Hindustan Unilever Limited

Type Public

Industry Consumer goods

Predecessor Hindustan Vanaspati Manufacturing

Company (1931-1956)
Lever Brothers India Limited (1933-1956)
United Traders Limited (1935-1956)
Hindustan Lever Limited (1956-
2007)
Founded 1933
Headquarters Mumbai, India

Area served India

Key people Harish Manwani (Non-executive Chairman),

Sanjiv Mehta (CEO and MD)

Products Foods, beverages, cleaning agents personal

care products and water purifiers.

Revenue 31,425 crore (2015-16)

Net income 4,315 crore (US$640 million) (2014-15)

Number of 18,000 (2015-16)

employees
Website www.hul.co.in
HISTORY
HUL History
In the summer of 1888, visitors to the Kolkata harbour noticed
crates full of Sunlight soap bars, embossed with the words "Made
in England by Lever Brothers". With it, began an era of marketing
branded Fast Moving Consumer Goods (FMCG).

Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and
Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the
market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati

Manufacturing Company, followed by Lever Brothers India Limited (1933)
and United Traders Limited (1935). These three companies merged to
form HUL in November 1956; HUL offered 10% of its equity to the Indian
public, being the first among the foreign subsidiaries to do so. Unilever
now holds 67.25% equity in the company. The rest of the shareholding is
distributed among about three lakh individual shareholders and financial
institutions.

The erstwhile Brooke Bond's presence in India dates back to 1900. By

1903, the company had launched Red Label tea in the country. In 1912,
Brooke Bond & Co. India Limited was formed. Brooke Bond joined the
Unilever fold in 1984 through an international acquisition. The erstwhile
Lipton's links with India were forged in 1898. Unilever acquired Lipton in
1972, and in 1977 Lipton Tea (India) Limited was incorporated.

Pond's (India) Limited had been present in India since 1947. It joined the
Unilever fold through an international acquisition of Chesebrough Pond's
USA in 1986.

Since the very early years, HUL has vigorously responded to the stimulus
of economic growth. The growth process has been accompanied by
judicious diversification, always in line with Indian opinions and
aspirations.

The liberalisation of the Indian economy, started in 1991, clearly marked

an inflexion in HUL's and the Group's growth curve. Removal of the
regulatory framework allowed the company to explore every single
product and opportunity segment, without any constraints on production
capacity.

Simultaneously, deregulation permitted alliances, acquisitions and

mergers. In one of the most visible and talked about events of India's
corporate history, the erstwhile Tata Oil Mills Company (TOMCO) merged
with HUL, effective from April 1, 1993. In 1996, HUL and yet another Tata
company, Lakme Limited, formed a 50:50 joint venture, Lakme Unilever
Limited, to market Lakme's market-leading cosmetics and other
appropriate products of both the companies. Subsequently in 1998,
Lakme Limited sold its brands to HUL and divested its 50% stake in the
joint venture to the company.

HUL formed a 50:50 joint venture with the US-based Kimberly Clark
Corporation in 1994, Kimberly-Clark Lever Ltd, which markets Huggies
Diapers and Kotex Sanitary Pads. HUL has also set up a subsidiary in
Nepal, Unilever Nepal Limited (UNL), and its factory represents the largest
manufacturing investment in the Himalayan kingdom. The UNL factory
manufactures HUL's products like Soaps, Detergents and Personal
Products both for the domestic market and exports to India.

The 1990s also witnessed a string of crucial mergers, acquisitions and

alliances on the Foods and Beverages front. In 1992, the erstwhile Brooke
Bond acquired Kothari General Foods, with significant interests in Instant
Coffee. In 1993, it acquired the Kissan business from the UB Group and
the Dollops Icecream business from Cadbury India.

As a measure of backward integration, Tea Estates and Doom Dooma, two

plantation companies of Unilever, were merged with Brooke Bond. Then in
1994, Brooke Bond India and Lipton India merged to form Brooke Bond
Lipton India Limited (BBLIL), enabling greater focus and ensuring synergy
in the traditional Beverages business. 1994 witnessed BBLIL launching the
Wall's range of Frozen Desserts. By the end of the year, the company
entered into a strategic alliance with the Kwality Icecream Group families
and in 1995 the Milkfood 100% Icecream marketing and distribution rights
too were acquired.

