We visited Coca Cola Beverages Pakistan limited

Gujranwala and got an opportunity to observe and analyze all the departments
specially HR Department of Gujranwala Plant.

The Coca Cola Company is a soft drink company, which is believed to be the
world’s first non-alcoholic drink introduced in the market. It is the world largest
revenue earning company. This Company operates in the 46 states in the United
States, all 10 provinces in Canada, and portions of Europe including Belgium,
continental France, Great Britain, Luxembourg, Monaco, and the Netherlands & also
in Asia. Coca Cola Enterprises employs approximately 67,000 people who operate
436 facilities, 52,000 vehicles, and 2.3 million vending machines, beverage
dispensers, and coolers. Coca Cola Enterprises initially offered its stock to the public
on November 21, 1986, and is listed on the New York Stock Exchange under the
symbol "CCE". The one of the main offices of this company is in USA, but the main
head office is in Atlanta. By contract with the Coca-Cola Company or its local
subsidiaries, local businesses are authorized to bottle and sell Company soft drinks
within certain territorial boundaries and under conditions that ensure the highest
standards of quality and uniformity.

The report clearly narrates the history of Coca Cola, history of bottling,
Corporate Responsibility of the company, Arrival in Asia and Pakistan. The report
contains complete information about the history of CCBPL Gujranwala Plant, major
changes that took place in it, Management Philosophy, Mission of the Company,
Vision, working of different departments and their hierarchy.

Human Resource Management 6

Following are the departments In CCBPL Gujranwala Plant
• Purchase Department
• Production Department
• Logistic Department
• Quality Control Department
• Human Resource and Industrial Relation Department
• MIS
• Sales and Marketing Department
• Accounts Department

This report includes the history, information about all departments especially HR
department and also FUNCTIONING of HR department in detail.
In the end SWOT Analysis is conducted which shows that unique strengths of the
company, Weaknesses, Opportunities and Threats faced in the external market.

Human Resource Management 7

Human Resource Management 8
INTRODUCTION OF COCA-COLA:
The Coca Cola Company is a soft drink company, which is
believed to be the world’s first non-alcoholic drink introduced in the market. It is one
of the world’s largest revenue earning company. The Company manufactures and
sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-
carbonated beverages. Coca-Cola also manufactures and distributes juices and juice
drinks and certain water products, such as Aquafinia. The Company and its
subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and
beverage bases for Coca-Cola, the Company's flagship brand, and over 240 other
Company soft-drink brands are manufactured and sold by The Coca-Cola Company
and its subsidiaries in nearly 200 countries around the world.
By contract with The Coca-Cola Company or its local subsidiaries, local businesses
are authorized to bottle and sell Company soft drinks within certain territorial
boundaries and under conditions that ensure the highest standards of quality and
uniformity
The Coca-Cola Company

Founded: 1892 by Asa Griggs Candler

Location: Atlanta, Georgia, USA

Industry Beverage

Products Beverages

Revenue $43.1 billion USD (2008)

Employees 50,000 (2008)

Website http://www.cocacola.com/

Human Resource Management 9

BIRTH OF A REFRESHING IDEA
The product that has given the world its best-known taste was
born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith
Pemberton, a local pharmacist, produced the syrup for Coca-
Cola®, and carried a jug of the new product down the street to
Jacobs' Pharmacy, where it was sampled, pronounced
"excellent" and placed on sale for five cents a glass as a soda
fountain drink. Carbonated water was teamed with the new
syrup to produce a drink that was at once "Delicious and
Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.

Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner
and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous
trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola

Human Resource Management 10

soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and
popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola"
appeared on store awnings, with the suggestion "Drink" added to inform passersby
that the new beverage was for soda fountain refreshment. During the first year, sales
averaged a modest nine drinks per day.

Dr. Pemberton never realized the potential of the beverage he created. He gradually
sold portions of his business to various partners and, just prior to his death in 1888,
sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great
business acumen, Mr. Candler proceeded to buy additional rights and acquire
complete control.

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded
in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and
distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly
400 beverage brands. Its corporate headquarters are in Atlanta, with local operations
in over 200 countries around the world.
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the
best-known product in the world. Created in Atlanta, Georgia by Dr. John S.
Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola
syrup with carbonated water.

Human Resource Management 11

Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola was being
sold in every state and territory in the United States. In 1899, the company began
franchised bottling operations in the United States. Today, you can find Coca-Cola in
virtually every part of the world. The Coca-Cola Company has nearly 400 beverages
in its portfolio.

Human Resource Management 12

 Coca Cola Head Quarter In
Atlanta

Human Resource Management 13

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from
Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged
brass kettle in his backyard. The name was a suggestion given by John Pemberton's
bookkeeper Frank Robinson.

Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a
glass. Early growth was impressive, but it was only when a strong bottling system
developed that Coca-Cola became the world-famous brand it is today.

The world has changed in many ways since pharmacist, John Styth Pemberton
first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the
pure and simple magic of one thing remains the same - Coca-Cola. The name and the
product mean so many things to hundreds of millions of consumers around the globe.
Coca-Cola products are served more than 705 million times every day, quenching the
thirsts of consumers in more than 195 countries in every climate. That's a long way to
come after such a modest beginning...

Human Resource Management 14

 • Pemberton concocted a caramel-colored syrup in a three-
legged brass kettle in his backyard. He first "distributed" the new product by
carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five
cents, consumers could enjoy a glass of Coca-Cola at the soda fountain.
Whether by design or accident, carbonated water was teamed with the new
syrup, producing a drink that was proclaimed "Delicious and Refreshing." Dr.
Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name
and penned, in the unique flowing script that is famous worldwide today, "

".

• Sales of Coca-Cola averaged nine drinks per day. That first year,
Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs.
Red has been a distinctive color associated with the No. 1 soft drink brand
ever since.

• Atlanta entrepreneur Asa G. Candler had acquired complete

ownership of the Coca-Cola business. Pemberton was forced to sell because
he was in a state of poor health and was in debt. He had paid $76.96 for
advertising, but he only made $50.00 in profits. Candler acquired the whole
company for $2,300. Within four years, Candler's merchandising flair helped
expand consumption of Coca-Cola to every state and territory.

• In January "Coca-Cola" was registered in the U.S. Patent office.

• The first syrup plant outside of Atlanta was opened in Dallas.

• Chandler's great achievement -- large scale bottling of Coca-

Cola.

Human Resource Management 15

 • The first two countries outside the United States to bottle Coca-
Cola were Cuba and Panama.

• The Root Glass company created the Coca-Cola contour glass

bottle.

• 3 Million Coke's sold per day. " " is the worlds most
recognized trademark.

• coca cola company sold to a group of investors for $25 million.

• The Coca-Cola Company was sold after the Prohibition Era to

Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert
Woodruff, who would be president for six decades.

• Woodruff introduced the six bottle carton

• 6 Million Coke's sold per day.

• he first coca cola advertisement.

• Sales of bottled Coca-Cola surpassed fountain sales for the first

time.

• Coca-Cola was made available through vending machine

The Coca-Cola bell glass was made available

Human Resource Management 16

 • The Coke Santa was introduced as a Christmas promotion

• Johnny Weissmuller, and Olympic champion swimmer, and

Maureen O'Sullivan, a motion-picture star, appeared on a metal serving tray
for Coca-Cola.

• Coke is bottled in over 40 countries.

• On June 29, an urgent cablegram arrived from General Dwight

Eisenhower's Allied Headquarters in North Africa, requesting 10 Coca-Cola
bottling plants to serve American servicemen overseas. Eventually, 64 plants
were set up during WWII.

• Advertising on on the television began. Currently Coca-Cola is

advertised on over five hundred TV channels around the world.

• The Big Beverage", the first novel about Coca-Cola, was written
by William T. Campbell.

• The twelve ounce Coke can was introduced.

• prite was introduced.

• The song "I'd like to Buy the World a Coke" was released.

• The Coca-Cola contour bottle was patented

Human Resource Management 17

 • The two liter bottle was introduced, and during that same year the
company also introduced plastic bottles

• Fifteen hundred employees moved to the new corporate

headquarters in Atlanta located on North Avenue. The new corporate
headquarters came to be known as "The Tower."

• Diet Coke was introduced in July.

• The Coca-Cola Company made what has been known as one of

the biggest marketing blunder. They stumbled onto a new formula in efforts to
produce diet Coke. They put forth 4 million dollars of research to come up
with the new formula.

• July 10, eighty-seven days after the new Coke was introduced, the
old Coke was brought back in addition to the new one. This was greatly due
to dropping market share and consumer protest. The market share fell from a
high of 15 percent to a low of 1.4 percent. This was said to be a classic
marketing retreat. Coca-Cola executives admitted that they had goofed by
taking the old Coke off the market. The Coca-Cola company's eight hundred
number received eighteen thousand calls of gratitude. One caller said they felt
like a lost friend had returned home. The comeback of old Coke drove stock
prices to the highest level in twelve years. This was said to be the only way to
regain the lead on the cola wars.

Human Resource Management 18

 • Coca-Cola was the first independent operator in the Soviet Union.

• Coca-Cola exceeds 10 Billion cases sold worldwide.

• Advertising slogan -"Always Coca-Cola".

• Coke was consumed aboard the Space Shuttle Discovery --

marking the third trip into space for Coca-Cola and the first for Diet Coke.

