R&D team
Chemical Synthesis
chemical synthesis can
never truly
recreate nature
Smelly problem....
Natural Extraction Chemical Synthesis
as Env
e d iron
ss if i
c ess frie ment
Cla al pro ndl al
ur y
nat
proc tivity
Vers
ess
prod igh
Bioaroma
uc
atilit
H
vs
Chemical aroma
y
vs
Extract
ch
Re p p
s
ct
ea
-p No
la ro
du
tiv ce
ro
el ss
y
Chiral purity
by
as in Nature
Bio...Technology
Natural is an important -decalactone (peach aroma note), natural extract retails for
attribute but expensive $8 525 a kg, whereas its synthetic equivalent retails for $202
and hard to find
Aromase offers the F&F industry a variety of natural
aromas obtained from an enzymatic process at a
competitive cost:
Aroma esters compounds priced between $10 and $250 / kg.
Ethyl valerate produced by chemical synthesis sells for $54/kg
Natural
Alternative
Product
differentiation Meet
Customer
EC Flavour Directive Preference
(88/38/ECC) Natural aromas
compounds are substances
obtained exclusively by
physical, microbiological or Growing number of consumers
enzymatic processes prefer food products that can be
labeled as natural.
Value Proposition
high
natural extract
quality
chemical aroma
low
high
15
cost
Tasty market
World Market of flavour and fragrances (F&F): $18 billion
AGR 5.1%
6570
Aromase
Natural
Natural aroma
aroma compounds
compounds
Raw Aroma
materials F&Fs F&Fs
compounds
suppliers blenders users
producers
Simple
Simple Flavour Food,
Food,
Organic
Organic acids
acids Flavour and
and
Compounds
Compounds fragrance beverages,
beverages,
Alcohols
Alcohols fragrance
esters
esters blends cosmetics,
cosmetics,
Catalyst
Catalyst blends
aldehydes
aldehydes detergents,
detergents,
lactones
lactones and
and many
many other
other
terpenes
terpenes flavored
flavored products
products
Competitors & Customers
Virtual
Virtual absent
absent medium-size
medium-size
companies
companies
Sales: 7.6% - Quest Int'l (NL)
Sales: 75
75 100
100 M$/yr
M$/yr
Sensient - 2.8% (US)
9.1% - Firmenich (CH)
T. Hasegaawa - 2.5 % (JP)
Mane - 1.8% (FR) 8.6% - Symrise (DE)
Takasago - 5.6% (JP)
The smell of money!!!
Production capacity:
capacity 1000ton/yr; Average price $33/kg
Investment: Initial - Pilot-scale $0.3M + Semi-industrial $2.7M (3 reactors 1 m3)
Additional - Full-scale $3M (3 reactors 5 m3).
M $USD 40
35
Sales and accum ulated cash-flow
Sales
30
Fixed and total costs,
25
Total costs
20
15
10 Accum. Cash-flow
5
Fixed costs
0
-52008 2009 2010 2011 2012 2013 2014
Scale-up validation
Search for industrial expertise support
Volume
After
BeforeAromase
Aromase
natural
naturalextract
extract chemical
chemicalaroma
aroma
t e
as
T
e
th
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Na
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18