Business Action Plan

Manager Strategic Context Suggested Short-term Action (1 3 Long-term Action (4 5

Responsible Topics Years) Years)

Administrative Create Standard Activities and Deal with HR (Human Achieve BS EN: ISO 9001
Introduction Services Resources) eg. Holidays,
documents for sick leave and maternity
the clients leave

Incorporate People Offer work experience Mentoring infrastructure

teaching students set up for senior staff to
the ways of our teach junior staff
practice
Healthier staff Flexible working hours More staff and holidays
lifestyle

Marketing Build a Reputation Increase advertising Decrease advertising costs

reputation for mediums through and rely more on word of
the public to be - websites mouth
aware of - social media
- magazines
- architectural
magazines
- local press
- top results on
search engines
(Heavily Advertised)
Video created with Notts Have wide spread videos /
TV and to be aired on advertisements / TV
their channels programs that are aired
Nationally
Write articles for the Invite press to opening
press about our ceremonies of completed
completed buildings buildings
Work with local schools, Broader school integration
communities and - summer school
institutions workshops
- international
student courses
- bursaries
Give lectures to local Expand lectures to across
schools, communities the UK abroad if the need
and institutions arises
 Become part of Membership Have selected members Ensure all staff are RIBA
the local and of the staff RIBA members
community Associations members
(organisations) Join NDSA (Nottingham Get involved more with
& Derby Society of what the NDSA do and their
Architects) events
Become RIBA Work towards having Become an chartered RIBA
accredited members of the practice Practice
to be RIBA members

Image Expand Culture and Timber and low Expand into using reusable
construction Design embodied energy plastics
materials designed buildings
Have a consistent Communication Formats and templates Branding is on vehicles and
brand - emails PPE (Personal and
- letters Protection Equipment) has
- social media branding on it
- presence
- drawing packages
Have a brand In-house brand creation Use a branding company to
that the public help promote our brand
recognise (increased costs)

Technology Get everyone up Introducing Invite external Provide CPD training

to date with CPD new staff and professionals to conduct internally
training CPD this training
Develop a CPD Have a CPD management
management plan to plan in place so that we can
ensure everyone is up to become a Chartered RIBA
date with CPD Practice
Everyone in the practice to
undertake at least 35 hours
of CPD in line with their
RIBA membership
Make sure Get external people to Internal staff training on
everyone has up train staff on computer required software
to date training software
on computer
software
Expand the Premises and Make rented office more Build or buy our own office.
business and Location client friendly (If we buy somewhere we
make it more will do it up property
welcoming development)
Nottingham city center Expand into other UK cities
location (5 yrs + expand into offices
abroad)
Finance Make profit Commercial Take out bank loan for Pay off bank loan in full and
considerations the business be earning profit
(external)
Reduces Cost Business Reduce energy, waste Generate our own energy
considerations and materials: through the use of:
(internal) - fridge A+ energy - Solar panels
rating - Rainwater collection
- recycling bins system
- composting - Rammed earth
- L.E.D lights building
- locally sourced - Small wind turbines
food garden
vegetables
Use recycled paper for Continue use of recycled
documents and tender paper throughout our
packages documents and publications
Encourage staff to and expand to the creation
recycle paper and card of our drawings as well.
Encouraging staff to cycle Give out incentives to staff
to work to cycle to work

IT To get relevant Equipment Rent or buy second-hand Buy plotters and equipment
software and plotters and other high- out in full
equipment tech equipment. If Invest in touch screen
required by the renting we dont have to tables and more high-tech
practice to do pay for maintenance equipment to show clients
day to day tasks companies to fix them
when they break down
Use personal computers Buy higher powered office
computers
- Every computer Buy software in full for
to have Microsoft every computer within the
Office practice
- 2 Licenses for
Photoshop,
Illustrator and
InDesign
- 3 Licenses for
Revit
- Every computer
to have Autocad
Paid in monthly
installments
Use directors personal Buy an office camera
cameras and phones for
project and site photos
Ensure we are QA Protocols Create an outline of Create an office manual
continuously procedures and
improving our QA protocols of the practice (5 years + Expand office
System BS 9001 registered handbook to include
within 18 months environmental assurance)
Have one of the directors Employ someone into the
carrying out the job of business for their sole job
Inhouse QA Manager to be the QA Manager