• The Summer Olympics will be held in Atlanta, Georgia,

For more than 65 years, Coca-Cola has been a sponsor of the Olympics.

Human Resource Management 19

 An organization’s vision and major goals
spell out formally what the organization is trying to achieve; they give direction to the
corporate mission statement and help guide the formulation of strategy.
Some of the mission statements of coca cola are as follows

The Coca-Cola Company exists to benefit and refresh everyone who is touched by
our business.
Coca Cola is in the refreshment business and not the soft drink business.
To create values for our share owner on a long term basis by building a business that
enhances the coca-cola company trade marks.
To have a strong, dominant and profitable business in Pakistan.

Coca-Cola has almost limitless Growth opportunities around the world. Currently,
every human being on the face of this planet has a minimal need for 64 liquid ounces
to stay alive. Coke consumption represents only 2 of the ounces per day. Coke in
1995 accounted for 80% of the soft drink industry’s growth in the United States.
Why, because their mission is that of providing refreshment and not just a beverage.
As a result of this mission statement, Coke sees unlimited growth opportunities.

"Everything we do is inspired by our enduring mission:

• To Refresh the World... in body, mind, and spirit.

• To Inspire Moments of Optimism... through our brands and our actions.
• To Create Value and Make a Difference... everywhere we engage."

Human Resource Management 20

 A vision statement is a concise word picture of the
organization at some future time; this sets the overall direction of the organization. It
is what the organization strives to be.
They are determined not only to make great drinks, but also to contribute to
communities around the world through our commitments to education, health,
wellness, and diversity.
Coca-Cola family wake up each morning knowing that Every single one of the
world’s 5.6 billion people will get thirsty that Day... and those we are the ones with
the best opportunity to refresh them.
Make Coca-Cola and our other products available, Affordable, and acceptable to
them, quenching their thirst and providing them a perfect moment of relaxation.
Graphical representation of vision of Coca Cola beverages Pakistan limited is…..

• Profit: Maximizing return to shareowners while being mindful of

our overall responsibilities.

• People: Being a great place to work where people are inspired to be

the best they can be.

• Portfolio: Bringing to the world a portfolio of beverage brands that

anticipate and satisfy peoples’ desires and needs.

• Partners: Nurturing a winning network of partners and building

mutual loyalty

• Planet: Being a responsible global citizen that makes a difference.

Human Resource Management 21

Human Resource Management 22
Theme Of Coca Cola:

Human Resource Management 23

 “We value and respect our people”

• Working together as a team, accepting differences among the people and

sharing the same values
• Recognizing and awarding our people to raise performance and loyalty
• Treating everyone fairly with trust and respect
• Developing people to their maximum potential
We communicate openly
• Asking Questions, listing attentively and giving feedback to one another

Human Resource Management 24

FORWARD LOOKING
STATEMENTS:

Forward-looking statements are subject to certain risks and

uncertainties that could cause actual results to differ materially
from The Coca-Cola Company's historical experience and Coca-Cola
present expectations or projections.

Human Resource Management 25

These risks include, but are not limited to, changes in economic and political
conditions; changes in the nonalcoholic beverages business environment,
including actions of competitors and changes in consumer preferences;
product boycotts; foreign currency and interest rate fluctuations; adverse
weather conditions; the effectiveness of our advertising and marketing
programs; fluctuations in the cost and availability of raw materials; Cocks
ability to achieve earnings forecasts; regulatory and legal changes; Cocks
ability to penetrate developing and emerging markets; litigation uncertainties;
and other risks discussed in our Company's filings with the Securities and
Exchange Commission (the "SEC"), The Coca-Cola Company undertakes no
obligation to publicly update or revise any forward-looking statements.

We are guided by shared values that we will live by as a company and as individuals

A 20 years veteran of the Company, Coca-Cola

Asia president and chief operating officer Mary Minnick oversees operations in 38
countries throughout Asia, from the critically important Japan market, and developing
giants India and China, to tiny Pacific nations in a Group that accounts for 33 percent
of The Coca-Cola Company's operating income, refreshes over half the world's
population and provides total system employment to over 100,000 people. For the
second year, Fortune magazine voted Mary the twelfth most powerful woman in the
business world.

From a career that started in sales with Coca-Cola USA, Mary gained experience in
sales, marketing and new products and rose rapidly through management ranks. She
spent eight years outside the US, the past seven living and working in Asia, including

Human Resource Management 26

assignments as president of Coca-Cola Japan and before that president of the South
Pacific division, based in Australia.
Mary was appointed to her current role in 2001 and, while based in Atlanta, spends
the majority of her time in Asia. As an Executive Vice President, Mary is also a key
player in developing strategy for The Company.
Mary holds a Masters in Business Administration from Duke University. She is also a
member of the Dean's Council of the John F. Kennedy School of Government,
Harvard University, and the Board of Visitors of the Fuqua School of Business.

