com
Project Report
ON
FOR
YAMAHA MOTOR INDIA PVT, LTD/
By
(2007-2009)
&YAMAHA
{POST GRADUAT DIPLOMA JN MANAGMENT)
PGDBM Course
{POST GRADUATION DIPLOMA JN BUSINESS MANAGMENT)
Submitted To:
University Of Pune
Institute of Businesses Management & Research
Pune
(2007-2009)
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YAMAHA
OBRTlTICn^E
YAMAHA
<D<ECL11<8 A<riOW
YAMAHA
INDE
X
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ACKNOWLEDGEMENT
Last but not the least I would like to thanks the dealers, sub-
dealers, garages and customers of Delhi, who cooperated in
giving me the information required for the project.
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INTRODUCTION
YAMAHA
About India Yamaha Motor Pvt. Ltd.
The company pioneered the volume bike segment with the launch of
its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced
an entire range of 2-stroke and 4-stroke bikes in India. Presently,
its product portfolio includes Crux (lOOcc), Alba (I06cc) and
Gladiator (125cc).
Vision
Missloi
YAMAHA
Wc arc committed to:
Core Competencies
Customer # 1
Challenging Spirit
Team-work
S
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YAMAHA
COMPANY PROFILE
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Founding History
YAMAHA
Paving the Road to Yamaha Motor
Corporation
"J want to carry out trial manufacture of motorcycle engines/' Jt
was from these words spoken by Gcnichi JCawakami (Yamaha
Motor's first president) in 1953, that today's Yamaha Motor Company
was bom.
Gcnichi Kawakami
YAMAHA
Founded
1962
1975
1976
1987
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YAMAHA
released 1990
-
Touching People's Hearts and
long term management vision
announced
hir
2005
2006
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The growing world of Yamaha products, for the water, for the land,
in town and into the future
Land
Motorcycles
4m
Commuter Vehicles
m
Recreational Vehicles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
Water
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YAMAHA
Boats
Powerboats, Sailboats, Utility boats, Custom boats
Marine Engines
Water Vehicles
Power Products
Power Products
Industrial Products
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Automobile
YAMAHA
Engines
Automobile
engines
Aeronautics
Pools
Pools, Water slide systems, Aqua trainer tubs. Pool-related equipment
ra ,
3 Bf
tWtP f*
Intelligent Machinery
Surface mounters, Compact industrial robots, etc.
Aqua Environment
I
Life Science
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Astaxanthin essence
YAMAHA
Wheelchairs
Auxiliary electric power units for wheclchairs, Electric
wheelchairs, etc.
J recall during KO's riding in RxlOO was a great passion for all
bike lovers. Yamaha name was become a house hold name in most
of the house in India because of one only RxlOO. All young boys
loved that bike and its
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melodious sound. But later Yamaha was not able imprint the same
passion with another model though the reputation of Yamaha was
highest among bike lovers who admire the sexy style and
performance of YAMAHA R1 and YAMAHA R6 yet another catchy
name associated with Yamaha was the legendary Valentino Rossi,!
mim
VALENTINO ROSSI
What would the average Indian fan expect from designers like YAMAHA?
2
I31ftllff JfflThis will really shake the concept of Indian two wheeler
Market, Yamaha has really initiated the process months back
with the launch of YAMAHA R1 in selected showrooms, J got the
privilege to interact with the distributors of Rl, the confidence levels
are much above they expected but average Jndian youth will not be
able to spend Rs 10,5 lakhs for a bike so the benefit has not extended
to majority.
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confidently in control.
PRODUCT PROFILE
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YZF-R]
YAMAHA
BACK
'ER JN
Everyone can hold the throttle wide open up the straight, its
how well everything works after you close the go-tube that will
make the biggest difference to howr competitive your lap is.
With the Rls slipper clutch metering the amount of back
torque, you get outstanding control and accuracy, and
blisteringly fast corner cntry.The slipper clutch enables
changes in clutch plate pressure when torque force comes to bear
on the crank from the rear wheel, and cxcmplifi cs what is most
remarkable about the R1 engine - not only the amount of power,
but the linearity and superb transitional characteristics of that
powrcr.
and fork, Yamaha created an optimal rigidity balance tor the new
YZF-R1. As a result* chassis response to initial steering inputs is
light and responsive while stability in high-speed turns is
excellent, and overall handling qualities,,, simply brilliant.
