University of Central Punjab

UCP Online - Course Catalog

ANIQA SUHAIL AHMED : [RM3003] Research Skills in Business (C )

Course Requirements
Business Statistics

Course Description
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Course Objecctives : After studying this course the students should be able to
- Understand the framework of the business research process.
- Develop an understanding of research design and techniques.
- Apply acquired theoretical knowledge to conduct basic research.
- Understand the use of basic descriptive and inferential statistics to draw inferences of the research area.
- Appreciate the components of scholarly writing and evaluate its quality.

Learning Outcomes
Business research is a systematic inquiry whose objective is to provide information to solve managerial problems. This three credit hours course is an
introduction on how to do business research with an emphasis on applied problem solving. It has a major focus on problem identification and analysis, problem
solving strategies and communication skills. Business research provides the information needed to make sound business decisions. It helps organizations
reduce the chance for costly errors in production, human resources, marketing, entering global markets, and strategic planning. The emphasis of this course is
to teach the student to become an effective consumer of business research.
Teaching-Learning Methodology
Lectures,
Discussion on Articles
case studies

More Information

Recommended Text Books

Book Title Author Name Edition Publication Description Yesr

Research Methods for Uma Sekaran 5th

Business A Skill Building
Approach

Recommended Reference Books

Book Title Author Name Edition Publication Description Year
Business Research Donald R. Cooper & 2003 McGraw- Hill,
Methods, Pamela S. Schindler,
Recommended Web Resources

Assessment and Evaluation

Exam Type percentage(%) Consider Top
Quiz 10 Take Average of All

Assignments 10 Take Average of All

Project-Presentation 10 Take Average of All

Mid Term 30 Take Average of All

Final Term 40 Take Average of All

Calendar of Activities
Week Contents Tasks / Activities

17 Final Exam
16 Project Presentation viva
 University of Central Punjab
UCP Online - Course Catalog
ANIQA SUHAIL AHMED : [RM3003] Research Skills in Business (C )

Week Contents Tasks / Activities

15 Format of Report writing and Presentaiton

14 Data analysis and interpretation
13 Secondary data Sources Introduction to SPSS Introduction to SPSS
SPSS (Computer Lab Data) editing and coding
12 Data Collection Methods, Structured observations, Structured Assignment 4
interviewing, questionnaires
11 Sampling Introduction to survey research. Introduction to sampling Quiz 2
and sampling error. Types of Probability and non- probability
sampling along with the advantages and disadvantages of each.
Limits and error in survey research
10 Experimental designs Experimental, Cross sectional Longitudinal, Assignment 3 Research Methadology
Case study and comparative.
9 Midterm
8 Elements of research design Measurement of variables: Questionnaire Development
operational definition and scales How to develop questionnaire

7 Research Questions. Proposition / Hypothesis

6 Types of Variable Formulate Theoretical framework Assignment 2 theoretical Framework
5 The Broad problem area How to do a literature review, Endnote class discussion
APA etc
4 Scientific Investigation(Hallmarks of Scientific Research) Quiz 1
3 Relevance and significance of Research in business/finance,
Marketing and Management
2 Introduction to research / types of research
1 Course Introduction and course outline

Plagiarism and Intellectual Property Policy:

Reproduction of the writing or literary work or concepts or inventions of another person as one's own product without writing proper acknowledgment to the actual author, willfully
or unintentionally, is termed as plagiarism. The actual author has a right to bring a lawsuit for unauthorized use of his/her work against the plagiarist. University of Central Punjab
discourages plagiarism and warns students to be careful while using someone else's work in their written work to meet requirements of a course or a degree. It may be clarified
that quotes which are brief or are acknowledged as quotes do not constitute plagiarism.

Be watchful - Every written material/assignment shall come under the careful scrutiny of others. Do ensure that published work of others is properly cited; source of unpublished
material obtained from lectures, oral communication or interviews are duly acknowledged. UCP's statutes 2004 - Clause 22 at Chapter 15 and UCP regulations 2005 - Clause
8.18 and Clause 13 at Chapter 13 deal with plagiarism and intellectual property rights, which may be consulted by the UCP students and employees.

A fellow student, a Faculty member or a member of the UCP Administration can report any instance of plagiarism to the Dean of the Faculty, who after