Finally, BBLIL merged with HUL, with effect from January 1, 1996. The
internal restructuring culminated in the merger of Pond's (India) Limited
(PIL) with HUL in 1998. The two companies had significant overlaps in
Personal Products, Speciality Chemicals and Exports businesses, besides a
common distribution system since 1993 for Personal Products. The two
also had a common management pool and a technology base. The
amalgamation was done to ensure for the Group, benefits from scale
economies both in domestic and export markets and enable it to fund
investments required for aggressively building new categories.

In January 2000, in a historic step, the government decided to award 74

per cent equity in Modern Foods to HUL, thereby beginning the divestment
of government equity in public sector undertakings (PSU) to private sector
partners. HUL's entry into Bread is a strategic extension of the company's
wheat business. In 2002, HUL acquired the government's remaining stake
in Modern Foods.
In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeat
business of the Amalgam Group of Companies, a leader in value added
Marine Products exports.

HUL launched a slew of new business initiatives in the early part of

2000s. Project Shakti was started in 2001. It is a rural initiative that
targets small villages populated by less than 5000 individuals. It is a
unique win-win initiative that catalyses rural affluence even as it benefits
business. Currently, there are over 45,000 Shakti entrepreneurs covering
over 100,000 villages across 15 states and reaching to over 3 million
homes.

In 2002, HUL made its foray into Ayurvedic health & beauty centre
category with the Ayush product range and Ayush Therapy Centres.
Hindustan Unilever Network, Direct to home business was launched in
2003 and this was followed by the launch of Pureit water purifier in 2004.

In 2007, the Company name was formally changed to Hindustan Unilever

Limited after receiving the approval of share holders during the 74th AGM
on 18 May 2007. Brooke Bond and Surf Excel breached the the Rs 1,000
crore sales mark the same year followed by Wheel which crossed the
Rs.2,000 crore sales milestone in 2008.

On 17th October 2008 , HUL completed 75 years of corporate existence in

India. In January 2010, the HUL head office shifted from the landmark
Lever House, at Backbay Reclamation, Mumbai to the new campus in
Andheri (E), Mumbai.

On 15th November, 2010, the Unilever Sustainable Living Plan was

officially launched in India at New Delhi.

In March, 2012 HULs state of the art Learning Centre was inaugurated at
the Hindustan Unilever campus at Andheri, Mumbai.

In April, 2012, the Customer Insight & Innovation Centre (CiiC) was
inaugurated at the Hindustan Unilever campus at Andheri, Mumbai

HUL completed 80 years of corporate existence in India on October 17th,

2013.

OVERVIEW OF THE HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods
Company with a heritage of over 80 years in India and touches the lives of two out of
three Indians.
HUL works to create a better future every day and helps people feel good, look good
and get more out of life with brands and services that are good for them and good for
others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents,

shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged
foods, ice cream, and water purifiers, the Company is a part of the everyday life of
millions of consumers across India. Its portfolio includes leading household brands
such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline,
Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru,
Knorr, Kissan, Kwality Walls and Pureit.

The Company has over 18,000 employees and has an annual turnover of INR
31,425 crores (financial year 2015 16). HUL is a subsidiary of Unilever, one of the
worlds leading suppliers of fast moving consumer goods with strong local roots in
more than 100 countries across the globe with annual sales of 53.3 billion in 2015.

It is owned by Anglo-Dutch company Unilever which owns a 67.2% controlling share

and is the holding company of HUL. HUL's products include foods,
beverages, cleaning agents, personal care products and water purifiers.

HUL was established in 1933 as Lever Brothers and, in 1956, became known as
Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan
Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India
and employs over 16,000 workers, whilst also indirectly helping to facilitate the
employment of over 65,000 people. The company was renamed in June 2007 as
"Hindustan Unilever Limited".

Hindustan Unilever's distribution covers over 2 million retail outlets across India
directly and its products are available in over 6.4 million outlets in the country. As per
Nielsen market research data, two out of three Indians use HUL products.

HUL is the market leader in Indian consumer products with presence in over 20
consumer categories such as soaps, tea, detergents and shampoos amongst others
with over 700 million Indian consumers using its products. Sixteen of HUL's brands
featured in the ACNielsen Brand

Equity list of 100 Most Trusted Brands Annual Survey carried out by Brand Equity, a
supplement of The Economic Times.

The "most trusted brands" from HUL in the top 100 list (their rankings in brackets)
are:
Lux (6),

Surf Excel (7),

Clinic Plus (8),

Rin (13),

Lifebuoy (15),

Close up (21),

Pond's (22),

Pepsodent (24),

Fair & Lovely (29),

Dove (30),

Sunsilk (34),

Vim (48),

Wheel (67),

Vaseline (70),

Pears (78),

Lakme (91).