The Coca Cola company is operating in Pakistan under the name

CCBPL (Coca Cola Beverages Pakistan Limited) at seven locations:
• Karachi
• Rahim Yar Khan
• Multan
• Lahore
• Gujranwala / Sialkot
• Faisal Abad
• Islamabad / Peshawar
Out of these seven locations, six are production plants excluding Islamabad. The
biggest production plant of Coca Cola is in Gujranwala and most of the export of Coca Cola
products are exported from this plant.
The Head Office of Coca Cola is located in Lahore, whereas the registered office is
in Karachi.

Human Resource Management 27

 The sales centers of Coca Cola Company are located in almost all big cities of
Pakistan through which they control the sale of Coca Cola products all over the country.

Sialkot 

Gujranwala 

Lahore 
Faisalabad 

Multan 

Rahim Yar Khan 

History of in Pakistan
The world's most recognized trademark in the
World!
It is recognized by 94% of the world's
population.

Human Resource Management 28

In Gujranwala, the franchise unit was established in 1998, with the wish or struggle to
make it easy to distribute Coke in different areas and to make it No. 1 in the market,
and with the hope that it will play a great role in increasing the production and to
make it popular in all over the country.

AREA COVERED BY CCBPL GUJRANWALA

Gujranwala Beverages covers the areas of:

Human Resource Management 29

 • Gujranwala City
• Sialkot
• Daska
• Wazirabad
• Hafizabad
• Gujrat
It covers certain other urban and rural areas in Punjab

Gujranwala Beverages wants to achieve the following goals:

• To maintain the quality of product. Product should be supplied in the market
in such a way that it must fulfill the consumer desires.
• To fulfill their sales projection
• To maintain their relations with distributors whose network is spread all over
the area.

Human Resource Management 30

Slogans from the 1900's

• 1904 - Delicious and Refreshing

• 1905 - Wherever you go ... you will find

• 1905 - Revives and Sustains

• 1906 - The drink of quality. The Great National
Temperance

• 1907 - is full of vim, vigor and go

• 1908 - Get the genuine

• 1909 - Whenever you see an arrow, think of

• 1911 - Enjoy a glass of liquid laughter
• 1917 - Three Million A Day

Slogans from the 1920's

• 1920 - Drink with soda, The hit

that saves the day
• 1922 - Thirst knows no season
• 1923 - Refresh yourself, There's nothing like it when you're thirsty
• 1924 - Pause and refresh yourself
• 1925 - Six Million A Day
• 1926 - Stop at the red sign
• 1927 - Around the corner from anywhere, at the little red sign
• 1928 - A pure drink of natural flavors
• 1929 - The pause that refreshes

Slogans from the 1930's

• 1930 - Meet me at the soda fountain

• 1932 - The drink that makes the pause

Human Resource Management 31

 refreshing
• 1933 - Don't wear a tired, thirsty face

• 1934 - When it's hard to get started, start with a

• 1935 - All trails lead to ice-cold

• 1936 - Get the feel of

wholesome refreshment
• 1937 - Stop for a pause...go
refreshed P r o d u c t i o n Manager

• 1938 - Anytime is the right time to

pause and refresh, Pure as
P l a n t M a i n t e n a Pn rcoe d Eu nc tgi oinn e Se ur p e r v is o rs
sunlight
• 1939 - Thirst stops here. Makes travel more pleasant.
G e n e r a l F o rm a n

S h ift M e c h a n ic s T u rn e r s , W e ld e r s , F i tt e r s

Slogans from the 1940's

W a s h e r O Fp i el l er ar t oO rsp e r a t o Br so i l e r S u p Ee l er vc it sr i co rss u p Pe rvr o i sd ou r cs t io n CO hp ei llr ea rt o Sr su p e r v i s o rs
• 1940 - The package that gets a welcome at home
• 1941 - A stop that belongs on your daily timetable
H e l p e rs ( l i g h t m e n ) H e lp e r s ( lig h t m e n )
G e n e ra lO p e r a t o rs O p e r a t o rs O p e r a t o rs O p e r a t o rs
• 1942 - The only thing Mlike is itself
anager
• 1943 - A taste all its own
H e l p e rs H e l p e rs H e l p e rs
N a t i o•n a l 1944
K e y - High sign of Bfriendship
u s i n e s s O p e Hr ae t li op en rs
S a le s O p e r a t io n
A c c o u n ts M a n a g e r M anage r F M-C B U
m anage r
• 1945 - Coke means
S a le s & M a rk e t in g
• 1947 - Relax with the
Accounts
M apause
n a g e r that refreshes
Department

