graham School promotes a progressive guidance of skilled instructors
liberal arts. The Basic Program of Liberal Education for Adults, now in its 70th year, powerfully engagement efforts with topics including: the
curriculum offered both in-person and
BY T H E N U M B E R S
exemplifies the impact and reach of Graham School programs. Today, the tradition of the liberal integration of Eastern and Western medicine using Socratic methods. Today, with
online to complement the diverse learning over 400 students enrolled, the
arts programming at the Graham School continues to thrive and encapsulate the rigorous in contemporary medical practice, the
styles of our professional development Basic Program engages texts in a
small classroom experience that is a distinct educational experience at Graham and across the increase in suburban heroin use and recovery
learners. Courses are taught by dedicated, community of learners dedicated to
University of Chicago. treatments, the changing role of Navy Pier
skilled professionals that contribute discovery and discourse.
in relation to native Chicagoans, the role and
Building upon the relations with our past and looking to open up possibilities into the future, their expertise to bettering their
significance of our public libraries, and the
our engagement with the community around us continues to grow. The summer of 2016 In 2016, the Graham School saw the professional sphere ready to engage professional communities.
challenges facing the citys police force.
marked the inaugural session of the Summer Session Urban Studies Program, a month- largest graduating class in its history, with with their communities and the world at
long sequence that gave undergraduates from different universities across the country an more than 150 degrees conferred for the large, backed by a rigorous University of
opportunity to explore Chicago as they grappled with the most advanced issues surrounding academic year across the four Masters Chicago education and the rich heritage of
urban living and development. Programs and 238 certificates awarded innovative learning offered by the Graham C E R T I F I C AT E S AWA R D E D, 2 0 1 5 2 0 1 6 : 2 3 8
from one of thirteen certificate programs. School. Over 125 years since its foundation,

While we engage intellectually with the community around us, we also continuously seek
Graham serves as a center of lifelong learning at the University of Chicago: opportunities to build bridges which help identify and develop talent from within that community.
With a focus on lifelong learning and the Graham Schools mission of providing
Through initiatives and programs like STARTALK and College Bridge, which aim to provide
accessibility, the Graham School offers a place for extending the Universitys Since the earliest days of the University experiences of students at various points As a PhD scientist, I had started to feel like my research did not have the impact I had
of Chicago, the Graham School has been on the education continuum. Whether it be
We extend the reach of the University's inquiry and impact. scholarships for talented students in the Chicago Public Schools, the Graham School strivesas
flexibility to its community of learners academic values to the widest audience TO P FO U R C E R T I F I C AT E P R O G R A M S THE GRAHAM SCHOOL a place of innovative lifelong learning. providing study opportunities for Chicago
hoped. I enrolled in the Clinical Trials Management and Regulatory Compliance certificate
by conferring degrees and certificates possible continues to flourish. 2016 saw
we do across all our programsto open our academic community to new learners who might Learn more about our diverse collection of And in the century and a quarter since Public Schools students, in-country program at the Graham School as a way to get closer to patients and carry out fulfilling
We span the continuum of higher education by creating new entry points for students. quarterly. The 2016 Spring Convocation promising developments for the Graham
find in their moments of study with us an intellectual destination for many years to come. courses, certificates, and degree programs.
53 45 41 26
then, the Graham Schools principal focus training programs at one of our four
ceremonies perfectly encapsulated Schools many programs and initiatives, and impactful medical research... The certificate allowed me to secure an internship at the
remains unchanged. global centers, offering online courses for
We support the tradition of rigorous inquiry for diverse audiences through both progressive and Best,
the Graham Schools commitment to both in Chicago and across the globe.
Institute for Translational Medicine at the University of Chicago. Not only did I accomplish
grahamschool.uchicago.edu distance learners, or one of our dozens of
classic pedagogy. making eminence accessible across the Plans are underway to make 2017 an
PROJECT MEDICAL WRITING EDITING THE BASIC But the Graham School today is far more
continuum of higher education. equally successful year. than the Masters programs that make up
other unique study tracks, the breadth of my goal, I found life and professional mentors in the Graham School faculty and I walked
We experiment and innovate by exploring, developing, and implementing new modalities and MANAGEMENT & EDITING PROGRAM the Graham Schools learning possibilities
Graduates, and the hundreds more its core. Through our diverse collection
is unmatched.
away with an invaluable network of career professionals, friends, and alumni.
approaches to teaching and learning. of courses, certificates, and degree
students currently enrolled in the Graham
Mark Nemec, Dean School, are entering or re-entering the programs, we look to enhance the learning AU R I E L L E D E S G A R D I N , 2 0 1 6 G R A H A M S C H O O L C E R T I F I C AT E R E C I P I E N T
ANNUAL REPORT 2016 03 06 UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 07
EXTEND EXTEND SPAN

