One benefit of using your newsletter as a You can also research articles or find
promotional tool is that you can reuse filler articles by accessing the World
content from other marketing materials, Wide Web. You can write about a variety
such as press releases, market studies, and of topics but try to keep your articles
reports. short.
While your main goal of distributing a Much of the content you put in your
newsletter might be to sell your product or newsletter can also be used for your Web
service, the key to a successful newsletter site. Microsoft Publisher offers a simple
is making it useful to your readers. way to convert your newsletter to a Web
publication. So, when youre finished
A great way to add useful content to your
writing your newsletter, convert it to a
newsletter is to develop and write your
Web site and post it.
own articles, or include a calendar of
upcoming events or a special offer that
INSIDE STORY
HEADLINE INSIDE STORY HEADLINE
This story can fit 75-125 words.
This story can fit 100-150 words.
Selecting pictures or graphics is an
The subject matter that appears in newsletters is virtually endless. You can include stories
important part of adding content
that focus on current technologies or innovations in your field.
to your newsletter.
You may also want to note business or economic trends, or make predictions for your
Think about your article and ask
customers or clients.
yourself if the picture supports or
enhances the message youre If the newsletter is distributed internally, you might comment upon new procedures or
trying to convey. Avoid selecting improvements to the business. Sales figures or earnings will show how your business is
images that appear to be out of growing.
context.
Some newsletters include a column that is updated every issue, for instance, an advice
Microsoft Publisher includes column, a book review, a letter from the president, or an editorial. You can also profile
thousands of clip art images from new employees or top customers or vendors.
which you can choose and import
into your newsletter. There are This story can fit 100-150 words.
also several tools you can use to
The subject matter that appears in newsletters is virtually endless. You can include stories
draw shapes and symbols.
that focus on current technologies or innovations in your field.
Once you have chosen an image,
You may also want to note business or economic trends, or make predictions for your
place it close to the article. Be sure
customers or clients.
to place the caption of the image
near the image. If the newsletter is distributed internally, you might comment upon new procedures or
improvements to the business. Sales figures or earnings will show how your business is
growing.
Some newsletters include a column that is updated every issue, for instance, an advice
column, a book review, a letter from the president, or an editorial. You can also profile
new employees or top customers or vendors.
2
INSIDE STORY
HEADLINE
This story can fit 150-200 words.
A great way to add useful content to your newsletter is to develop and write your own
articles, or include a calendar of upcoming events or a special offer that promotes a new
product.
You can also research articles or find filler articles by accessing the World Wide Web.
You can write about a variety of topics but try to keep your articles short.
Much of the content you put in your newsletter can also be used for your Web site.
Microsoft Publisher offers a simple way to convert your newsletter to a Web publication.
So, when youre finished writing your newsletter, convert it to a Web site and post it.
The subject matter that appears in newsletters is virtually endless. You can include stories
that focus on current technologies or innovations in your field.
You may also want to note business or economic trends, or make predictions for your
customers or clients.
If the newsletter is distributed internally, you might comment upon new procedures or
improvements to the business. Sales figures or earnings will show how your business is
growing.
Some newsletters include a column that is updated every issue, for instance, an advice
column, a book review, a letter from the president, or an editorial. You can also profile
new employees or top customers or vendors.
3
INSIDE STORY
HEADLINE INSIDE STORY HEADLINE
This story can fit 75-125 words.
This story can fit 150-200 words. of topics but try to keep your articles
Selecting pictures or graphics is an short.
One benefit of using your newsletter as a
important part of adding content
promotional tool is that you can reuse Much of the content you put in your
to your newsletter.
content from other marketing materials, newsletter can also be used for your Web
Think about your article and ask such as press releases, market studies, and site. Microsoft Publisher offers a simple
yourself if the picture supports or reports. way to convert your newsletter to a Web
enhances the message youre publication. So, when youre finished
While your main goal of distributing a
trying to convey. Avoid selecting writing your newsletter, convert it to a
images that appear to be out of
newsletter might be to sell your product or
Web site and post it.
context. service, the key to a successful newsletter
is making it useful to your readers.
Microsoft Publisher includes
thousands of clip art images from A great way to add useful content to your
which you can choose and import newsletter is to develop and write your
into your newsletter. There are own articles, or include a calendar of
also several tools you can use to upcoming events or a special offer that
draw shapes and symbols. promotes a new product.
Once you have chosen an image, You can also research articles or find
place it close to the article. Be sure filler articles by accessing the World
to place the caption of the image Wide Web. You can write about a variety
Caption describing picture or graphic
near the image.
Think about your article and ask yourself if the picture supports or enhances the message
youre trying to convey. Avoid selecting images that appear to be out of context.
Microsoft Publisher includes thousands of clip art images from which you can choose and
import into your newsletter. There are also several tools you can use to draw shapes and
symbols.
Once you have chosen an image, place it close to the article. Be sure to place the caption
of the image near the image.
The subject matter that appears in newsletters is virtually endless. You can include stories
that focus on current technologies or innovations in your field.
You may also want to note business or economic trends, or make predictions for your
customers or clients.
If the newsletter is distributed internally, you might comment upon new procedures or
improvements to the business. Sales figures or earnings will show how your business is
growing.
Some newsletters include a column that is updated every issue, for instance, an advice
column, a book review, a letter from the president, or an editorial. You can also profile
new employees or top customers or vendors.
4
INSIDE STORY HEADLINE
This story can fit 100-150 words.
The subject matter that appears in newsletters is virtually endless. You can include stories
that focus on current technologies or innovations in your field.
You may also want to note business or economic trends, or make predictions for your
customers or clients.
If the newsletter is distributed internally, you might comment upon new procedures or
improvements to the business. Sales figures or earnings will show how your business is
growing.
Some newsletters include a column that is updated every issue, for instance, an advice
column, a book review, a letter from the president, or an editorial. You can also profile
new employees or top customers or vendors.
One benefit of using your newsletter as a The subject matter that appears in
promotional tool is that you can reuse newsletters is virtually endless. You can
content from other marketing materials, include stories that focus on current
such as press releases, market studies, and technologies or innovations in your field.
reports.
You may also want to note business or
While your main goal of distributing a economic trends, or make predictions for
newsletter might be to sell your product or your customers or clients.
service, the key to a successful newsletter
If the newsletter is distributed internally,
is making it useful to your readers.
you might comment upon new procedures
A great way to add useful content to your or improvements to the business. Sales
newsletter is to develop and write your figures or earnings will show how your
own articles, or include a calendar of business is growing.
upcoming events or a special offer that
Some newsletters include a column that is
promotes a new product.
updated every issue, for instance, an
You can also research articles or find advice column, a book review, a letter
filler articles by accessing the World from the president, or an editorial. You
Wide Web. You can write about a variety can also profile new employees or top
of topics but try to keep your articles customers or vendors.
short.
If space is available, this is a good place to insert a clip art image or some other graphic.
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