PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

NOVEMBER 2004

From the
FROM THE PRESIDENT
President by Bridgette LaRose, Chapter President (2004-2005)
1
Welcome PRSSA mem- several national and re- WSUs PRSSA Execu-
A Letter from our
Faculty Advisor
bers! WSU-PRSSA fo- gional event. For ex- tive Board is geared up
2 cuses on advancing ample, the 2004 National for a busy and prosper-
members professional Conference was held in ous year! We have or-
Meet Your WSU
PRSSA E-Board
development to better New York City and it fea- ganized agency and
3-4 prepare them for the tran- tured Donald Trump as corporate tours, re-
sition from student to the keynote speaker! sume/portfolio work-
The Windy City
Hosts PR
working PR practitioner. shops, mock interview
Conference Despite the name, this or- workshops and speak-
5 The Public Relations Stu- ganization is ideal for ing engagements. The
Playmaking: The
dent Society of America students majoring in tours are designed to
Newly Introduced (PRSSA) is not just an- communication, journal- help you gain a better
PR Technique other student organiza- ism and public relations. understanding of pub-
5
tion on campus. PRSSA PRSSA opens doors. Not lic or corporate affairs.
Success and the is a long standing, nation- only do professionals The workshops are
City: Framing ally recognized organiza- raise their eyebrows meant to fine-tune
the Future of
Public Relations
tion committed to ad- when they see it on your skills in preparation for
6 vancing its members in resume, it gives you the that BIG interview! We
the field of public rela- competitive edge to
An Update on the
Membership
tions. As a member, you nab the internship or SEE PRESIDENT, PG. 7
Drive have the opportunity to job that you want.
7 be invited to PRSA
Panel Discussion
events including monthly
Timely and luncheons, meetings and FROM THE EDITOR
Informative conferences. Also, as an
8 Greetings and welcome to the first issue of the Salute for
added benefit of mem- the 2004-2005 School Year! Were looking forward to
WSU Alumni and bership, students are bringing you whats happening in WSU-PRSSA and around
Student Recogni- the metropolitan area. If you wish to submit an article for
given a chance to travel future newsletters, please contact us at
tion Luncheon
10
to cities across the US to nmyoung@wayne.edu AND dave.nielsen@sbcglobal.net.
participate in profes-
Agency Leaves its Best wishes during the year!
sional and leadership de-
Marx on Intern
12
velopment programs. Nicole M. Young Dave Nielsen
Each year, PRSSA hosts Newsletter Editor Assistant Newsletter
Editor
 WSU/ PRSSA NOVEMBER 2004 Page 2

A Letter from our Faculty Advisor

WSU PRSSA CHAPTER by Shelly Najor, PhD
Executive Board
2004-2005 Welcome to Fall 2004! While I
Faculty Advisor am always eager to begin a new
Shelly Najor, PhD school year, this Fall is especially
m.a.najor@wayne.edu exciting. The PRSSA group has
Professional Advisor been meeting since the summer
Mary Henige months, and the calendar of
mary.henige@gm.com events is nearly full. I have found
President this level of energy to be very in-
Bridgette LaRose spiring. I just hope it is catchy,
bridgettelarose@yahoo.com especially come final exam time
Vice President and the holidays! The PRSSA
Scott Kefgen Executive Board has gone to
ai5234@wayne.edu great lengths to plan events that
Treasurer are beneficial to the undergradu- thanks to Mary Henige, PRSSAs
Krystal Miller ate public relations student - ac- professional advisor. Mary
kmiller283@yahoo.com tivities that assist you in your works closely with me and is
Special Events Coordinator own professional development. very instrumental in opening pro-
Nellie Shin fessional doors for all of you.
af5312@wayne.edu Many times its events that take Thanks, Mary, for your commit-
Membership Coordinator you outside of the classroom that ment and dedication! I also want
Jamessa Reed prove to be the most helpful to mention that after having met
ar7245@wayne.edu when job hunting. I encourage my new crop of public relations
Publicity Coordinator you to participate in as many of students in the fundamentals
Donna Scott-Lucy these activities as you can. Its course, I am confident that we
Queenlucy@aol.com important that you all realize that will continue to move forward
Internship Coordinator the level of support that we re- with the same level of zest that
Beth Walker ceive from PRSA-Detroit and the we presently enjoy. See you
computerbeth@canada.com greater community of public re- around!
Marketing Liaison lations professionals is unprec-
Matthew Wisotsky edented, and without it, you QUICK FACTS
aj3401@wayne.edu wouldnt enjoy the many profes-
PRSSA-Nationals
Newsletter Editor sional experiences that you do.
www.prssa.org
Nicole Young So, a hearty thanks to all of you
nmyoung@wayne.edu practicing professionals out there PRSA-Detroit
Assistant Newsletter Editor who continually remember the www.prsadetroit.org
Dave Nielsen next generation of professionals
dave.nielsen@sbcglobal.net PRSA-Nationals
over here. Thanks for investing
www.prsa.org
in us! I know my students wont
let you down. And a special
 WSU/ PRSSA NOVEMBER 2004 Page 3

MEET YOUR WSU PRSSA E-BOARD

Bridgette LaRose (Chapter President) is a senior majoring in
public relations with a minor in Spanish. Currently, she is
interning with Eisbrenner Public Relations located in Troy. Aside
from interning three days a week, she is a full-time student and
working full-time as a server. Bridgette looks forward to graduat-
ing in May 2005.