Research Software International. And
they refined it to the level where it became
SUMMER URBAN STUDIES

a real business project. I think the MScA
program is in a golden age right now,
Dr. Balasanov adds. The graduates are in 25% Financial Services
B I O M E D I C A L I N F O R M AT I C S WHERE ELSE?
83%
very high demand. Students entering the
14%
program are highly motivated people.
And while theyre set in their goals, theyre
Marketing
G R OW I N G O P P O R T U N I T I E S F O R A G R OW I N G F I E L D U N D E RSTA N D I N G T H E C H A L L E N G E S FAC I N G TO DAY'S C I T I E S THE GRAHAM SCHOOL
13% Technology
still very curious to learn as much as they TOP G R A D UAT E S T U D E N T-AT-
can. It means theyre also fun people to
OF JOB-SEEKING INDUSTRIES 8% Healthcare
LARGE PROGRAM
work with.
STUDENTS REPRESENTED 8% Education

Building on a successful first year in which Director of the program. But in a
REAL INSTRUCTION 36 students enrolled from seven different field as interdisciplinary as biomedical
Nearly all of the instructors in the MScA found a new job by the countries, the Graham Schools MSc in informatics, it can really push a program
program have extensive real-world time of graduation 6% Consulting
Biomedical Informatics (BMI) program to the next level. With six medical doctors
experience in analytics. Anil Chaturvedi, for is set to keep growing and expanding as as students in the program and other
instance, has been teaching in the MScA 26% Other
it enters its second year. The program students coming from a host of different For Stacy Zhu, the Graham Schools
program for two years. He previously initiated a monthly seminar series in professional backgrounds, ranging across Graduate Student-at-Large (GSAL)
worked at Capital One and did consulting October, giving students in the program clinicians, researchers, administrators, program crossed her radar as a great
projects for Bank of America and Fannie and across Graham broader insight into and IT professionals, its a real strength Anthony Gilmore
way to test and expand her strength
R E A L DATA .
Mae, along with teaching at Northwestern this rapidly developing field in which to our program that we can bring this in analytics and statistics. With an
University and the Wharton School. He demand for workers is projected to grow diverse group together to begin working undergraduate degree in Actuarial
still acts as Principal for Suman Inc., a MAJOR FIELDS OF at twice the rate of employment overall in towards the next generation of biomedical Science and a Masters in Operations
STUDY OF INCOMING
marketing analytics firm based in the coming years. informatics solutions. Research, these were hardly new areas
REAL PROBLEMS. REAL SOLUTIONS. Washington, D.C., metro area, where he
Sam Volchenboum for her. Shed already spent several years
lives. The distance hasnt gotten in his way STUDENTS A diverse set of backgrounds always
makes a classroom more interesting
Central to the programs distinction
has been its depth of resources, which
working across the insurance industry
of teaching at UChicago. both as an actuary and risk analyst.
and engaging, says Suzanne Cox, provide students not only with access to
But Stacy likes to push herself. She
the University of Chicagos faculty and
The
likes to ensure shes not leaving any

