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COMPANY OVERVIEW
Theproductsofthebrandinclude:
Intheearly1980s,Mattelproducedvideogamesystems,underbothitsownbrandsand
underlicensefromNintendo
Why is CSR
Important for MATTEL
Mission:
Ourmissionistoactwithintegrityinallthatwedo,positivelyimpactingourpeople,
ourproducts,andourplanetbyplaying responsibly.
PLAYING RESPONSIBLY
Designitwiththe Liveitwithpersonal
endinmind commitment
Makeitwitheco-
efficiencies
Caringforthe
Environment
Actions GeneratingAwareness
BeingResponsibleand
Ethical
Values
PlaywithPassion
Togetherness
FairnessToGrow
TargetGroup
Productsareusedby
children,whichmakesit
intheirinterestto
promotethefutureof
theplanet
DIVERSITY, A KEY STRATEGY FOR
SUCCESS
Establishedin1978
Charitableorganizationincorporatedasanonprofit public benefit corporation
Computer learning labs for underserved children intheUS,HongKong,MexicoandCanada
Supportingmobile clinics to provide preventive healthcare tolow-incomechildren
Scholarships to children ofMattelemployeesin13countries
Domestic Grant makingsupportinghealthylivesandactiveplay,literacy,girlsempowermentand
creatingjoyforchildreninneed.
InternationalGrantimpactingchildreninneedin30countries.
MatchingGiftsforMattelemployeesinsupportof youth-focused charities and disaster relief.
VOLUNTEERISM
Mattelregularlyreportsontheirglobalcitizenshipeffortsthroughourdedicatedcitizenshipwebsite.
Thisprocessisheadedupbythecitizenshipteam.
Mattel publishesaCitizenshipReportastheybelieveItsimportanttoshareprogresswithourmany
stakeholders,andthisreportisakeywayweaccomplishthis.
Ibelievethatourcommitmenttocorporateresponsibilitywillnurtureandexpandourcultureof
innovation,becausethepeopleatMattelbelieveinthepowerofdoingthingsright,improving
processes,solvingproblemsandsavingresources.
Uptilnowtheyhavepublished4suchreports:2004, 2007, 2009 and 2012.
Eachreportgivesdetails,notonlyaboutthepastyearsprogressbutalsogivescertaingoalsforthe
comingyears.
Hereareafewhighlightsfromtheirlastreport:
PROGRESS REPORT GOALS
Increasepercentage
ofoverallsocial
impactfunding
dedicatedto
addressingthe
barrierstoplayto
75%annuallyby
Reducethe Promotea 2015
environmental Cultureof
impactofour sustainable
packaging Growth
Reducethe Bringplay
environmental DecreaseCarbon opportunitiesto10
impactofour Emissions mnchildreninneed
products by2015
How it gets it funded?
FundedexclusivelywithanannualdonationmadebyMattel,Inc
TheMattelChildren'sFoundationhasdevelopedpartnershipswithexemplarynonprofitpartnersfor
strongfinancialaccountability
KEY PERFORMANCE MEASURES
KEY PERFORMANCE MEASURES
THANK YOU
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