Executive Summary
The rate of unintentional pregnancy among Ecuadorian adolescent females is one of the
highest in the world (Crdova Pozo et al., 2015). The alarming pregnancy rate along with
reduced contraceptive use can be attributed to limited access to sexual education and
contraceptive materials. The proposed project, Salud Familiar, was created to address the
growing issue of teen pregnancy and unprotected sex in Ecuador. The project targets students
aged 10-17 in the San Sebastian parish of Cuenca, Ecuador. Its main goal is to reduce the
adolescent pregnancy rate through sexual education and communication workshops. There are
three objectives in this proposal: a 3% reduction of the adolescent pregnancy rate, a 15%
reproductive knowledge. The project aims to complete these objectives by the year 2023.
Salud Familiar will utilize the support of local and international partnerships to create
relevant curricula, workshops, and training. Adolescents within the community will be trained to
implement these programs as part of Cuenca Friends of the Youth (CFY). CFY run mobile clinics
will provide computerized reproductive education and adolescent-centered medical services. The
project utilizes a two-part workshop series lasting nine months. The first part is a Healthy Living
workshop, which focuses on sexual and reproductive health (SRH) knowledge and attitudes,
gender roles, and communication between partners. The second part is a communication
workshop that increases parental involvement, offering education on how to discuss reproductive
topics with their families. After the first three months, these workshops will be combined to
The success of this project will be monitored using pre- and post-tests, as well as data
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collected and reported by local health agencies in San Sebastian. Evaluation, adaptation, and the
involvement of CFYs make this program sustainable beyond the pilot year. This project hopes to
create a lasting change in San Sebastians culture of sexual health and communication.
Background
In the Catholic country of Ecuador, unprotected sex and teenage pregnancy are a major
contemporary issue. According to United Nations Population Fund (UNFPA), the birth rate in
Latin America is particularly high for adolescents (Loaiza & Liang, 2013). "Latin America is the
only region in the world where births among girls under the age of 15 years are increasing and
are projected to rise through 2030" (Ivanova et al., 2016, p. 98). In Ecuador, 21% of girls will
give birth before the age of 18, one of the highest rates of adolescent pregnancy in the world
(Crdova Pozo et al., 2015). This vulnerable population faces a combination of issues, most
inequalities. Part of the reason for these issues is the countrys foundation in the traditional
Catholic faith.
The Catholic Church promotes virginity until marriage and believes that procreation is
the only purpose for sex (Jerves et al., 2014). In Latin America, these ideas are strictly adhered to
(Jerves et al., 2014). For this reason, contraceptives are not widely used or accessible for
adolescents in Ecuador. Only 30% of sexually active adolescents between the ages of 14 and 18
in this region use modern contraceptives (De Meyer et al., 2014). This religious idealism has also
had an impact on the way the country views sexual education. Due to the focus on virginity,
much of the country believes that sex education is in direct opposition with the teachings of the
church (Jerves et al., 2014). In recent years, there has been a widespread rejection of formal sex
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education programs (Jerves et al., 2014). For those adolescents who choose not to practice
abstinence until marriage, however, this way of thinking leaves them utterly unequipped.
The last of these contributing issues is a lack of respect for women and inadequate understanding
and communication between genders. In Ecuador, the cultural and religious concepts of
machismo and marianismo have led to inequalities in sexual expectations of men and women
(Goicolea, Wulff, San Sebastian, & Ohman, 2010). Men are expected to be hyper-masculine and
dominate over women, while women are expected to be submissive and bear children. Women
are held responsible for all sexual health and pregnancy, and yet are stuck in a traditional
There have been many attempts to rectify these issues in the past, but the most relevant
was a project called Community-Embedded Reproductive Health Care for Adolescents (CERCA)
(Decat et al., 2013). Research lasted from 2010 to 2014 in three Latin American cities: Cuenca,
Ecuador; Cochabamba, Bolivia; and Managua, Nicaragua. The objectives of CERCA included
reproductive services for adolescents, and increased use of contraceptives. CERCA was intended
to provide an initial framework for SRH interventions that were practical, community centered,
and culturally competent (Decat et al., 2013). It included outreach campaigns, sex education
communication training for health providers, and mobile health clinics and condom
dispensaries (Nelson, Edmonds, Ballesteros, Encalada Soto, & Rodriguez, 2014, p. 191).
