ITB Smart Campus:

Peer Production of Knowledge Community

Armein Z. R. Langi
PP TIK, Institut Teknologi Bandung
Friday, 17 November 2006 PP-TIK 1
s

How Mass Collaboration Changes

Everything: Web 2.0
 Komunitas bersama-
sama mencipta nilai
 Customers dan
Producers bergabung
menjadi prosumers
 Blogs, Wiki, chat
rooms, search engines,
bittorrent, podcast, etc.
 Open, peering, sharing,
acting globally

PPTIK ITB 2
Prosumers: Combining Producers
and Consumers
Users Consumers

Students
User Producers
Academic Staff
ITB Officials
Content Suppliers Supporting Staff
Application Producers Alumni
Computing Facilitators Stakeholders
Equipment Suppliers ITB ICT Clients and Customers
Guests and Visitors

From Users For Users: Community Based Development

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 Knowledge Economy
Economy of Community Collaborations

Friday, 17 November 2006 PP-TIK 4

Globalisasi versi 1.0, 2.0, 3.0
Characteristics Globalization v Globalization v Globalization v
1.0 (17th -19th 2.0 (19th -20th 3.0 (21th
Century) Century) Century)
Basis of Factor-Based Machine-Based Knowledge-
Competence Based
Production Craft/Factory Automation/ Service/
Mode Hierarchies Networks
Scope Local/Regional Regional/ Global
National
Industry Distinct; Single Distinct; multiple Diffused;
Classification architectures
Players Empowered Empowered Empowered
Nations MNC People

[Ungson & Trudel, 1998] [Thomas Friedman 2005]

Friday, 17 November 2006 PP-TIK ITB 5
The transformation of the computer
industry: community of cores
1980 1995

sales and sales and Retail Mail

distribution distribution Superstores Dealers
Stores Order

application application Word

MS Word/Office Etc.
software software Perfect

operating operating
system system DOS/Win 98/NT/2K Unix/Linux Mac

computer computer
Dell Compaq HP IBM Etc
chips chips
Intel AMD PowerPC SPARC/RISC
IBM DEC Sperry Wang
Univac

Vertical Companies Horizontal Companies

[C-H Lee et. al., 2000]
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Information vs. Knowledge vs.
Creative Economy [Botkin, 1999]

Information Knowledge Economy Creative Economy

Economy
Best Over invest in Over invest in Over invest in
Strategy crunching power connecting power media power
Competitive Can process more Can connect to Can express more
Advantage data an information more people and cultural creativity
more quickly share knowledge and imaginations
faster and farther digitally

Operative Moore’s law: Metcalf’s law: value ?: community is the

Rule price/performance of a network is source of values
in computing proportional to through stage
doubles every 18 square of the number performance by
months of connections it stars
makes

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Value Innovation: Naikkan Buyer
Value dan Turunkan Cost

Cost
Turunkan

Inovasi
Value

Naikkan
Buyer Value

Kim & Mauborgne 2005

PPTIK-ITB 8
Konsep Nilai

PPTIK-ITB [www.businessweek.com]
9
From Knowledge to Value
Knowledge
Universe

Understood
Discovery
Knowledge
Invention Technology
Universe

Innovative
Innovation Products Socioeconomic
Design Communities

Deployment Innovative
Operation Values

Friday, 17 November 2006 PP-TIK 10

 Disruptive Technology to Obtain
Blue Ocean Curve
BLUE OCEAN
COMPETITORS
COMPANY

Value
Demand Curve Buyer
Value

Buyer Value
Value

a Innovated Innovated
P1 Value
Value D2
(Profit) (Profit)
D1

C1 Long-Run Average P2 Supplier

Cost Curve Value
C2
Supplier
Value

Q1 Q2
Quantity Quantity

PPTIK-ITB 11
 Development in ITB
Smart Campus Opportunities

Friday, 17 November 2006 PP-TIK 12

Gali Janji ICT: Empower Individu,
Dunia Usaha, dan Komunitas

Lebih Lebih
Lebih Kreatif-
Produktif Cerdas Ekspresif
Lebih Secure

Komputasi Internet Media

PPTIK-ITB 13
Strategy Canvas
Tinggi

 Fokus
 Beda
 Tagline

Rendah

Harga Kualitas Kelengkapan Kemitraan

Pilihan Dukungan Citra
Fungsi Availabilitas Layanan Kim & Ma ub o rg n e 2 0 05

PPTIK-ITB 14
Action Framework
Reduce

A New Value
Eliminate Create
Curve

Kim & Mauborgne 2005

Raise

Friday, 17 November 2006 PP-TIK 15

Membangun Produk dan Aplikasi ICT
Yang Memberikan Konteks Nilai Bagi
Users – K Worker
Value Generating Process

