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A Project Report


Consumer Awareness & Selling of Oppo Smartphone

Under Supervision of:









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I hereby declare that the project entitled Marketing Strategies of Oppo mobile is
my original research work conducted under the supervision of VIDYA NAKHATE
( faculty- simmc) Mr.Teklal Sharma marketing coordinator at Oppo mobile
India PVT. LTD.


Place Student signature


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This project has been an honest and dedicated attempt to make the analysis on
marketing material as authentic as it could. And I earnestly hope that it provides
useful and workable information and knowledge to any person reading it.

During this period, I had the pleasure of working closely with accomplished
organization people who shared with me their experience and helped me in
completion of my research.

I express my sincere thanks to my project guides and my institute faculty for

guiding me.

Lastly I am grateful to my parents who have been my mentors and motivators. I

am also thankful to all my batch mate who have been directly or indirectly
involved in successful completion of this project.

Vinod solanki


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Chapter II 7-8

Chapter II 9-28
Company Profile
Recent Achievements
Products profile

Chapter III 29-40

Research Methodology
Explanation of research
Types of research
- Secondary
Data Presentation ,
and Interpretation
Chapter IV 41-45

Questionnaire/Annexure 46-48
Bibliography 49

I did my summer internship training at oppo mobile India Pvt Ltd., pune in

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Marketing research to know the marketing strategies of oppo mobile india
Pvt.Ltd. under the guidance of Mr. Teklal Sharma (marketing coordinator at
oppo mobile india Pvt Ltd) my project guide gave me a project that involves a
survey of mobile market at the dealer of pune region.
The duration of my project was 60 days. During the 60 days I traveled
extensively to try & cover maximum dealers of market of pune.
The main objective of the survey was to know the position of oppo mobile in
market and present scenario of mobile in the market. I have organized an event
for customer awareness and done the auditting in shops and helped dealer to
open new shop for increase in sales.

Introduction :

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Consumer awareness

Consumer awareness, which refers to a buyer's knowledge of a particular

product or company, allows the buyer to get the most from what he buys.
Consumers know more about their choices when they have product information
and benefit from knowing their rights, hearing about alerts and warnings and
finding out about safety issues.

Need and importance of consumer awareness

1. To achieve maximum satisfaction

The income of every individual is limited. He wants to buy maximum
goods and services with his income. He gets full satisfaction only by this
limited adjustment. Therefore it is necessary that he should get the goods
which are measured appropriately and he should not be cheated in any
way. For this he should be made aware.

2. Protection against exploitation :

Producers and sellers exploit the consumers in many ways
as underweighting, taking more price than the market price, selling
duplicate goods etc. Big companies through their advertisement also
mislead the consumers. Consumer awareness shields them from the
exploitation by producers and sellers.

3.Control over consumption of harmful goods :

There are several such goods available in market which cause harm to
some consumers. For example we can take goods like cigarette, tobacco,
liquor etc. The consumer education and awareness motivate people not to
purchase such goods which are very harmful for them.

4. Motivation for saving :

The awareness controls people from wastage of money and extravagancy
and inspire them to take right decision. Such consumers are not attracted

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by sale, concession, free gifts, attractive packing etc due to which people
can use their income in a right way and can save money.
5. Knowledge regarding solution of problems :
The consumers are cheated due to illiteracy, innocence and lack of
information. Therefore it becomes necessary that the information about
their rights should be provided to them so that they cannot be cheated by
producers and sellers. Through consumer awareness they are also made
known to the proceedings of laws so that they can solve their problems.
6. Construction of healthy society :
Every member of the society is a consumer. So, if the consumer is aware
and rationale, then complete society becomes healthy and alert towards
their rights.

Company Profile :

OPPO is a global electronics and technology service provider that delivers the
latest and most exquisite mobile electronic devices in over 20 countries,
including the United States, China, Australia and many countries throughout
Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is
dedicated to delivering customers with the most extraordinary mobile
experience through meticulous designs and smart technology.