The action plan proposed in this paper will focus on the city of Cuenca, where a 2010
census gleaned evidence that adolescents in this region are having sex at an earlier age, and the
rates ofteen pregnancy and marriage are significantly higher (Jerves et al., 2014). It will be a
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multifaceted approach that builds upon the successes of CERCA, while adding new ideas for a
sustainable program. The following literature review evaluates the effectiveness of CERCA and
Literature Review
There are numerous studies regarding adolescent SRH in Ecuador. A qualitative study on
the parental views of adolescent sexuality and sex education was conducted in Cuenca, Ecuador
(Jerves et al., 2014). Data was collected from focus groups, which consisted of Parents
Committees members from three high schools. The study found that parents became anxious
when initiating SRH conversations and stated religion set the parameters on SRH. Parents
refused to talk about contraception and emphasized abstinence, likely due to a personal lack of
formal sexual education. Women learned about menstruation, virginity, fidelity and marriage
from their mothers and men did not receive sex education from their fathers (Jerves et al., 2014,
p. 20). It was concluded that parents believed SRH should be taught in schools due to teachers
knowledge on the subject. SRH only focused on the biology of sex. The limitations of the study
included a wide age range of children, limited participation from high school parents, and
heterogeneous focus groups in terms of age and levels of education (Jerves et al., 2014).
Planned Parenthood Global created the Youth Peer Provider program, which trains peers under
(Tebbets & Redwine, 2013). Peers were utilized due to their influence on fellow peers SRH
decisions. Peer education resulted in an increase of SRH knowledge in three months and
increased self-esteem. Youth Peers Providers are trained for several weeks before distributing
contraceptive materials. Youth Peer Providers conduct youth outreach at local schools, sports,
and community groups. During 2007 and 2011, 27,418 individuals received contraceptive
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education or materials from the Youth Peer Providers. In 2011, an additional 50,559 community
members participated in educational activities offered by the program. Outcomes include a self-
reported 22% increase in self-esteem and a 6% decrease in teenage pregnancy. The greatest
challenge of the Youth Peer Provider program was gaining rapport from community and religious
leaders. They expressed concern over the programs approach to SRH (Tebbets & Redwine,
2013).
A study about SRH communication among parents and teens was conducted by using
structured and informal interviews with CERCA participants and community members (Nelson
et al., 2014). Trust was used when discussing open-communication about SRH between
adolescents and parents. However, the different interpretations of trust among the stakeholders
hindered the goal of open SRH communication. Adolescents were unlikely to disclose their
sexual activities and preventive measures due to stigma derived from gossip and contradictions
from their families. Additionally, adolescents were reluctant in divulging about sexual activity
with their parents, since it was viewed as inappropriate and an invasion of privacy. It was
concluded that Ecuadorian culture may not foster CERCAs goal of open SRH communication
A partial study of CERCA aimed to identify a correlation between gender equality and
sexual behavior (De Meyer et al., 2014). A cross-sectional study was conducted in 2011, and data
was gathered from adolescents between 14 and 18 years old in secondary schools in Cuenca,
Ecuador and Cochabamba, Bolivia. Results indicated that there was a positive correlation
between sexually active adolescents who value gender equality and the use of contraceptives.
