FORMULIR GARIS-GARIS BESAR PROGRAM PEMBELAJARAN

7.5.3/MIS/FOR-GBP/01/2004

JURUSAN : ADMINISTRASI NIAGA PROGRAM STUDI : Manajemen Aset

POLITEKNIK NEGERI BANDUNG

JUDUL MATA KULIAH : PENGANTAR BISNIS

NOMOR KODE/SKS : ../2 SKS
SEMESTER : 1 (SATU) PRASYARAT: -
PRASYARAT : -
RINGKASAN TOPIK : Lingkungan Bisnis , Pengelolaan Bisnis, Pengelolaan Sumber Teori = 2 Jam/Minggu Praktek = 1 Jam/Minggu
Daya Manusia, Prinsip Pemasaran, Pengelolaan Informasi, Pemahaman Isu Keuangan.

KOMPETENSI YANG DITUNJANG : Menguasai konsep dan penerapan bisnis barang maupun jasa
untuk menunjang keterampilan sebagai business administrator atau sebagai wirausaha pada
perusahaan yang berorientasi pada pasar local dan internasional

TUJUAN PEMBELAJARAN UMUM (TPU) :Memiliki pengetahuan tentang bisnis, etika dan
tanggungjawab bisnis, penerapan UMKM /small business dan kewirausahaan, serta memiliki
kemampuan, keterampilan dan sikap yang sesuai dalam menerapkan pengelolaan bisnis melalui
fungsi perusahaan untuk pasar barang maupun jasa secara local, nasional, dan internasional

TUJUAN PEMBELAJARAN KHUSUS (TPK) :

Menjelaskan arti dan konsep bisnis dalam suatu perekonomian
Menjelaskan etika dan tanggungjawab dalam mengelola bisnis
Menjelaskan kewirausahaan dan kepemilikan bisnis
Menjelaskan konteks bisnis dalam ekonomi global
Menjelaskan kegiatan bisnis melalui manajemen perusahaan
Menguraikan struktur organisasi bisnis dan pengambilan keputusannya
Menjelaskan proses pemasaran dan perilaku konsumen dalam bisnis
Menguraikan tentang harga, distribusi dan promosi dalam bisnis
Menjelaskan tentang kegiatan operasi dan peningkatan kualitas
Menjelaskan tentang SDM dab hubungan pekerja
Menguraikan tentang motivasi, kepuasan kerja dan pengarahan SDM
Mengenali dasar-dasar akuntansi
Menjelaskan tentang pengelolaan informasi dan teknologi dalam bisnis
Menjelaskan tentang keuangan dan perbankan dalam bisnis

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NO POKOK BAHASAN SUB POKOK BAHASAN TOTAL JAM REFERENSI METODE
I Understanding The Contemporary 1.1. The Concept of Business and the Concept of Profit 5 x 50 (1) 2 8 Lecture, Discuss,
Business (2) 4 6
(23/08/10 -27/08/10- 30/08/10) (3) 4 8
(4) 7 - 21
1.2. The Economic Foundations of Business
(1) 11 16
(2) 7 - 10
1.3. Understanding Economic Performance (3) 8 12
(1) 18 25
(2) 16
1.4. Challenges of Global Economy
(3) 16 23
Case-study to Solve Business Dilemmas 1 x 50 (3) 18 - 21 Assignment
(4) 51 - 54
II Conducting Business Ethically and 2.1. Ethics in the Workplace 3 x 50 (1) 34 42 Lecture, Discuss,
Responsibility (2) 44 46
(03/09/10 -20/09/10) (3) 32 40
2.2. Social Responsibility in Business (4) 141 - 149
(1) 45 48
(2) 48 49
2.3. Areas of Social Responsibility (3) 44 - 46
(1) 50 57
2.4. Implementing Social Responsibility Programs
(2) 51 58
(1) 58 -61
2.5. The Legal Environment of Business (2) 44 - 67
Case-study to Solve Business Dilemmas 1 x 50 (3) 30 60 Assignment
(4) 158 - 163
III Understanding Entrepreneur and Understanding the World of Small Business 3 x 50 (1) 68 72 Lecture, Discuss,
Business Ownership (2) 100 102
(24/09/10 -27/09/10) (3) 134: 164 167
The Role of Entrepreneur (4) 67 -72
Starting and Expanding a Small Business (1) 74 84
(2) 104 113
(3) 169 - 182
Choosing a Form of Business Ownership (1) 85 91
(2) 126 129
(3) 137 - 152
Understanding Business Combinations (2) 133 139

