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Principles of Design

The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Principles of Design
The organization of Elements is called Composi'on or Design.

Unity and Variety


Symmetrical and Asymmetrical
Balance
Emphasis and Subordination
Scale and Proportion
Rhythm
Unifying Principles of Design

Unity: The sense of oneness, of things


belonging together and making up
a coherent whole.
Variety: Differences that provide
interest and contrast.
Henri Matisse, Memory of Oceania, 1953.
Unifying Principles of Design

Unity: The sense of oneness, of things


belonging together and making up
a coherent whole.
Variety: Differences that provide
interest and contrast.
Ben Jones, Black Face and Arm Unit, 1971.
Balance Visual Weight
Symmetrical Balance:
Mirror image
of Shapes/Forms on either side
of an imaginary axial dividing
line.
Elements correspond to one
another in size, shape, and
placement.

Newar artists at Densatil Monastery, Tibet, Thirteen-Deity


Tori Busshi, Shaka Jnanadakini Mandala, 1417-47.
Triad, 623.
Balance

Relieved Symmetry:
or
Approximate Symmetry: Slight
differences between axial areas of a
work.

Frida Kahlo, The Two Fridas,1939.


Balance
Asymmetrical Balance:
Two sides that do not correspond to one another in size, shape, and placement.

Nonomura Sotatsu,
The Zen Priest Choka,
late 16th-early 17th
century.

Gustav Klimt,
Death and Life, Before 1911-1915.
Emphasis and Subordination
Emphasis: The viewers attention
will be centered more
on certain parts of
the composition
than on others.

Focal Point: A specific spot to


which ones
attention is directed.

Subordina'on: A less visually


interesting
area.

Henry Tanner, The Banjo Lesson, 1893.


Emphasis and Subordination

Emphasis: The viewers attention


will be centered more on certain
parts of
the composition than on others.

Focal Point: A specific spot to


which ones attention is directed.

Paul Czanne, Still Life With Compotier, Pitcher and Fruit,


1892-94.
Proportion and Scale

Scale: Size in relation to a constant


or normal size.

Propor'on: Refers to size


relationships between parts of a
whole or between two or more items
perceived as a unit.

Rene Magritte, Delusions of Grandeur II, 1948.


Proportion and Scale

Benin, A Royal Altar to


the Hand, 18th century.
Proportion and Scale
Leonardo
daVinci,
The Study of
Human
Proportions
According to
Vetruvius, c.
1485-90.

Proportions
of the golden
section and
golden
rectangle
Proportion and Scale
Le Courbusier,
The Modulor,
1945.

Proportions
of the golden
section and
golden
rectangle
Proportion and Scale
Le Courbusier,
The Modulor,
1945.

Proportions
of the golden
section and
golden
rectangle
Rhythm
Visual Rhythm: Depends on the repetition of
accented elements, usually shapes.

Lorna Simpson, Still from Easy to Remember, 2001


Rhythm
Visual Rhythm: Depends on the repetition of
accented elements, usually shapes.

Kaiho Yusho, Fish Nets Drying in the Sun, 17th century.


Elements and Principles:
A Summary

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Unity and Variety

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Unity and Variety

n Symmetrical and Asymmetrical


Balance

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Unity and Variety

n Symmetrical and Asymmetrical


Balance
n Emphasis and Subordination

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Unity and Variety

n Symmetrical and Asymmetrical


Balance
n Emphasis and Subordination

n Scale and Proportion

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Symmetrical and Asymmetrical


Balance
n Emphasis and Subordination

n Scale and Proportion

n Rhythm

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Emphasis and Subordination

n Scale and Proportion

n Rhythm

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Scale and Proportion

n Rhythm

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

n Rhythm

Pablo Picasso, Girl Before a Mirror, 1932


Elements and Principles:
A Summary

Pablo Picasso, Girl Before a Mirror, 1932

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