The Graham Schools Master of Science in
18% centers, such as the Center for Research
EXPERIMENT
application of much of what we learn
Analytics (MScA) program is equipping a potential unused. Its the sort of trait
Informatics and the Polsky Center for
new generation of students with advanced
Other The evolving landscape of technology and Entrepreneurship and Innovation, but also
she has that lets her call the insurance
data analysis tools, giving its graduates the is the most important part. Its one thing 37% 53% of incoming students healthcare is the driving force behind the to the biomedical informatics industry
industry, in terms of its use of data,
class in statistical machine learning as an
E X P E R I M E N TAT I O N
slightly conservative.
critical edge for solving the complex issues
hold a Master of Science in Biomedical Informatics
at large. The programs list of industry experience that not only confirmed her
and strategic challenges organizations face to understand all the math and science 7%
Engineering &
Science
MASTERS DEGREE OR PhD contacts continues to grow, with over I knew something more was there, she interest in the area of Big Data analytics
on a daily basis. Students graduate with
and computer science, but the application Mathematics & program. Understanding how to collect, store, 200 engaged so far and eight capstone says. Everybody was talking about it. but also her ability to succeed in it.
a broad set of skills, including the ability projects proposed for students to consider. You can have all the data in the world,
Statistics 44% have previously earned a Masters degree, 5% have
and use data is critical for clinicians, researchers, M A K I N G L E A R N I N G AC C E S S I B L E
But Big Datas potential wasnt being put
to apply established and state-of-the-art
analytics methodologies; use modern
of it is what's really essential. 38% multiple Masters degrees, and 4% have a PhD
and healthcare administrators, and there is In addition to the industry contacts, the
to use in the insurance work I was doing.
And so I knew there was this thing I was
Stacy says, but if you dont know how to
refine that data and extract whats useful
Business & Graham School continues to shape the
database and software applications
comfortably; implement data collection PAT R I C K K E L LY, M S c A G R A D UAT E Economics a growing array of tools, analysis platforms, MScBMI programs Industry Advisory
interested in and it was only a matter of
knowing whether I could do it. I needed
from it, its not going to help you. Thats
the skill that employers really want to see
Group, comprised now of nine members,
and preparation methodologies expertly; and reporting systems available. This program who hold leadership positions in
to know if I was up to the challenge. and its an area I really expanded my skill
and communicate analytical solutions Having pioneered innovative means completing these certificates will have upon release, will provide alumni with the
effectively to guide business decisions.
theyve learned in the classroom to solve I commute to Chicago, he says. 140 AGE RANGE teaches students how to use and analyze data, informatics at prominent companies across of extending higher learning since its their work certified by means of another opportunity to transform their engagement
In this sense, for me, the GSAL was a
perfect fit. It allowed me to explore and
set in through the courses I took while in
the GSAL program.
real-life problems with industry partners. times, 70 round trips. Ten quarters. And
The mix of dynamic classroom instruction
Each capstone project demands that I have not been late even once. He does
resulting in improved medical care, better the Chicagoland area, including Blue
Cross Blue Shield, Deloitte Consulting, and
founding, todays Graham School holds Graham School innovation known as with the University into a lifetime of STUDYING CHICAGOIN THE understanding the challenges that face was the best academic experience I have Life, and the Harris School of Public Policy.
to see how far I could go.
Leveraging the confidence and
and hands-on industry training makes the true to its roots by engaging directly with digital credentials. These digital records, learning. CLASSROOM AND IN THE FIELD todays cities. Gilmore, a student visiting ever had. Under the direction of Theaster Gates,
MScA program a unique, vital education
students use their knowledge and skills it, even paying his own airfare, because healthcare delivery, and more effective research. DuPage Medical Group. contemporary educational innovation as it authorized by the University of Chicago, Anthony Gilmore participated this July in from the University of California, Berkeley, the Place Lab aims to create mindful As a student in the GSAL program, knowledge gained from her coursework
he believes in the program and enjoys 45+ 8% The Summer Urban Studies Program in
program in todays data-driven world.
to complete an analytics project that will
yield impact and insight for their industry working with the students. My favorite
This programmatic approach will train the next This core group of advisors works with strives to reach lifelong learners in Chicago will serve as a kind of online portfolio the Graham Schools inaugural Summer was one of 13 undergraduates from around
2017 will receive an exciting and engaging
city building, to redefine community Stacy took advantage of the strong while in the GSAL program, Stacy has
and beyond. giving prospective employers the ability to Urban Studies Program and sought to the country to study in the program, and development through the use of art, and to analytics and data science curriculum decided to dig deeper into analytics and
Patrick Kelly, a recent graduate of the business partner. part about teaching here is the quality of
4044 7% generation of data scientists and biomedical us in finding opportunities for students,
telling us what skills they are looking for access students projects through LinkedIn dispel some popular notions about the one who had the opportunity of externing
