(Hasty Generalization)
Why wait for infection to set in? Might as well get ahead of the game with
Infect-Aids! Our product is virtually an anti-bandaid. Instead of protecting wounds,
scrapes and bruises, it infects them. To sell this product, we shaped our add to appeal to
children. To do so, we made sure our space was densely filled with several shapes and
vivid, primary colors. For topography, we chose a bold font to quickly grab the
attention of easily distracted children. We left our ad free of borders to steer clear of an
overly-structured look. In addition, we also added a date to the bottom right hand
corner of our ad. This date, stating Since 1904 instills a timeless and well-trusted
feel, one that will one day make this brand a lovemark. Many of the images within
our ad are equipped with large eyes and cartoon-like features, elements that are sure to
appeal to young audiences. Along with visual rhetoric we also included three fallacies,
those being, self-evident truths, hasty generalization, and dicto simpliciter. These
elements were all used with the intention of appealing to a target audience and selling
our product.