Those who believed in gender equality were more likely to use contraceptives, viewed
intercourse as a positive experience, and were able to facilitate discussions about SRH with their
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partners. Furthermore, this group did not consider sexual intercourse as a necessity in romantic
relationships. Also, those who were not sexually-active and believed in gender equality viewed
sex as a positive experience. Religious adolescents participated less in sexual behaviors and
reported that sexual intercourse was necessary to maintain a romantic relationship. The non-
random sample of adolescents created a non-diverse group of adolescents, and females were
underrepresented due to surveying students at male technical schools. The study revealed deeply
rooted gender roles where men are considered dominant and women are seen as submissive and
Promoting Adolescent and Reproductive Health (ASRH) (Crdova Pozo et al., 2015). Data was
collected through comprehensive interviews from CERCA participants and providers. The first
key finding was that those who believed in gender equality had positive sexual experiences and
communication about SRH between parents and adolescents is necessary. Texting and internet
resources reduced the stigma concerning adolescents, since it allowed them to get answers to
their SRH questions (Crdova Pozo et al. 2015). The study concluded there was an additional
need to expand in the community, address gender cultural norms, provide innovative techniques
Another evaluation of CERCA was conducted through a quasi-experimental study that consisted
of pre- and post-surveys (Ivanova et al., 2016). There was a slight improvement in condom use
and in the use of SRH services in Cuenca. This was due to CERCA bypassing the first three
CERCA was too short to successfully decrease teenage pregnancies. The CERCA team consisted
of medical professionals, who emphasized increasing accessibility to SRH services rather than
SRH education. Another barrier was parents, especially fathers, refusing to participate in school
and community CERCA activities. Participants also mentioned that they were unable to attend
activities, because times and locations were not disclosed. Although there were many
organizations and had a wide range of participants. Workshops, social media, and telephone
hotlines were effective, since it facilitated immediate responses and open discussions about SRH.
Health fairs and sporting events were useful, since it included participants who were not actively
involved in the educational workshops. Consortium management believed that CERCA was a
good initiation in family planning and reproductive topics, since it opened an avenue for
increased SRH communication (Ivanova et al., 2016). The findings from these articles will assist
the creation of a more effective SRH intervention based program in Cuenca, Ecuador.
Logic Model
Salud Familiar is a program initiative based out of Cuenca, Ecuador that was developed
through the use of a logic model. The logic model displays the program outputs designed to
change the knowledge, attitudes, and practices of the participating students and their families.
The target population of Salud Familiar are students aged 10 to 17 from San Sebastian parish in
Cuenca, Ecuador. The program aims to reduce the adolescent pregnancy rate in the parish
community. The change will be implemented through sexual education and communication
workshops embedded within family events such as movie nights. An increase in knowledge will
be used as the primary tool in changing contraceptive attitudes and practices. The additional
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activities and outputs required to enable this change in the community, along with further effects,
Adolescent birth rates in Ecuador are considered the highest in the world (Crdova Pozo
et al., 2015). The goal of Salud Familiar is to reduce pregnancy rates among adolescents in the
San Sebastian parish of Cuenca, Ecuador. The goal will be realized through three objectives
based on research and the work by other agencies to reduce the current pregnancy rate among
adolescents. The first objective is to reduce the adolescent pregnancy rate within the parish from
the national estimate of 8.2% to 5.2% by 2023 (Salazar et al., 2015). Reducing the pregnancy
rate would directly reduce the birth rate among adolescents. The second objective is to increase
the self-reported use of contraceptives among adolescents by 15% from the initial findings by
2023. In addition to preventing pregnancy and sexually transmitted infections (STIs), there is a
positive correlation between contraceptive use and gender equality (De Meyer et al., 2014).
When female adolescents report feeling equal to their male counterparts, they report improved
The final objective is to improve SRH knowledge by 50% by 2023, which will be measured
through pre- and post- knowledge assessments. An increase in SRH education will allow
Technical Approach
The Salud Familiar project will change knowledge, attitudes, and practices by
implementing programs and activities to accomplish its three objectives. The projects objectives
can be achieved by forming partnerships with community members, local institutions, and
international agencies currently working in Ecuador. Local partnerships will help to delineate the
FAMILY PLANNING 10
problem, increasing the relevance of the programs and activities created by the Salud Familiar
project. International agencies will provide access to pre-existing partnerships within Ecuador,
resources and materials, and lessons from previous programs. Support from local and
international partnerships will help implement a culturally relevant SRH curricula, create
workshops to promote SRH behavioral changes, and train youth and adults as future facilitators.
