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Rethinking Culture: A Project for Current Anthropologists [and Comments and Reply]

Author(s): Paul Bohannan, John Blacking, Bernhard Bock, Benjamin N. Colby, Jules
DeRaedt, David G. Epstein, J. L. Fischer, Gutorm Gjessing, Gordon W. Hewes, Thomas H.
Hay, E. Markarian, Michel Panoff, David M. Schneider and William J. Voight
Source: Current Anthropology, Vol. 14, No. 4 (Oct., 1973), pp. 357-372
Published by: The University of Chicago Press on behalf of Wenner-Gren Foundation for
Anthropological Research
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CURRENT ANTHROPOLOGY Vol. 14, No. 4, October 1973
Copyright 1973 by The Wenner-Gren Foundation for Anthropological Research

Rethinking Culture:

A Pro ject for Current Anthropologists 1

by Paul Bohannan

CULTURE AS AN IDEA iS so simple-and, as it is proving, sensible way of looking at "cultures" and the problems
so revolutionary-that it is difficult to reassess. The the "s" has created. Finally, I shall examine some
task I have set myself-and, through the device of of the implications of all this for ethnography, for
CA- treatment, have set the profession-is to exam- what anthropologists have always rather imprecisely
ine the parts of anthropological culture that interfere called "comparison," and for the study of evolution.
with our understanding of culture and to seek some
way of overcoming these obstacles. I shall begin with
a summary of the problems inherent in the use of PROBLEMS IN THE USE OF THE "CULTURE"
the concept of culture. I shall then put forward the CONCEPT
concept of the "cultural pool," which is like the gene
pool, but no mere analogy. I shall next suggest that One problem in the use of the concept of "culture"
culture is coded in memory, in behavior, in materials, is a tendency for anthropologists simultaneously to
in language, in art, writing, and computers, and that define culture and to investigate it. At the beginning
the most important thing about culture is that it is of a study, it is necessary to delimit the area of
always encoded twice-once within the human being, investigation, and often this is stated not in terms
in electrical and chemical form, and once outside of what is left out, but rather what is put in. Such
the human being in some other form. It is the fact a preliminary definition often blinds the scholar to
that anthropology must encompass such double cod- important dimensions of the subject under consider-
ing that has given it the appearance of being a mass ation. It is fine to define culture in examining person-
of specialties tied together only by the vagaries of ality or natural resources, but one must be more
tradition-when in fact bioanthropology at the one circumspect in examining culture itself. And a whole
extreme and archaeology at the other are necessarily book of definitions (Kroeber and Kluckhohn 1952)
both in the same "department" because they are both will help us to perceive new problems only if it can
dealing with the same phenomenon of double coding. be used to prevent our doing something that has
Then I shall discuss the "cultural tradition" as a already been done. To define what one is examining
should never amount to more than being specific
about what one excludes. Anthropologists for a
hundred years have allowed their definitions, as
assumptions, to get in the way of their examining
PAUL BOHANNAN is Standley G. Harris Professor of Social Science
their very question.
and professor of anthropology and education at Northwestern
University. Born in 1920, he was educated at the University Although most anthropologists define culture for
of Arizona (B.A., 1947) and at Oxford University (B.Sc., 1949; themselves, eschewing or carping at all others, almost
Ph.D., 1951). He taught at Oxford (1951-56) and at Princeton
(1956-59) before joining the faculty at Northwestern in 1959.
no one says that what somebody else calls culture
His research interests are American institutions and American is not culture. (The only case I have discovered is
ethnic backgrounds. His principal publications are Justice and that what Edward T. Hall calls "out-of-awareness
Judgment among the Tiv (London: Oxford University Press,
1956), Tiv Economy (with Laura Bohannan; Evanston: North-
culture" is sometimes declared not to be culture at
western University Press, 1968), Africa and Africans (2d edition, all.) One may say that so-and-so does not "understand
with Philip Curtin, New York: Doubleday, 1971), Social Anthro-
the culture concept"-but that means that one dis-
pology (New York: Holt, Rinehart and Winston, 1963), and
Divorce and After (New York: Doubleday, 1970). agrees with him on which components of the defini-
The present paper, submitted in final form 29 ix 71, was tion ought to be emphasized. That every anthro-
sent for comment to 50 scholars, of whom the following
responded: John Blacking, Bernhard Bock, Benjamin N. Colby,
pologist wants to explain culture in his own way should
Jules DeRaedt, David G. Epstein,J. L. Fischer, Gutorm Gjessing,
Thomas H. Hay, Gordon W. Hewes, E. Markarian, Michel 'George Dalton, Laura Bohannan, Donald Stone Sade, and
Panoff, David M. Schneider, and William J. Voigt. Their Malcolm Whatley were of great help in the thinking stages of
comments are printed after the text and are followed by a this study. Several of my colleagues at Northwestern read drafts
reply from the author. and offered useful advice.

Vol. 14 - No. 4 * October 1973 357

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not be taken to mean that anthropologists "disagree" order of abstraction entirely.
about what culture "is," but rather that we are talking Third, because linguistics is rightly considered by
about a situation so wide and so general that clarity some anthropologists to be way ahead of the rest
does not depend on definitional limitation. of us, culture has for decades now been examined
Almost anything human could be, and at some in either conscious or unconscious analogy to linguis-
point has been, used as the basis for a definition tics. Language and material culture are, obviously,
of culture. A definition of culture may stress its among the most important manifestations of culture.
biological foundation or view it as a prosthesis to Linguistics has thrived-indeed, has outgrown the
enlarge biological capacity and increase the effec- anthropological mold-while interest in material cul-
tiveness of any activity. Here we are faced with the ture has waned except among archaeologists.
apparent (but only apparent) paradox that the capac- Another movement in modern anthropology has,
ity for culture is biological, but culture itself is not at best, left culture a great unknown: the school of
biological. A definition of culture may emphasize the culture and personality has sought hypothetical con-
senses-the fact that man perceives in terms of certain nections between two black boxes-insofar, at least,
logical and emotional categories, usually described as its practitioners define what culture is and what
as "learned" (certainly too broad a concept when one personality is.
investigates culture closely). Definitions of culture as And that statement brings us full circle-back to
communication are numerous and varied; culture is the problem of definition. Culture is a black box
often called the code (a little different from what for most anthropologists. We define culture by what-
I said above, which is that it is coded). Definitions ever purpose we ascribe to it in our theorizing, and
of culture as a medium of social transactions and are hence allowed to continue on our way without
definitions of culture as value are just as numerous. examining it. Anyone who needs a black box named
All these criteria and many more are often run culture in order to carry out his activities should
together, an "s" added to smuggle in still another have it. But one man's black box is another man's
point, and it is said that we pick up our mother field of investigation.
culture as we do our mother tongue-that learning As Stocking (1963) has pointed out, "culture" was
one "culture" means that we do not learn others (the adapted in the late 19th century from German sources
limit is probably four or five for all but quite excep- and from the concepts that Matthew Arnold and other
tional people). We note that the human creature is humanists were devising in the field of literature.
''programmed" to learn language and culture-feats In those days, culture was a part of the humanities,
that have little to do with intelligence and nothing museums were the paramount sites for anthro-
whatever to do with specific languages or specific pologizing, and the "cultivated" man listed and even
cultural traditions (unless, of course, somebody can counted his accomplishments. With the shift, every
prove that a cultural tradition can create the genotypes catalogable item in a museum came to be considered
it requires). an "element" of culture. So was each mark of one's
On the other hand, social scientists can ignore being"cultured." Moreover, every discernible charac-
culture. Like Durkheim, they can make it disappear teristic of each item came also to be called, by others
into "collective representations." Like Parsons, build- or even by the same scholar, an element of culture.
ing on Durkheim, they can make it disappear into So did every aspect of accomplishment.
"expectations." Like Chapple and Coon (1942), they The idea of the culture trait was thus soon and
can make it disappear into a veritable thesaurus of readily applied to items in museum cases and to all
substitutes. Indeed, like middle-period Radcliffe- human activities and ideas. Once the pieces had been
Brown, they can make it disappear and simply leave recognized, there were obviously at least three kinds
a hole. of questions that could be asked about them: (1) where
Perhaps most telling of all, the anthropological they came from and how they got that way; (2) how
concept of culture has got so far and so deep into the various elements found together in fact fit to-
the cultural tradition of the Western world that it gether; and (3) in what ways elements from different
has ousted other meanings of the word. No more parts of the world resemble one another. Thus, on
than a century ago, "cultured" meant only "cultivat- the one hand, several elements that fit together, or
ed." But, in America at least, social studies in the perhaps were merely found together, became culture
schools have brought the anthropological definition complexes, or clusters, or some other such grouping
to so many people that all other definitions have word. Ultimately this viewpoint led to the idea of
more or less disappeared. Everybody knows what "cultures as wholes." On the other hand, almost as
culture is! soon as the culture concept was born, the infant
A second difficulty, related to the defining diffi- science of anthropology turned to "comparison,"
culty, has already been mentioned in passing. An- which, among other things, means counting and
thropologists acquiesced in the early 20th century statistically treating culture elements.
when the "s" was added to "culture" and the emphasis Three sets of people were, and still are, happy
transferred from culture to cultures. I have no com- with this arrangement: the museum workers, the
plaint about studying cultures-but I am nevertheless cultural geographers (including those anthropologists
convinced that many anthropologists have thought who work on distribution studies of cultural elements),
they were studying the same thing in the plural as and the statistical cross-cultural surveyors. But every-
in the singular, because of the similarity of terms. body else was more or less discommoded. An exercise
A culture is no mere subset of culture, but a different in mass definition began, so that everybody could

