Review and provide new methods in

Mobile Marketing

PROFESSOR: DR. KHABIRI

AUTHORS: Mohsen Babaie

Islamic Azad university TNB

CONTENTS
A.Introduction
B.Basic Definitions
C.Digital Marketing Subcategory
D.Mobile Marketing
E.Current Methods of Mobile Marketing
F.Provide New Solutions through Future Technology
G.Conclusion
H.References
Islamic Azad university TNB
 Introduction
Why Mobile Marketing?

1 2 3 4 5
Mobile is the Mobile commerce Shoppers use Mobiles in Evolution of SMS Mobile-Friendly
go-to Medium is Reality the physical Store too Marketing Sites rank higher

People look at mobile Shopping has transitioned Integrate Mobile into in- An astounding 98% of Google algorithm ranks
screen more than ever. across devices. M-Commerce store experience and people will read an SMS mobile-optimized sites
195 minutes per day will command 24.4% of overall increase in-store message within three higher than non-optimized
e-com profit by the end of 2017 engagement minutes of that little beep sites
24/7 reach consumers

6 7 8

Mobile Advertising Spend Mobile is changing how More mobile means

overtake Desktop people consume content more consumer data
Experts predict that desktop spend will Understand how they can Need to work hard to
reign in at around $25 billion in the use mobile to tell stories track and measure
nest few year, while mobile make up and connect with important data across
massive 72% of total spend by 2019 consumers. users and mobile devices.

Marketing
Philip Kotler:
Marketing is the social process by which
individuals and groups obtain what they
need and want through creating and
exchanging products and value with
others.
Basic Definition
Brief Definition about our keywords
E-marketing Mobile Devices
Dr. Chaffey ( Smart Insight ):
process of marketing a product or service A mobile device is a small computing
using the Internet, also includes marketing device, typically small enough to be
done via e-mail and wireless media. It uses handheld, having a display screen
a range of technologies to help connect with touch input and/or a miniature
businesses to their customers. keyboard and weighing less than
0.91 kg.

1 2
Email-Marketing
Only 11-15% B2B
6-10 word subject
6 7
Content
Marketing
Strategic Marketing
Focused on creating and
distributing valuable content
Huffington Post: Easy recipe videos
Digital Marketing
What is the subcategories?
3 4 5
SEO PPC Video Landing Pages
91.50% 1st Page Google adwords Exchange personal data with a offer
Marketing
4.80% 2nd Page Keywords Improve Customer Lead Database
YouTube 2nd largest s
1.10% 3rd Page Negative Keywords engine How To create useful Landing Page
3rd most visit website
8 9
Social Media Location Based Interactive
Seeking core customer type Marketing Advertising
and pay close attention to Reward users for Checking-in to
their language, their Costumer should be interactive with it
companys physical location
questions and the content Cisco use it to put you in the game
theyre sharing Geo-fencing: ususe e GPS or RFID
Virtual Reality, Nike, Ikea, Volvo,
Create content for each small 1/4 of all U.S. adults location-based,
Redbull
network that find it most 55 percent of smartphone owners
relevant have accessed location-based
recommendations
Digital Marketing
Mobile Growth
 Mobile Marketing
Why Mobile Marketing is still the next big thing?

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction
from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends
10 annually in May.

Mobile 58 percent of U.S. adults own smartphones and 42 percent own tablets, And to show how much mobile is
Marketing effecting the behavior of everyday consumers, a recent study from Forrester Research showed that
smartphone users were more likely by nearly 33 percent to be engaged on social media than PC users
Any marketing activity
conducted through a According to a new study released by comScore, mobile apps, including the number 1 most popular app
ubiquitous network to which
Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time
consumers are constantly
connected using a personal
spent using digital media.
mobile device Businesses, military forces and medical professionals have been using wearable technology for decades, but
the private consumer market has only recently started to feature items such as smart glasses, smart watches,
hearables, fitness and health trackers or even smart jewelry and smart fashion. The global wearables market
is expected to reach a value of 19 billion U.S. dollars in 2018