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The History of OPPO :-

OPPO is Globally Registered

OPPO Launched in China

OPPO's First MP3 Player

First MP4 Player
Feature Phone

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OPPO Enters Mobile Phone Market

First Smartphone: Find Me

Finder, Find 3

Find 5, N1, Color OS

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R1, Find 7, N1mini
Full Transition to 4G

N3, R5
Still Pushing Forward

OPPO Global Business

OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the highest hardware
quality standards and in delivering the best user experience possible. We design,

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manufacture, and promote our own products to assure customers of reliable and
the highest end products possible from beginning to end.

Since its founding in 2004, OPPO has consistently strived to deliver users this
ideology across the globe. Having successfully entered into the mobile phone
market in 2008, OPPO began looking at expansion into international markets in
2010 and opened its first overseas business in April of 2010 in Thailand.Today,
OPPO is present in 21 markets worldwide.

From the start, OPPOs products have pushed boundaries. As OPPO continues
to expand into new markets, the goal of making our products more accessible
around the globe without compromising product service and quality has never
been clearer.

Culture and philosophy: -

At OPPO, we believe that true innovation is all about changing, renewing or

creating more effective products that make life simpler. A core part of OPPOs
company culture lies in its commitment to working with its fans to develop and
deliver the best products possible, through openness to customer feedback.
OPPO's brand philosophy is summed up in the phrase The art of technology.
It conveys our business principles of honesty, integrity and ethics. OPPO is
consistent in its determination to not only do things right, but also to do the right
thing in any given situation.

OPPO is wholeheartedly inspired by its customers. OPPO co-develops products

with customers based on their feedback on both the hardware and software user
experience. OPPO has adopted a strategy of rapid release for smartphone

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development, releasing firmware updates as well as expanding its reach and
service across the globe.

OPPO is continually striving to impress and capture young hearts with elegant
trendsetting design, excellent user experience, customer-centered product
development, quality service, and most importantly an attitude of the relentless
pursuit for perfection.

R&D and Manufacturing:-

With a uniquely independent R&D capacity, OPPO designs, develops,

manufactures, markets and sells its products with full control over the entire
supply chain. This ranges from the factories to the hands of customers and while
only using the highest quality components available. This ensures OPPO can
design with the end product in mind and ensure that only the best possible
quality products reach the customers. The company operates to the highest
quality assurance standards from rigorous design reviews through to scientific
solution verification.

A key part of OPPOs strategy is to establish long term alliances with the most
influential and wide reaching international partners, such as Qualcomm to
ensure that OPPO has the latest and best hardware available.

The History of OPPO innovation

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Oppo Finder worlds slimmest phone just 6.65 mm

Oppo find5 world first Smartphone with a 1080p IPS screen and
a staggerina 441


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Worlds first rotating camera
with flash light o-touch panel,
worlds first Smartphone with
rear touch back panel o-click, a
Bluetooth remote camera
trigger and a device locator

Remarkable 5.5quad HD screen
Worlds first Smartphone that
can take 50 megapixel photos
Vooc rapid charge:
The worlds fastest and safest
mobile device charging

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Live Weather
Gesture panel
Off-screen gesture

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Awards and Achievements

find5 design impressed our N1 is the best Smartphone

Jury consisting of experts youve almost certainly
And renowned designers from never heard of
All over the world

IF design Award
The world biggest-
2014,knows as the designer
selling gadget magazine

Supporting a touch-enabled rear oppo, another Chinese

Surface, a rotatable 13-megapixel Smartphone maker, its oppo

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Camera and a 5.9-inch full-HD finder is so thin . its thinner
Display ,the oppo N1 is clearly than the iphone5
One of the most innovative
Smartphones released this year

one of the most influential

The worlds larder in tech global
product reviews
News agency

Color OS Features :-

App encrypt global gesture panel ON screen gesture

Permission monitor Guest mode convenient mode

Ringtone editor Easy volume control

Multi window Live weather

Easy screen shot Hand writing note

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Call recorder gloves mode

Call Blocker offscreen gestures customize themes

Data saving kingsoft office holiday mode

Product profile

Oppo Joy Plus

Product Features:
Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1700 mAH Battery
4 inches, 480 x 800 px display
3.15 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.4
Price 6990

OPPO Neo 3

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Product Features:
Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1900 mAH Battery
4.5 inches, 854 x 480 px display
5 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.2.

