ESSENTIALS OF ENTREPRENEURSHIP

DEVELOPMENT & SMALL BUSINESS

MANAGEMENT
SECTION I
1. Explain the followings :
(a) Entrepreneurial Motivation
(b) Barriers to Entrepreneurship
OR
1. Adi Godrej is one of the icons of Indian Industry. He is the chairman of Godrej Group. Adi
Godrej was born in a business family. His fathers name was Burjorji Godrej and his
mothers name was Jai Godrej. More than a century age, the Godrejs were into
manufacturing locks and vegetable-based soaps. The Godrej products were among the
first indigenously manufactured products to displace entrenched foreign brands.

Adi Godrej left India at the age of 17 to enroll at the Massachusetts Institute of
Technology. Though he planned to study mechanical engineering but he later on
switched to management. After his return to India, Adi Godrej joined the family business.
He modernized and systematized management structures and implemented process
improvements. Adi Godrej took the Godrej Group to great height during controlled
economy era.

After the liberalization process, Adi Godrej restructured companys policies to meet the
challenges of globalization. In the early 2000s, the Group completed a 10-year
restructuring process through which each business became a stand-alone company with
a CEO/COO from outside the Godrej family.

Under Adi Godrejs leadership, the group is also involved in philanthropic activities.
Godrej is major supporter of the World Wildlife Fund in India, it has developed a green
business campus in the Vikhroli township of Mumbai, which includes a 150-acre
mangrove forest and a school for the children of company employees.

Identify the entrepreneurial traits and skills of Adi Godrej which made him so successful.

2. (A) New Idea generated needs further development through its refinement by using
product planning and development process. Explain.
(B) Fill in the blanks :
a) A ______ extends protection to authors, composers and artist etc.
b) A Trade mark is granted for ______ yrs.
c) Patent granted for unusual hybrid roses, ornamental trees and an
assortment of special purpose grasses comes under ______ type of
patent.
d) ______ Patent has limited life.
e) Utility patent is granted for _____ years.
OR
2. (A) Write short notes on following :
(a) Sources of Idea Generation for New idea.
(b) Difference between Creativity and Innovation
(B) State whether the following statements are True or False.
a) Reproduction of a copyrighted work for criticism, comments, scholarship,
and research is considered as infringement of copyright.
b) The law specifies that an item cannot be patented if it has been marketed
for a period of more than one year prior to application.
c) A company name cannot be registered as trade mark, but can be
registered as service mark.
d) A design Patent is granted for new products, process, machines, methods
of manufacturing and composition of matter.
e) Patent is a grant of a property right by the Government of India.
3. What is Business Plan? How is Business Plan useful to an entrepreneur in analyzing all
aspects of the venture and in preparing effective strategy to deal with the uncertainties.
OR
3. What is market segmentation? Giving illustrations explain the importance of market
segmentation in new small business venture?

SECTION II
4. What does SIDO stands for? Discuss its various activities in development of small scale
units?
OR
4. Answer the following :
i) Permanent Registration Certificate enables the Small-Scale units to get certain
incentives / concessions. Name any two of them.
ii) List any two violations which will make Small-Scale unit liable for Deregistration.
iii) State any two objectives of Registration scheme
iv) Mention any two features of Registration scheme
v) State two benefits of obtaining Provisional eligibility certificate
vi) List any two reasons which forms the basis of evaluation for Registration

5. Write short notes on :

(a) Concept of risk and venture capital
(b) Cash flow management
OR
5. Explain the concept, uses and limitations of Break-even analysis.

6. What is business turnaround strategy and discuss various harvesting Strategies ?

OR
6. Being the owner of a 3 star hotel which source of recruitment would you adopt for the
following vacant post ? Justify your answer
i) Marketing executive
ii) Room attendant
iii) Chief chef
iv) Security Officer

SECTION I

1. Dr. Verghese Kurien better known as the father of the white revolution in India, is also
called as the Milkman of India and was the architect behind the success of the largest
dairy development program in the world, christened as Operation Food. Born on
November, 26, 1921 in Kozhikode, Kerala, Dr. Verghese Kurien graduated with Physics
from Loyola College, Madras in 1940, B.E. (Mechanical) from the Madras University and
went to USA on a government scholarship to do his Masters in Mechanical Engineering
from Michigan State University. In between, he completed special studies in engineering
at the Tata Iron and Steel Company Institute at Jamshedpur, Bihar, in February 1946 and
underwent nine months of specialized training in dairy engineering at the National Dairy
Research Institute at Karnal.

