ON
MARKETING STRATEGIES OF MOTOROLA INC.
This is to certify that I have completed the Project titled Marketing Strategies of
Motorola Inc. under the guidance of ______________ in partial fulfillment of the
requirement for the award of degree of Bachelor of Business Administration at Maharaja
Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have
not submitted it earlier elsewhere.
VaibhavKanwal
BBB (G) III Sem. (2014-2017)
Enrolment No. 07561101714
(i)
Maharaja Agrasen Institute of Management Studies
Rohini, Delhi
Certificate
This is to certify that the project titled Marketing Strategies of Motorola Inc. is an
academic work done by Vaibhav Kanwal, Enrolment No. 07561101714 submitted in the partial
fulfillment of the requirement for the award of the degree of Bachelor of Business
Administration from Maharaja Agrasen Institute of Management Studies, Delhi, under my
guidance & direction. To the best of my knowledge and belief the data & information presented
by him in the project has not been submitted earlier.
I would like to thank Maharaja Agrasen Institute of Management Studies of GGSIPU for
giving me an opportunity to work on a value project on Marketing Strategies of Motorola Inc.
The completion of the project study that follows, seemed to be a distant goal had it not
been for the contribution of my supervisor _______________________ for allowing me to work
on a very intrinsic part on Marketing Strategies of Motorola Inc. I thank him for the ideas and
basic concepts he delivered and shared with me during the completion of this project.
VaibhavKanwal
Enrolment No. 07561101714
BBA (G) IIIrd Semester
(iii)
EXECUTIVE SUMMARY
The project gives an insight of the telecom sector through Motorola India. It basically
helpsunderstanding the market strategies of Motorola Inc. It helps us toknow what
are the different types of marketing strategies a company chooses while launching a
product.The project will help to learn about the growing telecom sector in India and a
comparative study in regard to marketing strategies of two companies. The research will
also bring to light what are the main points to consider while making marketing
strategies of a company.
VaibhavKanwal
Enrolment No. 07561101714
BBA (G) IIIrd Semester
(iv)
Contents
(v)