OPPO Neo 5 (2015)

Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
1 GB RAM, 8 GB inbuilt
2000 mAH Battery
4.5 inches, 480 x 854 px display
8 MP Camera with flash
Memory Card Supported, upto 32 GB


Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1900 mAH Battery
4.7 inches, 960 x 540 px display
5 MP Camera with flash
Memory Card Supported, upto 32
Android, v4.2

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Price 10990

OPPO Find 5 Mini R827

Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
2000 mAH Battery
4.7 inches display
8 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.2
Price 14990

Oppo Mirror 3

Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.2 GHz Processor
1 GB RAM, 8 GB inbuilt
2000 mAH Battery
4.7 inches, 720 x 1280 px display
8 MP Camera with flash
Memory Card Supported, upto 128
Android, v4.4
Price 16990

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OPPO R1829

Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
1 GB RAM, 16 GB inbuilt
2410 mAH Battery
5 inches, 720 x 1280 px display
8 MP Camera with flash
Memory Card Not Supported
Android, v4.2.1

Oppo N1 Mini

Product Features:
3G, Wi-Fi
Quad Core, 1.6 GHz Processor
2140 mAH Battery
5 inches, 1280 x 720 px display
13 MP Camera
Memory Card Not Supported
Android, v4.3

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Oppo Find 7a
Product Features:
3G, Wi-Fi
Quad Core, 2.3 GHz Processor
2 GB RAM, 16 GB inbuilt
2800 mAH Battery
5.5 inches, 1920 x 1080 px display
13 MP Camera with flash
Memory Card Supported, upto 128 GB
Android, v4.3

Oppo R5

Product Features:
3G, Wi-Fi
Quad Core, 1.5 GHz Processor
2 GB RAM, 16 GB inbuilt
2000 mAH Battery
5.2 inches, 1080 x 1920 px display
13 MP Camera with flash
Memory Card Not Supported
Android, v4.4.4

Oppo Find 7

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Product Features:
3G, Wi-Fi
Quad Core, 2.5 GHz Processor
3 GB RAM, 32 GB inbuilt
3000 mAH Battery
5.5 inches, 2560 x 1440 px display
13 MP Camera with flash
Memory Card Supported, upto 128 GB
Android, v4.3


Product Features:
3G, Wi-Fi, NFC
Quad Core, 1.7 GHz Processor
2 GB RAM, 16 GB inbuilt
3610 mAH Battery
5.9 inches, 1080 x 1920 px display
13 MP Camera with flash
Memory Card Not Supported
Android, v4.2

Oppo N3

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Product Features:
1. Dual Sim, 3G, Wi-Fi, NFC
2. Quad Core, 2.3 GHz Processor
3. 2 GB RAM, 32 GB inbuilt
4. 3000 mAH Battery
5.5 inches, 1080 x 1920 px display
16 MP Camera with flash
Memory Card Supported, upto 128 GB
Android, v4.4.4

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Objective of the Study:
Study on Consumer Awareness and Sales of Oppo Smartphone

Project on consumer awareness of Oppo Smartphone was carried out by me

through organizing and taking part in lot of events. The objectives for studying
consumer behaviour towards Oppo smartphones were -

To test the effectiveness of the communication of the offers to the

To test the awareness level among public with respect to offers of Oppo
To assess the attractiveness of the offers to customers at Oppo
To sell Oppo Products when crowd was huge in the store

Key challenges for OPPO:

Lack of local advertising and application-oriented promotion makes for
product-illiteracy among local mark.