new addition: Placemaking. For the
question traditional modes of development. she had available to choose from. In large-scale data analysis.
Exemplifying this ambition, two certificate first time, undergraduate and graduate
MScA program, believes that the highly
For his capstone, Patrick Kelly, along
the program. The caliber of the students is
informaticians, who will use data to transform and other social networks. GRAHAM SCHOOL ONLINE South Side of Chicago. To that end, he with world-renowned artist, professor in particular, she mentions John Laffertys
in potential employees, and identifying programs are now offered online for the students from UChicago, across the The program will provide students with
applied, strategic nature of learning in outstanding. This is one of the top two or Acquire the necessary knowledge and hosted a roundtable discussion and the Department of Visual Arts, and Director
the program is essential to creating well-
with partner Brian Ritz, created an app
that uses an algorithm to determine the
three programs in the country in terms of 3539 17% medicine. This partnership with the Graham new trends in the field, says Suzanne
Cox. Students have a wide variety of
first timeBusiness Analytics, a brand-new Also testifying to the Graham Schools skills while interacting with instructors and presentation at the Stony Island Art Bank of Arts + Public Life, Theaster Gates.
country, and from abroad are being invited experience in researching root causes and
program designed to improve evidence- innovative approach to online learning is to come to the Universitys campus to proposing effective solutions to real-life
rounded data analysts. The application
of what we learn is the most important
velocity of a thrown baseball simply by
Masters programs in analytics.
School allows me and other faculty to leverage career goals and the industry advisors based decision-making skills of business the official launch of AlumniU. Developed
studentsall from a distance. on "Painting Chiraq," and supporting the
Through their research, summer program study and be exposed to the concepts problems in Chicago. In addition to earning
part, he says. Its one thing to understand
scanning a video of it, making a radar gun 3034 23%
educational resources and attract great students, and partners are pivotal when it comes professionals, and Project Management in partnership with the Universitys Office online.uchicago.edu/onlinecourses
notion that critical inquiry can empower
students and faculty members look for of creative placemaking, community credit for one undergraduate course,
individuals and enhance learning. Gilmore
all the math and science and computer
out of anyones smartphone. The project,
VidVelocity, went on to receive the while offering us the opportunity to contribute
to ensuring the widest array possible of
industry and research partnerships for
Foundations, a revamped online version of Alumni Relations and Development,
had the opportunity to connect with the
new answers to the questions raised by
global urbanization, such as poverty, health,
development, and public interest design. students will be engaged in the community
through an intensive, hands-on internship
G R A D UAT E S T U D E N T-AT- L A R G E
1 in 4
science, but the application of it, learning 2529 38% of current in-person classes, covering the AlumniU was made available to all
Universitys history of addressing urban Place Lab, an organization founded in
Whether its graduate school or a particular field of study, the GSAL program helps
from people who have succeeded in the
Best-in-Show prize for the MScA capstone
project and has since received venture
MScA students are our knowledge and expertise. the students' capstone experiences and
employment options.
fundamental aspects of modern project UChicago alumni in September. The
issues by bringing together a diversity of
energy, and the environment. Gilmores
2014, is made up of professionals from law,
through Place Lab in Washington Park. students find the right fit.
management. Accessible to learners program, which hit its goal of doubling fellow scholar Rebecca Dunn, from
business world, is whats really essential.
capital funding. INTERNATIONAL 2024 7%
S A M VO LC H E N B O U M , M D, P h D living anywhere in the world, students pilot engagement almost immediately
thought and experience.
Washington and Lee University, savored
urban planning, architecture, design, social
work, arts administration, and gender and
grahamschool.uchicago.edu/GSAL
REAL WORLD The idea was all their own, says Yuri The Urban Studies Program mixes the month-long immersive experience in
FAC U LT Y D I R E C TO R F O R T H E M A S T E R O F S C I E N C E I N B I O M E D I C A L I N F O R M AT I C S cultural studies. It is a partnership between
Students also work on a capstone project, Balasanov, PhD, an instructor in the M S c A P R O G R A M AT A fieldwork, externships, and classroom- Chicago. I built method skills that will be
the UChicago Art initiative, Arts + Public
where teams of 23 students apply what program and founder and president of GLANCE based instruction in the mission of helpful for my future career, she said. It
08 UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 09 10 UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 11 12 UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 13
SPAN
Since its founding, the Graham School has broadened the Universitys reach learning community they can continue to
participate in through alumni classes and
was missing from our readings, says
Rutz. Along with The Romans, the
Earlier this year, the Basic Program also
began a partnership with Shakespeare
by extending its inquiry and impact. Through our Bridge and Partnership
BUILDING BRIDGES
other activities. Basic Program introduced The Modern 400, the citywide event to celebrate the
Tradition and is currently working on 400th anniversary of the Bards death. The
programs, we span the continuum of higher education to provide entry Its very interesting, says Fred Beuttler,
Our fundamental belief is that the

