CHAPTER 1: PROFILE OF THE FIRM/COMPANY

1.1 Company Profile:

Indicsoft Technologies Pvt. Ltd., was founded by Mr. Mahmood Akhtar (CEO) in the year 2012

as an Information Technology and Services Industry, which has been growing at a stable rate

since its incorporation and has earned a remarkable position among the prominent manufacturers

and suppliers of products and services.

Name of the Company: Indicsoft Technologies Private Limited

Office Address: A-16, FF, DDA Shed Okhla Industrial Phase- 2, New Delhi- 110020
Telephone Numbers: +91-11-41029772, +91-9971037773, +91-7835030334
E-mail Address: i) info@indicsoft.com ii) sales@indicsoft.com iii) hr@indicsoft.com
Website: Indicsoft Technologies Private Limited: www.indicsoft.com
Area of Operation: All over India
Registered Office Address: C-278, FF, Shaheen Bagh, Abdul Fazal Enclave- 2, New

Delhi-110025

1.2 Nature of the Organization:

1
Marketing is finding out what people want, why they want it and how much theyll

spend. Marketing must not be confused with advertising. Sales means converting an

enquiry or lead into a contract. In simple words, marketing is finding out what we dont

have and sales is the task of selling what we do.

Indicsoft Technologies Private Limited manufactures and provides IT services and

marketing solutions to their customers with the help of Sales and marketing. Firstly, they

create awareness about their products and services through marketing techniques such as

door-to-door interaction, telephonic conversations, and once the customer shows any

signs of interest, their sales team converts it into a contract of sale.

Indicsoft Technologies Private Limited is an IT Services and Marketing Solutions

Company which provides IT solutions as well as services to its new as well as existing

customers. The Company believes in growing along with the growth of the customers.

The Indicsoft Technologies Private Limited provides the following services:

Web Application Development

Website Development
Mobile Application Development
SEO & Digital Marketing
UX/UI Design
Open Source Customization

2
Figure 1: Nature of Indicsoft Technologies.

3
1.3 Companys Vision and Mission:

VISION

They are a known website design and development company with proven success in IT

solutions deliverance. They are passionate and believe in building as well as maintaining

long-term relationships with each and every client. They prove to be a reliable ally on

whom you can rely for all your business needs. They strive to offer best-in-class yet best-

in-industry solutions. It also aims at creating an environment that enhances the

productivity, motivation of the employees and fosters team-spirit. Also aims to be the

market leader by offering efficient and innovative IT solutions and services.

MISSION

TO SERVE YOUR NEEDS THE BEST WAY- The company believes in serving the

needs of their customers in an efficient and effective manner. Their main objective is to be

the most trusted and valuable buddy for users and customers. They are poised to connect

buyers with sellers in order to provide the users with the best deals, and business-friendly

environment to sellers. In other words, the company is customer focused. They respect and

care for the environment as well as the environmental resources

4
1.4 Product Range of the Company:

Indicsoft Technologies provides best quality products and services to its new customers as

well as existing customers.

Figure 2: Product Range of the Company

1.4.1 Ecommerce Platform

It provides:

Customer support

Analytics and reporting

Procurement

Order & inventory management

Content management

Pricing and promotion

5
 Marketing

Ecommerce Platforms that They Work in-

Shopify2

Big commerce

Magento

PrestaShop

ZenCart

SquareSpace

1.4.2 IVR Solutions / IVR System:

IVR/ SMS solutions enable a customer to manage bulks of data including

subscriber cell phone numbers, opt-out requests, message delivery dates/ times

and so on. Also, it helps them to stay in compliance with the most recent industry

standards as well as regulations.

Interactive Voice Response (IVR) services include-

6
 Toll Free Numbers

Secure Voice and Text Application

Virtual Phone Number

Employee Tracking System

Customer Lead Management

IVR hosting

Secure Voice and Text Application Provider

Common use of our IVR/ SMS solutions feature:

Emergency alerts

Lead generation

Appointment reminders

Notification calls

Overdue payment reminders

Surveys

Interactive polls

7
 Health assessment calls

Order status updates

Event promotion

Post Appointment Assessment Calls

1.4.3 ERP Solutions:

Indicsoft Technologies provide integrated ERP solutions that help you operate

your business more effectively and gain insights so as to make strategic decisions

for greater profitability.