358 C U RR E NT AN TH ROPOLOG Y

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use the new concept for his own purposes. Bohannan: RETHINKING CULTURE
The "original" definition of culture, that of Tylor
(187 1:1 )-"that complex whole which includes knowl- is a case in point. Under the impact of early learning
edge, belief, art, morals, law, custom and any other theory, anthropologists came to realize, at a new level,
capabilities and habits acquired by man as a member that culture was learned. This addition hides more
of society"-assumed the trait frame of reference. than it reveals. Acquisition of culture is scarcely a
Then Tylor's successors expanded the field with the mere "learning" process, unless we define learning
idea that "cultures" are "wholes" and that every trait simplistically and residually as some way other than
is affected by every other trait. Only a truism had genetic encoding of creating a systematic information
been added. Of course everything connects at one source that leads to behavior. After all, no matter
level or another. The statement is not merely true, how much he may resist learning certain culture traits,
it is trite-and it was trite when it was first made. a human being can't help learning, unless there is
It led to the "lifted out of context" discussion. When some physical or psychic defect. It is true that he
a trait is lifted out of context, obviously something learns one set of traits instead of another-that is
of interest about it is lost-but one is in a position a problem in history, as has often been pointed out.
to study its relationship to its context. One can, With the Freudian revolution, culture became, at
thereupon, see that the "trait" is a part of the analytical one level, equated with superego: again, the matter
system-that the idea of "trait" is necessary to the was examined by definition, as if the concept of
study of culture, but scarcely to its existence. A trait, superego added something to our knowledge of
so conceived, can exist in more than one context. culture, which it does not. It simply fits culture into
What it can never meaningfully be is totally without brave new contexts.
context. Lifting a trait out of context means no more All this led to the greatest of all definitional ploys
than going from one basic problem-the ethno- to get beyond the definition: analogy. And of all
graphic problem, in which everything connects-to the analogies used to explain culture, probably the
the other basic problem (usually called comparative), most common, and the most confusing, was the
which highlights the fact that "some do and some analogy with what is today linguistics. Because lan-
don't." The problem is whether the trait is the same guage is one of the standard ways for encoding
thing in one context as in another-and all anthro- culture, it is part of culture. Because it can be broken
pologists necessarily worry about context to some easily into traits and because it is comparatively easy
degree. to record, it was one of the things about which we
The most sensible present-day statement about got information. Because of the subtle and still im-
culture traits that I know is that of Schneider perfectly understood associations between language
(1968:1-2): "A unit in a particular culture is simply and other forms of encoding culture, we came to
anything that is culturally defined and distinguished take advances in linguistics as models for desirable
as an entity. It may be a person, place, thing, feeling, advances in our studies of the rest of culture.
state of affairs, sense of foreboding, fantasy, halluci- Indeed, the language analogy has now become so
nation, hope, or idea. In American culture, such units commonplace that it is difficult to overcome it. Levi-
as uncle, town, blue (depressed), a mess, a hunch, Strauss has all but petrified it into permanence for
the idea of progress, hope, and art are cultural units." the present generation. But this only provides greater
(I would point out, however, that the concept of traits reason that the analogy should be questioned. One
assumes ''a culture" rather than merely "culture" and must even inquire whether it is sensible to make an
can be used as a black box to connect them.) analogy between part of a thing and the whole of
Schneider goes on to say that cultural units or traits it. For present purposes, I can only say-with what
can be analyzed into smaller units and combined into I recognize as a certain summary quality-that lan-
larger units, and that objective existence is no criterion guage, like material, is a medium that can be used
for whether or not a cultural unit exists. In his for encoding culture into a system, but, unlike ma-
example, a ghost and a dead man are separable and terial, it has no existence that is not culturally branded.
differentiated cultural units, and the fact that one Material like stone can carry one set of information
can be pointed to in materiality and the other cannot before it is worked and another or additional one
is beside the point. He also points out that some afterwards. Language is different-it is nothing if
cultural units have single-lexeme names and others not culture. Therefore, culture is not like language;
do not, and that there is no "minimal unit" of culture. rather, language is culture.
I shall suggest below that neither is there a "maximal It seems safe to say that the days of "defining"
unit," not even "a culture." Rather, there are units culture, as a technical term, are over. If that is the
combined into units. It is the nature of culture that case, how do we explain it? What do we study? What
the "whole" is not greater than, less than, or equal the biologists have done with "life" is an instructive
to the sum of its parts; it is the same as its parts. parallel. So long as proto-biologists studied "life" they
And that, as we shall see, lies behind the difficulty worried about making a homunculus in a retort. Since
of "a culture." they began to focus on manageable problems, and
Another way that anthropologists used to try to to deal with the challenge of the molecule on the
get around the difficulty of the definition of culture one hand and of behavior on the other, they have
was by adding criteria, thus making the definition come close to "making life," realizing that is it now
more complicated. The addition of "learned" (to a general concept so gross as to have little scientific
replace Tylor's more ambiguous "acquired by man") validity.

Vol. 14 No. 4 October 1973 359

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The first thing we must do, then, is to reduce it remains unused in each of his relationships, and
everything about culture that we can to biology or even more remains unused in each transaction. His
chemistry (or whatever else we can reduce it to), body of culture is a bounded entity only because
just as the molecular biologists reduce some aspects it is his. However, from the standpoint of that person,
of life to chemistry. However-so far, at least, and there is a pool of culture made up of all the culture
I do not doubt that it will remain the case-there of all the persons with whom he is in transaction-and
would seem to be something left over that we must ultimately, at one remove, with all of the persons
seek to explain on a new level. As Durkheim put with whom they are in transaction.
it long ago, things must be explained in terms of The body of culture associated with a person must
themselves. In short, although I think that we must have some sort of integrated order, and it has: the
ultimately explain the matter of culture-in-memory order is manifest in the personality and in the style
and perhaps much cultural behavior by biological in which that person runs his transactions.
means, biology does not in the least help us to explain As any particular dyad or larger social group
culture that is encoded in stone or in writing, or develops or is maintained, the cultural pool from
even (beyond the description of the vocal apparatus) which it draws its body of culture may get larger
in language. The code of a pot or of a computer and more inclusive. The body of culture of any
is not to be found in the biological basis of man-but individual or group is a temporal arrangement of
both pots and computers, in another form, are bio- traits from the total cultural pool available, at whatever
logically encoded in man. The double code is the remove, to that individual or group.
secret. Put another way, each party (either a person or
The rest of this paper will set to one side the a group) brings to each transaction certain cultural
question of the biological basis for encoding culture elements, more or fewer of which are shared. Each
in memory and behavior. That is a problem I am chooses, more or less (usually less) consciously, from
not competent to deal with. Anyone who can comment among the large or small number of cultural elements
on it is requested to do so. Rather, I will here deal available to him, in order to act. Finally, each makes
with the extrabiotic coding of culture. This is difficult, modifications in not merely the body of culture
because language is behavior and because manipula- available to both (and hence the body of culture typical
ting material is behavior. But we are not talking about of the relationship of which this transaction is one
behavior here: rather, we are talking about culture. manifestation) but also possibly of the cultural pool
itself.
Every social group, in other words, has its own
body of culture-drawn from the pool of cultural
units from which all of its members and all of its
alters draw their bodies of culture. The analogy to
CULTURE AND THE CULTURAL POOL the gene pool and the population of interbreeding
animals is arresting. Just as there are boundaries in
I noted above that an analogy between a part and the gene pool, so there are boundaries in the cultural
a whole was questionable procedure. But a good pool-and this does not mean that some of the same
analogy, between two parts of a whole, can clear the genes (or cultural units) may not be present on both
air if nobody takes it too literally. The tactic I propose sides of a boundary.
here is to use another analogy to explain culture- Within the cultural pool are to be found bodies
analogy with genetics-and then to make the anal- of cultural traits at every level from the person to
ogy disappear before an enlarged concept of infor- the state, from the family household to the United
mation-based behavior. Nations. The traits are not exclusively encapsulated
Culture traits are analogous to genes in that each within one such body but may be shared by many
is a repository or locus for encoded information. In bodies, of different sorts, sizes, and complexities.
the gene and further in the chromosome, the infor- A cultural item may vary from one context to
mation is encoded chemically; in the trait, the infor- another-in a way somewhat similar to the way in
mation is encoded culturally. Further, in the process which gene's occur in a number of forms or alleles,
of reproduction, genes from each of two donors which have similar but not identical sequences of
combine to form new chromosomes; just so, in a nucleotides and therefore similar but not identical
social transaction, each party brings certain cultural functions.
items. If they bring the same or complementary There are, of course, limitations to this analogy.
cultural items, the transaction will go smoothly, more The genetic plasm of an animal is given at the time
or less according to the expectations (culture traits) of conception and is, for all practical purposes, not
of both. changeable. The culture item, certainly the complex
However, both parties to the social transaction also culture item, is subject to change constantly through-
engage in many other transactions. Therefore each out the period of its existence. Cultural bodies form
has many cultural items available to him that may and reform. Any critic can obviously find more
not be relevant to the immediate transaction but that, limitations and many more ways in which the analogy
in the event of a poor fit of the cultural elements is faulty-but an analogy can never be more than
of the two parties to the immediate transaction, he a vivid mode of exposition and can never prove
may drag in. In other words, every person has a anything about the topic at hand. The analogy is
huge "body of culture" on which to call. Most of a useful one in spite of limitations.