Dr. Verghese Kurien returned from America in 1948 and was posted as Dairy Engineer at
the Government Research Creamery, a small milk-powder factory, in Anand, Gujarat.
Around this time, the newly formed cooperative dairy, Kaira District Cooperative Milk
Producers Union Limited (KDCMPUL), was engaged in battle of survival with the
privately owned Polson Dairy, which was a giant in its field. Enthused by the challenge,
Dr. Verghese Kurien left his government job and volunteered to help Shri Tribhuvandas
Patel, the Chairman of KDCMPUL, to set up a processing plant. This led to the birth of
AMUL and the rest is history. In 1965, the then Prime Minister Lal Bahadur Shastri,
created the National Dairy Development Board (NDDB) under the leadership of Dr.
Verghese Kurien to replicate the success story of Amul throughout the country. In 1973,
Dr. Kurien set up GCMMF (Gujarat Cooperative Milk Marketing Federation) to market the
products produced by the dairies. Under Dr. Kuriens stewardship India became the as
the largest producer of milk in the world.
Analyse the entrepreneurial skills and qualities of Dr. Kurien that made him one of the
most successful entrepreneurs in the world.
 OR
1. Define Entrepreneurship and explain various perspectives of entrepreneurship.

2. (A) Explain the stages of New Product Development with suitable examples.
(B) True or False :
(i) Service mark is similar to a trademark and can be registered in a same
way with the same protection.
(ii) Utility patent excludes most of the botanical creation.
(iii) Copyright relates to the subject matter rather than form of expression.
(iv) Patents are exclusive property right that cannot be sold, transferred,
licensed or used as Collateral much like other valuable assets. [02]
OR
2. (A) Explain the stags of New Product Development with suitable examples.
(B) Fill in the blanks : [02]
(i) A ______ is a grant of a property right by the government to an inventor.
(ii) A trademark is granted for ______ yrs.
(iii) A _____ extends protection to authors, composers and artist.
(iv) A concept of _____ has been established so that copyright material can be
used and copied within limitation.

3. Give the concept of business plan and enlist the contents of business plan.
OR
3. Outline various Marketing Mix Decisions and explain product mix decisions in detail.

SECTION II
4. (A) Write short notes on ( any two )
(a) IFCI (b) NSIC (c) SIDO
(B) True or False : [02]
(a) Registration of SSI is voluntary and not compulsory.
(b) Any investment in plant and machinery more than 5cr but doesnt exceed
10cr rupees is known as small enterprise.
(c) DIC is the primary registering center
(d) Small Scale units should seek registration with the Registrar of companies.
OR
4. (A) What Export promotion policies are adopted by the Government to promote the
export potential of SSI units ?
(B) Fill in the blanks : [02]
(a) ______ certificate is given to SSI during the pre-operative period.
(b) The Manufacturing Enterprises are defined in terms of investment in
______
(c) PRC is normally valid for _____ years.
(d) A Micro enterprise is one in which the investments in equipments does not
exceed _____ Rupees.

5. What is ratio analysis and give the interpretation of various financial ratios ?
OR
5. Explain the nature of venture capital. Discuss steps involved in venture capital process.

6. (a) Bring out the causes for sickness in SSIs and also suggest remedial measures to
over come the same in any SSI unit.
(b) Write a note on Market Development Strategies and Diversification strategies.
OR
6. (A) Mr. Chetan has just graduated in hotel management. He plans to open a small
restaurant serving south Indian delicacies. He would like to recruit the following
personnel :
(i) Manager (ii) Marketing executive
(iii) Chief chef (iv) Waiters
 Identify the sources of recruitment and the training methods for these fresh
recruits. Justify your answer.
(B) What is business turnaround strategy ? Discuss various Harvesting strategies.