ERP stands for Enterprise Resource Planning which is business management

software that allows an organization to use a system of integrated applications to

manage the business and automate many back office functions related to

technology, services and human resources.

Irrespective of the size and industry, they offer robust ERP (Enterprise Resource

Planning) solutions which are totally customizable and cover everything required

to run an organization. An ERP solution is the backbone of any organization that

automates and supports the business processes.

ERP solutions helps to:

Consolidate business data to avoid duplication of effort

8
 Speedily respond to customer demand with effective, fast, and flexible

processes

Outperform the competition with improved financial insights and results

Simplify business processes with constant, reliable information & real-time

transparency

Transform without interruption by updating & activating specific business

functions on demand.

1.4.4 OurNcr:

It is a leading and innovative local search guide, which aims to bring out all types

of services and products to the end-users at one place. In order to ease out your

search, it segregates consumer-centric services in Delhi/NCR at a single platform.

It guides you to choose and locate variety of products and services in over 100

categories including Shopping, Appliances, Restaurant, Tours & Travels, Real

Estate, News and Events, Entertainment, Education, Security and many more. The

Search engine is designed in such a way that it can be easily handled and worked

upon by users without any hassles or confusions.

Benefits for Users:

A single platform to serve your daily needs

9
 Location wise best and reasonable deals

To provide efficient and timely services

Provide trusted and safe shopping experience

Listing reflects the most current business information

Area wise information regarding News, Events, Education

Benefits for Businesses:

Listing of services/products on this mega platform

Efficient marketing campaigns

Help you to explore your business

Best search platform which attracts customers

Paid listing services which will boost your business manifold

Increase your customers response

Enhancing users experience by providing rich content from the local

business.

Help you to retain your customer by offering a superior user experience.

10
 Join hands with us and expand your business horizon.

1.4.5 CMS Customization:

CMS is generally a system that manages your websites content, without calling for any

HTML proficiency, to link pages. Even with our CMS Customization services you can

control the way your page will appear in front of your targeted audience. Creating,

editing and publishing content on the Web wont be a problem for you.

Indicsoft Technologies, often emphasize on suitable CMS customization solutions with

researches, tools, and techniques. Our expert solutions not just update the product

information on your portal regularly, but also integrate third party solutions and can be

customized as per your requirement. With the help of our CMS customization solution,

you can automate your content collection as well as the delivery.

What They Offer?

Customization of WordPress

Customization of Drupal, Joomla

Customization of OS COMMERCE

Customization of Open Cart

11
 Customization of PunBB, PHPBB, MyBB, VBULLETIN

1.5 Size of the Company:

IN TERMS OF MANPOWER:

F
By manpower, we mean, the number of people working or available for work

or service in an organization. Depending upon the size and nature of the

organization, the manpower requirements are determined.

ound in 2012, Indicsoft Technologies Private Limited serves as a medium sized

organization. The Company at current consists of about 41- 50 employees, which is

expected to reach about 200 by the end of the year 2017. These employees have been

divided into several departments as per their capabilities and core competencies. For

example: Sales & Marketing Team, Research Team, Technical Support Staff, etc.

IN TERMS OF FINANCIAL TURNOVER:

Turnover is an accounting term that calculates how quickly a business collects cash

from accounts receivable or how fast the company sells its inventory. There are four

types of turnover:

12
 Voluntary Turnover: It occurs when an employee voluntarily chooses to resign from

the organization. Voluntary turnover could be the result of a more appealing job offer,

staff conflict, or lack of advancement opportunities.

Involuntary Turnover: It occurs when the employer makes the decision to discharge

an employee and the employee unwillingly leaves his or her position. Involuntary

turnover could be a result of poor performance, staff conflict, the at-will employment

clause, etc.

Functional Turnover: It occurs when a low-performing employee leaves the

organization. Functional turnover reduces the amount of paperwork that a company

must file in order to rid itself of a low-performing employee. Rather than having to go

through the potentially difficult process of proving that an employee is inadequate,

the company simply respects his or her own decision to leave.