u c t ai ol n S Ma Qle
S & M M a n aPRg r eeo rgd io a n.sCg e Mr a n a Ag ec rc o u n t s m Da n& g Le rM a n a Hg Re r & I R M a An da mg e i nr M a n g e r
• 1948 -nWhere Mthere's
Accounts
a rk e t in gManager
S e r vic e s there's
R e g io n aHospitality
l S a le s
M a n g e r ( ID )
M anager M a n g e r (D )
• 1949 -Along the highway to anywhere
Assistant Manager
S a le s (2)
M a rk e t D e v e lo p m e n t S a le s M a rk e t D e v e lo p m e n t
C o o rd in a t o r
O ffic e rs (1 8 ) C o o rd in a t o r O ffic e rs (2 8 )

Sr. Accounts Officer

S a le s & M e rc h a n d iz in g Executive
Excise Accounts Executive
O ffic e rs (1 2 9 )

Purchase Executive Accountant Payroll

Human Resource Management 32

  FINANCE DEPARTMENT:

Manager Accounts
Finance Department is responsible for proper flow of cash and for
the controlling of financial assets of the organization. The budget is
allocated by TCCEC (The Coca-Cola Export Corporation) for the
Assistant Sr. Executive
period of
Managermonth or two and finance manager of TCCEC of and on
Networking &
Communication
came there to check the Assistant
financial activities.
Manager Manager s
(Sales Accounting) Purchase
On the whole Finance Department consists of 16 (Sixteen
Employees).
Sr.
Accounts
They all are hard working and loyal to the organization.
Executives

Functional Structure -----Finance Department

Assistant Assistant Officers General Officer

Human Resource Management
Officer Officer Sales Route Stores 33IT
Senior Officer Sales Accounts Executive Purchase SR. Officer
Support
Accounts
Officer
Accounts
Officer TaxTax
&& Excise
Excise Settlement
AR. Sales & In-Charge
Officer IT Support
Executive
Accounts
Accounts Accounting
Cashiers
 Distribution & Logistic Department

Distribution & Logistic

Manager

Fleet Manager Distribution Manager

Fleet Supervisor Shipping Executive

Fleet Officer Shipping Officer

Empty Checker
Mechanic Mechanic

Human Resource Management 34

  LOGISTIC DEPARTMENT:
Logistic department is basically the combination of two departments these are logistic
and shipping department. The whole transports and vehicles are arranged and
maintained by logistic department. And shipping department is responsible for the
maintenance of inventory of empty bottles.
On the whole logistic department is consists of 35 permanent employees. And rest of
the employees work on daily wages.

RESPONSIBILITIES OF LOGISTICS DEPARTMENT:

As I mentioned earlier logistic department is basically for the purchase and
maintenance of new vehicles. For that purpose they have a workshop for heavy-duty
vehicles and for cars in the factory. And for the motor cycles they made arrangement

Human Resource Management 35

with a workshop from where employees get work done and payment will be made by
the factory at the end of the month.

TYPES OF VEHICLES IN THE FACTORY:

There are basically four major types of vehicles in the factory. These are
• Motor Cycles for Market Development Officers (Sales Staff)
• Cars for Management
• Vans for Loading (Shehzore)
• Loader Machine
Coca-Cola offers a motorbike and 60 liters of petrol per month to each Market
Development officer (MDO). And the maintenance of the motorbike is also the
responsibility of company. The issuance and maintenance of these motorbikes is also
the responsibility of logistic department. If a new employee is employed in the sales
department as MDO then marketing or sales department send a request for motorbike
to the logistic department and if logistic department has any extra motorbike then
they issue that one to that employee otherwise they purchase a new motorbike for that
employee.

QUALITY CONTROL DEPARTMENT

Human Resource Management 36

 Q.C Manager

Q.A Officer

Water Treatment
Light Inspectors
operators

Helpers Helpers

Syrup Waste Water

Operators Treatment Operators

Helpers Helpers

QUALITY CONTROL DEPARTMENT:

In Quality control department, there are almost 10 employees in

permanent management and remaining are daily wages employees.
Coca Cola Pakistan
beverages in ISO certified, so high quality is the main focused
element in Quality control department.