360 C U R RE N T AN TH ROPO LOG Y

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CULTURE AS DOUBLE-CODED INFORMATION Bohannan: RETHINKING CULTURE

The association of culture with genetics is no mere ence make up a total fund of information in whatever
analogy. At another level, genetics and culture are species we are investigating. Genes and memory bits
two parts of a single process. are no more than two different ways of storing
In the course of evolution, it has proved efficient information. Probably few animals depend solely on
for some of the information necessary to an animal genetic information; certainly none depends solely
not to be encoded in the genes. In the processes of on cultural information.
maturation and maintenance, which are indeed coded Some anthropologists will rebel at so broad a use
in the genes, there are certain pieces of behavior of the word culture. Indeed, one could use the word
the normally functioning animal must perform. The culture for the right-hand member of any distinction
animal with a genetic capacity for what is too often below the term "Information Systems" in figure 1;
merely called learning, but which includes some in some places, I have been unable to find a sensible
process for turning the electrical processes of percep- substitute. What is probably the weakest point in the
tion and action into some form, presumably chemical, classification represented in figure 1 is the distinction
of encoded "storage" mechanism, can perform as well between general systems and information systems.
as one that has the information genetically encoded. The two sets of systems, both sets of explanations,
Indeed, it would seem that the animal with a learning cover the same ground, but from different viewpoints.
device can make do with a somewhat simpler genetic That is to say, every ecosystem exists in chemically
mechanism, and can achieve more. and experientially encoded forms, in combination.
In such animals, in other words, coded information Social systems and intrapsychic systems are encoded
comes in two forms: genetic and (for lack of a better in the same way, but obviously envelop different
word at the moment) cultural. The equipment for universes. There can be no social system without an
learning and storing cultural information is, of course, information system. I am not sure whether there
as biotic (no matter how different) as that for acquiring can be an information system without a social or
and storing genetic information. Both are, at one intrapsychic system, but can conceive that there might
level or another, chemical. But the principles are be (Teilhard de Chardin called it the "omega point,"
different, and the content of some information is coded but I do not wish to follow his reasoning into this
genetically and the content of other information is intergalactic void). For the matters we study, the two
coded culturally. As we approach Homo sapiens sapiens kinds of systems are two ways of explaining what
on the Linnaean tree, more and more is coded it is we observe.
culturally and relatively less is coded genetically. And Information systems contain the information nec-
the more information is coded culturally, the greater essary to form general systems but organized in a
the variety of reactions chemical agents such as far different way from the "product" of that informa-
hormones can create-the more diencephalon the tion organized as general systems. I shall leave this
animal has, the more his hormones can do for him. point; anyone who can illuminate it (including deny-
The genetic information received from inheritance ing it) will please do so. In my view, every intrapsychic
and the cultural information received from experi- system, say, exists in chemically and/or culturally

Systems

General Systems Information Systems

Ecosystems Social Intrapsychic Genetically Experientially


Systems Systems Encoded Encoded

Infracultural "Culturally"
Signs Encoded

Out-of- Material Symbols


Awareness Culture
Culture

Language All Other


"Symbolic"
Culture

FIG. 1. Some distinctions in systems.

Vol. 14 No. 4 October 1973 361

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encoded forms; so does every social system or ecosys- to explain the relationship of certain entities within
tem. But information systems are of a different the cultural pool to the cultural pool as a whole.
order-they are not closed in the same sense. Every I wish again to fall back on an analogy to explain
psyche, every social group, every ecological entity, something about this-and then will throw out the
needs an information system. analogy because it is misleading. What I have called
The next distinction on the chart is that between the "body of culture," and what has traditionally been
genetically encoded and experientially encoded in- called "a culture," is, at a superficial level, analogous
formation systems. Two points must be made here: to the individual creature, the population, or the
First, this is more than a mere restatement of the species within the genetic picture.
nature-nurture dichotomy (which in any case is a Because (as a glance at Kluckhohn and Kroeber
false commonsense dichotomy, reinforced by misap- 1952 shows) to maintain the difference between
plication of valid discoveries of learning theory). culture and a culture without an adjective of some
Second, the terminology is poor-both are undoubt- sort is apparently impossible, I will use the term
edly "chemical" in one sense of the term, and, if "cultural tradition" or just "tradition" for what an-
one goes beyond the individual organism, both may thropologists have in the past called "a culture."
be experiential. Therefore, to be more precise we People will, of course, continue to use "a culture"-I
might have to say "DNA-encoded," on the one hand, find I do it myself out of habit. However, when we
and "encoded (whatever the process) in the course are being precise, the distinction can be profitably
of the experience of the individual animal," on the maintained, and here I shall be pedantic: when I
other. Will we someday find a chemical that is to say "culture" I (like Humpty-Dumpty) mean culture;
memory what DNA is to genes? Indeed, could it when I say "tradition," I mean what anthropologists
be DNA? have called 'a culture."
At the next stage, we must distinguish between In the past some anthropologists have appeared
cultural communication and infracultural com- to think that cultural traditions were natural units
munication. The most interesting discussion of this in the real world. They are not. Whether the anthro-
point I know is that by Bateson (1969), in which pologist has chosen a "national" "tribal," or "com-
he compares animal behavior to dreams as dreams munity" cultural tradition, whether emic or etic units
were understood by Freud. (in Pike's ugly neologisms), all too often he has
The next distinction in the paradigm is that among ultimately had to fall back on more or less arbitrary
out-of-awareness culture, material culture, and sym- decisions. What are the processes in culture, utilizing
bolic culture. This whole area is subject to review- traits in the cultural pool, that are like processes that
after all, certainly not all out-of-awareness culture lead to the concatenation of genetic traits in specific
is nonsymbolic or even nonmaterial, and certainly animals and in populations and in species? What in
cultured creatures evaluate infracultural sign behav- culture is analogous to biological speciation? This is
ior culturally. the vital question that is begged by the bland assump-
Finally, we have a distinction between language tion that "cultures" exist in the real world, like
and other symbolic forms, such as art. muskrats or gorillas.
In summary, we can say that culture is a mode A cultural tradition is in some ways like a race.
of encoding information, as is genetic chemistry. A race is a genetically very real situation in which
Culture, then, is manifest in memory, in behavior, a number of animals share a proportion (which must
in interaction. But the same information is simulta- be defined) of their genes. There is a second, cultural,
neously encoded in other forms: in speech, in action, definition of race-a social category to which individ-
in so-called material culture, in social structure, and uals are assigned on the basis of overt physical
in writing. In these areas, we have culture that is characteristics. The social definition and the genetic
coded superorganically. That is to say, a language definition may not overlap at all, or may overlap
can, in one sense, exist independent of speakers. only very little. A race, in cultural terms, is a category
Certainly the artifact, once produced, may exist with- picked out of the biotic network of human beings,
out a user. Writing makes possible the handing on with boundaries drawn by social forces, too often
of information without social interaction (the feed- out-of-awareness. "A culture" is the same kind of
back loops that surround the writer and the reader mistake as the culturally (rather than biologically)
usually do not overlap). And once the culture is put defined race. Out of all the distinctions and repre-
into the computer, then the computer can (so far, sentations in the world, it is possible to package some
it is true, only at human command) do all sorts of of them, throw them into tribal or national or geo-
things with it. The culture, encoded as a "computer graphical or some other such category, and call it
memory" and a "program," can interact with itself "a culture." We can then count, compute, and come
totally outside the chemistry of the animal. This is out with correlations. But are they meaningful? Just?
information interacting (to use a bad metaphor) with Relevant? And if so, to what?
information. And where it will all stop, none of us A cultural tradition exists only in a given context.
knows. Culture is breaking loose from its biotic matrix. Therefore we had better admit once for all that we
must determine our "cult-units" for the specific prob-
lem in hand, and that the definitions and criteria
CULTURE AND THE CULTURAL TRADITION will be irrevocably tied to the specific problem, overtly
rather than covertly. To put it another way, the
I have used the term "body of culture" in order "sampling" procedure is even more complex than

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has been thought by students of cross-cultural surveys Bohannan: RETHINKING CULTURE
(Naroll 1970).
The efficacy of this viewpoint can be underscored ferent once for all. It is the same with social relation-
by a look at the subculture problem. The idea of ships.
subculture is another device for reifying the cultural A cultural tradition is an entity only in the sense
tradition of a group of people. Every group, of that a lineage in a lineage system is an entity. (This
whatever size, of whatever composition, has a cultural particular image may be an inept one, considering
tradition. To freeze one or more levels of cultural the fact that the principle of the lineage system has
tradition into a "subculture" for any purpose, other proved so simple as to be difficult for some social
than for a specific problem, is to miss the most anthropologists to grasp. However, it is vivid, and
important thing about it. The question inevitably I think accurate.) There are many cultural traditions,
arises, how do subcultures make up "whole" cultures? all latent in the cultural pool, that are ready to be
The sad thing is that our terminology, definitions, utilized whenever the situation requires them. Each
and concepts have brought us to the point that we specific social group, at each specific time and place,
have had to consider this a good question. activates the relevant parts of its cultural tradition
This idea can be stated more simply in terms of out of the greater reservoir of traits and ideas. The
social relations. Every transaction draws its own body similarity to Redfield's Great Tradition and Little
of culture from the cultural pool. The parties to the Tradition can be illustrative if we do not take it too
transaction call first on the culture that both already literally. We might see the tradition of a larger unit
know. In a short-term dyadic relationship such as as the Great Tradition, or "greater tradition." Indeed,
buying a pack of cigarettes in a drugstore, there are every complex situation can be viewed as made up
adequate representations on both sides so that mini- of many traditions, all coexisting and simultaneous.
mal adjustment need be made. (Indeed, one role The error comes when we try to make one tradition
can be played by a machine.) However, if the dyad a part of another tradition, losing sight of their
persists for any duration of time, the people playing coexistence.
the roles in it may themselves create, from the cultural A group may participate in a more inclusive social
pool, a relationship that is unique to them. Further, system, in terms of a greater tradition. Groups with
among human beings at least, familiarity breeds not similar traditions interact and in the process form
just contempt but playfulness. Those animals with still greater traditions. Which traditions are para-
the most culture obviously play culturally-and, ulti- mount in any given situation is dependent on who
mately, they play with culture. One way to do this is involved in that situation and their purposes.
is to expand the body of culture within any given It is possible to pull out entities. We must do so
relationship. They seek new relationships to learn every time we make up our minds to act, every time
to manipulate new culture; they confound past tradi- we want to write an ethnographic monograph, every
tions by creating new combinations. The improvisa- time we create a sample for comparative studies. Yet
tion leads, with repetition, to private interactional the entities are only situational variants. Each person
patterns-like private jokes. The cultural script for uses, knows, or participates in a lot of culture traits.
any dyadic relationship may change (but, of course, The cultural tradition of any marriage contains a
may not), and after a good joke may never be the lot of things that are part of the cultural tradition
same again. of many other marriages in the same social space,
In a relationship as relatively permanent and as but a lot that are not. The cultural tradition of one
relatively rich as marriage, a great many of the university shares many traits with those of other
traditional aspects of the relationship are not shared universities in its reference group and rather fewer
by other people in analogous relationships (although with those of colleges and universities it chooses not
none may be alien to the cultural tradition writ large). to include in its reference group. The cultural tradi-
To go on, children are born into families. Because tion of each community is different from those of
they are programmed to pick up culture, they pick other communities in other parts of the country. All
up the particular cultural tradition of their particular result from more or less (usually less) conscious
family; some of them spend the rest of their lives decisions about which traits to lift out of the cultural
repeating it, others the rest of their lives getting over pool, with occasionally a new idea or a new social
it. However, each family has a tradition, and within form being invented, to be added to the pool and
each community, even a homogeneous community, hence made available to other communities for their
there are many family traditions. As the number of cultural traditions.
types of group increases, the number of traditions All this is straightforward. It becomes difficult only
for each type increases, and style enters in-so that when we try to bring it all together in morphological
in complex societies, the number of traditions be- terms-to show how the traditions of the family, the
comes all but infinite. community, the university, and the policy fit together,
The pool, all this time, has changed little. There as parts, into some kind of a single "culture." Anthro-
may have been a few additions and deletions: muta- pologists have, in the past, by studying exotic and
tions and gene loss, as it were. But fundamentally isolated situations, managed to persuade themselves
no two relationships are quite alike for the same that there is such a thing as "a culture." It isn't so.
reason that no two people are alike. Identical twins The moment you get to an admittedly complex
may start with the same genetic equipment, but situation (all are complex, but some are more complex
culturally coded input makes them significantly dif- than others), this becomes evident. What is "American

