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1.1.

Power

1.2. Integrating businesses

2.1. T

2.2. T

3.1 a) The cooperative payoffs idea is that it provides benefits to participants


in the aggregate as well as individually. the example disscused in the
midwest case study is that in order to save time and frustration on the
telephone, physicians want to use hospital's pre-admission and operating
room scheduling system. the physicians' offices operates more smoothly,
increased efficient schedulling, and staff and physicians who are busy can get
more time seeing pateints and less time dealing with office problems. the
hospital get benefit as well, its scheduling load on its facilities improved, with
more fliexibility in rescheduling admissions and procedures than it did when
requests had to be processed in a single telephone conversation. niether
party benefits in this unless both participate i.e. If the hospital did not use
the pre-admission information, the physicians would have no chioce and will
use traditional, less efficient, telephone scheduling procedures.

3.1 b the coperative payoff will enhance the rivelry among the competitors,
because if the hosiptal implement coperative payoff same like in the case the
process of the hospital will become more effecient and therfore it will be
essential for other hospital to do it in order to compete.

3.2. In the midwest case, the PIN system used can be the example of IT
changed competition by spawning new bussiness within an existing industry
in oder to remain intact with their pyshicians. this also helps hospitals to pick
best physician in sutable time.

3.3. Walmart can be the example the large-firm segment of the retail
segment has its huge physical presence through out the world and with its
new information system walmart pour money into technology. In this as they
redefine their bussiness scope, to develop their online presense with their
pysical one. they introduce IT system in order to developa and make their
online system effectively. walmartlab is an example of this where many
potential engineers are working to develop this new strategy.

4.1. The information technology can effect competition and strategy in three
vital ways

it alters the rules of competition by changing the structure of industry.

its gives competitive advantage by giving companies new ways to


outperform their competitors.
often from within a companys existing operations, it spawns whole new
business.

the retail industry is much impacted by information technology. both


companies walmart and amazon retail giants are using Information systems
to get competative advantage on one another. Amazon have competative
advantage over walmart through its online struture which walmart is focusing
in oder to compete with amazon. walmart is also trying to compete with its
new entity walmart labs by using e-comerce in a more innovative way.

4.2.Bargaing power of buyer:

Due to the huge physical and online presense of both big retail giants, they
have enhanced volume of buyers all arround the world and becasue of it the
bargaining power of buyer is low. the amazon is a much bigger player online,
with $74.4 bilion revenue for 2013. while walmart total revenue is close to
$500 billion.

Threat of substitution:

the threat of substition is high in this industry. the big retailers of this industry
offers the same set of products to customers. the only difference among
them will be there price and facillities which both big gaints provides.

rivelary among compition:

rivelary among the competitors in large fim segment of retail industry is high
becasue both big giants of retail industry are battling over e-commerce
competing for most talented engineers trying to be supperior from one
another in order to get the new frontier of same-day-delivery and warring
over online pricing. competition does not only lies here both giants want to
give customers a whole shopping experiance with pysical aswell as online.

Threat of new entrant:

The threat of new entrant is low becuase both amazon and walmart invested
billions of money in their Information technology system and overall
technology. both the companies have build their customer base and brand
image with time so strong that it would not be easy for the new entrant to
come to that level. If a new entrant want to enter to this industry they need a
huge amount of investment and IT system similer to these two.

Bargaining power of supplier:

The achievments and image of these two retailers walmart and amazon is too
strong that any one would want to become their supplier. their annual sales is
huge which is giving their supplier an anourmuos advantage as compared to
other small retailers. So if any supplier is linked to them will have low
bargaining power.
4.3 Walmart lab is e-commerce based system that enables customer's with
its enhanced practices. walmart labs now has 2,100 employess and recently
acquired adchemy has researchers, engineers and experts from yahooand
webex, with this they also acquire yumprint, a recipe and meal-planning
service; Torbiy, which makes web acceleration technology; inkiru, an analytics
startup; OneOps, a cloud computing company; Tasty Labs, a social software
incubator; Social Calendar, a reminders firm; Small Society, Set Direction,
Grabble and OneRiot, companies that built out mobile app strategy for the
retailer; and Kosmix, a search company that served as the base for Walmart
Labs.

4.4. If i become the CEO of Walmart i will work on my competition more


regrouly will try to enhance my IT system more faster so that i can compete
with my rivel amazon, becasue now its the world of internet and walmart still
is on a disadvantage than amazon becasue amazon have a very strong e-
commerce system. As the threat of substitution is high in the industry that
means that buyers can switch easily from walmart to amazon this only can be
deleted through differenciation and differention can come only through strong
e-commerce in this situation. walmart have one advantage that it have huge
physical presence in USA, so the only thing they need to focus is to make
their IT system strong through developement of more technology and hiring
of more proffesional engineers in order to get competative advantage over
their competitor amazon.

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