History

It all started with an outlet at Tariq Road in 2002. At that time, Tariq Road was, and still is, a shopping hub
for those who seek to buy the latest in fashion. Initially, only men's wear was available at the store, but
later on clothing for women, children, teens, as well as formal wear including groom's wear was also
added to the product list as expansion continued. In 2011, we took another bold initiative and gave a new
look to all our outlets as part of our New Outlook, New Outlet' strategy. This broke the monotonous theme
of our outlets by making them more modern and different from others.

Corporate Philosophy

The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan with a blend of
modernism. For this purpose, we initiated with reworking on our Eastern dresses, especially Qameez
Shalwar and made them contemporary with the latest elaborations available. The experimentation with
this rare combination resulted in an increased interest of people toward modified Eastern ensembles,
which will always be in vogue.

Brand Personality

J. can be defined as a fashion retail brand that is rich, elegant and stylish in traditional ensembles. It
keeps adding seasonal clothes, machine prints, intricate embroidery and modern cuts to its already
extensive collection on a regular basis. For our unique and flamboyant designs for men and women, we
depend on a team of highly skilled fashion professionals who come from the country's renowned fashion
institutes. They start out by studying the latest trends, carrying out research on how these trends can be
adopted, selecting the colors and styles that can make the collection extraordinary and then finalizing
both casual and formal designs for every season.

Innovation

Though the philosophy behind establishing J.Was ti revive our traditional Qameez Shalwar. the aspect of
adding a modern touch to them is what makes this brand exclusive. This rare combination of blending
tradition with the latest fashion trends is itself innovative as it give rise to astonishingly amazing designs.
This makes the brand a trend setter in the fashion industry. For impeccable finesse. we use state-of-the-
art technology for weaving our own fabric Handlooms are used for Khaadi and Jacquard fabric while
power looms are used for the plait fabric. All dyeing, printing and weaving is done by us.

Performance

J. is a market leader when it comes to traditional wear. We try to incorporate all those dated
embellishments and designs like Gota Kinari and Block Prints in our collection in a manner that they seem
part of the latest trends. Our team consists of skilled artisans and professional fashion designers. This is
the reason that when they mix the old with the new, the outcome is seamless and timeless designs that
are highly appreciated by our customers.

Environment
At J., whether it's a customer or an employee we are dealing with, we treat them like a family member.
Our outlets with their friendly staff make shopping a pleasure. Our working environment is positive,
supportive and those who perform well are bestowed with awards and certificates to acknowledge their
effort and elevate their motivational level.

Management Team

Our Marketing and Sales Team is comprised of experienced professionals who have in-depth knowledge
of the market they are operating in. They are also well-informed of their surroundings and are
continuously thriving to maintain the brands market leader position by working in collaboration with other
departments. Finance All the finance-related decisions are taken by the Finance Team whose
responsibility is to make sure the companys financial statements are in order and transparent. Also, we
believe in noninterest based financing and comply with all Shariah rules to ensure our money is riba free.

MIS IT

Today, no company can survive without an effective IT infrastructure. One of the secrets of us being the
benchmark is our effectual IT network. It plays a major role in giving us an insight of what is happening
inside and outside the organization.

Designing/Creative

Coming up with new designs every time is a challenging task especially when you are operating in a fickle
market where trends change in the blink of an eye. But hats off to our Creative Team who not only works
meticulously to ensure timely availability of stocks, it also produces designs and styles that are just
amazing.

Production

After the designs are approved, they are sent for production. Our Production Team there uses the latest
technology to meet the standards required to produce flawless weaving, printing, embroidery, cutting,
styling, stitching and packing. J. is a full-fledged fashion retail brand with men, women, children, and
teens' wear.

Products and Services

The diverse collection of men's wear at J.ranges from formal to semi forma to casual wear. All these
ensembles are adorned with the right amount of embellishments, embroidery and/or cuts, depending on
the event they are made for. On top of that, the fabric is hand-woven, comfortable and available in eye-
catching colors and designs to suit your taste and style.

Our men's collection includes:

J. Kurta Bunnat
Qameez Shalwar
Waistcoat
Unstitched Fabric
Sherwani, Turban, Khussa and other accessories for the groom
Shoes
Products and Services

Dazzling and impressive is what defines J.'s women's wear. They are inspired by the latest fashion trends
yet have a traditional tinge of our Eastern style. Available in striking colors, these ensembles are perfect
for any occasion.

Our women's collection includes:

Kurti Collection
Lawn (Stitched and Unstitched)
Silk Collection
Hand-Woven Collection
Nearang (Stitched and Unstitched)
Trouser
Jewelry
Stoles
Shoes

Children's Wear

J. not only makes clothes for men and women, it also has an exemplary children's collection. This
collection is further divided into Teens, Boys & Girls, and Infants, and each category offers vibrant age-
appropriate ensembles for Him and Her with contemporary designs and styles.

