JOS H UA N OT L EY

The following project was for HOOK LDN,

a licensed brand at Fabris Lane. I was
required to design a mens style for their SS18
collection.
Quick sketches to create initial ideas aiding me to take the next step in the project.
Simple CAD outline prototypes to help refine my initial ideas.
 HOOK SUN SS18 - MENS

Interior View:

Inside Of Eartip - Foiled Branding:

TECHNICAL SPECIFICATIONS:

49 mm (w) 45 mm (h) 19 mm (nose) 145 mm (temple) screws 1 mm

Demi acetate brow bar & temple Titanium front & nose bridge (inside of frame black) Solid green lenses Gold foiled branding
 HOOK SUN SS18 - MENS

Interior View:

Inside Of Eartip - Foiled Branding:

TECHNICAL SPECIFICATIONS:

49 mm (w) 45 mm (h) 19 mm (nose) 145 mm (temple) screws 1 mm

Marble acetate brow bar & temple Titanium front & nose bridge (inside of frame black) Silver mirror lens flash Silver foiled branding
A current project Im working on for Larsson
& Jennings, the Swiss made watch brand. This
project is currently in its infancy.
Initial sketches for the first frame in the collection.
Sketches developed further through illustrator drawings.
 TOP VIEW:
HINGE BREAK HINGE BREAK
L&J SUN SS18 - MENS

TOP VIEW:

XTAL CLEAR ACETATE

XTAL CLEAR ACETATE Engraved branding Interior View:

XTAL CLEAR ACETATE

Milanese textured lug

Palladium nose pads

Palladium metal surrounds acetate Xtal clear acetate

Palladium Xtal clear acetate

TECHNICAL SPECIFICATIONS:

45 mm (w) 40 mm (h) 19 mm (nose) 140 mm (temple) screws 2 mm BASE 0

Palladium double brow bar/surrounding metal/temple Xtal clear acetate sits in-between palladium/temple detail/eartip Silver mirror lens flash Gunmetal foiled branding
The following frames was designed for
Topshop Ladies in mind.
 TOPSHOP SS18 - LADIES

TECHNICAL SPECIFICATIONS:

49 mm (w) 43 mm (h) 18 mm (nose) 140 mm (temple) BASE 0

Nickel front, brow bar, nose bridge & temple CP temple Copper mirrored lenses
This project had a short lead time of 6 weeks.
The idea was to introduce a middle paper in-
between the original and luxury range. This
range includes subtle enhancements, such as
spot UV, white ink and raised inks.
Development of some initial ideas.
Sketch model of an initial idea. I went into great detail to find the right size for the cut in the top lid,
by rationally exploring different sizes through quick illustrator drawings.
This concept is a refinement from the previous page and conveys the Spot UV finish on the wrap.
The wrap communicates the finish on the business cards inside, through touch.
This project was about designing the packaging
for our newfor
packaging NFC
Moo business
NFC business
cards. Itcards.
was
important
It was important
for us to
forarticulate
us to articulate
a magical,
technological
a technological
andsense
edgythroughout
feel throughout
the the
packaging, via
through
form form
and function.
and function.
Sketches exploring different openings and forms.
It was important for us to articulate a technological aesthetic, hence, the angular form exploration.
Early sketch models were created, to get a better understanding of the selected ideas physically.
This enabled me to get a better idea of the function, proportion, size and manufacturing possibilities.
Final outcome.
 MEN S PAS S P ORT H O L D E R

The following project stemmed from a simple

brief to create a fashionable passport holder
for men.
Initial ideas. Above are my initial sketches inspired from my research.
Initial prototypes to help identify the best ideas to take forward. All prototypes were made out of card, paper & fabric.
Refined sketches.
Developing the final design concept by prototyping various card slot ideas.
 TOP V IEW: R IG H T VIE W: L E F T VIE W:

E N G RAVE D BRANDIN G

F RO N T V IEW: BAC K VI E W:

S TRI P E D PATTE RN RE VE A L E D ON I N S I DE L I N I N G WHE N OP E N :