Brand awareness is there, but still lacks motivation for purchase

consideration on much level.

Lack of distributive expansion to all areas of the country.

Function of the job:

The main taskgiven to me was to increase sales.
Regular communication with shop owners of different markets and also
with the potential customers.
Visiting shops and emerging markets.
Sales inspection of different stores under mine.
Promote OPPO by spreading positive word of mouth communication.
Collecting the market information from the market.
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Reporting the information to the manager.
Planning the new strategy for communicating with the clients.
Tasks assigned to me:

Event Management

In the concept of marketing event is the important tool of sales

promotion. Events organized by the company to make awareness about
the brand and products. And it helps to increase the sales in short term
In event management, information (features, price, and history of the
company) was provided by me to the customers and leafletswere
distributed among the consumers and anchoring was also done by me.
Learning: I have learnt many things about event management and sales
promotion. I have learnt the way how to organize event. I have learnt how
event attracts customers towards the product and how events are helpful
for sales and promote a brand. Events mainly increase the footfalls of
customers to a particular store and makes brand awareness in the
customers mind.
Company provide the event were event required or shop owner demand.
I did events in these locations -
1. Wishrantvadi
2. J M Road
3. F C Road
4. Viman Nagar
5. Koregoan Park
6. Kothrud
7.Pune Camp
For the event company allot the area and send the event material on that
location, when the stock materials reach the allotted place then we put all
the materials (like- Ollie, gate, tent, leaflets, plastic counter). Company
provide the event on every Saturday and Sunday.

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I have done Price auditand Stock audit in the market (Pune city and
PCMC market) I had learnt the technique and the process of auditing and
also the
importance of auditing.

I was asked to do price auditing in the allotted shops. The main agenda of price
auditing is to check which shop breaks the company MOP policy. If any shop
breaks companys MOP policy then they are fined. If the shop sells the mobile
below the range then company fine that shop of Rs. 20000. As well as they stop
producing bill of that shop and take away all the stock of that company.

Open the new outlet

In this part where the oppo smartphone not present in any shop my work is that
to convert the shop owner for keep our product. I was converted 8shops in Pune
during my SIP.

Outlets which is opened by me.

1. Baba InfoTech ( Tilak Road Pune)

2. Amit Communication ( Bhawanipeth)

3. Raj Lakshmi Electronics (Kothrud Stand)

4. Good Luck ( J M Road )

5. A M Mobile (Kothrud Stand )

6. Joshi Enterprises ( Camp, Pune)

7. Rajendra Mobile Shoppee ( Camp )

8. Amna Mobile ( Camp )

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I had learnt the sales process, consumer buying behavior and understanding
customers need. In Oppo the selling part basically depends on the company
promoters. Company also focuses on selling part like through the event in
which Company gives some offers.

The selling which could not be done by the promoters in some shops the
retailers themselves promoted the product as they were provided with schemes
and incentives.

The retailers who didnt had any promoters were given schemes such as if they
could sell 25 cellphones of the company they became eligible to a get a
company promoter for their shop.

In the events if the number of customers were increased to a level that could not
be entertained by the promoter then the company executive also helped the
promoter in the selling of the product. He only attempt one or two customer at
the time, company people also attempt the customer and tell him or her all the
features of Oppo smart phone and generates sale for the company.

Company also provide the skims to the retailers or Osr (promoters) to make
more sale.

The company has different incentive offers for both retailers and company sales
person. I have to do institutional sales for Oppo mobile. My task was-

1. I have to go to shops to check the stocks, if the stocks are not there I have
to take order and push the products.

2. I have to look after that the shop is breaking MOP policy or not.

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3. The company was providing incentives for institutional sales, if the sales
person is selling <10000 rs ph. then he will get 50Rs/phone, 10000Rs-
20000Rs phone then 100Rs/ phone, if 20000Rs-30000Rs phone then

4. I used to give updated news and information about the phones.

Methods and procedures:

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Every Research work should be conducted through a specific and predetermined
methodology to explore an effective research outcome. The nature of the study
is a qualitative research. It has been conducted with a methodology and the
laments of methodology are as following:
Primary sources

Secondary sources

Primary sources:
Primary data have been collected by direct interviews and conversations with
the Smartphone users in the Pune sales region of OPPO INDIA Co. Ltd.

