This article is about the television network. For its parent 1 History
company, see ABS-CBN.
1
2 1 HISTORY
kilowatt Millennium Transmitter, resulting in improved Group division. ABS-CBN Entertainment Group is re-
signal quality throughout Mega Manila. sponsible for original programs ranging from musical and
In 2005, ABS-CBN re-upgraded its transmitter into a variety shows, showbiz, comedy talk shows, gag shows
very high capacity of 346.2 kilowatts resulting on a much and sitcoms. Original and adapted TV series and drama
clearer signal in Metro Manila. anthologies are produced by Dreamscape, Star Creatives
and other drama units created by ABS-CBN, while news,
During the historic presidential election, in response to public service and documentary programs are produced
the rst automation of the election in the country, ABS- by ABS-CBN News and by other independent production
CBN utilized a technology from Orad Hi Tech Sys- outts. ABS-CBN also acquires and syndicates program
tems Ltd. that utilizes the principles of augmented re- formats from abroad most of which are reality shows. The
ality.[9] The technology uses real-time image process- remaining airtime of ABS-CBN is dedicated to acquired
ing system for live broadcasts of 3D computer-generated anime series from Japan, cartoons from the United States,
imagery against a real set or background. ABS-CBN and ller programs such as Korean dramas and foreign
also utilized what is probably the biggest touch screen movies from the United States, Hong Kong and South
display to be used in a Philippine television show. A Korea. ABS-CBN also shows TV specials, sporting and
new set dubbed as the WAR (Wireless Audience Re- awarding events.
sponse) room was specically designed for the said elec-
tion coverage.[10] The coverage of ABS-CBN became the
third top trending topic worldwide on the social network- 4 Digital transition
ing site Twitter.[11][12]
years for its DTT transition.[16] ABS-CBN utilized UHF science ction, fantasy series created by Erik Matti. This
channel 51 Manila (695.143 MHz), later UHF Channel was followed by Budoy in 2011. Prior to this, big budget
43(647.143 MHz), for test broadcasts in the DVB-T for- series like Esperanza, Mula Sa Puso, Pangako Sa 'Yo, and
mat. ABS-CBN was expected to begin digital test broad- Kay Tagal Kang Hinintay were shot in 16mm lm with a
casts in January 2009.[15][17] 4:3 aspect ratios while low budget series on the other hand
In June 2010, the NTC announced that it would formally were shot in smaller formats. Beginning with Be Careful
adopt the Japanese standard ISDB-T for digital broad- With My Heart in 2012, all of ABS-CBNs TV series were
casting and issued a circular commanding all the coun- all produced in high-denition format. Ningning is the
rst Filipino TV series to be broadcast in HD on October
trys television networks to switch-o their analog ser-
vices on December 31, 2015 at 11:59 p.m. Philippine 5, 2015 while Maalaala Mo Kaya is the rst mini-series
to do so the day before. On the other hand, the rst ever
Standard Time (UTC+8).[18] But due to delay of the re-
lease of the implementing rules and regulations for dig- locally produced live entertainment program to be broad-
cast in HD is the musical variety show ASAP on October
ital television broadcast, the target date was moved to
2020.[19] 4, 2015.
In April 2011, the conglomerate announced further de- On April 19, 2009, Sony announced the acquisition
tails about its DTT plans, which would oer ABS-CBN of ABS-CBN of 24 units of its Sony high-denition
and Studio 23 (currently S+A). In addition, four new professional video cameras through a press release pub-
channels which will be exclusively available to its digitallished on Sonys ocial website.[25] On July 11, 2009,
users will be oered once the digital broadcast start. The ABS-CBN launched a high denition feed of Balls (now
specialty TV channel line-up will include one news chan- S+A HD) in SkyCable under the name Balls HD, the rst
nel, one youth-oriented channel, an educational channel, local high-denition TV channel in the history of Philip-
and a movie channel. The conglomerate is also planning pine television. In the same day, Balls HD broadcast
to utilize the 1seg (one segment) broadcast standard for the rst locally produced coverage of an event in high-
handheld devices.[20][21][22][23] denition, the UAAP Season 72 basketball game which
was produced by ABS-CBN Sports.[26][27] In addition,
In September 2014, ABS-CBN soft-launched its DTT two of its three news helicopters are capable of transmit-
service started selling ISDB-T receivers in selected ting high-denition live feeds from its 5 axis gimbal HD
barangays in Metro Manila under Sky TV+ brand. Later, camera mounted on the aircraft.[28]
it was rebranded as ABS-CBN TVplus.[24]
On April 20, 2010, Ikegami, a Japanese manufacturer
On February 11, 2015, ABS-CBN formally launched its of professional and broadcast television equipment an-
DTT service under the name ABS-CBN TVplus in a for- nounced the acquisition of ABS-CBN of 75 units of
mal switch-over ceremony held at the ABS-CBN Broad- Ikegami high-denition professional video cameras for
casting Center. The ABS-CBN TVplus service has four electronic news gathering.[29]
exclusive TV channels which are free of charged, these
are movie channel Cine Mo!, news channel DZMM Tel- On October 3, 2015, ABS-CBN launched a high-
eRadyo, educational channel Knowledge Channel, and denition feed in SkyCable and Destiny Cable under the
kids channel Yey!. In addition to ABS-CBN and S+A, name ABS-CBN HD. This marked the Philippines rst
all non-encrypted digital terrestrial broadcast within the commercial television network to be launched in high-
area is also carried by the service. ABS-CBN TVplus also denition. The said channel will broadcast selected shows
provides pay per view, EWBS, and BML services. As of of ABS-CBN in true high-denition picture while the re-
September 2015, ABS-CBN TVplus has sold over half a maining shows will be broadcast in upscaled standard def-
million units of its set-top boxes. inition picture with pillarbox to preserve its original 4:3
aspect ratio.[30] ABS-CBN HD was also made available
on Sky Direct, I Want TV, and Sky On Demand.
