Strategic Management
The set of
managerial ----decisions and actions
----- that determines ------the long-run
performance of an organization.
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Strategic management process
a six-step process that encompasses
strategic planning, implementation, and
evaluation.
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FORMATION OF CONSIDERATION OF
MISSION & SWOT ANALYSIS STRATEGIC
OBJECTIVES ALTERNATIVES
SWOT Matrix
Strengths :
Strengths Weakness
Strengths Weaknesses
Opportunities Threats
a. External Analysis
b. Internal Analysis
a. External Analysis
Identify strategic opportunities and threats
in the operating environment.
Immediate (Industry)
Macroenvironment National
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b. Internal Analysis
Identify strengths
Quality and quantity of resources available
Distinctive competencies
Identify weaknesses
Inadequate resources
Managerial and
organizational deficiencies
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