73% of people always have their mobile device with them (October 2015 Facebook research).
People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per
day total.
Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data)
 Mobile Marketing
Mobile Marketing feature

Promotional Automation
optimization
Mobile media marketing is all about targeted and

traffic

trend
Activity designed for delivery to cell phones, Mobile personal outreach, because the standards of the
smart phones and other handheld devices,
usually as a component of a multi-channel VIH marketing customers in this segment directly correlate with
technological advances. Because more than 30

tools

Analysis
campaign advertising
freelance
france billion moments are happening on mobiles every

trend
day, marketers require mobile engagement

research
money
health finance automation in order to deliver quality against the
huge expectations of mobile user

business
wordpres
plan

presentation
SEO
Integrated campaigns Mobile Payments

infographic
project
music competitors

key
A recent survey among marketers found that target Apple Pay

email marketing is still the most popular way
to reach new customers. In the U.S., more
than half of email marketing messages are
viewed on mobile devices
chart
mobile Samsung Pay, which is limited to the companys
audience hardware, during the Galaxy S6 launch event.
Samsung Pay has a series of cool features, including
magnetic secure transmission (MST), which allows
the device to emit a magnetic field that simulates
credit card swiping.
 Expectations

Utility Entertainment Productivity

 Current Methods
Current methods of Mobile Marketing

Mobile
Marketing

SMS APPS
promote a certain product or service, An in-app ad is an ad displayed within a
contain specific promotions for sales or mobile phone application. Different ad
discounts units can be used for displaying in-app
ads

QR Mobile Websites
type of 2D bar code that is used to 80% of Internet users are using
provide easy access to information smartphones to search online
through a smartphone.
Now more than ever, businesses are
focusing on creating delightful mobile
website experiences. ETSY, G-Maps, Buzz
feed ,Huffington Post
 New Solutions
Provide New Solutions through Future Technology
Wearable Device
Hologram clothing and accessories incorporating
A hologram is a physical structure Real computer and advanced electronic
that diffracts light into an image. technologies
Analogy
1. Make it (even more) glanceable
glanceable marketing

2. Tap into location and emotion

minuscule sensors embedded in smart
clothing

3. Integrate experience and create

convenience
Real Far from delivering location-based
ANALYSIS coupons through your Glasses, this is
Feeling
where the true promise of wearable
Location Based Marketing tech lies for marketers: combining the
refined knowledge of both location and
long way since the basic SMS push-based ads of
a decade ago. emotion with the Internet of Things to
Location is the new cookie for the physical solve very specific problems and create
world, explained Asif R. Khan, Founder and convenience.
President, Location Based Marketing Association
4. Get ready to interpret (even more)
data
Conclusion
So, start simple but start
References
http://contentmarketinginstitute.com/2014/07/wearable-tech-change-marketing-strategy/
https://www.textmagic.com/blog/mobile-marketing-predictions-2016/
http://yourstory.com/2015/06/location-based-marketing/
http://www.wearabledevices.com/
https://www.imforza.com
http://www.inc.com/peter-roesler/why-mobile-marketing-is-still-the-next-big-thing.html
http://www.smartinsights.com/
http://www.promarketman.com/
http://tommy.ismy.name/
http://www.forbes.com/
http://heidicohen.com/2016-mobile-marketing-trends/
https://www.statista.com/search/?q=device+usage
http://www.r2integrated.com/r2insights/8-things-to-know-to-improve-your-mobile-marketing
http://www.businessinsider.de/the-future-of-the-mobile-industry-2014-11?r=US&IR=T
http://www.smithsonianmag.com/ist/?next=/smithsonian-institution/the-future-is-here-
whats-next-for-mobile-phones-180951479/
https://en.wikipedia.org/wiki/Mobile_device
Mohsen Babaie
Mohsen.Itkif@gmail.com
Islamic Azad university TNB