4.2 High-denition television
4.3 Tapeless
5 Competition
Since its inception in 1953 until 1961, ABS-CBN (then
Alto Broadcasting System) was the only commercial tele-
vision network in the country. It was only until the 1960s
that television became common and at that time, although
audience measurement has not yet invented, ABS was
favored by giant companies such as Procter and Gam-
ble, Colgate-Palmolive, Unilever, Nestl, The Coca-Cola
Company, Pepsico and Caltex. ABS-CBN was the only
Philippine television network to air commercials and was
only the advertising partner of Colgate-Palmolive prod-
One of the three Eurocopter AS350 cureuil news helicopters ucts from 2000 until 15 years later in 2015, when other
of ABS-CBN in a hangar in Mactan-Cebu International Airport networks returned to air the Colgate-Palmolive commer-
mounted with a ve-axis gimbal HD camera. cials such as rival GMA Network. When the martial law
was declared, ABS-CBN and other television networks
(including ABC-5, now TV5) were forced to shut-down
ogy,[31][32] Snell, and Ruckus Wireless.[33] and held control by the Government. When it was re-
established in 1986 as a commercial television, it had
failed to regain its glory days and was ranked behind
among the ve television networks. It was not until 1987,
4.4 Digital archiving when it was re-branded as The Star Network that it
had slowly regained its foothold in TV ratings. In 1992,
ABS-CBN started digitizing its lm and television con- AGB Nielsen Philippines was founded and a new pace in
tents in 2004.[34] In 2003, ABS-CBN started the migra- television history was introduced. In 2007, TNS Philip-
tion of the station from a tape based playout to a tape- pines started to oer media research through Kantar Me-
less system with the rst 4 channels using SeaChange dia Philippines (formerly Kantar/TNS). In 2008, AGB
International servers and Etere Automation and Etere Nielsen Philippines released the all-time highest rating
Media Asset Management. Further expansions both lo- shows in the Philippines, with 7 of the top 10 high-
cally and globally started in 2008 with the integration est rating shows all from ABS-CBN with the shows like
of its playlist import. In 2010, ABS-CBN started to The Battle: Pacquiao vs. Morales, Rosalinda, Esperanza,
replace SeaChange International servers with Harmonic Meteor Garden, Pangako sa 'Yo, Miss Universe 1994, and
Inc. and Etere managing a multi-server, multi-channel Maria Mercedes.[39] At the turn of the rst decade of the
system, they also started the HD playout using the Chan- century, competition was up against its closest competitor
nel in a box technology of Etere MTX. [35] GMA Network and TV5. Moreover, the data released by
In 2007, ABS-CBN acquired a Media Asset Management AGB Nielsen show the Mega Manila data, which favors
System (MAMS) from IBM Corporation for a cost of 4 GMA in the Mega Manila ratings while Kantar Media re-
million US dollars. The IBM MAMS includes a hardware leases the Total Philippines ratings (National Urban and
infrastructure support and 2 petabytes (2000 terabytes) Rural Households), which favors ABS-CBN.
of data storage that is expected to grow by 36 percent
over the next few years as ABS-CBN is already generat-
ing over 700 hours of contents a month.[36] The MAMS 6 Controversies and scandals
will be integrated to the million dollar Dalet Digital Me-
dia Systems[37] and Avid Unity ISIS (Innitely Scalable
Throughout the years, ABS-CBN has been involved in
Intelligent Storage)[34] that will enable ABS-CBN to dig-
several controversies and scandals involving its talents,
itize and store its over 200,000 hours of television con-
employees, and programs.
