Introduction
phones, computers, or other kinds of platform. They play games when they are bored,
play as their job, in which some kinds of game do help people to earn profits. People
play games at whenever they want because they can feel relaxed when playing games.
And which the game can influence people's life in different sides. It may affect from
their lifestyle, social and a hobby, to something as big as the economics of the country.
The game industry is becoming more popular and is developing very quickly, which
makes the game industry market grow slowly in the South East Asia. According to the
reports of NewZoo, the famous game market researcher, the games revenue of game
companies in Thailand can reach to 2.3 billion per year, which shows the possibility
of it, and this is a new type market that has a lot of potential. Some of relative
companies see the possible business from it and further investment or attach the
important of this market. Moreover, the money people spend on games to buy the
props or the characters are increasing every year, everyone can see the growth rate of
income change in an amazing speed, which helps to spur the economics. So, this
brand new game market influences the economics of South East Asian countries and
benefits the country in many ways, such as the chance of career, the flow of money,
etc.
1
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
Due to different researches, the income rate of game market increase every single
year. As we all know, people nowadays stick on different kinds of games, and since
the online payment is more convenient than pass, they can buy games in App store,
Google play or in Steam, then spending plenty of money in those games for props and
characters. Some of the game companies even corporate with the famous comic or
animations to attract the attention of customers and pay for the game, and is a kind of
common method to increase the revenue at present. The first of all, the data that
analysis from different game companies shows that how much money people spent on
game. According to the report from Newzoo (Newzoo: Analysis of market data of six
countries in Southeast Asia, 2016), the total game revenue of South East Asia
achieved to 1.1 billion dollars in 2014. Which is a 28% rate of growth compare to
2013, and shows the rate of people consuming in games growing a lot, Newzoo also
expected the number of revenue will grow in double in 2017.The report from Newzoo
point out that the revenue of this game market keeps growing every year. And since
the internet is getting more common for the publics, most of people have the ability to
consume in games, which is another reason why the game revenue is increasing.
Second, the report from the game market researching company who consider about
the global game market trend, they found out that the mobile gamers are another large
2
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
group who affect the income rate a lot. According to Newzoo (Qi, 2016), there are
140 million mobile gaming players in South East Asia contribute 1.4 billion dollars in
gaming revenue of 2016. The market expect to grow a CAGR of 45.3% by 2015 to
2019, which eventually approaching to 4 billion dollars. This tells that how much
money people can spend on those games, and then help to drive the flow of money in
these countries. Now you can see these mobile games try to get your money by
different ways, you may need to pay for the energy to play, or even to unlock the new
stage, which those above all lead to the growth of total annual revenue in this game
market. These two are the examples that show how the gaming revenue increasing
every single year, or why the new market can help to promote the consumption rate of
people. And there is no doubt that the market affects the local economics very much,
This new game market also helps to drive the prosperity of related industries,
such as hardware market, or other kinds of game industry. At present, the fastest
growing region of global game market is in Southeast Asia, and the main reason for
this phenomenon is because of the new mobile users increasing every year. With more
intense competition in the mobile gaming market, in order to gain a greater profit,
some company decide to enter the Southeast Asian market, and begun to explore more
3
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
other possible business such as the gaming industry. According to the latest data, it
shows that Southeast Asian gaming enthusiasts to reach 9.5 million in 2016, and this
figure will become double in 2019 (Zhang,2016). Which show a huge opportunity in
the part of gaming industry, because many people may start want to buy the gaming
devices or something related after watching gaming competition, and experience the
game by themselves and also promote the popularizing of internet caf and the use of
PC games. Research from the IDC (International Data Corporation) tells about the
Thailand electronic equipment market conditions, which mainly focus on the smart
phones, tablet, notebook, and desktop computers. Due to the research (Overview of IT
phase of continuous growing. In 2016, computer sales were about 2.55 million units,
and grow 6.6% from 2.38 million units in 2015. For the total sales of 2016, it reaches
to a number of 52 billion baht, and compared with the revenue of 2015 that which was
49 billion Baht, it increased 6.4% in a year. This evidence shows how do the market
helps to drive the prosperity of the hardware market, and tells the sale of e-sport
computer do increase as people pay close attention to this new kind sport. We all
know that the a computer can use for 3 to 5 years depends on how you use, and as
people can use their computers for so long, the revenue of the computers still reach to
this kind of high number, which is quite remarkable. As the Pc games have always
4
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
been the first choice for players, some famous game companies publish several new
PC games which need to have high quality computer equipment such as graphic card
or other devices. Jon Peddie Research, the market research institutions new report
tells about the sales of gaming hardware. The report of Jon Peddie Research (2016 PC
game hardware market sales of over 30 billion US dollars.2016), which shows that in
2016 the global PC gaming hardware market sales for the first time exceeded with the
2019. JPR has this statistical report includes the DIY installed, hardware upgrades,
mouse and keyboard peripherals and audio equipment and so on. In the PC game
hardware market the Southeast Asia region has a very spanking growth, which is
because of the huge population in these countries, and also due to the populate of the
PC game culture, these leading the market value reached to $ 11.3 billion in 2016.