Applications Users
How To and
“Magic Knowledge
Computer” Workers

Membangun aplikasi yang beroperasi

menghasilkan nilai (value) terus-menerus
PPTIK-ITB 16
 “Magic Computers”

Learn The more you use them, the smarter they get. The
more you use them, the smarter you get too.
Improve with Enhanced rather than depleted when used, they
grow up instead of being used up.
use
Anticipate Knowing what you want, they recommend what you
might want next
Interactive Two way communication between you and them

Remember Record and recall your past actions to develop a

profile
Customize Unique configuration to your individual specifications
in real time at no additional cost

PPTIK-ITB 17
Overview of ICT Services in ITB
Users
User
Management
and Care
Power
Contents, Information, Data
Users

Applications (eg. Corporate

Super
Information System, Academic Users
Information System)
Application,
Network Services,
Operating Systems + Computing + Computing,
Administra
Basic Applications + Internet tors Infrastructure
Management

Infrastructure Equipments
Hard Core
(Computers, Software, Servers,
Admins
Networks, and ICT)
User PSDI
Main Services
Producers

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Digital Library

Friday, 17 November 2006 PP-TIK ITB 19

Layer 4: Contents, Information, and
Data Services
ITB Profile : Academic Excellence Community Needs : Public
Marketing :
Reports : Access
-Annual reports -News
-Academic Programs
-Event News -Study Program -Knowledge
-Services Offers
-Image News -Research -Service Ads
-Content Offers
-Annual Profile -Services -Entertainment

Corporate Needs: Academic Needs: Knowledge: Media: Limited

Access
-Activity Tracking -Activity Tracking -Research Results -Entertainment
-Finance -Finance -Course Materials -Games
-Resources -Resources -Lesson Learned -Digital Arts
ITB Profile Database
Very
Limited
Human Facilitiy Access
Student
Resources Profile
Profile
Profile

On Top Of Application Services

Friday, 17 November 2006 PP-TIK ITB 20
ITB Information Portal
 http://www.itb.ac.id
 Institut Teknologi
Bandung
Jalan Tamansari 64
Bandung 40116,
INDONESIA
Tel/Fax: +62-22-
250-0935
Email: info-
center@itb.ac.id

Friday, 17 November 2006 PP-TIK ITB 21

Academic Information

Friday, 17 November 2006 PP-TIK ITB 22

Community Contents

Friday, 17 November 2006 PP-TIK ITB 23

 ITB Smart Community
Development
Peer Performers Productions

Friday, 17 November 2006 PP-TIK 24

 Konsep PP-TIK sebagai VRC
Worldclass
BUDGET
Reputation

INSTITUSI
Industrial
PEMERINTAH
Rp 30 M Development
INDUSTRI
MASYARAKAT
KONTRAK

VALUE

National Strategy
PP TIK ITB: Rp 16 M
TECHNOLOGY ROADMAP
PROGRAM, PROYEK

Research
Rp 8 M Programs
Peneliti Peneliti Peneliti Peneliti Peneliti Peneliti
KK KK KK

Rp 4 M
Research Operating
System
Rp 1 M
2006 2007 2008 2009 2010 2011

Friday, 17 November 2006 PP-TIK 25

 ICT Research Programs
Unique Value of
Knowledge Society :
New
Technology and Technology ,
Innovation Stakeholder
Components , Objectives
Products ,
Solutions ,
Experiences Communities ,
Efficient Government,
Process to and Corporate
Productive - Applications
Produce
Researchers , Entrepreneurial
Products and
Competence , Services Quality
Technology , Assurance
Industrial
Facilities , and and
Smart- Development
Cultures in ITB TESTBED
Research (ITB) Colaborative
Excellent User
Groups ICT
Experiences
Adapted to ITB and
Indonesians Expressive Indonesia
Collaborative International
Reputation
Long Term
Regulation
INPUT Study and
Safe -Secure
Context IMPACT
Shaping