tents and its library of over 2000 lms.[38] The digitiza-
tion of ABS-CBNs lms in particular includes a digital
audio and video restoration and remastering process in
1080p full high-denition pixel resolution in either 4:3 or
6.1 Wowowee scandals and incidents
16:9 aspect ratios. As of 2015, ABS-CBN Film Archives,
in partnership with Central Digital Lab, Inc., has digi- Further information: Hello Pappy scandal and PhilSports
tized, restored, and remastered over 130 lms which in- Stadium stampede
cludes classics such as Himala, Oro, Plata, Mata, and
Ganito Kami Noon, Paano Kayo Ngayon?. The lm pro- Two major incidents involving ABS-CBN have involved
cessed are made available on wide array of platforms the networks variety show Wowowee. Demand for tick-
which include free-to-air and cable television, pay per ets to a one-year anniversary episode of the show at
view, DVDs, and limited theatrical screenings. the PhilSports Arena in 2006 caused a deadly stampede
6 7 REFERENCES
killing 76 people.[40] Over a year later in August 2007, [4] Lucas, Daxim (June 23, 2012). TV5 losses double to
the show became entrenched in another scandal involv- P4.1B in 2011. Philippine Daily Inquirer.
ing the possibility of a new game on the show being rigged
[5] Rimando, Lala (March 1, 2012). MVP says hes still in-
as evident by a mechanical glitch which occurred dur-
terested in GMA-7. Rappler.
ing an episode,[41] which grew greater after Eat Bulaga!
host Joey de Leon and Wowowee host Willie Revillame [6] Cerrado, Aldrin (June 5, 2013). ABS-CBN Corporation
started exchanging attacks on-air against each other dur- Amended 2012 SEC Form 17-A (PDF). Philippine Stock
ing their respective and competing shows.[42] The inci- Exchange (Press release).
dent later lead to a probe by the Department of Trade
and Industry led by senator Mar Roxas (which was jok- [7]
ingly suggested by Joey during a speech he made on Eat [8] Anastacio, Ellen Joy; Badiola, Janine Natalie (January 1,
Bulaga! in reference to the Hello Garci scandal, dubbing 2010). The History of Philippine Television. UP-CMC
it Hello Pappy)[43] Broadcast Department. Retrieved April 6, 2012.
[3] Tuazon, Ramon (June 16, 2013). Philippine Television: [21] Rommel Pedrealba (director) (2011). ANC Future Per-
Thats Entertainment. National Commission for Culture fect: TV Goes Digital 3/5 (Television production). Philip-
and the Arts. pines: ABS-CBN News and Current Aairs.
7
[22] ABS-CBN to launch 5 new premium channels on free- [40] 73 dead in stampede at Philippine game show. ABC
to-air TV. Lopez Group of Companies. April 4, 2011. News. February 4, 2006.
Retrieved May 8, 2011.
[41] ABS-CBN: No cheating in Wowowees 'Wilyonaryo'".
[23] Exclusive: The ABS-CBN Digital TV retrieved October GMA News and Current Aairs. August 30, 2007. Re-
18, 2013 trieved April 10, 2009.
[24] http://tvplus.abs-cbn.com/support/ [42] Joey tells Willie: Explain before you Complain. GMA
News and Public Aairs. August 30, 2007. Retrieved
[25] ABS-CBN Philippines launches High Denition with Sony April 11, 2009.
HDC-1400 High Denition Portable Studio Cameras, Sony
Corporation, retrieved March 20, 2012 [43] Roxas seeks probe on 'Hello, Pappy' game show 'scam'".
GMA News and Current Aairs. August 30, 2007.
[26] ABS-CBN airs UAAP on high-denition. Manila Bul- Archived from the original on October 13, 2007. Re-
letin. Archived from the original on July 17, 2009. Re- trieved November 3, 2007.
trieved May 20, 2012.
[44] GMA 7 tagged in scandal. manilatimes.net. December
[27] ABS-CBN Chooses EVS Tapeless Solutions for Studio 20, 2007. Archived from the original on December 21,
and OB Facilities. Wam Pacic, Inc. August 4, 2009. 2007.
Retrieved March 27, 2012.
[45] Godinez, Bong (December 20, 2007). Quezon City court
[28] Presenter: Tony Velasques (2010). Future Perfect: ABS- issues TRO against AGB Nielsen. Retrieved April 7,
CBNs Broadcast Technology in a Digital Age (TV produc- 2012.
tion). Quezon: ABS-CBN News Channel. Archived from
the original on January 25, 2014.
[30] http://www.mysky.com.ph/Cebu/updates/210/2015/10/
02/abs-cbn-is-now-available-in-hd
[37] Dolan, Janice (June 17, 2008). Dalet Inks 1.2 Million
dollar Media Asset Management and Digital Archive Deal
With ABS-CBN. Zazil Media Group. Retrieved April 8,
2012.
9.2 Images
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