Dysfunctional Turnover: It occurs when a high-performing employee leaves the

organization. Dysfunctional turnover can be potentially costly to an organization, and

could be the result of a more appealing job offer or lack of opportunities in career

advancement.

Too much turnover is not only costly, but it can also give an organization a bad

reputation. However, there is also good turnover, which occurs when an organization

finds a better fit with a new employee in a certain position. Good turnover can also

transpire when an employee has outgrown opportunities within a certain organization and

must move forward with his or her career in a new organization.

13
 The Company being a relatively new enterprise in the market is able to earn to survive

as well as some profit in order to continue their business operations. The company

financial turnover comes up to be around 20-30 Lakhs per annum, depending upon the

number of products and services successfully provided.

1.6 Organization Structure of the Company:

An organizational structure defines how activities such as task allocation, coordination and

supervision are directed toward the achievement of organizational aims. It can also be

considered as the viewing glass or perspective through which individuals see their

organization and its environment.

A structure depends on the organization's objectives and strategy. In a centralized structure,

the top layer of management has most of the decision making power and has tight control

over departments and divisions. In a decentralized structure, the decision making power is

distributed and the departments and divisions may have different degrees of independence.

An organization can be structured in many different ways, depending on its objectives. The

structure of an organization will determine the modes in which it operates and performs.

Every organization made up of more than one person will need some form of organizational

structure. An organizational chart shows the way in which the chain of command works

within the organization.

14
MSTBCAOH u
aeoEscpu t r
klcoOrem e t
itehkmora n i
gnseua r
AgEiK&StnR e
sAxcMerit v s s i
iseacno s i e
tscanprAgo a t g
nauektsg n tr
2tsgrecH i y
1vet i
erna(
21gdH
R
)

Figure 3: Organization Structure of Indicsoft Technologies

15
1.7 Market Share and Position of the Company in the industry:

Market share is the percentage of an industry or market's total sales that is earned by a

particular company over a specified time period. Market share is calculated by taking the

company's sales over the period and dividing it by the total sales of the industry over the

same period. This metric is used to give a general idea of the size of a company to its

market and its competitors.

Investors look at market share increases and decreases carefully because they can be a

sign of the relative competitiveness of the company's products or services.

As the company is a relatively new firm in the market, the market share of the Indicsoft

Technologies is undisclosed and unknown.

16
1.8 Present leadership of company and mention the people & their level with

whom you have interacted during the summer training:

By leadership, we mean the ability of a person to lead a group of people or an

organization.

Leadership involves:

a) Establishing a clear vision.

b) Sharing that vision with others so that they will follow willingly.

c) Providing the information, knowledge and methods to realize that vision, and

d) Coordinating and balancing the conflict interests of all members and

stakeholders.

17
At the Indicsoft Technologies, the company is owned and maintained by the CEO and co-

founder, Mr. Mahmood Akhtar , and, as a leader he guides all of his employees in the best way

possible.

These employees have been divided into several departments as per their capabilities and core

competencies. For example: Sales & Marketing Team, Research Team, Technical Support Staff,

etc.

MSTBCAOH u a r
aekoEscpu te r t i
klcnoOem e t g
itehHkmora n i e a
gnsdeua r
AgEi(K&SntR G e u l
sAxcaMerti v s m s i
iseAaco s ie n s
tscanprAo a t r g i )
nauektsg n tr
2tsgrec i y
1vet i
ern(
21gH
R
)

Figure 4: Levels of Hierarchy

18
 As an intern in the Indicsoft Technologies Private Limited, I was appointed as a Sales

Executive, which is a post for all the interns in the company in the marketing field. As per

the hierarchy, I interacted with the Sales Head, Mr P.K. Banerjee and then below him was

Mr. Sanjeev Kumar and Mr. Gulab Ansari who guided me and taught me to create

awareness about their products and services to the people and also how to convince those

people to buy and avail those services. There was also, the HR, Ms. Monika Kumari, who

acted as an overall guide to me and told me about the company and their esteemed

customers.