Coca-Cola is striving for to minimize the gap between desired and

actual performance. In Coca-Cola, all levels of management are
actively engaged in process management and continuous
improvement.
Employees have access to leaders and managers. There is a free
flow of information among managers, supervisors and workers. The
quality goal of Coca-cola simply stated,
“Zero defects in every thing we do”

Human Resource Management 37

 Purchase Department
The responsibility of Purchase Department is to purchase every sort of requirements
of different departments but they are not responsible for some technical requirement
like empty is managed by shipping department itself. The work procedure of purchase
department is like that if a department wants to purchase any thing he will prepare a
purchase requisition on this requisition the signature of departmental head, BOM and
of Financial Manager are required if necessary. Then this requisition will sent to the
Purchase department where they prepare a work order and give one copy of this work
order to the shopkeeper who is producing the product and one copy will sent to
concerned department and one will remain in the purchase department to receive the
amount of that work vendor should contact to the finance department for the payment
or for the check with the slip of work order.
Purchase department consists of only two employees one is Purchase Manager and
other is his Assistant.
Purchase Manager of Coca-Cola Beverages Pakistan Limited Gujranwala Plant is Mr.
Muhammad Ateeq and Mr. Muhammad Hanif is his Assistant.

Human Resource Management 38

Before going to explain the working of human resource department we must come to
know what is human resource management,

“HRM is the management of people working in the organization, it is a subject

related to human. In other words we can say that HRM is the management of human
or people. HRM is the managerial function that tries to match an organizational needs
to the skills and ability of employees .HRM is responsible how people are managed in
the organization .it is responsible for bringing people in organization helping them
perform their work, compensate tem for their work and solve their problems”

Role of Human Resource Management:

It is interesting time for human resource mangers. Globalize sales and production
mean, more competition and more competition means more pressure to improve i.e.
to lower cost, to make workers more productive, to do things better and less
expensively. For employers around the world, the human resource function is key
players in helping companies achieve these strategic aims. for example every third
firm rely on computerized HR technology to more efficiently track ,test, and select
job applicants.41%of large firms have internet based processes that let employees to
know their own needs like changes in benefits at least 25% firms provide their
employees with computer based training.
Human resource department of any organization plays an important role in
achievement of organizational goals. The company as stated above is working for
more than 30years and has proper department of human resources. We will discuss
about different issues of human resources management one by one.

Human Resource Management 39

 Evaluation of Human Resource Department:

In the beginning the overall network of the company was very small. With the
passage of time as the company expanded its operational network more and more
people were hired now as the company was a multinational firm, therefore employees
started thinking that who will take care of there major issues like;

• Recruiting and selection

• Compensation packages
• Traveling facilities
• Retirement funds
• Social security
• Appraisals
• Security services
• Health and safety etc.
• Environment protection

To take care of these issues and to meet the changes in the world economies and
business scenario, that looked the labor force as the most vital asset of the
organization, it is very necessary to establish a unit who can serve this purpose.

Human Resource Management 40

 Basic activities of HR department:

Activity of HRM

Performance
Recruitment Appraisal
Selection

Training &
Compensation development

Conducting job
analysis
Incentives and
benefits

Human Resource Management 41

 Flow chart for the new hiring:

Requisition for
new employee

Approved Planning Requisition

not accepted

Colleges & Advertise News paper

universities

Screening Request for application Rejected

with CV

Preliminary written
test

Interview call with

date and time

Interview by HR
manager
Issuance of call
Short listing letters

Interview by GM plant
manger
And HR manager

Final short listing

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Interview by HR, GM and plant manager
HUMAN RESOURCE PLANNING:

The objective of human resource department is to attract new people who are
capable, retain them as a satisfied employee and also create a healthy
environment to work safely and efficiently.

Every organization has position that need to be stuffed .Job analysis is the procedure
through which we can determine the duties of these positions and the characteristics
of the people to hire for them. Job analysis produces information for writing job
description (a list of what the job entails) and specifications (what kind of people to
hire for the job). Job analysis basically means to make job effective for the
employee by analyzing different requirements according to nature of job. There
are two components of job analysis:
1. Job Description
2. Job Specification

 Job Description:

Job description involves all kind of activities, which are

required to complete the job. Coca Cola Company completes job
description for its all jobs including top, middle and lower
management. The management division is as follows:
• Senior Executive (Top Management)
• Plant manger (Top Management)
• Department heads (Middle Management}
• Supervisors (Lower Managemenet)

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Job Specification:
It basically involves having skills to perform activities, which
are specified in job description. In coca cola company HR manger
get requisition from the departmental head of the concerned
department and then select persons who is capable of doing that
job more effectively and efficiently.

Typed of information collect by HR Manager:

In job analysis by HR manger in coca cola for the recruitment of employees, collects
the following information
• First he collects information form each head of department about the job
actual work activities like selling distributing etc.
• Then he takes information about the knowledge with which he has to deal
such as finance or repairing etc
• Then he gets information about the jobs performance standards in terms of
quality and quantity
• Then he also collects information like working schedule and the no of worker
with whom he has to work.
• Then he collects information about human requirement like job-related
knowledge or skills (education training work experience) and also physical
characteristics.

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RECRUITMENT & SELECTION PROCESS:

The employee’s recruitment and selection process of Coca-Cola

Company is as follows;

After every part of the selection process the candidate will receive
notification to inform the candidate if she/he been successful or
unsuccessful.