Secondary sources:
I collected the secondary data from following sources:
OPPO Sales Manual.

The website of OPPO (

Brochure of OPPO.

Different journals and publications related with Smartphone branding


Other relative research papers.

The method I have used to collect data is random sampling method. For this I
had choose 150 people.
As the desired result of this report was to be able to recommend solutions that
will raise the popularity for OPPO Smartphones as a brand in the local market,
the primary sample population were the competing brands to assess OPPOs
market position regarding certain in-focus products at the moment.The

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secondary population in this instance was representatives of these brand
organizations in the local/regional market. In order to decide which brands are
these key competitors, local retailers and consumers along with local OPPO
supervisors were taken as another set of sample population. This done, the
expertise of company employees and partners were sought to build the overview
of the current market possibilities in lieu of the current situation of the local
telecommunications industry.

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Analysis and Findings
The sample size was of 150 people in Pune (Maharashtra)

1. how many male or female user of Smartphone

Male 60% 90
Female 40% 60

Male Female



From the above table it can be observed that 60% males and 40% females have
been taken in the survey

2. Age?

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10% 7%


Less Than 18 18-22 22-26 26-30

37%More Than 30


>18 18-22 22-26 26-30 <30

7% 36% 30% 17% 10%
10 54 45 25 15

From the above table it can be observed that the age respondent which is Less
than 18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than 30(10%)

3. Occupation

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College Student Busines Man Service Others


College student Business man Service Other

46% 17% 20% 17%
69 25 30 25

From the above table, it can be observed that the occupation of the respondent
are college students (46%), Businessman (17%), Service (20%), others (17%)

4. How long do you use your mobile phone?

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Less Than 1 Year 1-2 Year
2-4 Year Above 4 Year

7% 3%



>1 year 1-2 year 2-4 year <4 year

70% 20% 7% 3%
105 30 10 5

From the above table it can be observed that the respondents are using mobile
phone. Less than one year (70%), 1-2years (20%), 2-4years (7%), above 4 years

5. What is the image of Oppo in your mind?

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Economical Durable Safe Product


Economical Durable Safe product

80% 7% 13%
120 10 20

From the table it can be observed that the respondent consider Micromax as a
Economical (80%), Durable(7%), Safe Product(13%)

6. How much time do you spend on your mobile phone on average in a day
(calls only)?

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Less than From 30 From 1 to 2 hours From 2 to 3 More than 3
30 minutes to 1 hours hours
minutes hour

Average spending time on mobile phone

Calling function is the main basic function of the mobile phone. From the above
chart it shows that maximum no. of respondents spend 1 to 2 hours only for
communicating from mobile phone. After that 2 to 3 hours then 30 minutes to 1
hour is heights time to talk over the phone.

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7.Do you use any other features of your mobile phone? If so, how much
time do you spend on this feature?

Different features uses time.

From the above figure its shows that the most popular feature of the
Smartphone is internet browsing and application using. Then most popular
features are gaming and camera. Most of the respondents are using these
features for a long time in a day.

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8.Which of these is your favorite feature?

Camera Internet Gaming Text messaging


From the above chart it again shows that the most popular Smartphone
application is internet browsing and application using and which is 60%, after
that gaming is 20%, camera is 13% and text messaging is 7%

Camera Internet Gaming Text messaging

13% 60% 20% 7%
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19 90 30 11

9.Do you face battery charging backup problem?

Yes No

Battery charging backup problem faced by respondents.

From the figure it is very clear that most of the respondents are facing battery
charging backup problem. From the respondents 80% of the respondents agreed
that they are facing battery charging backup problem.