the The Medieval Tradition, a sequence partnership expanded our offerings to
Associate Dean of the Liberal Arts
points and access to learning. Whether a summer program brings talented on Abrahamic Religion, and a further include a new lecture series on subjects
AC R O S S O U R C I T Y high school and undergraduate students to learn from UChicago faculty, or
Programs at the Graham School, because
once those traditional markers of
sequence on East-West interaction along complementing Shakespeare 400 plays
the Silk Road. in production. The Basic Program is
Universitys eminence is enhanced by

educationtests and gradesare set aside,
a program is designed to provide new areas of knowledge to those making a whole new hierarchy of values begins to In addition to classes, the Basic Program
also expanding its course offerings in
other ways, ranging from a year-long
transitions in their career, the bridge and partnership programs are intended emerge. Its something almost palpable offers other events and activities for
sequence on all of Shakespeares plays in
extending our inquiry and impact

in a Basic Program classroom. Students students and the public. There are two
to support educational reach and exploration. are there to listen and truly understand free public lecture series: the First Friday
collaboration with Shakespeare 400, to
the development of courses connecting
the texts and viewpoints of others, not for Lectures, held the first Friday of every
Eastern and Western texts.
an immediate practical end, but because month, and the Works of the Mind
COLLEGE BRIDGE PROGRAM

