Health &
Price
Wellness
Safety
Taste Social
Impact
Convenience Experience
49% 51%
Traditional driver
preference
Evolving driver
preference
Health & Wellness
The average consumer seeks
Consumers with Evolving Driver 15.3 pieces of information
preference that actively research related to Health & Wellness
information about food and beverage 16% 32%
topics in the media 5.4 claims on the
front of the package
Those that share information on social
media and online sites 11% 17% 9.9 nutritional content
facts on the back
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