1.9 Define objectives of study and research methodology including sources of

data collection.

OBJECTIVES OF THE STUDY:

The major objectives of the study are:

To study customer awareness towards online portal listing (OurNcr).

To study customer satisfaction level at company.
To find out factors affecting customer satisfaction level.

RESEARCH METHODOLOGY

SCOPE OF STUDY:

The study was confined to the Indicsoft Technologies Pvt. Ltd. situated in Okhla Phase 2

,Industrial Area.

SAMPLE SIZE:

19
The study was conducted with sample size of 30 customers selected at convenience

from customers of Indicsoft Technologies Pvt. Ltd.

SAMPLING TECHNIQUE:

Convenience technique was used for sampling.

DATA COLLECTION:

Primary Data:

A detailed and well-structured questionnaire was presented to the customers of

Indicsoft Technologies Pvt. Ltd.. Copies of the questionnaire being distributed

to the customers at random to obtain their views followed this.

Further discussions regarding the marketing policies were held with the

marketing manager to have an in-depth knowledge and future plans of the

company for its effective implementation.

Secondary Data:

Secondary data was gathered from academic texts and from my supervisor in the company.

Analysis:

20
The data collected through questionnaires distributed to the customers was analyzed and

interpreted using the MS-EXCEL.

LIMITATIONS OF THE STUDY:

1. As the project is prepared for academic purpose only, it suffers from the

limitations of time and money, due to which analytical study into all the

strategies adopted by the organization was not possible.

2. The study was completed within short span of time that was available.

3. The report also suffers from the limitations of exhaustiveness as far as the

information is concerned.

4. All this study is limited to Indicsoft Technologies Pvt. Ltd.

21
CHAPTER-2: SWOT ANALYSIS OF THE COMPANY

SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for

identifying both the Opportunities open to you and the Threats you face.

2.1 Strengths & Weaknesses of the company:

A) Strengths

Strong workforce environment, as there are number of employees working for the

company.

Having good expertise people of different fields in the company.

There is good number of products to offer.

22
 B) Weaknesses

Lack of coordination between departments because of poor team management.

Underutilization of manpower as there is poor harmony between departments.

No proper system of doing work/task because of lack of communication.

Company might lose its customers as there is low effectiveness in the

organization.

2.2 Opportunities & Threats that the company faces:

A) Opportunities

Growth opportunity is high as company provides different products and services.

If there will be proper utilization of manpower, company can achieve its targets

much faster.

Fulfilling customers requirements according to them and provide different

options.

B) Threats

Other competitors are also there in the market which can capture companys

customers (existing and new).

Companys policies are not very effective.

23
 Motivation level in the organization is low

2.3 Best practices/USPs (Unique Selling Prepositions) that the company follows in

different functional areas such as marketing, HR, finance, inventory management,

CRM, logistics, use of ITeS etc.

The Unique Selling Proposition: Finding Your "Competitive Edge"

For years, business trainers have stressed the importance of "USPs" (Unique Selling

Propositions).

Your USP is the unique thing that you can offer that your competitors can't.

USP Analysis:

A) Marketing: In Marketing, company uses personal selling method as the business was

of IT Solutions, so a group of two people are used in order to create promotional visit

24
 to introduce the company and its product. If the customer is interested then the order

is collected and created according to the customer needs.

B) Human Resource Management: In HRM, HR manager do the job of finding the right

candidate for right job. In this it follows different practices like searching the

candidates from websites by looking their profiles, also recommendations given from

other people. In order to selection process HR manager takes the 1 st round interview

which is proceed in 2nd round or 3rd round if required.

C) Finance: In Finance, company uses personal capital and the money the company get

from other clients for the services they provide.

D) IT: In IT, company is based on providing IT solutions so the company have good

experts in this field and most of the people are of technical background.

E) CRM: In CRM, company makes a long term relationship with their clients as the

company provides services for which are required is for long term. But some clients

only require one time service, so company try to keep them for longer duration in

order to generate higher profits.

25
CHAPTER 3: FUNCTIONAL ANALYSIS OF THE COMPANY

3.1 Marketing: Marketing may be defined as the process of promoting and selling

products or services, including market research and advertising.