Salud Familiar will enhance communication through media and technology to support mobile
services. These collaborative partnerships and program activities will have a synergistic effect
sustainable program. The preparatory period for contracting the necessary personnel will be
completed one year prior to beginning Salud Familiar. CERCA established a network of agencies
for SRH at local, state, and national levels (European Union, 2016). The major local institutions
included the Universidad de Cuenca, Ministry of Public Health of Ecuador, and the Centro
build relationships with local healthcare agencies within the parish. Local medical staff and
Salud Familiar personnel will work within the parish to implement and improve proposed
To be effective and relevant, a partnership between local religious leaders within the San
Sebastian parish and Salud Familiar must be formed. Association with local partnerships
mentioned above will substantiate Salud Familiars purpose before a partnership is attempted
with local churches. The project will form partnerships with churches by engaging in meetings
FAMILY PLANNING 11
with religious leaders in the first three months of implementation. The conversations will
emphasize necessary immediate solutions to address high-risk pregnancies caused by the Zika
Virus in the female adolescent population (WHO, 2016). Research has revealed a correlation
between infants with microcephaly and the Zika Virus (WHO, 2016). This compelling reality
will help to create a collaborative coalition that focuses on protecting adolescent females in the
parish.
Upon approval from church authorities, churches will become a valuable asset with
church buildings to serve as workshop and mobile clinic sites. Input from local priests will be
encouraged to create community collaboration, thus, increasing the repute of workshops and
mobile clinics. Salud Familiar does not need the permission, in a legislative sense, of local
religious leaders to begin the project. However, it is a priority to establish a working relationship
with local religious leaders, because literature suggests their value and influence in the
community.
International partners will help to provide the tangibles for Salud Familiar. Salud Familiar
will be partnered with Advocates for Youth to acquire SRH movies that will be played during
family workshops. The Centers for Disease Control and Prevention (CDC) requires that
credentials be attained before Cudate! is used within the parish (CDC, n.d.). SRH research
from the World Health Organization (WHO) will be utilized for its expansive knowledge base to
provide effective SRH education in mobile clinics and workshops. Planned Parenthood Global
will garnish resources and contraceptive products that will be provided by mobile clinics. Seattle
and King County Public Health Department will initially teach program implementers about the
Family Life and Sexual Health (FLASH) curriculum. Local personnel such as community
medical professionals, teachers and administrative staff, religious leaders, and CFYs will serve as
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proponents and instructors of the FLASH curriculum within workshops. These local and
international partnerships will allow Salud Familiar to be prepared from a logistical standpoint
and gain momentum within the first year of implementation. The project will empower local
The infrastructure of the project will be based on what other international agencies have
done and are currently doing in Ecuador to address adolescent pregnancy. International
partnerships will be formed with the International Centre of Reproductive Health of the Ghent
University and Lithuanian Society of Health Sciences Department of Family Medicine (Decat,
Orozco, Cordova, & Vega, 2014). These two partners possess the personnel to replicate the staff
of experts necessary for the Salud Familiar project. Experts will provide knowledge and
experience for health research in Latin America and adolescent SRH (Decat et al., 2014). The
experts working in Ecuador will be consulted for feedback to improve the project. These experts
will help Salud Familiar become effective in reducing the adolescent pregnancy rate within the
Generating Involvement
CFY will be created to achieve the goal and sustainability of Salud Familiar in San
Sebastian. CFYs will enhance the communication between adolescent clients and medical staff.
The project will use the Youth Peer Provider program created by Planned Parenthood Global to
train CFYs as community health workers and to provide accurate SRH education to their
respective peer groups (Planned Parenthood Global, n.d.). CFYs will be adults and adolescents
within the parish. CFYs are similar to what CERCA attempted and what the Ministry of Health is
attempting to create in Ecuador (IPPF, n.d.; Ivanova et al., 2016). By training CFYs, the project
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will decrease the intimidation associated with medical clinics within the parish (Decat et al.,
2014). The familiar environment created by CFYs will increase the level of confidentiality
within the medical clinics of the parish (Crdova Pozo et al., 2015). The presence of CFYs in
workshops, mobile clinics, and local medical clinics will create an environment that is conducive
The presence of CFYs within mobile and local clinic settings will increase the number of
adolescents seeking contraceptive education and materials. 50 CFYs will be trained within the
first year of implementation, creating a strong peer presence. Recruitment will be conducted by
visiting local schools and advertising employment opportunities within the community.
