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Facial expressions are the most common among all nonverbal

Verbal communication. For instance, a smile or a frown conveys distinct


Verbal communication entails the use of words in delivering the emotions hard to express through verbal communication. Research
intended message. The two major forms of verbal communication estimates that body language, including facial expressions, account
include written and oral communication. for 55 percent of all communication.
Written communication includes traditional pen and paper letters
and documents, typed electronic documents, e-mails, text chats,
Paralanguage
SMS and anything else conveyed through written symbols such as
The way something is said, rather than what is actually said, is an
language. This type of communication is indispensable for formal
important component of nonverbal communication. This includes
business communications and issuing legal instructions.
voice quality, intonation, pitch, stress, emotion, tone, and style of
Communication forms that predominantly use written
speaking, and communicates approval, interest or the lack of it.
communication include handbooks, brochures, contracts, memos,
Research estimates that tone of the voice accounts for 38 percent of
press releases, formal business proposals, and the like. The
all communications.
effectiveness of written communication depends on the writing style,
grammar, vocabulary, and clarity Other forms of nonverbal communication usually communicate
ones personality. These include:

Oral Communication Aesthetic communication or creative


The other form of verbal communication is the spoken word, either expressions such as dancing, painting, and the like.
face-to-face or through phone, voice chat, video conferencing or any Appearance or the style of dressing and
other medium. Various forms of informal communications such as grooming, which communicates ones personality.
the grapevine or informal rumor mill, and formal communications Space language such as paintings and
such as lectures, conferences are forms of oral communication. Oral landscapes communicate social status and taste.
communication finds use in discussions and causal and informal Symbols such as religious, status, or ego-
conversations. The effectiveness of oral conversations depends on building symbols.
the clarity of speech, voice modulation, pitch, volume, speed, and
even non-verbal communications such as body language and visual Visual Communication
cues. A third type of communication is visual communication through
visual aids such as signs, typography, drawing, graphic design,
Verbal communication makes the process of conveying thoughts
illustration, color and other electronic resources.
easier and faster, and it remains the most successful form of
communication. Yet, this makes up only seven percent of all human Visual communication with graphs and charts usually reinforces
communication! written communication, and can in many case replace written
communication altogether. As the adage goes a picture is worth a
thousand words, such visual communication is more powerful than
Nonverbal Communication
verbal and nonverbal communication on many
Nonverbal communication entails communicating by sending and
occasions. Technological developments have made expressing
receiving wordless messages. These messages usually reinforce
visual communications much easier than before.
verbal communication, but they can also convey thoughts and
A good understanding of the different types of communication
feelings on their own.
and communication styles can help you know and deal with people
Physical nonverbal communication, or body language, includes better, clear up misunderstandings and misconceptions, and
facial expressions, eye contact, body posture, gestures such as a contribute to the success of the enterprise.
wave, pointed finger and the like, overall body movements, tone of
voice, touch, and others.
7 Major Elements of Communication Process Advertisements:

by Smriti Chand Business Communication


such as words, actions or pictures etc. Conversion of subject
matter into these symbols is the process of encoding.

Seven major elements of communication process are: (4) Communication Channel:

(1) sender (2) ideas (3) encoding (4) communication channel (5) The person who is interested in communicating has to choose
receiver (6) decoding and (7) feedback. the channel for sending the required information, ideas etc. This
information is transmitted to the receiver through certain
Communication may be defined as a process concerning
channels which may be either formal or informal.
exchange of facts or ideas between persons holding different
positions in an organisation to achieve mutual harmony. The (5) Receiver:
communication process is dynamic in nature rather than a static
phenomenon. Receiver is the person who receives the message or for whom
the message is meant for. It is the receiver who tries to
Communication process as such must be considered a understand the message in the best possible manner in
continuous and dynamic inter-action, both affecting and being achieving the desired objectives.
affected by many variables.
(6) Decoding:
(1) Sender:
The person who receives the message or symbol from the
The person who intends to convey the message with the communicator tries to convert the same in such a way so that he
intention of passing information and ideas to others is known as may extract its meaning to his complete understanding.
sender or communicator.
(7) Feedback:
(2) Ideas:
Feedback is the process of ensuring that the receiver has
This is the subject matter of the communication. This may be an received the message and understood in the same sense as
opinion, attitude, feelings, views, orders, or suggestions. sender meant it.

(3) Encoding:

Since the subject matter of communication is theoretical and


intangible, its further passing requires use of certain symbols

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