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Every candidate will be given the opportunity to receive feedback
over the phone by the assessing manager.

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 SOURCES OF RECRUITMENT:-
The Coca Cola Company carries out the recruitment process on the basis of
type of vacancy, its availability and the cost incurred on a new hire. Mostly internal
sources are preferred for recruitment. External sources are used in the cases where
internal sources are not of much help. Internal sources are considered when the
outsourcing is expensive or the new vacancy or post is generated in the organization.

 INTERNAL RECRUITMENT:-

When employees are recruited internally there is generally a positive influence

on the morale of the employees. For recruitment, the H.R.I.R department of Coca
Cola Company fills up the personnel

Requisition from (PRF) to specify the need for a new position. In this form,
proposed salary, position for which the employee is required, the reason that why do
you need this person and details of job are mentioned. It is forwarded by the
concerned department recommended by the H.R.I.R manager and approved by the
Plant General Manager.

 EXTERNAL RECRUITMENT:-

With the growing business of Coca Cola Company day by day a lot of job
opportunities are generated for external candidates. At the same time the new
opportunities also arise for exiting employees in other units.

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 To attract external candidates the medium generally used by the organization
are advertisements in national newspaper such as Dawn and The News, employee
references, walk-in application, and Coca Cola website.

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  SELECTION OF A WORKER:
Selection at the Worker level is done on interview basis only.
Interview is taken comprehensively by the H.R.I.R Department, and generally the
interviews are Panel Interviews in nature.

 SELECTION OF A MANAGER:

For the upper level jobs, the Written Aptitude Test is conducted first, and the
candidates who score well in the test, are called for an interview. This interview,
again, is a Panel Interview. After evaluating a candidate's performance in written test
and interview, the person with highest ranking is chosen for a management job.

 EMPLOYEE ORIENTATION:

After the selection of the employees the job orientation is the next step in the
Coca Cola Company because it is the duty of the management to inform him the
rules, regulation, norms and values of the organization and the job description of the
newly incumbents. For this purpose the company uses the following socialization
tactics.

• Collective
• Formal

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 • Sequential
• Fixed

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 For the training purpose the, Coca Cola Company uses the following methods;

• ON THE JOB TRAINING:

The Coca Cola uses this method because it is very useful in every
organization due to cost effectiveness and the employee easily learns his job
responsibilities. His productivity is shown from the training method. The employee is
transferred from one department to another after some time. The purpose of this
practice is that the employee understands the culture and norms of the organization
and gets familiar with the overall activities of the company. In future, nothing
remains new to him.

• OFF THE JOB TRAINING:

The company also provides off the job training schedules for the employees to
enhance their knowledge and skills that will benefit the organization in future. The
company has six institutes on its panel for conducting training programs.

 Job Rotation:
Job rotation means moving employees from department to department to broaden his
experience and identify strong and weak points to prepare a person for an enhance
role in the company .
In coca coal company job rotation is done at specific level but not in a specific job it
is only done when the fob is general.

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For example engineers cannot work in finance department it is done only in case of
general jobs.

 Coaching:
Coaching is the guidance provided by the senior workers to the new selected
candidates so that they can perform their day to day duties in an efficient manner.
Similarly guidance is provided to the new recruiting workers so that they know what
they have to do in the firm.

 Apprenticeship:
A structured process by which people become skilled workers through a combination
of classrooms instructions and on the job training.
In coca cola company apprentice ship training is also provided to the high level
employees so that they understand the nature of work and procedures of the company.
This training period is normally from 3 to 6 months.

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Human Resource Management 53
 THE COMPENSATION MANAGEMENT
Company provides:

• OPD to all Management Employees.

• Health & Group Life Insurance
• Entertainment Allowance
• Off Day Allowance
• Over time. Company pays to employees on double rates as per law.
• Leaves for all employees.
• Monthly free sampling as per grade

 WAGES AND SALARIES:

Salary administration is one of the most important subjects in the field of
personnel management and a source of motivation for employees to perform. Every
organization has its own method of paying to the employees.

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 Coca Cola Company is offering salary packages to its non_ managerial staff
means workers from 6000 to 12000 and to managerial staff on the basis of their
grade, experience, and performance, etc.

 PROBATION PERIOD:
Probation period means the initial period of an employee’s job in which his
performance is checked by the immediate supervisor or the management.
At Coca Cola Company, the probation period is three months for all the new
employees hired at any job.

 RENT OR RESIDENCE FACILITY:

The Coca Cola Company does not provide residence facility to any of its
employees or managers. This is because the company pays enough salary to its
employees in which they can manage their residential requirements with ease.