Marketing are activities of a company associated with buying and selling a product or

service. It includes advertising, selling and delivering products to people. People who

work in marketing departments of companies try to get the attention of target

audiences by using slogans, packaging design, celebrity endorsements, etc.

The Head of Marketing in the Indicsoft Technologies is Mr. P.K. Banerjee.

3.1.1 Product Planning Process: Product Planning is the ongoing process of

identifying and articulating market requirements that define a products

feature set. Product planning serves as the basis for decisions about price,

distribution and promotion. Product planning is the process of creating a

26
 product idea and following through on it until the product is introduced to

the market.

Some of the major process of product planning is as follows: 1.

Exploration 2. Screening 3. Detailed Business Analysis 4.

Development 5. Test Marketing 6. Commercialization.

3.1.2 Pricing Strategies: Price is the value that is put to a product or service

and is the result of a complex set of calculations, research and

understanding and risk taking ability. A pricing strategy takes into

account segments, ability to pay, market conditions, competitor actions,

trade margins and input costs, amongst others.

There are various types of pricing strategies. These are:

PREMIUM PRICING:

PENETRATION PRICING:

ECONOMY PRICING:

PRICE SKIMMING:

PSYCHOLOGICAL PRICING:

The Indicsoft Technologies has been following the Penetration

Pricing Strategy by introducing their products and services at the cost

27
 less than their competitors in order to attract more customers and

thus capturing a big market share.

3.1.3 Channel Planning and Management: A channel is a hain of businesses

or intermediaries through which a good or service passes until it reaches

the end consumer. It can include wholesalers, retailers, distributors and

even the internet itself.

Based on necessity the help of one or more intermediaries could be taken and

even this is possible that there happens to be no intermediary. They are as

follows:

DIRECT CHANNEL OR ZERO LEVEL CHANNELS

INDIRECT CHANNELS

Being a relatively new organization in the market, Indicsoft

Technologies uses Direct Channel or Zero Level Channel of Distribution

by providing the products and services directly to their new as well as

existing customers.

3.1.4 Promotional Policies: A set of rules and guidelines set forth by a

company or organization that outlines how employees are to interact with

potential customers in the promotion of a good or service.

Different types of promotional techniques are given below:

28
 CONTESTS

SOCIAL MEDIA

MAIL ORDER MARKETING

PRODUCT GIVEAWAYS

CUSTOMER REFERRAL INCENTIVE PROGRAM

CAUSES AND CHARITY

BRANDED PROMOTIONAL GIFTS

AFTER-SALE CUSTOMER SURVEYS

In order to promote their products and services, Indicsoft

Technologies prefer and use door-to-door promotional techniques

which minimize costs and are more effective in a specialized area.

They use techniques such as door-to-door pamphlet distribution, face

to face interaction with their leads and customers, SMS campaigns,

etc. as they are cost effective and is suitable for a small sized

enterprise.

3.1.5 Customer Relationship Management: Customer relationship

management (CRM) is a term that refers to practices, strategies and

technologies that companies use to manage and analyze customer

29
interactions and data throughout the customer lifecycle, with the goal of

improving business relationships with customers, assisting in customer

retention and driving sales growth. CRM systems are designed to compile

information on customers across different channels -- or points of contact

between the customer and the company -- which could include the

company's website, telephone, live chat, direct mail, marketing materials

and social media. CRM systems can also give customer-facing staff

detailed information on customers' personal information, purchase history,

buying preferences and concerns.

In order to excel in providing and creating a good CRM, following things

are kept in mind:

Set a destination

Prioritize your Customers

Communicate with your employees

Stagger your changes

Start tracking your customers before first contact

Sync everything to your CRM

Evaluate and improve

30
QUESTIONNAIRE ANALYSIS:
Q1) Why did you choose our product over the others?
Table No. 1: Response of customers over choosing our product

Response No. of Respondents Percentage

Quality 12 40
Price 6 20
Customer Support 6 20
First Use Experience 4 13.3
Any Other 2 6.7
Total 30 100

120
100
80
60
40
20
0

No. of Respondents Percentage

Figure No. 5: Response of customers over choosing our product

31
 Interpretation: Most of our customers choose our products for quality. Therefore the company

should continue to produce good quality products.