Yes No
80% 20%
120 30

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10.Do you think Chinese brand mobile can compare with other brands?

Yes No May be

Comparing perception of Chinese Smartphones with other

Now days every branded Smartphone is assembled by China, thats why the
perception of customers are changed about Chinese branded Smartphone. The
impact shows in the figure also. 56% of the respondents think that Chinese
branded Smartphone may be can compare with the other branded Smartphones.
27% respondents thought that Chinese branded Smartphones can directly
compared with other branded Smartphones and only 17% of the respondents
dont think so.
Yes No Maybe
27% 17% 56%
40 26 84

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Data interpretation:
Once the data were collected, regarding the interviews, my supervisor at
OPPO Pune Communication Equipment Co. Ltd. was consulted to review
which materials were relevant to the study and what actual analysis can be
derived from the gathered information. Tallying methods was used mostly in
order to process the data gathered through the questionnaire surveys. The
tallies were then converted to percentage-wise statistics, whereby a finalized
analysis of the survey data put together.
Observation and findings:
From my observation and practical survey on the branding strategy of OPPO
Pune,I come up with some findings and some key challenges, which are
given below:

Findings for OPPO:

Increasing number of consumers using more than one handset at a time
increases sales possibility.
Growing trend among mobile phone users to frequently purchase new
handsets to replace old models.
Consumer base becoming more and more feature variety oriented.
Increasing goodwill with local distributors/retailers.
The new systematic pricing policy allows it to cut into all price segments of
the target market.
Increasing consumer interest in high tech mobile phone accessories such as
USB-Bluetooth Device.
Consumer base becoming more and more feature variety oriented.

Key challenges for OPPO:

Lack of local advertising and application-oriented promotion makes for
product-illiteracy among local mark.
Brand awareness is there, but still lacks motivation for purchase
consideration on much level.
Lack of distributive expansion to all areas of the country.

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Excellent product quality: This refers to the product ability to satisfy
consumers or customers need, both functionally and emotionally. This is the
most important factor if a brand is to be a winning brand. Users are getting
smarter in their choice and will not make purchase decision if they dont trust in
the quality of the product presented to them.
Comprehensive and thorough communication: Hitting the right
communication channel and effectively delivering the message to potential
buyers contributes to the success of a brand. Even for a good product, if no one
knows about it, talks about it or discuss about it, then the chance of failure for
that product is really high. Considering the case of iPhone for example although
there has been a lot of negative feedback about the product recently, however,
every time a new version of iPhone is launched, the world holds it breath and
eagerly waits to see the great invention of Apple. This is achieving through
mastery in communication. Despite that, the product must be strong, reliable
and good all by itself in order for consumers to test out and trust what being said
in the communication channel.

With that being said, to be on top, OPPO must perform two critical tasks: design
a great product and build up a communication plan for it. Design of the product
would come straight from the need or expectation of the market. Consumers no
longer want to buy what marketers sell to them; instead they want to buy things
to solve their need. Therefore OPPO must base on the need in the market to
come up with an idea or solution those consumers or customers would buy.
Next would be to build up a strategy, marketing strategy, communication
strategy, and so on. At the heart of all those activities is the brand positioning.

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Limitation of the report:
In every study there have some limitations and in my report there are some
limitations. I did customers and visitors survey for my internship report, but I
also need to take a survey from the channel partner of OPPO. Some
information gaps and limitation which is given below:
In my report I cant discuss some organizational data and information for
organizational policy.
It was hard to find out branding strategy used by OPPO India
Co. Ltd. because they are not sharing information much and some
information I have to find my practical observation.

Time limitation is another fact thats why my survey quantity is limited.

