Assignment

Course title: Marketing Research

Course code: MKT-422

Topic: Online Video Case 8.1, Procter & Gamble: Using Marketing

Research to Build Brands

Submitted to: Md. Mahiuddin Sabbir

Lecturer,

Department of Marketing

University of Barisal

Submitted by: Pioneer

8th semester

Department of Marketing

University of Barisal

Date of submission: April 10, 2017

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 Department of Marketing
Group Profile

Group name: Pioneer

Names of the members of the group:

S.L No Name ID No Remarks

01 Belal Husain 12MKT003

02 Shuvankar Das 12MKT014

03 Nazmul Hossain 12MKT022

04 Biswajit Karmaker 12MKT027

05 Sabekun Nahar Suma 12MKT069

06 Syeda Tasmina Jannat 11MKT363

07 Suman Kar 11MKT395

Group representative: Shuvankar Das

Contact: shuvankardass@gmail.com

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Serial No. Particles Page No.
1 About the case 1
2 P&G (Procter & Gamble) - At a Glance 2
3 Q7: Discuss the role of qualitative research in helping P&G to 3
increase its share of the Toothpaste market.
Answer to the Question Number 7 3
4 Q8: P & G has developed new toothpaste that provide tooth 5
and gum protection from 24 hours after each brushing. It
would like to determine consumers response to this new
toothpaste before introducing it in the market place. If a
survey is to be conducted to determine consumers
preferences, which survey method should be used and why?

Answer to the Question Number 8 5

5 Q9. What role can causal research play in helping P&G 6
increase its market share?
Answer to the Question Number 9 6
6 Q10. Illustrate the use of the primary type of scales in 7
measuring consumer preferences for toothpaste brands.
Answer to the Question Number 10 7
7 Q11. If marketing research to determine consumer 9
preferences for toothpaste brands were to be conducted in
Latin America, how would the research process be different?
Answer to the Question Number 11 9
8 Q12. Discuss the ethical issues involved in researching 11
consumer preferences for toothpaste brands.
Answer to the Question Number 12 11