Engine
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clearance Dry w eight
Fuel tank capacity Oil
Final transmission
capacity
Chassis
Frame type
Front
suspension
Front wheel
travel
Rear
suspension
Rear wheel
travel
Front brake
Rear
brake
Front ty
re
Rear
tyre
Dimensions
HA (5SW)
190/50 ZR17MC (73
Chain W)
2,000mm x 720mm x
1,110mm
Aluminium die-
835mm
east Deltabox
1,415 mm
Telescopic
135 mm
forks,. 43 mm
177kg/ 131 kg
120 mm
18 litres
Swing arm
3,83 litres
130 mm
Dual discs, ,
310 mm
2
Single disc,,
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MT01
Engine
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Front brake
torque
Dimensions
Starting
system
Lubrication
Clutch type
Ignition
system
Transmission
type
Final
transmission
Chassis
Frame type
1ront
suspension
Front wheel
travel
Rear
suspension
Rear wheel
travel
Aluminium CF die-cast,
double cradle
663 kW (90 PS) @ 4,750 rpm Telescopic
150,3 Km (15,3 kg- forks 120
m) @ 3,750
rpm mm
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1934
The Tuning Fork Mark
Gakki
Co,, Ltd,
189H
1959
A trademark application for
Yamaha Organ
1937
A trademark application
for
musical instruments
Used for
motorcycles
1967
Introduction of standardized
logo;
current alternate
version designated
as 'reverse format1
1980
1987
Current designated
standard versions
and alternate versions of
tuning fork mark
1987 3
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4Ps of Marketing
Four Ps
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YAMAHA
RESEARCH METHODOLOGY
Research Design:
of data.
sampling size.
Descriptive Research
Data collection
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# YAMAHA
incomplete, some is reliable data and some is based, Et is
necessary for flic researcher to know and the information which
is usually employed in marketing research work and the types
of sources from which it is generally collected. The research
problem decides the nature of the sources of data. They may be
primary data and secondary data.
Primary Data
Secondary Data:
Research Instrument:
Sampling plan:
Sample size:
Sample method:
Contact method:
Field survey:
After carefully choosing the way I have started the survey for
accuracy7 of the data I picked my sampling unit from some
parts of the city, and then went on to analysis and report making
part.
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YAMAHA
YAMAHA ASSECORIES
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Besides
accessories for
your
motorcycl
e or
scootcrYa
maha
also offers
a superb range of officially
branded Yamaha riding gear and
casual
clothing. On this page we offer
you a sneak preview' of what we
have
available for you.
Ask for the 200K Apparel &
Novelties catalogue at your
dealer to check
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YAMAHA
ANALYSIS
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YAMAHA
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YAMAHA
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YAMAHA
HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ?
YES
NO
10%
90%
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YAMAHA
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YAMAHA
1 2 3
4
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YAMAHA
RhCOMMLNDA l K)NSL1GGkST[ON
.Under Yamaha No super bike in the showroom but they tell that they
have
B-294,saraswrati booking
vihar.Pitam Pura * Color demand- Red , yellow
New del hi-34 * Promotion activity - Road show, canopy
* Mostly customer want styles bike
* Loan - JCJCJ bank, and bushan bank
* They say that bushan bank loans process
is slow,
and rate of interest is high,
* Mostly young generation want super bikes
* They provided insurance form Allianz's
* They deals only Yamaha bike
Parameter's
/ Good location
/ Display was good and showroom is
look like
direct showroom
S They have 8-10 member staff girls also,
all arc
well dress
S Covancc power was good
S They have different 2 zone for
customer, and
