Lingcod in British
Columbia …
4
Martell (1999)
State of fish stocks, globally
1960-1969 1990-1999
1960 The development of bottom
trawling led to similar results in
Southeast Asia…
2000
NB Brunei as
exception (because of
the oil rigs functioning
as MPA)
8
Christensen et al. (2003)
Fish are 26% of protein in diet
Amount ($ billions)
• At MSY Wages 48
Profit 11
Rent 10
Net Human Welfare 69
More Less
• Fish stocks • Boats
maintenance &
monitoring
The
sustainability
of the stock
Ecosystem Effective
Impact Management
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Growth in Certified products
Demand – Asia Pacific
Demand: elsewhere
The case for Tuna
Tuna – as food security
• Tuna world most important traded commercial
seafood species after shrimp !
110,000,000
households
- 70%-
in EUROPE buy
canned tuna!
PNA – 25% of the Worlds Tuna stocks
Small Pacific Islands in CRISIS !
• Tuna = Major Source of National Income for most
• Communicate and
market the beauty and
uniqueness of each
PNA nation its tuna –
Environmental - Social
& People Aspects
The spill-over model of the Island Tuna Economy
Landings
Leakages
Leakages (imports, savings)
Domestic Multiplier
procurement
Purchasing effect in the
economy
Canned Tuna Marketing and Tuna Distribution Model
Supermarket own-label Future “SUSTUNABLE “ partnership
commercial supply chain today on supermarket own-label
Small Island
Nation Kiribati Small Island
Nation
Fishing
Fishing Processor
Spanish Company
Company
Broker American
Retailer
Processor Thailand
Consumer
Broker German
Creates partnership with PNA
Distributor German nation & local fishing companies
+ processing company + retailer
to market the sustainable catch +
Retailer France the origin of the tuna ( socio-
economic + environmental
Consumer Belgium aspects )
The Final gain for PNA nations ?
• Get more grip on management, supply chain and marketing of
their own tuna resources ( 25% of world supply).