Vol. 14 - No. 4 - October 1973 363

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culture"? What indeed! At one level, it might be the ciated with any social relationship or any concatena-
cultural tradition of the federal government of the tion of social relationships into groups, no matter
United States. At another, it might be the body of how complex. One can study a family, as Lewis (1961)
cultural traits most often found in American person- did (although in my opinion his work illustrates our
alities and social groups. Whatever it is, it is in a need for a more overt theoretical base for ethnog-
constant state of flux, and-very important-many raphy). One can study the cultural traditions of a
(perhaps most) of the traits in it are part of a wider dyad or those of any other group. Ethnography, as
pool, a pool shared not only by, for example, Greeks a method, will spread out to all disciplines and join
and Italians (from whom we got some of our myths), the other methods already present. The techniques
Englishmen (from whom we got the basic concepts of doing ethnography will change with the complexity
behind our government and laws), and Poles (from of the social organization and the variability of choice
whom we got our Copernican view of the solar of culture open to members of the group.
system), but also, in varying ways and degrees, by Comparative studies-and surely it is time to dis-
Africans, Chinese, and Australian Aborigines. Today cover another name for these-can, like Whiting,
the relatively isolated cultural pools of a few centuries Kluckhohn, and Anthony's (1958) study of sleeping
ago are all flowing together, and the capacity to regard arrangements, on the one hand, or statistical studies
the tradition of any group as "a culture" is being made from census data such as Shevky and Bell's
undermined. (1955), on the other, be given a new dimension with
The point is a tactical one. In one sense, anybody this simplified culture concept. We cannot compare
has a right to define a term for a specific problem. traits in morphologically false entities; we can,
To do so is shortsighted, however, if in the general however, compare the organization of traits in many
language the term has additional meanings known different kinds of processes. The basis of comparabil-
to all. Such a definition has what Empson (1951) ity must be selected and worked out for each problem.
calls a "negative pregnancy," which means using a We are not stuck with the "cultures" of the World
term more narrowly than it is used in ordinary Ethnographic Sample or the Ethnographic Atlas,
language. There is a tendency for all the other although we can continue to use them for suitable
dimensions of meaning in the common parlance to purposes. These are, of course, the best mousetraps
be slipped back in, often unconsciously, by the reader. built so far, but the assumption that they are more
The difficulty with the idea of "a culture" is simple: "real" than some other units must be carefully exam-
as is so often the case in behavioral science, we have ined and, in my opinion, abandoned. It is also evident
thought in terms of morphological categories and that whether the community we happen to have
their classification. Surely, none of us would argue studied is "typical" of the "culture" as a "whole" is
that such a procedure is anything other than a a problem without substance, forced on us by our
stopgap. The next step is to understand the principles belief that "cultures" are somehow natural units. I
better. am not, of course, saying that such units not be
compared-only that to take them as the standard
unit is to misunderstand the cultural processes.
ETHNOGRAPHY, COMPARISON, AND Evolution is the area in which the idea is most
EVOLUTION immediately useful, for the new model permits us
to see culture no longer as limited to the human
This way of looking at culture-as doubly coded, species, but as an integral part of animal life and
once chemically in the brain as memory, once exter- evolution in the broadest sense. It allows us to look
nally as language or behavior or material or docu- at both the cultural tradition (based in history) and
ment; as a pool from which individuals and groups culture (based in genetics and information flow). We
draw or are given certain traits organized for their can then examine, overtly, the way in which history
purposes by knowable principles-provides a new and genetics and what is usually called human devel-
freedom for all branches of anthropology. Culture opment are all, as Bateson (1969) puts it, in the same
is a vital element in evolution (to say merely that basket.
cultural and biological evolution are intertwined is Whatever else it may be, evolution is a process
to misunderstand the principle). Cultural traditions for selecting and manipulating information that is
at any level are the subjects for ethnography. And both chemically and culturally encoded. As the genetic
"comparative studies" can be undertaken at any level capacity for culture increases, the amount of infor-
of social and cultural complexity-whether the units mation that has to be genetically encoded can be
to be compared are families, nations, or any other reduced, and the simpler creature is more efficient.
unit-so long as the unit is adequately defined and This means that the cellular and genetic material
the suitability of comparison adequately spelled out. can be simplified the very while behavior becomes
This means that we can adjoin sociology, fusing some more complex. The evolved capacity for culture
types of comparative studies with statistical studies means that more choices are open to a creature-that
of traits in small groups; that we can cooperate with his very hormones will do more for him. And there
political science in doing comnparative studies of vast lies the irony; for the capacity to choose, like any
power systems; that we can join psychoanalysis in other animal capacity, is neutral-it may lead to
studying the culture of an individual, or of a selected survival or to extinction-but it does lead to caring
few individuals or institutions. about the outcome.
Thus, ethnography comprehends the culture asso- Boas spent a lifetime promulgating the proposition

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that what is here described as the overt content of Bohannan: RETHINKING CULTURE
the genetic information and the cultural information
are independent of one another-that any genetically perhaps to total change. Perhaps we will, in that
normal human being can learn any cultural informa- process, learn to make total changes in cultural and
tion. Anthropologists have, however, not been content memory storage.
with that insight. They have insisted that biology and In summary, what I am proposing is that we-or
culture are therefore separable-when what they at least some of us-view culture as information that
meant is that a race and a culture are separable. is doubly encoded. Nothing that is not (or has not
Both "a race" and "a culture" have to be given specific once been) doubly encoded is culture, although ob-
definition to be meaningful. Neither is a natural entity viously what is culture can affect what is not. Culture
in the real world (whatever that is), not even to the has been studied, by anthropological methods, in its
extent that a species is such an entity-and biologists external coding; it has been studied, by psychoanalytic
have long known that species are not closed categories. and physiological methods, in its internal coding. And
Rather, once a human being has learned cultural philosophers have organized our ignorance about the
information, then that cultural information conjoins way it all fits together.
with the chemical information in his genes to create
the complete creature. The cultural information can
never be removed; no more can the genetic. That
does not mean that behavior cannot be changed, for
Abstract
obviously it can. Freud (1900:chap. 7) understood
that "new structure" can be built in a psyche to take Culture as a concept has not been fully examined
over from old and inadequate structure. But the old by the profession for some time. This article is a
structure remains. That does not mean that every challenge to carry out this examination. It begins
memory remains. What you had for breakfast on by discussing problems in the use of the concept
October 12, 1958, probably cannot be recalled because and then goes on to suggest a new way of looking
it was never translated from electrical to chemical at culture: as a cultural pool, analogous to the gene
storage. (In Freudian language, it was never cathect- pool (both culture and genes being forms of storing
ed.) It is information of no value, so it has not been and retrieving information), from which each indi-
preserved in the memory. But the structure remains. vidual, each dyad, each group draws its particular
New structure is added, and with it effective changes body of culture; and as information coded twice, once
in behavior are brought about. But, whenever the in the brain and once externally, in language, stone,
new structure fails, the old structure is there to take writing, repetitive behavior, and social institutions.
over. It examines the implications of this view of culture
Today, we are on the verge of making chemically for ethnography, comparative studies, and the study
coded information subject to new structure and of evolution.