The College Bridge Program provides an
much I enjoyed the Socratic-seminar style
of learningthe answers were not given,
As with many University of Chicago
programs, reading and discussion are key,
understanding and learning in this way is
its own end. That is the sort of democratic
wisdom Hutchins had hoped to restore
Lectures, offered one Sunday a month
from October through May. The Basic
Programs Autumn Symposium, held
BASIC PROGRAM BEYOND CHICAGO
The Basic Program also extends beyond
3
to ever broader audiences in
Chicago. Every Spring Quarter, students 1
ever more innovative ways.
opportunity for exceptional high school they were discovered, something that was says John Covington, a former Odyssey through the Great Conversation. annually at the Hyde Park campus, is a
head to the Abbey Resort in Fontana,
students from the Chicago Public Schools hugely different from my high schools way Project scholar. We had very intellectual, daylong event covering a single work. This
Cynthia Rutz, an instructor in the Basic Wisconsin, for a weekend study retreat.
(CPS) system to challenge themselves by of teaching, and I believe to be much more very engaging discussions. You get to years symposium was held on selections
Program for over 25 years, considers This years topic is Toni Morrisons novel
enrolling in a course at the University of intriguing. It was here that my love for see things from a different point of view. from The Federalist Papers.
discussion the defining characteristic Beloved. The program also offers travel
Chicago while completing their high school learning was fully realized. They dont dictate what you feel, and a
study opportunities where students travel
coursework. College Bridge spans the lot of people came out of their shells.
The
to Greece in the spring to visit historical
entire calendar year through the Academic STARTALK PROGRAM Through this program, students are able
sites such as the Temple of Athena on the
Year and the Summer Bridge programs. The STARTALK program, created by the to experience the University of Chicago
discussions forced us to abandon Acropolis, Socrates jail cell, Apollos temple
This years Academic Bridge cohort of
University of Chicago and Chicago Public and join the academic community. It is an
and Oracle at Delphi, and Agamemnons 2
fifteen students had the opportunity
Schools, is designed for CPS students
studying Arabic or Chinese and who want
experience that I carry with me to this day,
says Covington.
what we thought we knew. It gave us a tomb at Mycenae, and discuss those sites
to take a variety of classes, including
foreign languages, math, humanities,
to sharpen their language skills during the different point of view, something we in relation to the programs texts.
summer months and gain an edge heading HBCU & HSI BRIDGE
biological sciences, and social sciences.
The largest impact of this program is
into their studies for the next school year. SCHOLARSHIP PROGRAMS may never even have argued before.
The courses are taught entirely in Arabic At the University of Chicago, a deep
providing extraordinary CPS students with
opportunities to explore new academic
or Chinese and use creative methods to commitment to diversity drives ideas, J O H N COV I N G TO N , B A S I C P R O G R A M S T U D E N T
engage third- and fourth-year high builds careers, enriches communities, and
disciplines, take courses beyond their high
school students. spurs innovation. An important instance
school offerings, and benefit from access
of this commitment can be seen in the SUPPORT
to University resources. In addition, they All the teachers are great. If you dont
HBCU-HSI Bridge Scholarship program.
build relationships with their advisors understand, theyll say it again, but they of the program, largely because of the
Bridge scholarships offer graduates of
through weekly meetings and experience dont help you in English, says Juan, a unique perspective that each student
C E L E B R AT I N G 7 0 Y E A R S O F
select HBCUs (Historically Black Colleges
the college and classroom culture at the Lincoln Park High School student who possesses. I find it really interesting to
and Universities) and HSIs (Hispanic-
University of Chicago. participated in the program during teach here because of the life experience
GRAHAM AROUND
THE BASIC PROGRAM
Serving Institutions) an opportunity to
Summer 2016. that students bring to the classroom, she
T H E G LO B E
study at the University of Chicago as a
NEUBAUER FAMILY ADELANTE says. [T]heres a huge difference between
Along with language studies, the program graduate student-at-large. The HBCU
SUMMER SCHOLARS teaching [undergraduates] and people
offers field trips, guest speakers, and and HSI scholarships provide promising
The Neubauer Family Adelante Summer whove had some life experience to bring
special activities. There are additional students with opportunities to explore
Scholars program brings talented high to bear on the texts.
classroom components in cultural new fields of study or delve deeper into
school seniors from Hispanic and Latino
instruction in areas such as visual and academic areas of interest. The scholarship
communities to the University of Chicago 70 YEARS AND COUNTING dialogue that had taken place around century later, the Basic Program is still GREAT CONVERSATIONS AND MORE BRIDGE AND ARTS & SCIENCE IN ASIA M AYO R S I N I T I AT I V E O N
campus to receive an exceptional pre-
performing arts. Learning beyond the provides substantive academic experience
In August of 1946, the Graham Schools fundamental questions for the past twenty- engaging students through this rigorous To help students continue to build on the
1 PA R T N E R S H I P P R O G R A M S
2 Summer Session 2016 launched
3 U R B A N S U S TA I N A B I L I T Y
language is crucial, because, as Jasmine, a towards eventual applications to graduate
college experience. Basic Program of Liberal Education for five hundred years. We want the voices of approach to lifelong learning. experiences of the four-year curriculum, The Graham Schools Bridge and a new program designed to introduce For the fourth consecutive year, the
STARTALK student from Lindblom Math or professional schools.
Adults enrolled its first class of students. the Great Conversation to be heard again, the Basic Program introduced the Alumni Partnership programs extend the reach of high school students from Beijing and Graham School, together with the Paulson
Stephanie W., a high school student from and Science Academy, says, The only
On campus, students have the The program, founded by Robert Maynard he said, because we think they may help UNIQUE POINTS OF VIEW Sequences. The curriculum of these two- the University of Chicago beyond our Bangalore to the liberal arts tradition. Institute, spearheaded a leadership
Waunakee High School, in Wisconsin, was way you can understand someone is to
opportunities to explore multiple areas of Hutchins, the fifth president of the us to learn to live better now. Although the Basic Programs current year sequences focuses on texts from Hyde Park campus and open the The interdisciplinary programs enable program for the Chinese Association of
part of the group of Neubauer Family
Adelante Summer Scholars during Summer
understand their culture and background.
study; attend campus-wide workshops, University of Chicago, was created in
As part of his vision, students would read
non-credit format has evolved from a particular time or culture that expand
The temple of Apollo at Delphi, Greece. Instructor Cynthia Rutz leads a Basic Program
class in discussion.
Bridge and Partnership programs extend the University of Chicagos Universitys community of learners to students to hone skills essential to an Mayors. The 2016 program focused on
seminars, events, and conferences; and response to the increased fragmentation the one envisioned by Hutchins and upon and initiate new points of view onto students across the U.S. and world at all education at selective U.S. universities urban sustainability as it pertains to the
2016. She relished her experience at the ODYSSEY PROJECT
benefit from weekly individual, in-depth of knowledge and education in the United
and discuss the most important works of
Western civilization, not only contributing
his colleague Mortimer Adler in the Hutchinss Great Conversation. global reach through traditional academic programs, international ages and levels. Bridge and Partnership and colleges without leaving their home. particular challenges facing this years
University. I cannot begin to say how In partnership with the Odyssey Project
academic advising meetings. States, which he viewed as a dangerous wake of World War II, its roots still lie programs reflect the Graham Schools Arts & Science in Asia is an intensive group of civic leaders, from the Tianjin
at the University of Chicago, the Basic
threat to democracy and freedom.
their unique backgrounds and experience
in UChicagos strong Socratic tradition,
This last year we began a two-year T H E B A S I C P R O G R A M O F L I B E R A L E D U C AT I O N conferences, travel study, and in-country and blended training programs. commitment to the Universitys rich program that cultivates critical thinking, Municipality. The focus this year was on
Program of Liberal Education offers to this vital, ongoing, open-ended sequence on the Romans. That meant Participants earn a University of Chicago Graham School certificate upon completion of
Hutchins believed that only knowledge focusing on close reading and discussion tradition of global engagement and innovative problem-solving, and effective attracting investment through effective
Odyssey scholars an opportunity to discussion, but even more would they that I was able to teach authors whom the four-year curriculum.
of the Great Books would enable citizens of classic texts. Students progress as a actively seek innovative ways to foster communication through interdisciplinary public-private partnerships for the creation
become a Basic Program student during experience, through their contributions, either Ive never read or havent read
Students and guests enjoy a Graham to participate in the Great Conversation, cohort through the four-year curriculum, international collaboration with our faculty, studies in the sciences, humanities, and of efficient educational, social, and
the summer intensive program. the meaning of living freely and wisely in since college. It was a perspective that grahamschool.uchicago.edu/basicprogram 773.702.1722
School reception on February 17, 2016. which was his way of referring to the building the foundation for a lifelong alumni, and partner institutions. social sciences. Hong Kong will be added health services.
a democracy. Nearly three quarters of a
as a new site in Summer Session 2017.
ANNUAL REPORT 2016 17 ANNUAL REPORT 2016 15 16 UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 17 18 UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 19
University of Chicago Graham School Annual Deans Report // 42

