ASSESSMENT BOOKLET 1 Business Studies Marketing

With in this booklet;

Assessment Notification

Assessment Task

Assessment Notification;

Assessment Task Total Assessment valued at 20% of overall mark

Week assessment received week 1 - 18th May 2017

Week assessment due week 3 30th May by 3.10pm

**take home / class time assessment plagiarism will attract a ZERO mark
**

Hennessy High 16351875 Business Studies 1

 Assessment Task

Please refer to the Online component of the topic;

Marketing

1. Role of marketing

2. Marketing Process

Directions: You must complete each of the tasks that are derived from the online
comparative study - http://hennessyhighschoolbiz.weebly.com/

Hennessy High 16351875 Business Studies 2

Task 1 (1 mark)

For your first task, locate a logo on google images

(https://images.google.com/ ), explain why that logo appeals to you.

Link - ______________________________________________________________________________

Why appeals
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Task 2 (1 mark)

Attached is the top 10 marketing fails, can you provide what you think is the biggest
marketing fail, and explain why.

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Task 3 (2 marks)

a) Has Woolworths share price increased or decreased over 6 months, by how

much?

b) Has Woolworths share price increased or decreased over 3 years, by how much?

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Task 4 (2 marks)

In your opinion can you please explain what type of market/s Woolworths is in?

Hennessy High 16351875 Business Studies 3

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Task 5 (2 marks)
There are six stages in developing a strategic marketing plan, identify two of these
and provide insight as to how these relate to Woolworths.

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Task 6 (2 marks)

Your task it to think of any multinational business (not Woolworths or Coles) such as
Just Cuts, Aldi, Costco, Sportsgirl, Myer, and David Jones and sketch a SWOT, you
should be able to gain two points in each area of the SWOT (minimum).

Strengths_________________________________________________________________________
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Weaknesses_______________________________________________________________________
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Opportunities_____________________________________________________________________
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Threats____________________________________________________________________________
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Hennessy High 16351875 Business Studies 4

Task 7 SWOT Woolworths (5 marks)

a) You are now required to perform a SWOT on Woolworths and b) write a short
paragraph (100 words) summarising the key points, remembering to include
internal and external factors.

Strengths_________________________________________________________________________
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Weaknesses_______________________________________________________________________
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Opportunities_____________________________________________________________________
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Threats____________________________________________________________________________
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Short Response;
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Task 8 (2 marks)

1) (2016) While developing a new marketing plan a business discovers that many
customers think its website is boring and confusing. At what stage in the marketing
process should this have been identified?

Hennessy High 16351875 Business Studies 5

a) Identifying target markets
b) Developing marketing strategies
c) Conducting a situational analysis
d) establishing marketing objectives

2) (2015) Customers at a furniture store are asked to give their postcodes at the
checkout. What is this an example of?
a) Primary research to determine target market
b) Secondary research to determine target market
c) Primary research to determine product life cycle

d) Secondary research to determine product life cycle

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Task 9 (2 marks)

a) Has Wesfarmers share price increased or decreased over 6 months, by how much
($)?

b) Has Wesfarmers share price increased or decreased over 3 years, by how

much ($)?

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Task 10 (2 marks)

Fill in the blanks from the words listed below (refer your work book);
1) A ____________ ______________ gives a purpose and direction to all the business's
activities.
2) ________________________ is the first step in developing a marketing plan.
3) The SWOT analysis factors in both ____________ and _______________ influences.
4) At each stage of the product's life cycle a ________________ marketing strategy is
necessary.

Choices;
situational analysis, internal, marketing plan, external, different

Task 11 (2 marks)

There are six stages in developing a strategic marketing plan, identify a different
two that you have already written about in TASK 5 and provide insight as to how
these relate to Coles.

Hennessy High 16351875 Business Studies 6

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Task 12 (4 marks)

The SWOT analysis provides insight into the present state of a business. Your task it
to select a small local business you are familiar with and sketch a SWOT, you should
be able to gain two points in each area of the SWOT (minimum).

Strengths_________________________________________________________________________
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Weaknesses_______________________________________________________________________
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Opportunities_____________________________________________________________________
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Threats____________________________________________________________________________
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Task 13 SWOT COLES (5 marks)

You are now required to perform a SWOT on Coles and

b) Write a short paragraph (100 words) summarising the key points, remembering
to include internal and external factors,

Hennessy High 16351875 Business Studies 7

Strengths_________________________________________________________________________
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Weaknesses_______________________________________________________________________
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Opportunities_____________________________________________________________________
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Threats____________________________________________________________________________
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Short Response;
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Task 14 (2 marks)

1) (2016) While developing a new marketing plan a business discovers that many
customers think its website is boring and confusing. At what stage in the marketing
process should this have been identified?
a) Identifying target markets
b) Developing marketing strategies
c) Conducting a situational analysis
d) establishing marketing objectives

2) (2015) Customers at a furniture store are asked to give their postcodes at the
checkout. What is this an example of?
a) Primary research to determine target market
b) Secondary research to determine target market

Hennessy High 16351875 Business Studies 8

c) Primary research to determine product life cycle
d) Secondary research to determine product life cycle

Task 15 (2 marks)

Self scan weigh and pay is a relatively new technology that are in all Coles and
Woolworths supermarkets. Can you please provide two (2) advantages and
disadvantages of this new technology.

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Task 16 (6 marks)

Please read the below text and answer the following questions. refer your workbook.
Peter and Theresa have owned and operated a local hair salon in a busy shopping
centre for a number of years. They specialise in female hair cuts and blow drys.
Recently a multinational franchise opened in the area in response to an expected
increase in population.

a) Outline two strengths of the hair salon

b) Outline two opportunities for the hair salon
c) Discuss one marketing strategy the Peter and Theresa could use to respond to
the threat posed by the opening of the multinational franchise in the area.

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Hennessy High 16351875 Business Studies 9

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Task 17 (10 marks)

.
a) Evaluate the differences of the internal and external factors that contribute to
Woolworths and Coles overall marketing plan.
b) Recommend marketing strategies that would assist in gaining market penetration
for Coles and Woolworths.

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Teacher to complete.

Total Marks /52

Percentage @20% weighting

Percentage = Your mark / 52 *100 =

.20 X Percentage mark = total weighting =

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Hennessy High 16351875 Business Studies 12