INTRODUCTION TO INDUSTRY

Fast food is a type of mass-produced food that is prepared and served very quickly. The food is
typically less nutritionally valuable compared to other foods and dishes. While any meal with
low preparation time can be considered fast food, typically the term refers to food sold in
a restaurant or store with preheated or precooked ingredients, and served to the customer in a
packaged form for take-out/take-away.

Fast food restaurants are traditionally distinguished by their ability to serve food via a drive-
through. Outlets may be stands, which may provide no shelter or seating or fast food
restaurants (also known as quick service restaurants).Franchise operations that are part
of restaurant chains have standardized foodstuffs shipped to each restaurant from central
locations

Fast food is one of the worlds largest growing food types. Indias fast food industry is growing

by 40% .the multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure

which is expected to zoom more than Rs.30 billion by 2010. In last 7 years, foreign investment in

this sector stood at rs.3600 million which is about one-fourth of total investment made in this

sector. Because of the availability of raw material for fast food, global chains are flooding into

the country. The percentage share held by foodservice of total consumer expenditure on food has

increased from a very low base to stand at 2.6% in 2001. Eating at home remains very much

ingrained in Indian culture and changes in eating habits are very slow moving with barriers to

eating out entrenched in certain sectors of Indian society. The growth in nuclear families,

particularly in urban India, exposure to global media and western cuisine and an increasing

number of women joining the workforce have had an impact on eating out trends.

Major players in fast food are:

 McDonalds

KFC

Pizza hut

Dominos pizza

Caf coffee day

Barista

Subway

The main reason behind the success of the multinational chains is their expertise in product

development, sourcing practices, quality standards, service levels and standardized operating

procedures in their restaurants, a strength that they have developed over years of experience

around the world.

Market Share And Major Players

The organized pizza market in India is worth Rs.600 Crore. The major players in the market are

pizza hut and dominos whose market share are around 45% and 35% respectively.

Other players form the rest 20%

Branded Pizza Market Share

 Pizza hut

Dominos

Others

Other players mainly are

Smokin joes

Garcias

Papa johns

Us pizza

These players mainly give competition to pizza hut and dominos in tier I cities like Mumbai,

Bangalore, Chennai etc. They do not have much presence in tier ii cities.