There are a number of factors that have contributed the global consumer to keep
sustain the PC gaming platform, which including the PC hardware can provide with
better gaming performance, said Ted Pollak (2016), the senior gaming industry
analyst at JPR. The report tells that the gaming hardware is another potential market
that spur by the game market, you can see a growth of revenue every time when there
is some high quality PC game which needs a crazy equipment requirement is on sale.
And this is because the better equipment can give you a higher enjoyment during
5
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
gaming. These above all prove the connection between of hardware market and game
market, and show how the new Southeast Asia game market drives the high popularity
then cause a huge profit in the related industry. The new game market also helps the
Job opportunity
Lastly, and also the one benefit people the most is that the market helps to
increase the chance of career. As there are more companies and game developers start
to notice and paying attention on the South East Asia gaming market, they might
investment or open a branch office at those countries. These kinds of action lead to a
growth of career opportunities, and makes these countries become a place where lots
of people would choose to start their new careers. According to the article of Jiun
Chan, she talked about the profile of the game market and the possibility of it, and
also the raise of jobs opportunity in these countries. Mobile gaming is set to shape
the job market in Southeast Asia, opening plenty of opportunities for passionate
gamers to start a career. Consequently, this is defining the nature of IT jobs in this
sector, with those who grew up playing video games now having even more channels
to turn their passion into a career. Southeast Asia in particular will become a hotspot
for candidates looking for these jobs, as growth in this sector looks to outpace
competing markets. (Chan, 2016). This evidence shows about the relationship
6
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
between the game market and the South East Asia job market, and how do these
countries become the hotspot for finding new career. According to the primary search
from different job websites such as 1111.com from Taiwan, there are plenty kinds of
new type jobs that are related to the gaming raise recently. The job websites have
shown that, there are many different companies post the job opportunity in the sites,
which are all related to the gaming. For example, Cowinn International Inc needs a UI
game designer to work in Philippines, which is one of the counties that have a high
potential in game market. Moreover, the company named Viron wants some game
data analysist, mobile gaming product manager, etc. These all show that the game
market do increase the opportunity of job and lead to new type careers that are about
games, which people can have more choice of job compare to pass. From what I had
found, there are many chance of careers growth as the game market grows compare
with pass, and it will keep growing when there is more company start an investment
in the South East Asia game market. These two evidences show how the market help
to increase the chance of jobs, and also increase the type of the career or the choice
that people can make. You can see how the South East Asia game market helps the
economics and brings benefits to the publics form these evidences, too.
Conclusion
In conclusion, the new game market helps the economics of Southeast Asia
7
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
countries and brings benefits. First, from the report of different companies, we can see
the income rate of the market is growing every single year, and which help to drive
the economics of these countries. Second, the market helps to drive the prosperity of
related industries such as the hardware market that has a close relationship with the
gaming market. Finally, this potentially market also increases the opportunity of jobs,
as what had found in different kinds of job website, we can see there are many new
type jobs raise as the market is growing. My argument is supporting by the research of
the famous researching companies such as NewZoo and IDC, which they provide a
report with a detail data of this market, and they all agree South East Asia game
market is the fastest growing market in recent years. My position in the argument is
important because people nowadays have deep affection for playing games, so they
can have a chance to know about the influence and the benefits of this new born
8
The new Southeast Asia game market Li Jung Huang (Kelly) G.1106
References
Newzoo: Analysis of market data of six countries in Southeast Asia (n.d.). Retrieved
from http://www.weixinyidu.com/n_805480
from https://kknews.cc/finance/2a8ryny.html
Jiun, C. (2015). How will mobile gaming shape IT jobs in Southeast Asia? Retrieved
from http://www.talentinternational.com/how-will-mobile-gaming-shape-it-jobs
-in-southeast-asia/
You, Q. (2016). Mobile game users up to 1.4 billion, Southeast Asian game revenue
96549.html
si=1&ss=s&ks=%E9%81%8A%E6%88%B2&c0=120000