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CHALLENGE
DENVER Emilie Bishaw
Eileen Drury
BUDGET, TIMELINE AND Angie Neiss
EVALUATION Apryl Carnahan
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Timeline

Some events of the timeline are ongoing and will need to be repeated
throughout the time period while others are specific to the fundraising event.

Week 1 (March 19-25):

Create flyer
Post photos/videos that showcase what the organization does on
social media
Create monthly ad that exhibits all specifics included with
information on how community members may get involved in
volunteering for programs
Secure venue for the fundraising dinner
Hire catering and entertainment services
Recognize donors and significant donations on social media
Recognize consistent volunteers

Week 2 (March 26-April 1):

Post about potential donor/volunteer opportunities on social media
Create and distribute flyers and save-the-dates for fundraising
dinner
Place an ad in the Denver Post, 5280 Magazine, Denver Life, and
nonprofit specific newspapers and magazines
Send out monthly newsletter
Create a survey for all new volunteers/donors that addresses where
they heard about the organization (ongoing)

Week 3 (April 2-8):

Distribute flyers in relevant businesses
Post flyers around the Denver-Metro area at eye-level
Continue posting photos, videos, volunteers, donors and event
information on social media

Week 4 (April 9-15):

Contact potential donors through email
o Remind them that there are 5 programs that are in need of
funding and encourage them to explore each one

Week 5 (April 16-22):

Send out monthly newsletter
Distribute a second round of flyers
Calculate estimated number of t-shirts needed for attendees
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Week 6 (April 23-May 2):

Ensure setup night before event.
Record and announce amount of donations throughout event.

Week 7 (May 3-9):

Ensure venue is clean after event.
Follow up with attendees.
Send out thank you notes to donors

Budget

As a non-profit organization it is crucial for Challenge Denver to operate and

maintain within low-cost practices. Therefore, the tactics and strategies
exhibited in this plan reflect low-cost implementation and do not elicit a
definitive budget. The numbers below represent a rough estimate of the
proposed budget:

Fundraising Dinner:

Event Tables, Linens, Chairs, & Stage $5,000

Print Advertising: $200

Catering Services: $250

Total: $5,450

We recommend that as Challenge Denver maintains growth and achieves its

goal of raising more funds, a dedicated budget be set in place for events,
public relations and advertising.

Evaluation

Objective #1: Community Members

To increase awareness in the Denver-Metro area community in order to

increase donations, number of volunteers and overall comprehension of
Challenge Denver within six months.

Count number of new subscribers to the newsletter

Count and keep track of social media likes
Document the number of printed material that is distributed
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Monitor traffic of online listings and inquisitions

Monitor increases of Facebook impressions such as likes shares and
comments

Objective #2: Potential Donors

To raise $110,000 through donations and special events by the end of 2017.

Keep track of and count responses from potential donors that received
the informative email on Challenge Denver
Measure likes and shares on social media posts related to donating
After the event count how many new donors have been acquired
After the event asses how much funds were raised and compare to
previous events (generally around $40k raised per dinner)
Count how many potential donors email addresses were obtained

Objective #3: Volunteers

To increase awareness around the Denver-Metro area in the next six months
so that those looking for volunteer opportunities will think of Challenge
Denver over other organizations.

Analyze survey responses to determine volume, interest and how new

donors and volunteers are hearing about Challenge Denver.
Count (average) number of current volunteers
Count number of new volunteers that signup
Measure likes and shares on social media posts related to volunteering

After the event count how many new volunteers have been acquired