staff and cash and finance
v/ Price was
different S
Customer
Services S
Batter stock of
bike's
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Parameters
Parameters
s Good location
v" Display wras too
good
/ Advertisement was
good
/ They have H-10 member staff girls also, all
arc
well dress
S Covancc power was good
v" They have different 2 zone for customer,
and
staff and cash and finance
/ Price is
different
S Customer
Services
v/ Batter stock of
bikes S Changing
room
S Net
services /
Service
So according showroom and better services for customer
to my research
Yamaha is
located in
good area and
Yamaha have
4
good looking
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Parameters
v" Good location
/ Display was good
/ Advertisement was
good
w: They have 10 member stalf girls also,
all arc
well dress
v" Covancc power was good
S They have different 2 zone for customer,
and
staff and cash and finance
s Price is
different
S Customer
Services
v'' Batter stock of
bike's S Changing
room
/ Net
services /
Service
looking
So according to showroom and better services for customer
my research ,but
Yamaha is this showroom is too small and not in
located batter
in good area location
and Yamaha
have good 4
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YAMAHA
Carlton motors No super bike in the showroom but they tell that they
pvt. have booking
Ltd * Color demand- no information
12K2-86 * Promotion activity - no information
kashmere gate * Mostly customer want styles bike
bara bazar * Loan -JCJCJ bank, and bushan bank
* They say that bushan bank loans process is
slow,
and rate of interest is high,
* Mostly young generation want super bikes
* They deals only Yamaha bike
Parameter's
S Not a good
location v/ NO
Display
/ They have 2-4 member
staff S Covancc power
was good
S They have different 2 zone for customer,
and
cash and finance
S Price is
different
s Customer
Services
s Batter stock of bike 's
Parameters
S good location
v' Display was good ,and decoration
look like a
direct showroom
S They have 4-5 member staff ,all
was busy
with custmour
s Covancc power was good
v'' They have different 2 zone for
customer, and
cash and finance
S Price w as
different S
Customer
Services /
Batter stock of
bike's
COMPETITORS
YAMAHA
siLZLiki hayabusa
The Hayabusa derives its name from the Japanese term for the
Peregrine f alcon, the fastest creature on the planet with speeds in
excess of 300 km/h in its hunting dive. The Hayabusa's 4-stroke,
four-cylinder liquid-coo led 1299cc engine enables it to generate an
enormous peak power of 175 bhp at 9800 rpm and reach from
0-100 km/h in three seconds flat.
Specs Stroke
Lnginc
Bore x
DOHC,
1299cc, 4-stroke, four- 16-valve, TSCC
cylinder, liquid-cooled, 81.0 x 63.0mm
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Compression 11,0; 1
Ratio Kci hi n'Denso Fuel
Fuel System injection Wet sump
L rib ii cation D ig ital/T ransi st
ignition prized
Transmissio 6-spced, constant
n mesh
Final Drive #530 chain
Overall Length 2140mm
Overall Width (84,3 in.)
Overall 740mm (29,1
HeightSeat in,)
Height 1155mm
Ground (45,5 in.)
Clearance
805mm (3 1,7
Wheelbase
in.)
Dry Weight
120mm (4.7
in.)
Suspension Front
1485mm
(58.5 in.)
Suspension Rear 217kg (478 lbs ) 218kg (480 lbs ) CA. model
inverted telescopic, coil spring, fully adjustable
Brakes spring
Front preload, 14-way adjustable rebound damping and
13-
Brakes Rear
way adjustable compression damping
Link-type, gas/oil damped, fully adjustable
Fires Front
spring
Tires Rear preload, 22-way adjustable compression &
Fuel Tank rebound
Capacity damping
Color Dual hydraulic
disc
Single hydraulic
disc
120/70-
ZR-l 7
190/50-
ZR-l 7
21 L (5,5 gal.) 19,0 L (5.0 gal.) CA.
modelBl ack, Red, Blue
5
With the Kawasaki ZX12R Ninja, Kawasaki plunged into the
high-
performance sportbike war raging among the Japanese
motorcycle
manufacturers. The Ninja's liquid-coo led, i 199cc DOHC, 16-valve
4-
cylindcr engine generates a peak power of 178 blip at 10500
rpm.