Scott Kefgen (Vice President) is a senior public relations major.

Currently, he is interning with the Alzheimers Association,
with past internships at Marx Layne & Co., and with the
Detroit Pistons. He hopes to work in sports and
entertainment after graduating this spring.

Krystal Miller (Treasurer) is completing her last year

at WSU. Currently, Krystal is working as a server and bartender
in Novi while attending school. Although she travels a great
distance (shes from Highland Twp.), Krystal finds herself at home
in Detroit. She is excited to be a part of WSU-PRSSA
this year.

Nellie Shin (Special Events Coordinator) is a senior public

relations major. She will be graduating in August 2005.
Currently, Nellie is interning with Dr. Carol Vermallis in the Com-
munication Department, helping to promote her book. Her
future ambitions include starting her own non-profit organ-
ization for victims of domestic violence.

Jamessa Reed (Membership Coordinator) has been a member

of PRSSA for two years and hopes that her position will encour-
age other students to join and use the same resources that were
accessible to her. She has done PR work for various organiza-
tions and plans to start her own firm. Jamessa is expected to
graduate in May 2005.
 WSU/ PRSSA NOVEMBER 2004 Page 4

MEET YOUR WSU PRSSA E-BOARD

Beth Walker (Internship Coordinator) is a senior studying
organizational communication and public relations. Currently,
Beth is interning with the Lapides Publicity Group, Inc., located
in Royal Oak. In her free time, she likes to sail, talk with
friends and cook. If you ever need help finding internships,
dont hesitate to stop her in the halls of Manoogian.

Donna D. Scott-Lucy (Publicity Coordinator) is a senior public

relations major with expectations of graduating in December 2004.
She has been a member of PRSSA for two years. Currently, Donna
is interning with the Michigan State Council of Churches in Pontiac.
She enjoys visiting her favorite cities, Las Vegas and Chicago.

Matthew Wisotsky (Marketing Liaison) is a fourth-year senior

at Wayne State University, majoring in public relations. He is the
founder of SANAP, a music promotions/production/management
company that since 2002 has since been working to bring enter-
tainment to the Detroit area. He is interning with the Metro Times
in event promotions and coordinating.

Nicole M. Young (Newsletter Editor) is pursuing an MFA in The-

atre Management with the hopes of starting a management consult-
ing and public relations firm for the arts and entertainment industry.
She is a graduate of The University of Michigan with a Bachelor of
Theatre Arts. Currently, Nicole serves as the Media Relations
Coordinator for the Hilberry Theatre.

Dave Nielsen (Assistant Newsletter Editor) is a graduate of

Michigan State University with a BA in interdisciplinary humani-
ties. Dave will be graduating in May 2005 with a degree in public
relations. He hopes to work for a non-profit or arts-based associa-
tion, with dreams of starting a film society in Metro Detroit. Dave
resides in St. Clair Shores with his wife.
 WSU/ PRSSA NOVEMBER 2004 Page 5

The Windy City Hosts PR Conference

by Demetrius E. Anderson

I was fortunate enough to be able

to attend The Measure of Our
Success through Reputation, Re-
search, Resources and Results,
the National Black Public Rela-
tions Societys (NBPRS) 2004 6th
Annual Conference held in Chi-
cago September 30th - October
3rd. Public relations profession-
als, members of the media, ven-
dors and students from colleges
across the nation attended this
spectacular assembly. Through- Anderson and Pat Tobin, President of NBPRS and Founder and CEO of Tobin & Associates, Inc.,
attending the National Black Public Relations Society Conference.
out the weekend, there were
many invaluable workshops Additionally, students were The Terrie Williams Agency. Wil-
open for attendees. given an opportunity to attend a liams gave advice to the attentive
very valuable resume and port- listeners on ways to achieve per-
The conference included a ca- folio review/critique session. sonal success and fulfillment.
reer fair featuring several public One thrilling aspect of the week- She encouraged the group to al-
relations agencies, non-profit or- end was hearing from the ways help and support one an-
ganizations and corporations, all conferences guest networking other. Some of us are afraid to
available for recruitment and em- luncheon speaker Terrie Will- help someone light their
ployment information sharing. iams, President and CEO, SEE NBPRS 04, PG. 9