S TRI P E D PATTE RN ON I NS I DE

F O ILED BR A N D IN G E N G R AVE D B R AN D I N G
E N G R AVE D B R ANDIN G

Final outcome. I selected the Thom Browne brand to help give my design an identity.
 40 TOP VI E W: BAC K: RIGHT VIE W: LE FT VIE W:
4
10
E N GRAVE D BRAN D I N G

ALU MINU M ZIP

4 1

FRO N T VI E W: BAC K V IEW:

6 RE D S T I TC HIN G B LU E S T ITC HIN G
S TRIPED PATTERN REVEALED ON INSIDE LININ G WHEN OPEN:
3 1

15 0
C ARD SLOT
3
EN GRAVE D
B R A N DIN G

S TRIPED PATTERN ON INSIDE

64
WHIT E S T ITC HIN G 4 10
40 100% FU L L G R AIN 40
5
B L AC K L EAT HER
10 0

2: 1 SC ALE E N GRAVE D BRA N DIN G

F O I LE D B R ANDIN G ALU MINU M PL AT E

15

Technical drawing displaying the specific details of the product. All dimensions in mm.
 B R AN D EX T EN S I ON

The following project originated from a simple brief.

Design a product to extend a brand into an alternative
market. I chose the well known English leather-goods
brand, Mulberry. My aim was to extend their male
market through the design of a watch.
Initial ideas. Above are my initial sketches inspired from my research.
Initial prototypes created from sketches. This was a really useful task in getting a crucial understanding of size and shape.
Refined prototypes.
Final sketches revising final concept.
TECHNICAL SPECIFICATIONS:

38 mm (l) 58 mm (w) 6 mm (h)

Polished stainless steel casing 100% leather strap Anti-reflective sapphire crystal glass Automatic movement
Debossed branding. Top of bottom watch strap.
Polished stainless steel trim, bottom strap. Etched branding.
Embossed branding on watch crown.
 JOS H UA N OT L EY

E x p e r i e n ce : S k i l l s : E d u ca t i o n :

Essilor - FGXI - Fabris Lane Ltd. - Junior Eyewear Adobe InDesign University of Edinburgh/ Edinburgh College of Art - UK
Designer - Adobe Illustrator -
Adobe Photoshop
Working for an eyewear design company has enabled me to Rhinoceros 4.0, BA (Hons) Product Design
develop my high attention to detail even further, due to the Cinema 4D
meticulous nature of eyewear design. V-ray September 2011- May 2014
Ive worked on various projects designing glasses & packaging
for brands such as Oliver Goldsmith, Hook LDN, Larsson & Lund University, Lunds Tekniska Hgskola -
Jennings, Levis, French Connection, Topshop, River Island & Ingvar Kampard Design centrum - Sweden -
internal general development.
Ive had experience of liaising with manufacturers and Industrial Design - exchange semester
suppliers in the Far East and producing production ready
drawings. Ive also gained experience in creating mood boards January - June 2013
and carrying out trend research.
Awa rd s :
Cambridge Regional College - UK -
July 2015 - current
Edexcel Art and Design Foundation - Distinction.
Moo.com - Product Design Intern - Future Pioneers Award - Design
Council September 2010- June 2011
Working at moo.com enabled me to gain experience in print,
product design, packaging design, exhibition design and Shortlisted out of 1400 students Hinchingbrooke School - UK -
working within a fast paced creative environment. for my project on Future
Pollination at New Designers. 3 A -levels. 8 GCSES.
September 2014- May 2015
July 2014 September 2003- May 2010
Lund University - Lunds Tekniska Hgskola -
The University of Edinburgh - ERI
Represented my exchange University at the DMY international (Edinburgh Research Innovation)
I n t e re s t s :
design festival in Berlin. Photography Competition
Fashion
June 2013 ERI (Edinburgh Research Innovation) Art
Photography Competition 2014 Design
University of Edinburgh - - Runner up in the Agri- Science Traveling
Category. Football
Product Design Undergraduate 3rd year representative. Tennis
August 2014 Skiing
September - December 2012 Films.

joshuanotley@icloud.com
+44 (0) 7712185892
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