OUTPUT
PROCESS
Friday, 17 November 2006 PP-TIK 26
 Value Innovation:
How Technology Simultaneuosly Increase Values
and Reduce Costs

Disruptive New
Technology New Socio
Business Business
Innovation Economy
Operation Investment
Growth
Model Model

Research
Solution Socioeconomy
Package: Business
Package: Business Package: Creative
ICT Investment
Product Operatonal Entrepreneurial
Research Deployment
Applications Package Knowledge
and Package
Services Community
Technology

Divisi Riset Unggulan Divisi Inovasi Divisi Studi

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Human Development

Mentors

Stars Leader

Performers Professional

Audience

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Community Development
EDUCATORS PROFESSIONALS PERFORMERS LEADERS

SP: Super
PERFORMERS Bonuses

Provides Use -
Values to Mentors
Community
Star Performance
Performers Ranking
Mentoring

Rigorous
Performers Evaluations
Talent Talented Database
Scouting Performers
Assignment
Experiences

Active Performers
Training
TRAINING TP: Excellent
VALUES

Salary
USE

NEWS &
ADS
C/A: Costumers
Payment Community (Audience)
AP: Basic
Manhour Rate

Friday, 17 November 2006 PP-TIK 29

 Use Value : Community Based
Value Innovation Strategy
•Greatness and Status Organization
Directions, Vision,
•Exciting Experience and Capitalization, Strategy, Mission,
Context Financing Organization , Objectives Value Innovation :
•Artistic Contents Directors Review Use Value ≥ Requested Value
•Useful Services >> Revenue Value >>

NEW IDEAS

REQUESTS
•Products Investment Value

& VALUE
UE
•Components

SH
•Technology L

A
VA

R
EH
•Open Source Knowledge
NT

O
LD
E
TM

ER
Community and
ES

V
Community Governance

AL
INV

U
E
Shareholder
Management
Employees

Initiatives, Programs , and Projects Business Operating System

Sales,
Engineering Current Program , People Mgmt,
Creative - USE REVENUE Marketing,
and Delivery Consumers & Project , Asset Mgmt,
Design VALUE VALUE Reports,
Production Customers Budget SOP
Scorecards

Future
Customers
Employees &
General
Public

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Expert Cycle

EXPERT

TEACHING &
RESEARCH WRITING PRACTITIONER
MENTORING

Friday, 17 November 2006 PP-TIK 31

Technology Roadmap Virtual Office
2006 2007 2008 2009 2010
Market / User

PP-TIK ITB
DIKTI RISTEK - LIPI R&D Swasta

Basic Virtual Virtual Research Virtual Research

Solutions
Produk /

Office Reporting Management Virtual Research Virtual Research

Virtual Marketing Laboratory Business
Virtual Research Virtual Researcher
Project & Sales Management
Web Service

Search Image Search

Technology

Knowledge
Web Server Media Search Search
Distributed
SOAP Web Server
Trustworthy

Smartcard
Computing

Virus Protection CA
Accounting
Universal
Encryption Digital ID Voucher Support Payment

Window MS Virtual PC
Virtualization
Computing

Server Server
Platform

Linux Virtual Large Scale Virtualization + Grid

PC Server Grid Computing
Linux Server Thin Clients Computing

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Hirarki Dari RESEARCH QUESTIONS

RESEARCH RESEARCH
QUESTIONS QUESTIONS

RESEARCH RESEARCH RESEARCH

QUESTIONS QUESTIONS QUESTIONS

RESEARCH RESEARCH
QUESTIONS QUESTIONS

Peneliti Utama
Peneliti Senior:
Mentor & Quality Assurance

Excellent Researchers
Mahasiswa S3
Working Group
Program Penelitian

Friday, 17 November 2006 PP-TIK 33

Summary
 Knowledge economy demands development of
knowledge societies and communities, facilitated by ICT
 Universities are becoming agents for wealth generation.
 Future Development: Smart Campus
 The process is basically a digitalization of campus, resulting in a
Cyber Universities. Digital ID is critical.
 Main objective of ITB smart campus program is to achieve
academic excellence and creative entreprneurial knowledge
community.
 Economic opportunities of smart campus should be exploited to
support investment and operations.

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