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 (3) 153
Case-study to Solve Business Dilemmas 1x 50 Assignment

NO POKOK BAHASAN SUB POKOK BAHASAN TOTAL JAM REFERENSI METODE

IV Understanding the Global Context of The Global Business Environment 3 x 50 (2 ) 70 72 Lecture, Discuss,
Business (3) 86 91
(01/10/10 -04/10/10) (4) 109 - 118
4.2. The Rise of International Business
(1) 102 112
(2) 68 88
(3) 76 78
4.3. International Business Management (4) 118 - 128
(1) 115 118
(2) 76 81
4.4. Barriers to International Trade (3) 91 94; 96 97
(4) 104 - 107
Case-study to Solve Business Dilemmas 1 x 50 (1) 120 -121 Assignment
(3) 79 - 83

V Managing the Business Enterprise Setting Goals and Formulating Strategy 5 x 50 136 - 142 Lecture, Discuss,
(08/10/10-11/10/10 -15/10/10) 80 87
200;
73 - 77
The Management Process 144 146
152 - 162
201-206
78 - 85
Types of Managers 147 148
(3) 207-210
Basics Management Skills (1)150- 152
(2) 167 -168
(3) 212-216
Management and the Corporate Culture (1) 154
(3) 228
Case-study to Solve Business Dilemmas 1 x 50 (4) 258 - 262 Assignment
VI Organizing the Business Enterprise What Is the Organizational Structure 3 x 50 (1) 166-167; 179 Lecture, Discuss,
(18/10/10 - 22/10/10) 182
(2) 178-184
The Building Block of Organizational Structure (3) 226
(4) 241 - 250

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 (1) 167 169
Establishing the Decision-Making Hierarchy (2) 184- 191
Informal Organization (3) 228; 239-244
Case-study to Solve Business Dilemmas 1 x 50 Assignment
(1) 172 - 178
(1) 185 - 187

NO POKOK BAHASAN SUB POKOK BAHASAN TOTAL JAM REFERENSI METODE

VII Understanding Marketing Process and 7.1. What Is Marketing 3 x 50 (1) 290 294 Lecture, Discuss,
Consumer Behavior (2) 318- 320
(25/10/10 -29/10/10) (3) 348 352
7.2. Target Marketing and Market Segmentation (4) 309 - 323
(1) 297
(2) 329-332
(3) 353 359
7.3. Understanding Consumer Behavior (4) 319 - 322
(1) 299 301
7.4. Organizational Marketing and Buying Behavior (2) 321 328
(4) 359 362
7.5. Product Strategies (1) 302
(3) 362 364
(1) 303 311
7.6. Small Business and The International Marketing Mix 1 x 50 (2) 344- 357 Assignment
(3) 373- 379
Case-study to Solve Business Dilemmas (4) 324 - 330
(1) 312 -313

UJIAN TENGAH SEMESTER

VIII Pricing, Distributing, and Promoting 8.1. Determining Prices 3 x 50 (1) 325 326 Lecture, Discuss,
Products 8.2. Pricing Strategies and Tactics (1) 328 329
(22/11/10 -26/11/10) (2) 357 360
8.3. The Distribution Mix (4) 326; 15
(1) 330
(2) 370 373
8.4. The Intermediaries (4) 343 - 346
(1) 334- 337
8.5. Physical Distribution

4
 (2) 370 -377
(1) 339 340
8.6. The Importance of Promotion (2) 383 -386
Case-study to Solve Business Dilemmas 1 x 50 (3) 370
(1) 341 347 Assignment
(2) 396 414
(3) 391 - 399
NO POKOK BAHASAN SUB POKOK BAHASAN TOTAL JAM REFERENSI METODE
IX Managing Operations and Improving 9.1. Goods and Service Operations 3 x 50 (1) 194 195 Lecture, Discuss,
Quality (4) 372 - 385
(29/11/10 -03/12/10) 9.2. Creating Value Through Operations (1) 196 -199
(2) 232 233
(3) 257
(4) 389 - 391
9.3. Operations Planning (1) 201 205
(2) 234 236
(3) 261- 263
9.4. Operations Scheduling (1) 206 207
(2) 240 241
(3) 267 - 271
9.5. Operational Control and Quality Improvement (1) 209 : 211 -213
(2) 242 244
(3) 272 - 275
9.6. Adding Value Through Supply (1) 217
(2) 246
Case-study to Solve Business Dilemmas 1 x 50 Assignment
X Managing Human Resources and Labor 10.1. The Foundation of Human Resource Management 3 x 50 (1) 228 229 Lecture, Discuss,
Relations (2) 290
(06/12/10 -10/12/10) (3) 310 315
10.2. Staffing the Organization (4) 401 - 406
(1) 231- 232
10.3. Developing the Workforce (2) 290 292
(1) 234
(2) 293 297
10.4. Compensation and Benefits (3) 316 318
(4) 407 - 418
(1) 235 237
(2) 297 306
10.5. The Legal Context of HR Management (3) 320 323