Comments certain basic cognitive and affective if society is a system of forces and not
structures are species-specific. As I a nominal being created by reason, any
read him, Bohannan also agrees that group that calls itself a society must
by JOHN BLACKING culture is not entirely a superorganic contain forces that contribute to its
Belfast, Ireland. 9 iii 73 product of the conscious mind that is solidarity. But Durkheim himself, like
I have greatly admired Bohannan's learned like the arbitrary rules of a Marx, surely distinguished between
analyses and arguments in earlier game. He sees the need to reconcile real and rationalized solidarity, be-
works, but I am not sure that I follow those elements which some might call tween societies as they really are and
him in the present article, and so my "the collective unconscious" with the societies as men conceive them in lan-
comments may be irrelevant to his "experientially encoded" data that an- guage and institutions.
thesis. thropologists try to record and analyse. For Durkheim, the forces of pro-
I would agree that culture as a con- But is it necessary to create an elaborate duction do not generate but pre-
cept needs re-examination, especially dualism to distinguish "culture" from suppose social forces; and the existence
in the light of recent discoveries in the "cultural tradition" (a culture) when of society as a system of forces is also
fields of brain function, the biological we already have an impressive theory a prerequisite of both self-con-
foundations of language, paralinguis- to account for the transformation of sciousness and conceptual thought.
tic communication, transcendental ex- animal brain and nervous system into Durkheim endorses the psychological
perience, and so on. But I do not see human mind? argument that "the self is a product
how the analogy of a gene pool and I refer to the theory of Durkheim, of social interaction" and explains how
the use of dualistic terminology will whose secondary theme in The Elemen- concepts grow out of contrasts between
help us to understand what Vico right- the rhythms of shared and personal
tary Forms of the Religious Life reiterates
ly described as a unitary system almost Vico's insight that people "danced be- experience. He calls these contrasting
150 years before Tylor. fore they walked, and created poetry modes of experience "sacred" and
Our new knowledge of perception before they created prose." I believe "profane." If these modes are stripped
and cognition tends to support Vico's that it is as wrong to call Durkheim of their religious connotations, the
idea that although human nature a conservative as it is to say that he "sacred" can be seen as the source of
changes according to men's ways of ignored culture. Some of Durkheim's individuation and social creativity, and
perceiving and acting in the world, followers seem to have assumed that hence of concepts and cultures, and

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the "profane" as the realization of these to transmitting, evaluating, and storing accordng to the various strata and
discoveries in the form of traditional signs and structures, regardless of their domains of culture, and (c) limited in
institutions. We then have the basis of meanings. Likewise, Bohannan's ex- order to be easily stored and applied.
a theory of culture that incorporates plicitly one-sided conception lacks es- Cultures, moreover, seem to be so-
the apparently conflicting theories of sential traits of culture. called open systems, subject to a con-
Marx and Freud, dispenses with Bo- Man not only receives encoded in- stant change which is often nearly
hannan's dualism, and satisfies Vico's formation, but also flexibly reacts to unnoticed.
criterion of cultures as unitary systems concrete situations. Moreover, he "be- Though Bohannan's "information"
that men create in society from "mate- haves," because he divines a meaning thesis is fertile and a welcome cause
rials" that are in the body and in the in his life. Through discernment and to reflect critically on the various fields
world of nature. creative activity, he masters many dif- and methods of anthropological re-
Culture is not simply a device for ficulties of his existence and finds ways search, in my opinion the conception
"storing and retrieving information" of expressing his feelings and thoughts of culture should not be reduced to
from which a "group draws its particu- in art, music, poetry, or philosophy. a formal device. Culture should be
lar body of culture." Residues there Man's experiences are accumulated regarded from another point of view
may well be, both in individual bodies and communicated through tradition as a dynamic field of creative actions
and in "external" cultural traditions; and education. But each culture offers and achievements.
but individuals and social groups do only a selection from all possible
not draw their cultures from a pool, human capacities. Every "pool of cul-
once and for all, as bodies acquire their ture" (Bohannan) is, therefore, limited by BENJAMIN N. COLBY
genes at the moment of conception. and subject to losses and changes over Irvine, Calif., U.S.A. 10 ii 73
Nor, I believe, is cultural information time. On the other hand, new inven- Of the many points of contention over
encoded in the same way as genetic tions may enrich a culture. Cultures the usage of "culture," the major one
information. Cultures are not real in seem to be a give-and-take affair, an is whether the locus of culture is in
the same way as genes: they have to interaction between the individual and the mind (in which case we can speak
be made and re-made by human the society he lives in. only of "users" of a culture, rather than
groups, whose patterns of interaction Man can also change his cultural "members of" or "participants in" a
provide both their form and content. codes and transform his surroundings. culture) or external to the mind. The
Cultures emerge as unitary systems He communicates not only with compromise notion of double coding,
because of continuities in social in- members of his cultural group, in once within the human being and once
teraction. This is not to deny that in whose code he participates, but also outside, is attractive until one stops to
any one "cultural tradition" the range with the rest of the world, without think: just how is a pot or a building
of individual behaviour overlaps those having been encoded for speaking a code? In the past my own idiolect
of a hundred other traditions, but to foreign languages from the beginning was that culture was a system in the
claim that when individuals interact or of his life. individual's mind and the term cultural
react as groups they tend to conform As Bohannan points out, anthro- production referred to the external
to models whose consistency both pologists should keep in mind both manifestations of this mental system.
emerges from and reflects their social universals of culture and units of cul- This is a convenient way of thinking
solidarity. If we see cultures as pro- tures. about it as long as one is working in
cesses rather than products and can 1. Universals of culture. Starting from cognitive anthropology, but problems
accept the validity of Durkheim's broad definitions, the research worker arise when this usage is applied to other
"sacred" mode of experience as a should bear in mind the old rule that areas of study.
source of knowledge, the selection and "culture" is not always our culture, art I think the solution is to treat culture
manipulation of both chemically and not our art, morality not our morality. as an unbound variable. In so doing
culturally encoded information is sub- Basic conceptions-even preliminary we ascend to a higher and clearer level
ject to experiences of social interaction. and vague ones-need not "blind the of discussion which avoids most of the
We know this to be true of learning scholar" (Bohannan), but are indis- difficulties Bohannan speaks of. When
a language and learning to think, and pensable as a kind of framework to precise theoretical statements are to be
it may be relevant in cases of marasmus be filled out and verified in detail. Such made, or when experimental or obser-
and autism. general conceptions, adjusted and vational tests must be done, then cul-
The ideas of Vico and Durkheim adapted, will again form the basis of ture will have to be bound. Binding
on the subject of culture are rather new fieldwork resulting in new verifi- can be done in a series of steps. For
well expressed in the world views of cations and a clearer scientific recogni- example, the modifications, "Neolithic
some African and Asian societies. In tion of cultural units, and so on. Fun- culture," "Navaho culture," or "sail-
rethinking culture, should we not con- damental conceptions of culture will boat-racing culture" are bindings that
sider the theories of the societies we comprise material bases (food, hous- must be further specified, according
study, as well as those of the anthro- ing, clothing, arms, instruments), do- to the requirements for precision
pologists who study them? mains (religion, art, law, society, eco- imposed by the task at hand.
nomics, communications), and psychic
factors (love, jealousy, envy, hatred,
by BERNHARD BOCK fear, courage, spirit of sacrifice, nur- by JULES DERAEDT
Braunschweig, Germany. 2 iII 73 turance). Baguio City, Philippines. 19 ii 73
Bohannan justly suggests a common 2. Cultural units. Bohannan refers to In reply to the question "how the
basis for all sciences of man. "Culture various groups of human beings- traditions of the family, the commun-
as doubly encoded information" is his tribe, nation, family, dyad-as bearers ity, and the polity fit together, as parts,
common denominator for anthro- of cultures and subcultures. The an- into some kind of a single 'culture,"'
pological research. This formal view- thropologist is confronted with a vast we have long known that cultures are
like information theory itself-is com- number of cultural units, each (a) not consistent units. Geertz, for ex-
parable to structuralism in linguistics. selected out of the multitude of imag- ample, has sufficiently called our at-
Both theories, however, are confined inable cultural units, (b) structured tention to the existence of "cultural

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perspectives." The potential infinity of Bohannan: RETHINKING CULTURE
definable cultural traditions (in the
author's social-structural framework, processes transforming them in the fully the material conditions of life in
that is) cannot be turned around to real world. Ethnographic observation the contemporary world, restriction of
refer all cultural traditions back to a will confirm the increased prevalence research attention to _definitional exer-
single cultural pool of global dimen- of such units as national states, state cises and to arcane corners of the
sion. The American example is uncon- bureaucracies, and multinational cognitive and symbolic domains is per-
vincing and the analogy overdrawn. corporations. The Nuer today are in haps prudent. But as a scientific strate-
The answer to the question "What the aftermath of a separatist civil war; gy aimed at the specification and ex-
in culture is analogous to biological Papuans approach national "indepen- planation of sociocultural differences
speciation?" is to be found in the exis- dence." State bureaucracies are armed and similarities, Bohannan's proposal
tence of cultural (and not structural) with helicopters, television, and is sterile. To those of us who wish to
boundaries. In support of their exis- computerized torture devices. Multi- play a part in changing the world as
tence I refer to Bernstein's two cate- national corporations are treading a well as understanding it, it is just an-
gories of speech (Douglas 1970:22), path through primitive stamping other obstructive waste of time.
Evans-Pritchard's problem of transla- grounds from Central Brazil to Mi-
tion, the common ignorance of mis- cronesia. Bohannan's own Tiv have
sionaries about the culture of the peo- passed from acephalous autonomy to by J. L. FISCHER
ple with whom they spend as much New Orleans, La., U.S.A. 4 iII 73
colonial dependence to inclusion in a
as a lifetime (although some of it does neocolonial national state. A theoreti- Rather than repeat points on which
rub off), and the rare event of true cally grounded discussion of this last I agree with the author, I will call
communication between the experts process would be infinitely more valu- attention to some differences of opin-
(anthropologists) and the people able than the present folderol. ion and points which appear to deserve
whose culture they study. Abstracted from historical processes, further development.
Bohannan's paper does not strongly Bohannan would also abstract culture, Bohannan suggests that a negative
reflect the profession's concern with or at least cultural traits, from material definition ("being specific about what
refinement of its analytical tools as it roots as extrasomatic means of ad- one excludes") is more suitable than
tackles more manageable problems. aptation. For example, he adopts a positive definition because the latter
Notwithstanding the reference to Schneider's emic definition of a may blind the investigator to "impor-
Schneider (1968), the term "trait" trait: "anything culturally defined and tant dimensions of the subject under
(and its equivalents in the paper: cul- distinguished." No cultural materialist consideration." On the contrary, a
tural element, unit, item) is used in and certainly no Marxist denies the negative definition runs a great risk
a rather vague manner. To use it to relevance of the "native model": rules, of accidentally excluding "important
cover such diverse things as symbols beliefs, values, symbolism, semantic dimensions" and at the same including
and social institutions obscures rather structures, and grammars are all grist a vast mass of irrelevant material,
than clarifies the discussion. The term, for our mill, because they are essential namely, everything in the universe
abundant elsewhere in the paper, to human adaptation. But restriction of which one has forgotton to specifically
strangely disappears in the "culture as the scope of anthropology to such exclude. What is called for at the be-
double-coded information" section. matters implies neglect of the material ginning of a study would seem to be
Schneider's cultural units are symbols conditions of life (not just "material rather a simple and flexible positive
and not simply traits. He speaks from culture," as Bohannan would have it), definition, what I would term a "focal
a very specific tradition in anthro- of the capture and transformation of definition." One should specify that
pology that views culture as a system energy and materials, production and the concept of culture includes certain
of symbols and their meanings (Sch- reproduction. How does Bohannan phenomena manifesting certain values
neider 1968: 1; 1971). propose to explain the extinction of of certain dimensions and leave the
In proposing that we view culture some, the transformation and persis- matter open for study as to what the
as information that is doubly encoded, tence of other, and the origin of new other characteristics of cultural phe-
the author has articulated an impor- inforjnation systems, however encod- nomena are.
tant aspect of the notion. ed, except in terms of their adaptive, I agree with Bohannan that "double
i.e., practical, consequences? Bohan- coding" of cultural information is
nan's circular-and idealist-explana- important, but wish he had gone fur-
by DAVID G. EPSTEIN tions in terms of "who is involved . . . ther into its implications. For one
New York, N.Y., U.S.A. 2 III 73 and their purposes" simply won't wash. thing, double coding is the means by
Ho-hum. Bohannan would like to be So Bohannan's exercise fails even as which culture is reproduced or trans-
Talcott Parsons, even if Evanston isn't a proposed charter for anthropology's ferred from one organism to another.
Cambridge. For the rest of us, this disciplinary boundary. But does Bohannan believe that all
Grand Theory Game is a crashing Given the onrushing depletion of double-coded information is culture?
bore. supplies of energy and materials for What about nonhuman social animals
The task which Bohannan "set [s] which present technology is suited and which understand each other's acts and
the profession," no less, leads to no the fact that dominant social and ideo- gestures? Bohannan appears to touch
questions worth asking, nor answers logical arrangements are destroying, on this only briefly and implicitly in
any. For all his obeisances to evolution, rather than maintaining or expanding, figure 1, where he distinguishes two
Bohannan's preoccupation is with fix- human productive and creative poten- kinds of "experientially encoded in-
ing a timeless definition of culture like tial, our choice is to be either partici- tormation systems": "infracultural
an etherized butterfly with a pin pant observers of the debacle or obser- signs" and "culturally encoded" infor-
through its thorax. vant participants in the next steps re- mation. If he believes, along with per-
Bohannan discusses at length, for quired for the institution of a more haps a majority of anthropologists, that
instance, the arbitrariness of bounda- adaptive pattern. As a tactic deflecting only man has culture, how does he
ries between units in anthropology, but the increasingly severe risks undertak- exclude learned traditions in other
he has no proposals to offer about the en by those who would examine care- animal species?

