CONCEPTUALIZATION

The project is on consumer behavior towards electronic goods in festival season.

From knowing the behavior of consumer, company can produce those goods which
are satisfying the needs of the customer.

Consumer always wants to buy goods in festivals especially electronic goods

because in festivals there are so much discounts are offered by the company, in
festival season customers are attractive for buying the goods FLUENCING
CONSUMER BEHAVIOR

-re of the best ways to influence consumer behavior is to give buyers an acceptable motive. Tins is
somewhat related to the idea of asking what type of person would buy a certain product in evaluating
consumer

; for example , a mother plays the role of an influencer in a child's purchase process, whereas sha plays

the role of a disposer for the products consumed by the family

also. There are consumers tastes are changing day to day so company will produce goods according to
the needs of the cu to feel they're doing something i :-xi, being a good person ,eating healthy, making
contracts, keeping up appearances, or that ~ e> just deserve to be spoiled a little bit. If marketers can
convince consumers that they need i product or service for some "legitimate" reason, customers will be
more likely to make a purchase.

"..-ally, another alternative for influencing customer behavior is by offering specialized g: ods .While
commonalit y was once popular, more and more people are seeking diversity stomer and satisfy the
cbehavior. Consumer want

in taste, personal preferences, and lifestyle. Some successful campaigns touting the way their products

stand out from the crowd include Dodge's "The Rules Have Changed" and Arby's This is different.

Different is good."

The roles also vary indifferent consumption situationustomers.

13
CONCEPTUALIZATION

The project is on consumer behavior towards electronic goods in festival season.

From knowing the behavior of consumer, company can produce those goods which
are satisfying the needs of the customer.

Consumer always wants to buy goods in festivals especially electronic goods

because in festivals there are so much discounts are offered by the company, in
festival season customers are attractive for buying the goods FLUENCING
CONSUMER BEHAVIOR

-re of the best ways to influence consumer behavior is to give buyers an acceptable motive. Tins is
somewhat related to the idea of asking what type of person would buy a certain product in evaluating
consumer

; for example , a mother plays the role of an influencer in a child's purchase process, whereas sha plays

the role of a disposer for the products consumed by the family

also. There are consumers tastes are changing day to day so company will produce goods according to
the needs of the cu to feel they're doing something i :-xi, being a good person ,eating healthy, making
contracts, keeping up appearances, or that ~ e> just deserve to be spoiled a little bit. If marketers can
convince consumers that they need i product or service for some "legitimate" reason, customers will be
more likely to make a purchase.

"..-ally, another alternative for influencing customer behavior is by offering specialized g: ods .While
commonalit y was once popular, more and more people are seeking diversity stomer and satisfy the
cbehavior. Consumer want

in taste, personal preferences, and lifestyle. Some successful campaigns touting the way their products

stand out from the crowd include Dodge's "The Rules Have Changed" and Arby's This is different.

Different is good."

The roles also vary indifferent consumption situationustomers.

13
CONCEPTUALIZATION

The project is on consumer behavior towards

electronic goods in festival season. From knowing
the behavior of consumer, company can produce
those goods which are satisfying the needs of the
customer.
Consumer always wants to buy goods in festivals
especially electronic goods because in festivals
there are so much discounts are offered by the
company, in festival season customers are
attractive for buying the goods FLUENCING
CONSUMER BEHAVIOR
-re of the best ways to influence consumer
behavior is to give buyers an acceptable motive.
Tins is somewhat related to the idea of asking
what type of person would buy a certain product
in evaluating consumer
; for example , a mother plays the role of an
influencer in a child's purchase process, whereas
sha plays the role of a disposer for the products
consumed by the family
also. There are consumers tastes are changing
day to day so company will produce goods
according to the needs of the cu to feel they're
doing something i :-xi, being a good person
,eating healthy, making contracts, keeping up
appearances, or that ~ e> just deserve to be spoiled a little
bit. If marketers can convince consumers that they need i product
or service for some "legitimate" reason, customers will be more
likely to make a purchase.

"..-ally, another alternative for influencing customer behavior is by offering specialized g: ods .While
commonalit y was once popular, more and more people are seeking diversity stomer and satisfy the
cbehavior. Consumer want

13
in taste, personal preferences, and lifestyle. Some successful campaigns touting the way their products

stand out from the crowd include Dodge's "The Rules Have Changed" and Arby's This is different.

Different is good."

The roles also vary indifferent consumption situationustomers.

13