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 (4) 419 -421
10.6. New Challenges in the Changing Workplace (1) 238 239
(2) 275 280
10.7. Labor Relations
(3) 284 - 298
(1) 241 244
(2) 266 - 272
Case-study to Solve Business Dilemmas 1 x 50 (1) 245 250 Assignment
(2) 275 277
NO POKOK BAHASAN SUB POKOK BAHASAN TOTAL JAM METODE
(3) 325 331
(4) 423 - 425

REFERENSI
XI Motivating, Satisfying, and Leading 11.1. Psychological Contracts in Organization 3 x 50 (1) 260 Lecture, Discuss,
Employees 11.2. The Importance of Satisfaction and Morale (1) 261 262
(13/12/10 -17/12/10) 11.3. Motivation in the Workplace (1) 264 265
(2) 262 264
(3) 284 297
11.4. Strategic for Enhancing Job Satisfaction and Morale (4) 210 - 219
(1) 269 274
(3) 297 301
11.5. Managerial Styles and Leadership
Case-study to Solve Business Dilemmas 1 x50 (4) 223 - 229 Assignment
(1) 277 - 280
XII Managing Information Systems and 13.1. Information of Management 3 x 50 1) 358 - 359 Lecture, Discuss,
Business Technology (2) 204 208
(20/12/10 -24/12/10) (3) 105 - 109
13.2. New Business Technologies in the Information Age and E-
Business (1) 359-365
(2) 212 216;
219 221
13.3. Types of Information Systems (3) 110 - 118
13.4. Databases and Software for the Information Systems (1) 368
13.5. Tele Business and Networks
Case-study to Solve Business Dilemmas (1) 373
1 x 50 (2) 215 Assignment
(1) 375 376
(3) 120 - 126
XIII Understanding Principles of Accounting 12.1. What is Accounting and Who Uses Accounting Information 3 x 50 (1) 386 Lecture, Discuss,
(03/01/11 -07/01/11) (2) 428 429
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 (3) 432 434
(4) 436 - 441
12.2. Who Are Accountants and What Do They Do (1) 387 389
12.3. Tools and Accounting Trade (3) 435 - 437
(1) 393 394
(2) 432 434
12.4. Financial Statement (3) 444 - 450
(1) 394 400
12.5. Analyzing Financial Statement
(2) 434 - 443
(1) 403 405
(2) 440
12.6. International Accounting (3) 454 - 456
Case-study to Solve Business Dilemmas 1 x 50 (4) 473 - 492 Assignment
(1) 408

NO POKOK BAHASAN SUB POKOK BAHASAN TOTAL JAM REFERENSI METODE

XIV Understanding Money and Banking 14.1. What is Money 3 x 50 (1) 420 423 Lecture, Discuss,
(10/01/11 -14/01/11) 14.2. Money in the Financial System (1) 425 - 430
(2) 454 457
(3) 408 - 418
14.3. The Financial System (1) 394 - 400
(2) 460 - 466
14.4. The Function of Reserve System (3) 408 - 411
(1) 431 - 434
(2) 466 469
14.5. The Changing Money and Banking System (3) 414 418
(1) 436 437
14.6. International Banking and Finance (2) 478 495
(3) 479 480
Case-study to Solve Business Dilemmas 1 x 50 (1) 438 - 440 Assignment

UJIAN AKHIR SEMESTER

References: (1) Business Essentials, Ronald J. Ebert and Ricky W.Griffin Fifth Edition,Pearson Prentice Hall, 2005
(2) Business Today, Michael H. Mescon, Courtland L.Bovee, and John V.Thill, Prentice Hall, 2002
(3) Business : A Changing World, Ferrel, Hirt, and Ferrel, 2006

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(4) Introduction to Business : How Companies Create Value for People, Gareth R.Jones, McGraw-Hill International Edition, 2007
(5) Module Short Course Diploma in Small Business Management, MLS International, England, 2006