Fuel System
ront Brakes
Ignition
Transmissi
on
Final Drive
Front Suspension
Rear
Suspension f
Electronic fuel ose-ratio 6-speed
injection with 530 Q- ring -sealed
automatic cnricher
chain
circuit 43mm HMAS cartridge fork; 4,7 inches travel
Computer-controlled Pro-Link HMAS single shock with spring preload
digital with and rebound damping adjustability; 4,7 inches
3-dimensional travelLinked Braking System; Dual 310mm
mapping discs with
C
l
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three-piston calipers
1%
Rs. K7125.00 Rs.K2220.00
efnfe Rs. 97425.00
VEHICLE SUMMARY
ms\
Type: Sports Sports Sport Bike
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DIMENSION
S Length:
Width:
strokc 57 Co
58.7 olin
17bhp@8500rpm
1 g
1995.00 mm
15nm@7500rpm 670.00 mm
OTHER SPECIFICATIONS
W'eight: 136,00 kg 150.00 kg 131.00 kg
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150.00
Ground Clearance: 177.00 mm 160.00 mm
mm
Fuel Tank: 15.00 tlrs 15.00 12.00 ltrs
ltrs
Wheelbase: 1350.00 mm 1290.00 mm
1355.00
Turn Circle: 0.00 mtrs mm 0.00 mtrs
Electrical System: NA 0.00
mtrs 12V35Wr / 35 W
Headlamp: NA
NA
Battery + 35W
NA
Type:
Battery
Voltage:
Battery Capacity:
Battery Charger Type:
Horn: NA Alloys
80/90 /
NA
Wheel Type: 100/80
mm
Wheel
V
Size: NA
Yamaha Blue
and Graphite
Tubele
ss: NA
Colors: NA Telescopic
NA Linked
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Passenger Footrest: X
Passenger Backrest: X
Step-up Scat: X
Pass-light: X
Low Fuel Indicator: X
Low Oil Indicator: X
Low Battery Indicator: X
High Oil Temp
Indicator:
Choked Air Filter
Indicator:
Yamaha YZF R15 is the first model for the Indian market
designed in the true supersport image and featuring a high-level
balance of enjoyable running performance on winding roads.
Packed full of state-of-the-art technologies, the new YZF-R15
boasts performance worthy of a supersport model and a body
design that evokes the image of the YZF-R series and gives visual
expression to the quality of its ride. The YZF R15 is powered by
149,See Fuel injected liquid cooled engine that will be producing
an almost impossible 17bhp with maximum torque of 15 Nm at
7500rpm; which makes it like the most powerful bike under 200cc
range and has a 6-
speed Transmission, Yamaha is showcasing its potential for India
with some
real performance.
sporty YZF R15 is shorter too and its height is just 1070mm,
YZF R15 features F 80/90 -17 inches tyres in the front and 100/80-
17 inches tyres in the rear. Both the tyres are tubeless.
Design
The shape of the cowling around the radiator area was determined so
that the shapes of the air intake area and the rear outlet area where
the air is scooped out arc optimized to improve radiator efficiency.
As for the outlet area, the mid-cowl area was designed using
sculpturing 3D methods to create a three dimensional shape with a
sense of volume. This resulted in an outlet area through which air
is directed outwards with minimal resistance. We were able to
present the new R series also in terms of design, and we have been
able to maximize the performance of the liquid cooled engine, which
will be a first for the Indian market.
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Engine
Chassis
YZF-R15 is equipped with a linked type monocross suspension that
delivers a comfortable ride and a cushioning performance that
is less prone to bottoming out. Jn particular, it reduces annoying
sinking" when riding tandem. The linked mono cross suspension
consists of a link mechanism sandwiched between the rear ami and
cushion unit to create changes in the lever ratio based on the lever
effect. When the shock absorber is almost fully extended, the lever
ratio is high and therefore the spring is soft, and the
damper works softly as wrcll.
As the shock absorber strokes in, the lever ratio gradually decreases
and the spring rate increases. Eventually, wrhcn it is nearly fully
stroked in, the lever ratio becomes small and the spring becomes hard
and strong. The damper
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Fuel
Efficiency
I could start telling you wrhat a great motorcycle the Rl is, but
well, you could just read any review' as everyone seems to have
come to the same conclusion anyway. But I can tell you according to
my research.
Jn the city, it's not the ideal bike, but it docs get me around. As long
as you can get past the lines of cars (which isn't that hard with a
small motorcycle) and you can keep on moving, it's ok. (Well, the
problem with not moving is more in the protective clothing J'm
always wearing when riding my Rl, which can be quite hot when
you're not moving on a hot summer day).
always looking out for speed camera's and police vehicles ;-)
And most highways don't have many corners anyway.
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