Q2) How would you compare our product to other similar products?
Table No. 2: Comparing products to others

Response No. of Respondents Percentage

One of the Best 10 33.3
Above Average 12 40
Average 6 20
Below Average 2 6.7
Total 30 100

120

100

80

60

40

20

0
Best Above Average Average Below Average Total
No. of Respondents Percentage

Figure No. 6: Comparing products to others

Interpretation: Most of our customers found our product above average. Therefore the company

should aim at producing better than the competitors.

32
Q3) Have our product helped you in generation of more leads and enquiry for your products?
Table No. 3: Helping in generating leads

Response No. of Respondents Percentage

Yes 6 20
No 5 16.7
Somewhat 14 46.6
Cant Say 5 16.7
Total 30 100

120
100
80
60
40
20
0
Yes No Somewhat Cant Say Total
No. of Respondents Percentage

Figure 7: Helping in generating leads

Interpretation: The customers are somewhat satisfied with lead generation. Therefore the

company should aim at improving the services, so that lead generation for the customers

increases.

Q4) Are you a price sensitive customer?

Table No. 4: Price sensitivity

Response No. of Respondents Percentage

33
 Yes 18 60
No 8 26.6
Not Sure 4 13.4
Total 30 100

120

100

80

60

40

20

0
Yes No Not Sure Total
No. of Respondents Percentage

Figure 8: Price sensitivity

Interpretation: Most of the customers are price sensitive.

Q5) Will you stick with our product if the price is increased?
Table No. 5: Sticking to the product, if price rise

Response No. of Respondents Percentage

Up to a certain limit in price 14 46.6
increase.
Yes, irrespective of the price 10 33.4
increase.
No, I may look for different 6 20
products.
Total 30 100

34
 120
100
80
60
40
20
0

No. of Respondents Percentage

Figure 9: Sticking to the product, if price rise

Interpretation: Most of the customers would like to purchase our products only up to a certain

limit in price. Therefore the company should aim at producing good quality products at

reasonable prices.

Q6) Do our product align with the values and benefits of people?
Table No. 6: Values and benefits to people

Response No. of Respondents Percentage

Yes 11 36.6
No 5 16.7
Cant say 14 46.7
Total 30 100

35
 120
100
80
60
40
20
0
Yes No Cant say Total
No. of Respondents Percentage

Figure 10: Values and benefits to people

Interpretation: Most our customers are not sure that our products align with the values and

benefits of the customers. Thus, the company should produce products and services which align

with the values and benefits of customers.

Q7) Do our product provide a sense of self-esteem to you?

Table No. 7: Sense of self-esteem

Response No. of Respondents Percentage

Yes 15 50
No 2 6.66
Maybe 7 23.34
Cant Say 6 20
Total 30 100

120

100

80

60

40

20

0
Yes No Maybe Cant Say Total
No. of Respondents Percentage

36
 Figure 11: Sense of self-esteem

Interpretation: Most of our customers agree that our products provide a sense of self-esteem.

Q8) I trust your brand?

Table No. 8: Trust towards our brand

Response No. of Respondents Percentage

Strongly agree 7 23.3
Agree 4 13.4
Neither agree nor disagree 16 53.3
Strongly disagree 3 10
Total 30 100

120
100
80
60
40
20
0

No. of Respondents Percentage

Figure 12: Trust towards our brand

Interpretation: Customers have mixed opinion on trusting our brand. Therefore the

company should offer better products and services in order to gain trust for their brand.

Q9) The price of our products?

Table No. 9: Price of product

37
 Response No. of Respondents Percentage
As per your expectations 13 43.3
More than your expectations 1 3.3
Less than your expectations 4 13.4
Cant say 12 40
Total 30 100

120
100
80
60
40
20
0

No. of Respondents Percentage

Figure 13: Price of product

Interpretation: Most of the customers agree that the prices of the products meet the

expectations of the customers.