Vol. 14 No. 4 October 1973 367

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Some kind of quantitative definition cultural and nothing entirely biologi- analysis," etc., by which Bohannan's
of culture may be more useful than cal. But, of course, a new formulation paper is apparently inspired; I have
the categorical type of definition Bo- may lead to the posing of new and long suspected them of being another
hannan and nearly all other anthro- important problems. What strikes me escape from having to approach the
pologists have tried to use. If we define as most fruitful is the "double coding." really important problems of our day.
culture as "persistent, widespread in- (Why this cybernetic terminology, The crisis in anthropology is not to
formation dependent on social learn- when Wiener [1964] himself strongly be resolved by "pedanto-cracy," but
ing," then we can measure the degree warned us against using cybernetics in rather by a painstaking and critical
of culturality of an item of information the social sciences?) This duality, which analysis of our theoretical foundation.
as the product of its persistence in time, is no dichotomy but a comple- U.S.-American anthropology seems
its distribution in society, and the de- mentarity, may be elaborated further to me to be in danger of developing
gree to which its presence is dependent to show the tension between dynamics an atheoretical, or even antitheoretical,
on social learning as distinct from indi- and statics within individuals as well position. I am thinking not only of
vidual rediscovery or genetic inheri- as sociocultures that is necessary to all Bohannan's paper, but even more of
tance. A panhuman mode of locomo- change. In a letter to the critic George Murdock's (1971). At any rate, Bohan-
tion such as walking is both widespread Brandes, Henrik Ibsen wrote (Heiberg nan's paper inevitably leads to an over-
and persistent but has a low degree 1967) :2 rating of the role of the individual at
of culturality, since its appearance in the expense of society. Individual and
The different spiritual functions do not
the individual depends mainly on mat- develop parallel and side by side within one society are just as inseparable as culture
uration, not on instruction or example. and the same individual. The acquisitive and society. As Bloch (1972) has put
A fad is highly dependent on social drive chases ahead from profit to profit. it, "In the category of solidarity the
learning and can be temporarily wide- The moral consciousness, "the conscience," contrast between individual and col-
spread but likewise has a low degree on the other hand, is very conservative. It lectivity is abolished."3 While Durkhei-
of culturality because of its evanes- is deeply rooted in tradition and, on the mian and Radcliffe-Brownian anthro-
cence. A personal idiosyncratic recipe whole, in the past. This causes the individual pology grossly underrated the individ-
conflict.
may persist for a lifetime but is barely ual, it is at least equally detrimental
cultural because of its restriction to a to overrate him.
single individual. Whether anthro- Since, as Kroeber once remarked, I agree with Bohannan that the
pologists like this definition or not, it "culture and society are as inseparable science of man must be biologically
seems to fit what they in fact study as the two sides of a sheet of paper," based, and his "double coding" to me
and describe under the label of "cul- we cannot study either culture or soci- means that culture represents the dy-
ture." Also, it leaves room for con- ety in isolation (except, perhaps, in namic, individualistic tendency and so-
sidering the influence of other factors certain very specific and restricted sit- ciety the stabilizing tendency, deeply
-genetic, situational, idiosyncratic- uations). Further, we must abandon' rooted in biological heredity. These
on human behavior. the positivistic philosophy, based on tendencies are manifested in processes,
an outmoded Newtonian, mechanistic the one type dynamic, the other repet-
world view, that results in the watch- itive, which again can be defined in
by GUTORM GJESSING work model of socioculture according terms of cultural and, social "cate-
Oslo, Norway. 27 ii 73 to which the cogs work into each other gories" except that these have to be
"Rethinking" seems to have become a and so nothing happens at all. If we open ones subject to change. The cul-
fashionable anthropological sport. are to deal with the tension between tural tendency is represented by tech-
Leach started out with his Rethinking statics and dynamics, we have to apply nology, forms of production, etc., and
Anthropology (1961), and Chang fol- a dialectic or, rather, a complementary by the ideational content of religious,
lowed with his Rethinking Archaeology way of thinking (Gjessing 1968) within artistic, and philosophical expressions,
(1968); now Bohannan is "rethinking" a holistic framework. The watchwork whereas the social tendency is repre-
culture. Rethinking once in a while is model certainly is "trite," as Bohannan sented by various social institutions,
appropriate, because Evans-Pritchard says. It is positivism, but it is not holism, organizations, and groups, rituals, ar-
was deplorably right in his remark: whose main postulate is that "the whole tistic forms, etc. One must always re-
"Anthropological theory is conserva- is more than the sum of its parts." It member, however, that every social
tive!" The "rethinking," however, is easily demonstrable that a qualitative phenomenon has a cultural aspect and
should critically analyze our theoretical change takes place in the individual every cultural phenomenon a social
basis right down to its positivistic when he is integrated in a whole, side. Form is stabilizing; idea is dy-
philosophical premises. Both Leach whether it be a religious congregation, namic.
and Chang confined their "rethinking" a trade union, a political party, or the
to the traditional structuralist-func- crowd at a football game. Therefore
tionalist cage.' How fruitful Bohan- I disagree completely with Bohannan's by GORDON W. HEWES
nan's "rethinking" will be only time statement: "It is the nature of culture Boulder, Colo., U.S.A. 7 iII 73
will show. that the 'whole' is not greater than, I am not convinced by Bohannan's
The analogy to gene pool is a new less than, or equal to the sum of its stimulating essay that anthropology is
formulation, but how new is the idea parts; it is the same as its parts." or should form a connected whole
itself? Most of us will probably agree This is why I am not stimulated by simply because our bodies and cultures
that in socioculture nothing is entirely such microtheories as "componential are outcomes of doubly coded infor-
mation systems. One cannot quarrel
with the facts: DNA molecules exhibit
'Leach, to be sure, proposed thinking 2"De forskjellige 'andsfunksjoner utvikler
in terms of processes in addition to our analogies to phonemes (or better, let-
seg ikke paralelt og jevnsides i et og det
closed categories, but, significantly, topolo- samme individ. Tilegnelsesdriften jager ters of the alphabet) and longer mes-
gical processes. Topology deals with those fremad fra profitt til profitt. Den moralske sage-strings, and human cultures may
properties of figures which remain in- bevissthet, "samvittigheten," derimot er
variant under all continuous deformations. meget konservativ. Den er dypt rotfestet
Consequently, Leach's processual thinking i tradisjonen, og i det hele i fortiden. Dette "I kategorien solidaritet oppheves mot-
is limited to system-preserving changes. forarsaker den individuelle konflikt." setningene mellom individ og kollektiv."