Subsequent efforts, after the first year, the recruitment and training of future CFYs will be based
on the demand for SRH services in the community. Once trained, CFYs will teach the FLASH
curriculum within workshops and serve as familiar faces within mobile clinics. It is expected that
CFYs will continue to expand and share their knowledge with their peers and future generations
Community Workshops
Salud Familiar will create a two-part workshop series lasting nine months. The two-part
workshop series will be Healthy Living and Communication. The Salud Familiar workshops will
be effective based on the analysis of CERCA by Ivanova et al. (2016). Workshops will use the
FLASH curriculum to improve SRH knowledge, and create incremental changes in behavior for
parents and students that will help decrease the adolescent pregnancy rate. The curriculum is
based on changes in planned behavior, relies on family involvement, and respects diverse
community values (King County, 2016). FLASH includes lesson plans about family, self-esteem,
gender roles, decision making, sexual development, reproductive systems, STIs, contraceptives
FAMILY PLANNING 14
and their application, and abstinence (King County, 2016). The curriculum will be proposed to
the administrative staff and teachers of three primary, three secondary, and three high schools in
the San Sebastian parish. Upon acceptance of the curriculum, workshops will be taught on school
grounds as an extension of current health education courses, and parent-student workshops will
Salud Familiar will differ from CERCA by increasing parental involvement. This will be
accomplished by conducting communication workshops for parents that teach and encourage
SRH discussions within their families. The Healthy Living workshops will focus on SRH
knowledge and attitudes, gender roles, and communication between partners. Healthy Living and
Communication classes will be provided to parents and students individually at first. This will
allow parents and students to examine where they stand on SRH issues without feeling pressured
by social norms. The two workshops will be combined after three months to form a family
framework and will continue to build on SRH knowledge and attitudes. Multiple workshops of
30 people will be run simultaneously to accommodate for a large number of families. Workshops
will be conducted on the first Saturday of every month from 4:00 p.m. to 8:00 p.m. Citizens of
the parish will be notified by advertising workshop events at workplaces, schools, and sporting
events. Discussion and teaching will be conducted for the first three hours. Dinner will be served
to the families and movies will be played for the final hour of the workshops.
Within the CERCA project, the use of media, technology, and mobile clinics proved
effective (Ivanova et al., 2016). Salud Familiar will utilize these concepts to reduce the
reproductive knowledge in the parish. Social media sites, such as Facebook and Twitter, will be
FAMILY PLANNING 15
between Salud Familiar and the community. The use of media allows for communication that
may not have occurred otherwise. In a similar approach, 507 questions regarding culturally
specific SRH issues that were asked via text messages in 18 months (Crdova Pozo et al., 2015).
Mobile clinics will use the After School software application, which is geared toward
humorous manner. Transparent dialog will aid in measuring the incidences of self-reported
contraceptive use and in understanding beliefs and practices; thus, forming future interventions.
The CFY managed mobile clinics will promote safe-sex practices and provide SRH information
via computers. The mobile clinics will provide STI testing and contraceptives as well. Mobile
clinics will use a computer-based education program emphasizing HIV prevention and condom
use called Cudate!, which has been effective as a teaching platform for SRH in the United
States (U.S.) (CDC, n.d.). Planned Parenthood Global will provide contraceptives and
educational materials that will be distributed by the mobile clinics. The mobile clinics will place
condom dispensaries in schools, churches, and other important community locations. The use of
technology and media to enhance the capabilities and influence of mobile clinics within the
Work Plan
The Salud Familiar program will begin in January 2017 and run through September 2018,
including the initial setup of the program through the dissemination of results to participants and
supporting agencies. Beginning January 2017, the initial phase will include the assessment of the
community and partnership establishment within the community. In April 2017, peer-to-peer
involvement will be established through the recruitment and training of 50 CFYs. In May 2017,
FAMILY PLANNING 16
the Healthy Living and Communication workshops will be established along with the
curriculum. Training of administrative staff and teachers within schools and hiring of
communication specialists will also occur at this time. The use of media and technology will be
established in July 2017 with the creation of a Facebook and Twitter page. Establishment of
partnerships with Cuenca mobile health clinics, recruitment and hiring of CFYs, and obtaining
contraceptives from Planned Parenthood Global will occur in the month of July as well.
Implementation of the curriculum will begin October 2017 and end in June 2018. The evaluation
of the programs overall effectiveness will be conducted in July 2018 with the dissemination of
results occurring in September 2018 (see Appendix B for detailed Work Plan).