lets make great
work together
CALL // 440.346.3623
EMAIL // lkomos@alumni.nd.edu
INSTAGRAM // @laurelnicoleee

Laurel Komos: Design Portfolio February/March 2017

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DESIGN & STRATEGY PORTFOLIO

Lifewater International Ugandan WASH Curriculum..........................................3

Using design thinking and methodology to educate rural Ugandan students

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Lifewater International Ugandan WASH Curriculum // 5

9 water safe? Team WASH vs. Team Poor Hygiene

Verse of the Week: Mark 1:33-34a

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week 2: hygiene Week at a Glance:

PLAYER #2: RINGWORM

Friday 2.5 Recap: Community Outreach 60 min

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Lifewater International Ugandan WASH Curriculum // 6

The proposed design research process is intended to assist us in developing a stronger

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Encourage the creation of a WASH club in primary schools.

Lifewater International Ugandan WASH Curriculum // 8

Rebranding a personal insurance network specifically designed to meet the

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AVMA LIFE Branding // 15

Giving a fresh new look to a tried-and-true marketing tactic: the catalog.

CLIENT // The Popcorn Factory

The Popcorn Factory Catalogs & Photographic Art Direction // 17

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fall & halloween 2016

The Popcorn Factory Catalogs & Photographic Art Direction // 19

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Preparing a Chicago nonprofit for a banner 100th anniversary year.

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