 MEDICAL CARE:

Non-managerial
staff Social security

Out patient facility

Managerial staff
Hospitalization

The Coca Cola Company does not pay the medical allowance along with pay. Rather,
it sanctions a particular sum of money to all its employees which they can draw for
any medical treatment for them and their families.

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 The company has one hospital in each city in which they are operating, for the
medical treatments for the employees and their families.

 TRANSPORTATION:
Coca Cola Company provides transportation facility to its employees locally.
The buses are arranged for the employees and other vehicles are provided to the
managers for traveling. Pick n drop facility is specially provided to female
employees.

 PROMOTION CRITERIA:
Promotions traditionally refer to the advancements to positions of increased
responsibility. It may be on the seniority or competency basis.

At Cola Cola, promotion is always carried out on the basis of competency or some
combination of the two. But mostly they prefer those employees for promotion who
have more knowledge about the job and have the capacity to learn more and more.
Employees are mostly promoted after one year.
Promotion is majorly depend upon the
• Efficiency
• Quality

 PENSION:
The Coca Cola Company offers its employees to deduct their Provident Fund
@10% from their salary, and the company also contributes the same amount to their
fund. Moreover, the company also deposits the Gratuity @10% in the employee's old
age benefit account.
So, at the time of retirement, the employees have a handsome amount of
money that they can utilize for fulfilling their requirements after retirement.

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  VACATION CRITERIA:
Vacations are provided on the basis of following schedule:

Managerial Employees Non Managerial Employees

10 casual 10 casual
10 sick 8 sick
26 annual 14 annual

 TRANSFER:
The company gets the willing forms filled by the employees at the time of
joining that they can be transferred anywhere in Pakistan as per requirement of the
company.

The company have 7 territories in which:

• 6 plants
• 1 sales unit in Islamabad
But, in practice, the employees are retained at their home towns or nearest
possible workplaces so that they may work without any burden.
Most of the transfers are made on the employee requests keeping in view the
company's requirements at first stage.

 CAREER MANAGEMENT:

In order to enable the employees to better understand and develop their

career, skills and interests and to use these skills and interests more efficiently, Coca
Cola Company's management provides compensation of fee as well as of time to
efficient and competent employees. Now a days, Coca Cola starts the trining program
of PLS in order to train their technical staff.

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  EDUCATION OF CHILDREN:-
The Coca Cola Company does not provide any facility regarding education of
children. But they make contribution in GOVT SCHOOL Worker Welfare Board

 INSURANCE:
Coca Cola is also providing insurance facility to all its employees. For this
purpose, AMERICAN LIFE INSURANCE Corporation is on their panel. The
company may provide insurance facility for many purposes like Health insurance,
Group life insurance, Insurance to meet the education expenses of children etc. group
insurance is made up to the amount of 300000 to 4-5 million.

 HEALTH & SAFETY PROGRAM:

It is the duty of employer to furnish to each of his employees, employment and the
place of employment which is free from recognized hazards that are causing or are
likely to cause death or serious physical harm to his employees.

At Coca Cola, there are good working conditions regarding environment.

Each and every employee has to go through a complete medical test for the clearance
of his fitness before entering the company as an employee.
For avoiding any malicious diseases, the company arranges vaccination
schedules for the employees for ensuring heath of employees.

 ANNUAL BONUS:

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 Rewards given on annual basis play major role in increasing the motivational
level at managerial positions. These rewards can be at the beginning of each year, or
may be at the end of the year based on their achievement of targets.
The Coca Cola Company gives bonuses to their employees on achieving the
particular goals which are assigned to them on annual basis.

 Performance appraisal:
The appraisal form is made once in a year but it is suggested that it must made twice
in a year or quarterly. The appraisal form is made on the basis of Performance
Review System which is consist on two parts
• What
• How
It also depend in Grades System Like EP, SP, DP, NP Grade.

WHAT WE FOUND……?
And with the help of questions, we asked from them, we easily knew the plus
and negative points in the recruitment and selection process of the org.

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 As we know that nothing is perfect in this world some time company fails
to implement the rules and regulations according to the requirement of
government of Pakistan.

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Cultural aspects of the country also come in the way of implementation of rules
and regulations of company.
For example:
Some rules we can implement in USA but we cannot implement the same in
Pakistan, local laws are also do not allow all the things to implement.
Because coca coal company follow 95 percent of policies & procedures which are
made in Canada and Atlanta.

•
• Healthy working environment is provided to the employees
• Air conditioned rooms are provided to the management level employees
• Computer and fax facility is provided to the executives
• Every thing is according to the international standard .they follow total
coca cola quality control system.
• Equal employment opportunity:
• No discrimination on the base of age, sex, religion etc.
No quota system
• Well-organized test system
• Good training programmed.

• No recruitment on Internet.
• No diploma is given after completing the training.

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