Introduction to

Strategic Planning
Goals, Mission, and Vision
Learning Application: Vision
On a piece of paper, create a vision statement by
answering the following question:
What will my business look like in 5 years?
c) How will you treat your stakeholders:
The Mission Statement
Stakeholders: People that have an interest in the
functioning and outcomes of your business:
Employees
Customers
Community
Shareholders/Owners
Mission: How will you treat your stakeholders in
accomplishing your goals?
Example:
Learning Application: Mission
On a piece of paper, answer the following questions:
What exactly am I providing for:
Customers?
Employees?
Shareholders/Owners?
Community?