The latest launches for Hindustan Unilever include: Knorr Chinese Noodles,
Schezwan and Hot & Spicy, Lakme Absolute Sculpt Range, Lakme Lip Love,
Magnum Choco Cappuccino and Axe Gold Temptation.[6]

Its brands include: Food brands:

Annapurna salt and atta

Bru coffee

Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea

Kissan squashes, ketchups, juices and jams

Lipton tea
 Knorr soups & meal makers and soupy noodles

Kwality Wall's frozen dessert

Modern Bread, ready to eat chapattis and other bakery items(now sold to
Everstone Capital)

Magnum (ice cream)

Homecare Brands

Active Wheel detergent

Cif Cream Cleaner

Comfort fabric softeners

Domex disinfectant/toilet cleaner

Rin detergents and bleach

Sunlight detergent and colour care

Surf Excel detergent and gentle wash

Vim dishwash

Magic Water Saver

Personal Care Brands:

Aviance Beauty Solutions

Axe deodorant and aftershaving lotion and soap

LEVER Ayush Therapy ayurvedic health care and personal care products

Breeze beauty soap

 Brylcreem hair cream and hair gel

Clear anti-dandruff hair products

Clinic Plus shampoo and oil

Close Up toothpaste

Dove skin cleansing & hair care range: bar, lotions, creams and anti-
perspirant deodorants

Denim shaving products

Fair & Lovely skin-lightening products

Hamam

Indulekha ayurvedic hair oil

Lakm beauty products and salons

Lifebuoy soaps and handwash range

Liril 2000 soap

Lux soap, body wash and deodorant

Pears soap

Pepsodent toothpaste

Pond's talcs and creams

Rexona soap

Sunsilk shampoo
 Sure anti-perspirant

Vaseline petroleum jelly, skin care lotions

TRESemm

TIGI

Water Purifier Brand:

Pureit Water Purifier

Logo

Unilever is committed to making sustainable living commonplace and our logo is a

visual expression of that commitment. Each icon has a rich meaning at its core, and
represents some aspect of our effort to make sustainable living commonplace.

The icons that come together to shape the Unilever logo each signify
something about our business. Find out what they mean.
 A treat, pleasure and enjoyment pleasure, enjoy,
refreshment, dessert, fun.

A symbol of sensitivity, care and need. It represents

our commitment to helping people improve their everyday health & hygiene
habits through our brands and health improvement programmes.

A symbol of beauty, looking good and feeling

confident.

A symbol of communication, openness and transparency.

Represents our passion for great flavours and taste.

Represents fresh food, sea and natures resources.

 A symbol of fresh laundry, looking good and feeling
confident.

Represents the community spirit of our people and our

commitment to find innovative ways of working to reduce our environmental
footprint.

A reference to science and our ongoing commitment to

find new innovative ways to improve the lives of our consumers.

Symbolises our dedication to the consume experience

and our commitment to finding new and innovative packaging that is better for
the consumer and the planet.

A symbol of positive change or

transformation. Our commitment to find new sustainable ways of doing
business.
 A symbol of cleanliness, freshness and vigour.

The double helix, the genetic blueprint of life and a symbol

of Unilevers strong heritage of positive change that still lies at the heart of our
business today.

A nurtured resource, symbolising our respect for the

natural world tree, forests, growth, environment.

A symbol of love, care and health. It represents our

commitment to helping people take small everyday actions to improve their
health and wellbeing.

A continuous, virtuous circle that represents our

work to reduce the waste associated with the disposal of our products.
 An infinite source of light and renewable energy. It
represents our work to find innovative ways to reduce the greenhouse gas
impact of our products across the lifecycle.

A symbol of freedom, empowerment and self-esteem.

A symbol of the natural world we inhabit. It represents our

commitment to reducing environmental impact across our value chain from
how we source raw materials, to our manufacturing operations, to the way
consumers cook, clean and wash with our products.

Represents Unilevers role as a catalyst for change, aiming

to enhance the livelihoods of the people we work with around the world our
suppliers, distributors and farmers.

One of the many fresh ingredients in our products.

It represents our commitment to sourcing the agricultural raw materials for our
products sustainably.
 A symbol of nutrition tasting and cooking. It represents our
commitment to continually improve the taste and nutritional quality of all our
food products, helping millions of people enjoy delicious food and achieve a
healthier diet.

A bowl of great smelling food symbolising our commitment

to great ingredients and healthy mealtimes.

