Location: Land location c/70/A, Y junction, Kukatpally, Hyderabad - Gmap link as follows:
https://www.google.co.in/maps/dir/17.4759217,78.4240253/17.4756845,78.4248215/@17.4765263,78.4208765,11
10m/data=!3m1!1e3
Methodology of research: Publicly available sources and guesstimation (assumptions should be ballpark)
Deliverable: PPT slides and back up workings in excel (Structure of presentation should cover following headers)
City overview:
1. Asset Location Evaluation - Location strength (evaluating location strength of assets how attractive
would the location be to attract the consumers in terms of travel time / accessibility)
2. Qualitative catchment (1 hr. drive time from location) analysis
Population
Purchasing Power
3. Design Evaluation - Prime objective is to identify and highlight reasons for structural vacancies. Retail
design evaluation will primarily involve study of following existing aspects:-
Store sizing anchor, mid-size and in-line stores
Tenant Mix Profile by retail category (Clothing, Footwear, Jewelry & Watches, Electronics,
Accessories, Entertainment, F&B, etc.)
Identify gaps in the retail offering based on current tenants mix
Recommendation:
You need to recommend the category of tenants for vacant spaces based on the gap analysis (brand wise
analysis not required) to ramp-up the leasing activity (assume linear leasing i.e. 4-5 stores per month)
such that the mall is fully-leased (100%) in 24 months. Also, prepare a tenant mix profile when the mall is
fully leased
Appropriate rent assigned to the new tenants based on store-size (you can assume existing stores as a
point of reference for rental benchmarking in case rental has not been assigned)
Summarize month wise lease status (in %), impact on top-line to reflect month wise rentals (from April-17
to March-19) achieved by mall based on lease ramp-up schedule. (Assume that there is no growth in
existing rentals for the duration)
Note: The analysis envisages a hypothetical scenario as no such mall exists at the location mentioned above
(gmap indicates its a barren land)