I figure out some information with informal talk with employees or officers
which are every telecommunication company have some banding policy and
connection with markets so that I cant find out proper outcome of my

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In order to make recommendation about developing brand strategy for OPPO
India Co. Ltd. toward the business community, the first thing must be done is
to identify problems that OPPO brand is currently facing. Base on the
analysis and survey valuable information and insights are extracted to point
out weaknesses in the way OPPO manages its brand.
Using the CBBE model as a guideline for analysis, weaknesses in each brand
building block are brought out for discussion in order to suggest solutions
which is addressed below-
Brand salience: From the findings it can be seen that business has very
shallow understanding about OPPO brand. Most of them only know about
some general information such as OPPO is giant Chinese brand making high
tech Smartphones. The reason for such low level of awareness in other
functions is the lack of communication. OPPO does not have any formal
channels to communicate with the consumer community other than its
website. In addition to that, most marketing budget is used to spend on
Brand performance: OPPO brand performance is made up by the quality of
its Smartphones and its innovative features and functions. For the functions,
although OPPO has some valuable achievement already likes VOOC rapid
charge, still they are not widely recognized by the consumer community
which is a huge waste for opportunities to make good impression and build
up the brand reputation for comprehensive performance at all fronts.
Brand image: General comments about OPPO brand image as a
Smartphone is good. However, due to some negative impression about
Chinese branded Smartphones, OPPO is still far away from developing its
image as a reliable brand. Moreover, business perception about OPPO is that
it is just a Chinese branded Smartphone. As for that, the consumer has bad
perception about OPPO ever since which largely affects the brand image and
the products, to build up relationship with the consumers and it would be
challenging for OPPO to apply for the company.
Brand judgment: Since the brand reputation is built up by the perception
about quality of OPPO Smartphone, OPPO mainly focus on those two
things. The main problem is that consumer is getting more option to choose
their brand. Therefore their judgments are mostly related about the product

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quality, product performance which can be linked directly to consumers
mind satisfaction. Since the organization not only responsible for this, but
also the performance of the product, OPPO has not done a good job in
building a strong and appropriate communication channel for its products,
which largely affects the total OPPO brand reputation.
Brand feeling: As mentioned above, if the product quality is not satisfactory
and the product will not go with the image of the consumer then their feeling
toward OPPO is that this is not the right product to choose and also not a
safe place to set up a long term relationship. However, if OPPO able to fix
that through designing andintegrating market research and consulting with
end users about the market trend then a huge competitive advantage would
be made which could set OPPO above all others.
Brand resonance: In short, OPPO India Co. Ltd. is having some problems
with its brand in term of product performance and effective communication.
First of all the high tech Smartphones performance is better but the low
range product performance is not satisfactory thats why OPPO must have to
be careful about this and next the lack of communication makes OPPO less
known to consumer, especially in term of other functions and features that it
provides. In addition to that, the confusing brand name and lack of clear
point of differentiation hinder OPPOs ability to make its brand stand out of
the crowd. Lastly, without an effective communication channel, OPPO has
not been able to project its image as a branded Smartphone.

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Study of mobile market for oppo Informatics with special reference
to pune
NAME: ______________________

1. Gender



2. Your Age

Less than 18




More than 30

3. Occupation




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4. How long do you use your mobile phone?

Less than 1 year

1-2 Year

2-4 Year

More than 4 Year

5. What is the image of oppo in your mind?


Safe Product


6. How much time do you spend on your mobile phone on average in a day
(calls only)?

Less than 30 minutes

From 30 minutes to 1 hour
From 1 to 2 hour
From 2 to 3 hour
More than 3 hour

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7. Do you use any other features of your mobile phone? If so, how much time
do you spend on this feature?
Internet browsing
Text messaging
Other utilities

8. Which of these is your favorite feature?

Internet browsing
Text messaging

9. Do you face battery charging backup problem?


10. Do you think Chinese brand mobile can compare with other brands
May be

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1. 18/06/2012 The Peoples Government of Changan Town , [online]

Available at:
2. Apr 4, 2013, [online] Available at:
3. Dec 25, 2012, [online] Available at:
4. Keller, D. P., 2008. Pearson education, Inc and Dorling Kindersley
publishing, Inc.
5. 15/12/2003, [online] Available at:

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