368 C U R R E NT AN TH ROPO LOG Y

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be thought of as doubly coded in the Bohannan: RETHINKING CULTURE
brains of their carriers and in the
extrasomatic products of cultural ac- obstacles." If he means, as I think he doubt on the truth of the axioms.
tivity. Bohannan is not alone in having does, that the task is to analyze com- Similarly, deductions which are invalid
perceived parallels between genetics mon behaviors of anthropologists because of the ambiguity of terms may
and culture and/or language. Dob- which are obstacles to the development lead us to accept the whole theory when
zhansky, Waddington, Huxley, Levi- of anthropological theory, I heartily it is false (Braithwaite 1960, Nagel
Strauss, Gerard, and, most recently, applaud his call. Unfortunately, his 1961, Rudner 1966).
Masters (1970) have expressed similar article makes no direct contribution to
notions. Gerard's (1960:255) comment this analysis. Rather, it exemplifies an
seems especially apt: "The problem of especially serious obstacle to the devel- by E. MARKARIAN
fixing experience is universal; the opment of anthropological theory- Yerevan, U.S.S.R. 9 ii 73
mechanisms involved are highly par- the tendency, noted by Moore (1952) Bohannan's paper is of great interest.
ticular." Along with some undeniable and Goldstein (1957), to use the term Especially stimulating is his attempt to
similarities, genetic and cultural sys- "culture" (and other terms) in several comprehend the direct interrelations
tems differ from each other in a great different senses and to change even between mechanisms of biological and
many significant ways. explicit definitions within a single ar- cultural levels. His view of the culture
The accepted analogy for the central ticle. phenomenon, however, is not convinc-
nervous system 50 years ago was a Although Bohannan refuses to offer ing. Defining culture as a mode of
telephone central exchange. Recent a formal definition of the term "cul- coding information, Bohannan con-
psychology texts are likely to employ ture," various statements effectively siders as "cultural" any information
the idiom of the computer center in- define the term in at least three dif- acquired by learning. Thus culture
stead. Early in this century, the atom ferent ways-as information, as a becomes the property not only of
was thought of as a miniature solar repository for information, and as a human behavior but of that of animals
system. A whole school of ethnology mode of encoding information. These as well.
or metaethnology has been based on statements refer to different "things." The theoretical premise of this con-
a borrowed linguistic model. Science In the case of culture as information, ception is the consideration as biologi-
has advanced as the result of such we must be in possession of the code cal only of genetic programs of behav-
conceptual borrowings, or applications before we can know what information ior. The activity of biological systems,
of paradigms from one field to an- is culture. In the case of culture as however, presupposes models of be-
other, but success is not inevitable. In repository for information, we are in havior based on both programs geneti-
the present case, the genetic model possession of culture as soon as we have cally transmitted and programs ac-
itself was affected by ideas taken from the behavior or artifact in which the quired by learning. In other words,
language, or at least from analogies information is encoded and before we nongenetic acquisition is not in itself
with written messages. In dealing with have decoded the information. In the the index of culture, and information
Bohannan's essay, confusion is case of culture as mode, there are several acquired nongenetically may be purely
compounded because language has possible interpretations, but it seems biological in nature.
been seen as the "functional and evo- obvious that a mode of encoding in- The basis of a distinction between
lutionary analogue of genetic material" formation will be different from both biological and cultural phenomena
(Masters 1970:312). Most of us recog- the information and the behavior or must be not mode of getting informa-
nize that language is not all there is artifact in which the information is tion, but type of organization. The
to the informational content of culture, encoded. concept "culture" is the fundamental
but efforts to force what is left over The seriousness of using one term theoretical means for the discrimi-
into formal linguistic models have not in two or more senses arises from the nation of sociocultural and biological
been spectacularly successful. Shortly role of terms in theories. A scientific types of organization. But in this func-
after World War II, information theory consists of a set of propositions tion culture is more than a mode of
theory exhibited great promise as a (some or all of which may be expressed, coding information. To understand
long-sought synthesizer of much of the in whole or in part, in mathematical the nature of culture, it is necessary
distressingly compartmentalized world or logical symbols). These propositions to use the concept "specific mode of
of science. Although many of its con- fall into two classes: (1) a set of axioms activity (existence) of a system," which
cepts have been assimilated, the goal or basic assumptions, usually not di- permits an answer to the question how
of unified science seems as far away rectly testable, and (2) propositions a system operates. From this point of
as ever. At a much less grandiose level, (often called theorems) deduced from view, culture, as a "superstructure"
even the hope of turning cultural the axioms or from the axioms and above the biological type of organiza-
theory into something approximating previous theorems. Hypotheses are tion, is a mode by which the biological
the formerly rigorous and autonomous theorems which can be tested empiri- potentials of human beings are trans-
model of linguistics has been under- cally. If a hypothesis has been validly formed into socially directed activity.
mined. I am not sure we are at a point deduced, then empirical support for The heuristic value of this concept is
where the "geneticizing" of sociocul- the hypothesis provides indirect evi- in the general characteristic of the
tural anthropology will solve our con- dence for the truth of the axioms. extrabiologically derived means and
ceptual problems. Similarly, if a validly deduced hypoth- mechanisms by which human activity
esis is not supported by empirical test, is stimulated, programmed, coordi-
our confidence in the axioms is re- nated, realized, and provided for so
by THOMAS H. HAY duced. It is the requirement of valid as to produce socially adaptive ef-
St. Louis, Mo., U.S.A. 8 iii 73 deduction that makes it vital that each fects (Markarian 1972).
Bohannan calls upon the profession term be defined carefully and used As to the concept "a culture" (I
"to examine the parts of anthro- consistently. If a term is used am- prefer the term "local culture"), Bo-
pological culture that interfere with biguously, we may invalidly deduce hannan is quite right in stating that
our understanding of culture and to hypotheses which are "disconfirmed" it expresses a different order of ab-
by empirical test, thus falsely casting straction, but his estimation of it as

Vol. 14 No. 4 October 1973 369

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"nothing other than a stopgap" seems be better off knowing a little more and the quote is perfectly accurate in
too negative. If the concept of culture of what they wrote. To dismiss the that it is a precise repetition of the
characterises the specific mode of Freudian theory of culture in two sen- words as they appear in print-but the
human existence in contrast to the tences while devoting a full page to words are so taken out of context and
modes of existence of biological sys- Tylor's and Schneider's definitions is so distorted that I am moved to ask
tems, the concept "a culture" expresses to prove blind to what constitutes rele- whether much of the rest of the paper
specific features of the modes of exis- vance in the realm of social theory. is not of the same quality. My answer,
tence worked out by different peoples. Freud (1929) did not examine the mat- were I to detail and document it,
The main difficulty with the concept ter by definition; instead, he tried to would be that the paper does indeed
"a culture" is that it acquires quite visualize how culture functions, thus show similar gross miscomprehensions
different meanings depending upon avoiding all unproductive questions. throughout. I will therefore correct the
the historical type of culture under Marx did the same. misinterpretation of the quotation of
consideration: the local historical type, Culture has to do with external co- my own work and provide two other
which generalizes the individual char- ercion and internal repression, with examples.
acter of a cultural system within defi- frustration and sublimation, but I find I am quoted as providing "the most
nite space-time limits, or the general no mention of such things in Bohan- sensible present-day statement about
historical type, which generalizes com- nan's paper. He speaks, it is true, of culture traits" (my emphasis) Bohannan
mon historical properties and stages "information coding" and "double knows of:
of cultural development abstracted coding," but he fails to ask where this A unit in a particular culture is simply
from definite space-time limits. To coding comes from, by what means it anything that is culturally defined and dis-
reconstruct "a culture" as a historically is achieved, and to what ends. Instead, tinguished as an entity. It may be a person,
worked out mode of human existence, he argues as if the individual or the place, thing, feeling, state of affairs, sense
it is necessary to combine these two group took at random or freely select- of foreboding, fantasy, hallucination, hope,
different kinds of generalization (Mar- ed items from the cultural pool, as if or idea. In American culture, such units
karian 1969:99-130). the contents and limits of such a pool as uncle, town, blue (depressed), a mess,
a hunch, the idea of progress, hope, and
were quite immaterial to the subject,
art are cultural units.
and as if the individual or the group
by MICHEL PANOFF could occupy any position within the
Paris, France. 7 III 73 social system. That is probably why he This is indeed a precise quote from
It is true that there has always been takes for granted the importance of pp. 1-2 of my 1968 book. It is likely
some uneasiness about culture among family traditions versus community that Bohannan read the whole book
anthropologists. Bohannan is there- traditions. All this has been seriously through, but he apparently forgot or
fore to be commended for coping with and fruitfully questioned by several decided to ignore the rest, for the book
this subject matter. Nevertheless, I writers, especially Marcuse (1955) and makes amply clear that in my view
doubt that his attempt will take us very Deleuze and Guattari (1972). In intro- "culture" is an integrated system of
far, for he has not carried it far enough ducing his concept of the superego, symbols and meanings and that the
himself. Freud was not "fitting culture into view of culture as "traits" in the old
All of us will probably support his brave new contexts"; nor was Marx in Kroeberian or any other sense is
describing culture as a black box and expounding his idea of alienation. directly, explicitly, and most emphati-
his attack on our tendency to reify Both were simply trying to explain how cally abhorrent to the scheme I
culture and culture elements. Again, culture could perpetuate itself and how present. Why does Bohannan quote
he is right in stressing that cultural the individual could cooperate with the me as providing "the most sensible
traditions are not natural units in the coercive system in enforcing repres- present-day statement" of something
real world. As a result, no anthro- sion. that I explicitly excluded from my
pologist will fail to find it sad that we Bohannan himself says that anthro- formulation-that I disowned and dis-
have to raise such a question as "How pologists studying "culture" can find avowed, and do again, for his benefit,
do subcultures make up whole cul- an instructive parallel in what biologists here? I refrain from speculation.
tures?" have done with "life." Instead of wor- That I am not the only one so
But why, for God's sake, stop half- rying about what "life" is, biologists distorted may be seen in his treatment
way? If the many discussions of the have tried to understand how it works. of Durkheim and Parsons: "Social sci-
idea of a "culture of poverty" (see Here is our way out, but we cannot entists can ignore culture. Like Durk-
especially CA 10: 181-201) have been follow it merely by putting side by side heim, they can make it disappear into
of any use, it is in reminding us that sociology, political science, psycho- 'collective representations.' Like Par-
culture is a combination of forces and analysis, etc.; to begin with, we have sons, building on Durkheim, they can
that the relationship between "subcul- to cope with the fact of coercion and make it disappear into 'expectations."'
tures" and "whole cultures" is there- repression. Otherwise we will be play- The concept of culture as it is used
fore not a matter of inclusiveness but ing with black boxes for some time by Parsons is quite clear and explicit
one of domination, repression, and to come. in his writings, and, as is well known,
struggle. Thus one cannot be content my own view derives from his. In no
with complaining that the idea of "a way can it be shown that Parsons made
culture" has fallen victim to the craving by DAVID M. SCHNEIDER the concept of culture "disappear into
for morphological categories and their Chicago, Ill., U.S.A. 9 III 73 'expectations."' Parsons is not merely
classification. One has to go further Circumstances prevent me from com- explicit, he is redundant to a fault in
and ask what is left out when one menting in the detail and at the length insisting on the integrity and indepen-
concentrates on definitions. As long which I feel this paper merits. I will dence of culture as a subsystem which
as one asks "What is culture?" one confine myself to one comment which cannot be reduced to "expectations,"
overlooks the basic question "How does is, I think, indicative and has more the psychological system, or the social
culture work?" Marx and Freud, general relevance than its substance system. His statement with Kroeber
among others, tried to answer this might indicate. (Kroeber and Parsons 1958) is clear
question, and anthropologists would I have been quoted in this paper, on this point, and his latest statement