A symbol of sensitivity, care and our respect for beauty;

the beauty of our consumers and the beauty of nature.

VISION
We work to create a better future every day. We will inspire people to
take small everyday actions that can add up to a big difference for the
world. We will develop new ways of doing business with the aim of
doubling the size of our company while reducing our environmental
impact.

MISSION
Unilevers mission is to add Vitalityto life. We meet everyday needs for
nutrition, hygiene, and personal care with brands that help people feel
good, look good and get more out of life.
LEADERS

Mr. Harish ManwaniChairman

Mr. Harish Manwani (62) assumed charge as the Non-Executive Chairman of the
Company with effect from 1st July, 2005.

Mr. Sanjiv MehtaManaging Director and CEO

Mr. Sanjiv Mehta (56) joined the Board of the Company in October 2013. He is also
the Executive Vice President for Unilever in South Asia and a member of Unilevers
Global Market Executive
 Soaps of HUL

Show the world the real youNot the touched-

up perfection it expects you to be. Embrace what makes you unique.
Because that is your real beauty, inside out! Dove celebrates real women
like you & commits itself to making you feel beautiful every day.
Since 1993, Indian women have relied on Dove for beautiful skin. Now, Dove helps you
pamper yourself in a new way every day, with a wide range that includes skin care, hair
care and deodorants.

Key facts

First launched in the US in 1957

One of the leading brands of Unilever globally
Presence in 80 countries worldwide with a range of superior products from
bar, lotions, body washes, face care and creams
Leading bar brand in UK, US and Canada
Fastest growing hair category brand in India
 Lux is the worlds most iconic beauty bar & has a
90 year history of glamour and pleasure. The most beautiful and iconic
stars of the world have been Lux ambassadors over the years, from Leela
Chitnis to Madhuri Dixit, Aishwarya Rai & Katrina Kaif.
Since 1925, Lux has been bringing the best of beauty and the pleasure that comes
with it to every woman in the world. Made like the costliest French soap and known as
the beauty secret of some of the most glamorous stars from Elizabeth Taylor, Audrey
Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif and Shu Qi -our alluring beauty
treats delight women in more than 100 countries worldwide every day.

Lifebuoy, an undisputed market leader for

117 years, has a compelling vision to make 5 billion people
across the world, feel safe and secure by meeting their personal
care hygiene & health needs

Lifebuoy has journeyed from humble beginnings of being a chunky red bar
of soap to an evolved range of general and specialized products across
formats, offering solutions in the health and hygiene space.

Lifebouy has a strong social mission, promoted through its rural hygiene
programme, Khushiyon Ki Doli, which propagates the practice of hand
washing with soap to reduce diarrheal deaths.
 Lifebuoy is available in bar soaps, liquid handwash, hand sanitizer and
talc.

Key facts
Worlds No. 1 Selling Germ Protection Soap
Distribution across 50 lakh + stores across the country
Awarded the Bronze Global Effie for the Superfast Handwash campaign

Breeze, with the goodness of glycerine

gives soft, fragrant and smooth skin.

Breeze makes use of a new revolutionary global technology which

enhances the impact of world class perfumes in a much larger way, apart
from bringing out the goodness of glycerine. New Breeze is filled with the
goodness of glycerine, which makes your skin soft and smooth.

Key Facts
Launched in 1988 as a family beauty soap with the promise of a fresh
feeling of nature
Comes in 3 attractive variants French Rose, Divine Sandal, Lemon Splash

Introduced in India in 1902, Pears soap

has no equal. It is gentle enough, even for baby's skin.
Pears is manufactured like any other soap, but unlike in
conventional soaps, the glycerine is retained within the soap.
That is the cause if its unique transparency. After
manufacturing, the soap is mellowed under controlled
conditions over weeks. At the end of this maturing process, it is
individually polished and packed in cartons.
Today Pears is available in three variants - the traditional amber
variant, a green variant for oil control and a blue variant for
germ protection.

Rexona
Rexona is one of India's pioneer brands in family soaps.
Launched in 1947, it was positioned as a natural skin care soap
to give silky, glowing skin.
Since then the product has been constantly improved to keep
up with the expectations of the consumers.
In 1989 coconut was introduced in Rexona for the first time to
strengthen the overall skincare appeal of the brand. Rexona has
now been relaunched with cucumber extracts, in addition to
coconut oil and moisturising milk cream. Its creamy lather
purifies the skin, leaving it clear and flawless. It has also been
enhanced with a perfume that lingers well after a bath.