Groom's Wear

Our traditional men's Sherwanis, Turbans, Khussas and Shawls are the epitome of sophistication and
modern designs. Their styles, colors and the detail work outshine everything else and make the groom
the center of attention, which is his right.

Perfumes

A wide array of perfumes is also available at J., which can be worn by anyone. They vary from light fresh
flowery fragrances to heavy musk, which are extremely delightful and pleasant. They are a treat for the
senses and are appreciated by our customers.

Accessories

J. also accessorizes its men and women's wear with fashionable shoes, jewelry and bags to make the
outfits suitable for any occasion.

Achievements

Within a short span of time, J. has expanded its reach across Pakistan and abroad. Its 50+ outlets in
Pakistan alone are a testament of the efforts the company has put in to become the country's largest
fashion retail brand. Best of all, each outlet has a new and inspiring outlook where customers can shop in
comfort. This truly justifies the fact that the company has won Brand of the Year Award in the fashion retail
category for 3 consecutive years. Aside from its extensive network of branches across Pakistan, J. has
also set its foot in the Middle East and UK, with its branches in Dubai, Sharjah, Abu Dhabi, Qatar,
Bradford and a new branch which is about to open in Saudi Arab. This makes the brand a one-stop shop
for All Seasons and All Occasions. The summer exhibitions organized by J. also receive an overwhelming
response from our customers where we unveil our latest designs and styles. This has motivated us to
hold exhibitions in other cities and countries besides Karachi.

EDEN ROBE INTRO

It all started under the name of EDEN APPARELS the effervescent company
founded in 1988. Always fascinates the viewers by distinguished patterns, the
company bent its efforts to bringing colors, designs, fabrics & magic together. The
initiative turned out to be a success & the company quickly became popular for its
quality kids wear & later expanded its portfolio to rise as edenrobe offering
customers wide variety of finest ready-to-wear crafted to meet the ever changing
demands of a modern family wardrobe.

Maria B

MARIA.B. is Pakistans leading designer brand with a vast retail network providing a
multiple range of aff ordable designer fashion for women. The eponymous brand was
launched in 1999 with a vision to revolutionize and make accessible womens retail in the
country. It started after Marias graduation from the prestigious Pakistan Institute of
Fashion Design (PIFD) where she was the schools fi rst Valedictorian in 1998. Since its
inception, the MARIA.B. Brand has encapsulated designer sensibilities within an aff ordable
label and continues to do so.

Revered for her irreverent approach towards fashion Maria Bs work has redefi ned what
women aspire to wear. In a thriving fashion industry such as in Pakistan, not a lot of
designers have managed to create a mass market along with a critically acclaimed fashion
aesthetic. Maria B is one of the very few who has managed to create a massive following
for her design aesthetic and turned her retail business into commercial success.

Maria B. took to the industry by storm with her unorthodox interpretation of the fashion
world and her unprecedented creativity which quickly made her one of the most sought
after names in the industry. She has since then marked her territory with bold and artistic
designs with a creative fl air for fashion. While predominantly a prt oriented brand Maria
B. has diversifi ed into couture, luxury prt, kids apparel and a complete range of
unstitched cottons, linens and an accessories line.
Her minimalist aesthetic, clean lines and tonal colour palette has come to be regarded as
the epitome of chic. Consistently name checked by fashion insiders as the label they want
to wear, Maria B. has successfully resuscitated predictable traditions and recast it as an
imperative part of each seasons fashion dialogue.

Maria is widely recognized for her unique aesthetic of juxtaposing refi ned elegance with
modern whimsy, through brilliant color, beautiful fabrication and handcrafted details. With
her label, Maria has established a fresh point of view in Pakistani fashion and continues to
redefi ne a sophisticated, yet modern lifestyle.

Quality, design innovation and aff ordability are the key brand ethos, leading the label into
catering to every segment in the market. Owing her retail success to smart market
strategizing the brand has expanded into creating nine diff erent lines: The brands vast
repertoire of fashion MARIA.B. Cotton, Mgirl, MARIA.B. Evening Wear, MARIA.B. Lawn,
MARIA.B. Linen, MARIA.B. Pashmina (Indian Collection), MKids, MARIA.B. Brides and
Mbroidered Fabrics.

With a design philosophy rooted in hand-fi nished apparel that exudes elegant refi nement
and casual luxury, the designer has already become a force to be reckoned with. One of
the brightest fashion stars of the industry, she is not just about to sit on her laurels yet.
She says, I have been given tremendous love by everybody but my vision goes far beyond
that. I regard myself as an entrepreneur as someone whos artistic ability can be portrayed
in everything that I do. Fashion is a medium that can speak volumes, bridge the gap
between cultures, allows human expression like nothing else can. I am lucky enough to be
in love with my work, and I intend to use that privilege to the fullest. The designer admits
that amongst all of her muses, her family remains the most important