Q10) Rate the after sales service of the product, 1= Best and 5= Worst.
Table No. 10: Rating the after sales service

Response No. of Respondents Percentage

1 13 43.3
2 7 23.3
3 5 16.6
4 4 13.6
5 1 3.3
Total 30 100

38
 120

100

80

60

40

20

0
1 2 3 4 5 Total
No. of Respondents Percentage

Figure 14: Rating the after sales service

Interpretation: Most of the customers find our products best in terms of after sales service.

Q11) What is your overall satisfaction with our product?

Table No. 11: Overall satisfaction with the product

Response No. of Respondents Percentage

Very Satisfied 14 46.6
Somewhat satisfied 5 16.7
Neither satisfied nor 8 26.7
dissatisfied
Somewhat dissatisfied 2 6.7
Very dissatisfied 1 3.3
Total 30 100

39
 120
100
80
60
40
20
0

No. of Respondents Percentage

Figure 15: Overall satisfaction with the product

Interpretation: Most of the customers were very satisfied with the products. Thus the company

should keep up the good work.

Q12) Are you a loyal customer for the products you buy?
Table No. 12: Loyalty of customers

Response No. of Respondents Percentage

Yes always 7 23.4
Never. I keep experimenting 7 23.3
Only for quality products. 16 53.3
Total 30 100

120
100
80
60
40
20
0
No. of Respondents Percentage

40
 Figure 16: Loyalty of customers

Interpretation: Significant no. of customers would consider only the quality of the product.

Thus the must continue to produce best quality products at reasonable prices.

Q13) Would you recommend our product to others?

Table No. 13: Recommend our product

Response No. of Respondents Percentage

Definitely 11 36.6
Maybe 9 30
Not sure 6 20
Definitely Not 4 13.4
Total 30 100

120
100
80
60
40
20
0
Definitely Maybe Not sure Definitely not Total
No. of Respondents Percentage

Figure 17: Recommend our product

Interpretation: Most of the customers would definitely recommend our product to others.

41
 CHAPTER-4: LESSONS LEARNT

4.1 Experience about the working environment at Indicsoft Technologies:

I worked in an IT solutions based company and they have started a service for which

marketing is required as the company wasnt very old. For that personal selling is

required and to promote the company at the same time. The working environment in the

company was fine as there was no harmony between departments properly due to which

there can be delays in the work. But the problem solving was really fast as everyone was

direct- accountable to the boss. Everyone has freedom to give suggestions to improve the

product.

42
4.2 Practical knowledge gained during the summer training in terms of practices

followed by the company in different functional areas of management:

I did my internship in sales and marketing so the practical knowledge I have gained

during my internship period was:

The product that the company offers, requires personal selling. First, as the company was

new. So team of two or three (if required) people went to the shops for the introduction

about the company and the product. If the customer is interested then a meeting is held

according to the customer needs. In the meeting customer is oriented through the entire

products and services and the prices also. If customer is willing to make an order his/her

order is customized according to the needs. Then the product is delivered on time

specified.

Practices followed in other functional areas of management:

Human Resource Management: In HRM, The HR manger has the job of finding the

right candidate for the right job. Different practices such as searching the candidates from

websites by looking their profiles, also recommendations given from other people was a

part and parcel of her job. In order to select a person for the job, there are processes to be

43
 followed. Firstly, The HR manager takes the 1 st round interview which is followed by 2 nd

round or 3rd round if required.

Finance: In Finance, company uses personal capital and the money the company get

from other clients for the services they provide.

IT: In IT, company is based on providing IT solutions, and thus the company have good

experts in this field and most of the people are of technical background.

CRM: In CRM, company makes a long term relationship with their clients as the

company provides services , which are required for a long term. But some clients only

require one time service, so the company try to keep them for longer duration in order to

generate higher profits.

4.3 Difficulties Faced and Recommendations/suggestions whether the students should

be sent to the company in future for summer training.

Difficulties:

Decision making is slow because of different opinions.

Harmony between departments is not proper.

Delays in rendering products and services.

44
Recommendations:

Students can be sent to the company as there are growth prospects in it.

Can join for experience as the people are knowledgeable.

Good firm for learning sales and marketing as the guide is experienced and

knowledgeable.

45