370 C U R R E NT A N TH ROPOLOG Y

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(Parsons 1972) reiterates and further Bohannan: RETHINKING CULTURE
clarifies it. So far as Durkheim is con-
cerned, the concept of culture was lems in anthropology. Bohannan atic. The problem must be explored
clearly embedded in the concept of offers three main ideas: (1) culture is more profoundly.
collective representations and collec- double coding, (2) in one aspect of this 2. There is no need of emphasizing
tive conscience, but it by no means coding, information systems play a how important a general-systems ap-
disappeared there. Indeed, it is pre- definite role, and (3) all this yields a proach to culture theory is today. Still,
cisely one of Durkheim's claims to the new culture theory. Of course, one the proposal in figure 1 raises a lot
position of preeminence he holds as should always be in favour of new ideas of questions. Why distinguish "social
a social theorist that a clear, distinctive in culture theory, and it is clear from systems" from "information systems?"
notion of culture as an independent Bohannan's preliminary remarks on How can "material culture" or "sym-
and irreducible subsystem of social the history of culture concepts that he bols" exist apart from "ecosystems" and
action had emerged by the time he knows well how social, biological, and "social systems?" A matrix of correla-
finished The Elementary Forms of the even information problems are bound tions would be better than a set of
Religious Life. I remain puzzled as to together in such theory. Nevertheless, dichotomies for solving Bohannan's
why Bohannan garbles such perfectly we ought to be dissatisfied with some problems.
clear and simple points of view as of his conclusions. 3. Without solving the problems just
Durkheim, Parsons, and I have taken. 1. It is not quite clear what the two mentioned, one can find neither a new
parts of his double coding are, whether culture theory nor a theory for "cur-
"biological" and "extrabiotic" codes, or rent" (in which meaning?) anthro-
"genetic" and "cultural" codes, or cod- pology. Many ideas in Bohannan's
ing "within the human being, in electric paper are fruitful. His aim, too, is
by WILLIAM J. VOIGT and chemical form" and coding "out- highly welcome. Still, if he "rethinks"
Budapest, Hungary. 5 II 73 side the human being in some other (instead of systematically examining)
Probably for the same reasons Leach form." The dichotomy seems to me the basic ideas of culture theory, one
titled his book a dozen years ago Re- equivalent to the old "nature-culture" needs to "afterthink" his conclusions,
thinking . . ., there are now many or "biological-social" dichotomy and of which the culture theory itself is
attempts to rethink some basic prob- neither more logical nor more system- the Achilles' heel.

Reply more.) The criticism that he should have should be a matter of exami-
animals
made, but did not, is that these three nation, not definition. In response to
uses of "culture" may be at least as Markarian: How does one distinguish
by PAUL BOHANNAN bad as the confusion between culture between culture and other "learned"
Evanston, Ill., U.S.A. 5 iv 73 and a culture. It is our loss that he behavior? Is it possible? White's "sym-
It has been two years since I wrote chose to lecture me on scientific meth- boling" would seem to help-but to
this paper. During those years, I have od instead of analyzing the point. I be inadequate.
been involved in other pursuits, and am rather pleased that only one cor- Fischer has suggested that I could
a lot of water has gone over the an- respondent-Epstein-rejected my not possibly believe that any animal
thropological dam. Moreover, I have Glassperlenspiel in order to push his except man has culture. Man is
long ago learned (and Schneider has own. It would seem, however, that he apparently the only animal who has
chosen to make the point above) that confuses his with the real world on the equipment to think up ways in
one can have absolutely no control over the undeniable grounds that the issues which he supposes himself to be
the' way in which anything one says are pressing. unique. I still think that you can "de-
is either received or used. Thus, I am Several points: fine" culture as any of the right-hand
not much in the mood of "defending" 1. Cybernetics. Gjessing points out elements in my chart, and that the
it. correctly that Wiener said that cyber- point in the hierarchy you select deter-
Some disappointment (if that is not netics should not be used to explain mines what you think about nonhuman
too strong a word) comes because social relationships. Unfortunately, animals' having culture. Learned be-
commentators chose not to rise to the like the rest of us, Wiener cannot havior of, for example, wolves is cul-
bait. Hewes raises doubts, which I dictate how others should use his work. ture insofar as students of wolves and
share, and stops there. Voigt says that Powers (n.d.) explains behavior very culture make it so.
a matrix of correlations would be better convincingly as a hierarchy of nine 3. Durkheim and culture. Both Black-
than a set of dichotomies to explore cybernetic systems, each of which sets ing and Schneider read me to say that
some of these points. I agree. If he the reference level for the one just Durkheim ignored culture. Certainly
would provide it, the profession would below it. If we look at a social relation- I did not mean to. No social scientist
be in his debt for generations to come. ship as two interacting cybernetic sys- can ignore culture. I meant to say that
Panoff is quite right that I have not tems, each of which is part of the Durkheim discussed cultural matters
carried the argument far enough. That environment of the other, I think we without a concept of culture. I have
is, indeed, why I placed the article in can learn a lot. In fact, Powers's book said it before (Bohannan 1961). Inci-
CURRENT ANTHROPOLOGY-it was an overt is useful for several of the inquiries dentally, I am grateful to Schneider
request for help. But Panoff hasn't raised in the responses. I hope all for the reference to Kroeber and Par-
carried it farther either. Fischer sug- anthropologists will read it, because it sons, which I should have known and
gests that we find ways of quantifying provides a set of ideas about psycholo- didn't. The Parsons 1972 was pub-
the "culturality" of a trait. I think this gy that would seem to be more useful lished after this paper was accepted.
is a very good idea-his work is cut than either behaviorism or psycho- 4. Dualism. I do not think that a
out for him. Hay says that I have analytic theory for the purposes of distinction should be confused with a
defined culture at least three ways. anthropologists. dualism-I read Blacking's comments
(Undoubtedly he hasn't looked very 2. Men and animals. The differences to make that confusion, and I hope
hard-there must be half a dozen between human animals and other I did not. Just as economics must be

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distinguished from capitalist economy, to get my pin as close to the informant's it is he, not I, who talks about "bearers"
so must culture be distinguished from pin as I can manage. In "comparative" of "cultures and subcultures"; my point
a culture. It seems to me that every- work, I can start anywhere, but I must in writing was to expose this very trap.
thing in Blacking's response can be know that all the rest is there. I believe I did not claim, as Panofl
more profitably stated in terms of my I do not use the word "individual" suggests, that traits are "freely select-
article than as objections to it. in this exercise, because I find it much ed" from the pool. He is right-of
Gjessing refers to this point too when too mystical a concept-and, besides, course they are not. I did not mean
he notes "this duality, which is no I do not need it. I hope that Gjessing to imply, as DeRaedt says, that bound-
dichotomy but a complementarity." A would agree that this Western idea of aries in the culture pool do not
distinction, I agree, implies comple- the individual (which, I agree, is raised "exist"-only that anthropologists may
mentarity. to its apogee in America) is consonant give unreasonable emphasis to some
5. Culture, society, and the individual. with the kind of a society in which and ignore others under the rubric of
Gjessing cites Kroeber to say that cul- there are no general-purpose social "a culture."
ture and society are as indivisible as groups, but rather "the individual" I am left to thank two of the respon-
the two sides of a sheet of paper. He must participate in many special- dents especially. One of these is Colby,
then reuses the metaphor for society purpose social groups and must hold whose imagery of the "unbound vari-
and the individual. In teaching, I have them-and himself-together with the able" of culture and the "binding"
found the two-sided metaphor too strength of his interest and character. that allows us to speak of a culture is
limiting. I use a tetrahedron, label- We need a word for "the individual." most enlightening. I would ask him,
ing its four surfaces "soma," "soci- The people of societies that have gen- however, if it is not true that a pot
ety," "culture," and "behavior." Each eral-purpose groups do not need such contains all the information that is
plane meets every other. Each three a word-and, of course, do not have needed to replicate the pot. I do not
planes come together in a point. It is it. As in so many things, it is in Japan mean, of course, that just anybody can
astonishing how many times scholars that we find the limits of the usefulness replicate it-only people who get the
use the word "cause" when they find of this idea. Thus "the individual" is information contained in the pot into
two of the planes meeting. However, the cultural artifact of one society's way their heads before they try. I think
the tetrahedron is not enough by itself. of looking at an organism-with-its- that a computer or an airplane also
One also needs a thumbtack or draw- psyche. contains all the information needed to
ing-pin, which I call "experience." The 6. The culture pool and boundaries. replicate it, if the replicator can under-
drawing-pin is thrust into the tetrahe- When Bock says "every 'pool of cul- stand it.
dron. I experience aspects of the tetra- ture"' he has missed my point-there The other respondent to whom I
hedron from that position, but I do is only one. When he says that "culture feel most indebted is Markarian. I am
not confuse my experience with "the should not be reduced to a formal delighted to know that he has worked
real thing." However, I cannot have device," obviously I can only agree, but on this subject, and provided the ref-
any information of the real thing if I do not think he has assisted much erences. Fortunately, I have among my
I do not engage it in my experience. in saving it from such a fate. Inciden- close kinsmen somebody who can read
Given this simple model, ethnog- tally, I would point out to him that his books, and I have ordered them.
raphy becomes an exercise in trying

man: Mind, culture, and society (Vol. 2 of and evolution. Semiotica 2:295-320.
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