Anticipated Barriers
Before implementing the project, there are a number of potential barriers that need to be
addressed. FLASH has unique features including the systematic progression of SRH knowledge,
but it was created in the U.S. Key leaders in the community such as teachers, medical
professionals, and religious leaders will have to be consulted to make the curriculum culturally
appropriate. The CERCA project reported that they underestimated the resistance of parents in
allowing adolescents to participate in the project (Ivanova et al., 2016). This barrier will be
addressed by involving parents in every phase of the project. Framing the significance of family
planning by providing information on adolescent pregnancy and the impact it has on the
community will, in theory, enhance the cooperation of parents. Currently, there has been a shift
in political ideology and Salud Familiar may face challenges that were not observed by CERCA.
Knowledge of current pregnancy rates should provide adolescents the opportunities to receive
SRH education and materials given the support of local and state leaders.
Key participants must effectively monitor and evaluate findings in order to reach the
goals and objectives of a program. In the San Sebastian parish, monitoring Salud Familiar's
training, involvement, and impact will create consistency within the program. Monitoring will
also provide information on how the program is working thus far. Evaluating findings is a crucial
step that allows field staff and program managers to understand if the goals and objectives have
been met (UN Women, 2012). Indicators are helpful tools that can accurately measure the
monitoring and evaluation process either qualitatively or quantitatively. Gathering data will
establish a baseline prior to implementing the program which will aid comparisons and
evaluations upon program completion (UN Women, 2012). These factors will ensure that Salud
Familiar will accomplish its goals and objectives within the parish.
A process indicator that will be used to monitor and evaluate the training process of Salud
Familiar is the delivery and quality of training. Trainings will occur twice a month and will be
delivered over a course of four months to hired staff, CFYs, and volunteers. In order to monitor
the trainings, there will be an attendance sheet at each training session. Evaluation of feedback
from participants regarding quality and applicability will be done in the form of a plus/delta
chart. This type of evaluation will provide honesty along with qualitative data (Newman, 2016).
This process relates to the output indicator of improving SRH knowledge and practice by 50%
by 2023. If the staff are adequately trained, then they will be able to appropriately educate the
The outcome indicator used to measure the reduction in the adolescent pregnancy rate
will be to estimate before implementation and after completion of the program (Salazar et al.,
2015). The desired change will be a decrease in pregnancy rates. In order to monitor the rate,
field workers will contact local health agencies in the parish and confidentially acquire the total
FAMILY PLANNING 18
amount of pregnancies by girls under the age of 18. Field workers will analyze the collected
information, calculate the annual pregnancy rate, and report results to program managers. In
2023, the final percentage will be compared to the initial percentage. If the percentage of
adolescent pregnancy has decreased from 8.2% to 5.2%, then the finding indicates that the
project has met this objective (Salazar et al., 2015). The statistics gathered by this quantitative
method will be compiled into a report that will be shared with stakeholders and the public via
social media. Providing statistics to the public and community members of Cuenca will reiterate
adolescents by 15% by 2023. The output indicator of this objective will be the percentage of self-
reporting contraceptive usage and amount of contraceptives distributed each year. A qualitative
approach will include conducting written pre- and post-tests. An anonymous survey will be
handed out to program recipients at the beginning of the program, at the three and six month
markers, and upon completion of the intervention. The surveys and anonymous confessions from
the app will provide data to gather before and after application of the program. Staff and
volunteers will analyze surveys and social media platforms for possible trends as the program
progresses. A quantitative method of recording the number of contraceptives handed out each
year by mobile clinics will also provide data about contraceptive use. At the completion of each
annual program, the percentage of self-reported contraceptive use will be calculated. The
percentages will be evaluated and compared to years prior. If the final percentage of self-reported
contraceptive use has increased by 15% in the year 2023, then the program will have
based SRH education through culturally cognizant and community embedded interventions. The
evidenced-based interventions were developed with the goal of reducing adolescent pregnancy
rates in the San Sebastian parish through changes in knowledge, attitudes, and ultimately
practices. Salud Familiar is based on existing work by international and local entities that address
the issue of pregnancy and has promising potential in the San Sebastian parish. The involvement
of local entities and international partnerships will improve the sustainability and future
applicability of the program. The surge in the adolescent pregnancy rate is not a problem unique
to San Sebastian making the program beneficial for numerous areas in Ecuador and throughout
Latin America.
FAMILY PLANNING 20
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