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S.

NO TITLE PAGE NO

CHAPTER-I
1.1 Introduction and design of the study 1

1.2 Objectives of the study 3

1.3 Scope of the study 4


I
1.4 Statement of the problem 5

1.5 Research methodology 6

1.6 Limitation of the study 8

1.7 Chapter Scheme 9

CHAPTER II
II 10
REVIEW OF LITERATURE

CHAPTER III
III 14
COMPANY PROFILE

CHAPTER IV
IV 27
DATA ANALYSIS & INTERPRETATION

CHAPTER V
V 62
FINDINGS, SUGGESTION AND CONCLUSION

B IBLIOGRAPHY 65

ANNEXURE 66
LIST OF TABLES

Table TITLE Page No


No.
1 Gender of the respondents 28
2 Age group of the respondents 30
3 Educational Qualification of the respondents 32
4 Occupation of the respondents 34
5 Annual income of the respondents 36
6 Period of using 38
7 Product adopted by the respondents 40
8 Fragrance of Johnson & Johnson n baby products 42
9 Level of satisfaction towards the quality of Johnson baby products 44
10 Opinion on the brand image of Johnson & Johnson n baby products 46
11 Products mostly used by the respondents 48
12 Opinion about the price of Johnsons baby products 50
13 Level of satisfaction towards the price of Johnson baby products 52
14 Advertisement of Johnsons baby products are watched by the 54
respondents
15 Media 56
16 Opinion on advertisement campaign 58
17 Factors influencing the purchase of respondents 60

LIST OF CHARTS

Chart TITLE Page No


No.
1 Gender of the respondents 29
2 Age group of the respondents 31
3 Educational Qualification of the respondents 33
4 Occupation of the respondents 35
5 Annual income of the respondents 37
6 Period of using 39
7 Product adopted by the respondents 41
8 Fragrance of Johnson & Johnson n baby products 43
9 Level of satisfaction towards the quality of Johnson baby 45
products
10 Opinion on the brand image of Johnson & Johnson n baby 47
products
11 Products mostly used by the respondents 49
12 Opinion about the price of Johnsons baby products 51
13 Level of satisfaction towards the price of Johnson baby products 53
14 Advertisement of Johnsons baby products are watched by the 55
respondents
15 Media 57
16 Opinion on advertisement campaign 59
17 Factors influencing the purchase of respondents 61