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INTRODUCTION

MOTIVATION:

Motivation is a theoretical construct used to explain behaviour.

More rewarding and interesting than others and some enjoy it more than others. At any
given point of time people vary in the extent to which they are willing to direct their
energies to the attainment of goals due to differences in motivation.
Internal and external factors that stimulate desire and energy in people to be continually
interested and committed to a job, role or subject, or to make an effort to attain a goal

DEFINITION:

Motivation can be traced to be Latin word MOVES which means to move.

The term motivation means to accelerate to boost and direct the behaviour of a person for
achieving success.
Bert son and Steiner (1984) state a motive is inner state tear energies (or moves) and
direct or channels behaviours towards goals.
Motivation is an inspirational process which impels the members of the team to pull their
weight effectively to give their loyalty to the group, to carry out the tasks properly that
they have accepted, and generally to play an effective part in the job that the group has
undertaken.

In the words of Michael Jucious, motivation is the act of stimulating someone or oneself to
get a desired course of action, to push the right button to get a desired reaction.

According to Vitals motivation represents an unsatisfied need which creates a state of


tension or disequilibrium, causing the individuals to move n a goal directed pattern towards
restoring a state of equilibrium, by satisfying the need.

TYPE OF NEEDS:

There are three types of needs.

Primary Motives
General Motives
Secondary Motives

Primary Motives:

The use of the term primary does not imply that the group of motives always takes
precedence the general and secondary motives. Although the precedence of primary motives is
implied in some motivation theories there are many situations in which the general and
secondary predominant over primary motives.

General Motives:

A separate classification for general motives is not always given. Yet such a category seems
necessary because there are a number of motives which lie in the gray category, a motive
must be unlearned but not physiologically based.

Secondary Motives:

Secondary motives are most important. The motives of hunger and thirst are not dominant
amount people living in the economically development world. Some examples of secondary
motives are power, achievements and status. Every person in a responsibility position n business,
education and act may exhibit a need for power.

MOTIVATIONAL FACTORS:

Achievements
Recognition
Advancement
The work itself
The possibility of personal growth
Responsibility

IMPORTANCE OF MOTIVATION:

Good human relations


Low absenteeism and turnover
Good co-operative image
Higher efficency