Playmaking: The Newly Introduced PR Technique

by Dave Nielsen
Alan Kelly, CEO and managing to practice a more aggressive a practitioner can achieve
partner of Applied brand of public relations. These through the application of plays
Communications Group, spoke plays allow for a public relations and how to utilize the plays in an
to an audience of both PR professional to use several com- ethical manner.
students and practitioners on munication methods to heighten
September 28 at the General their advantage over their com- Thanks to Mary Henige and
Motors University. This petition. Included in the plays Jessica Killenberg for sponsoring
workshop entitled that make up this model are the two WSU students to attend the
Playmaking, was co-sponsored acts of fanning the fire, re- workshop. For more information
by PRSA-Detroit and General phrasing, challenging, among on Applied Communications
Motors. many others. Group and Playmaking visit
Kelly discussed the founding of www.appliedcom.com.
Playmaking involves a set of the communication model, what
plays that allows the practitioner
 WSU/ PRSSA NOVEMBER 2004 Page 6

Success and the City: Framing the Future of Public Relations

by Bridgette LaRose
The streets were bustling with Nellie Shin, WSU-PRSSA Event
excitement while hundreds of Coordinator, participated in the
PRSSA students made their way PRSA roundtable discussions
to the Grand Hyatt Hotel on Park with PRSA Nationals New
Avenue in New York City. Professionals Affinity Group.
Whether by train, plane or Jill Spiekerman APR, Public
automobile, students from across Relations Maytag Corporation
the country gathered together to facilitated the discussion on
frame the future of public finding your place in the industry.
relations.
I think as a student, its hard to
Success in the City was the find your niche, said Shin. Jill
theme for the 2004 PRSSA helped me better understand that
National Conference held on finding your niche will happen
October 22-26 and a success it if you explore the various
was! PRSSA students from industries in PR.
across the country made the trip
to the Big Apple in an effort to Wayne States PRSSA profes-
The key messages that he sional advisor, Mary Henige,
gain a better understanding of the
pounded in students minds were: APR, communications director,
field of public relations.
know how to manage Pontiac GMC, General Motors
The conference began late Friday reputation; run toward negative Corporation participated in the
morning with scheduled agency publicity because it is like a Agency v. In House PR
and organizational tours to the diseas; people would rather work crossfire session. This PRSSA
leading pr agencies in New York. for, buy from and trust special session was developed
Edelman PR, Hunter PR, and corporations with a good to compare and contrast agency
Rubenstein Associates, Inc. were reputation; and, prove the work and corporate pr work.
some of the top PR firms the corporation is sincere. Sunday proved to be an
students visited. Each agency interesting day for both PRSA
Other activities included and PRSSA members. Donald
has a unique culture, diverse
valuable interview tips from Trump, entrepreneur, author,
client base and fast pace!
Jeffrey Ory, APR, senior executive producer and star of
Ron Alsop, news editor and se- communication strategist, NBCs hit series, The
nior writer for the Wall Street Deveny Communications in New Apprentice, was the keynote
Journal conducted a seminar that Orleans, crisis management speaker.
focused on corporate communi- guidelines from James
cations and reputation manage- Lukaszewski, APR, The SEE NATIONALS PG. 8
ment. Lukaszewski Group, Inc., and
PRSSA/PRSA roundtable
discussions
 WSU/ PRSSA NOVEMBER 2004 Page 7

PRESIDENT
FROM PG. 1
AN UPDATE ON THE MEMBERSHIP DRIVE
by Jamessa Reed
also have many other events
history! PRSSA asks that you
planned, so stay tuned and re- I would like to personally extend
please take time and use your
fer to our calendar of upcom- a warm welcome to all the new
and returning members of WSU membership to the fullest of your
ing events.
PRSSA. Congratulations on a capabilities because it is ex-
tremely beneficial to you. The E-
This organization truly bridges successful membership drive!
Board is already planning for an-
the gap from student to profes- We have a wide variety of events
other successful membership
sional. My advice is to be an and plans in store this semester.
drive in March. Once again, wel-
active member and take advan- With your membership, we plan
come to WSUs chapter of
tage of every opportunity that to make this one of the most
PRSSA!
comes your way. Also, dont successful school years in PRSSA
hesitate to ask the officers ques-
tions. We are here for you!

ARTICLE
SUBMISSIONS UPCOMING EVENTS
TO THE Friday, November Monday, December 1,
SALUTE 19, 2004 2004

Would you like to write AGENCY TOURS RESUME/

for the newsletter? The TROY, MI PORTFOLIO
Salute is looking for CRITIQUE SESSION
articles relating to a Hosted by:
current event on campus Sponsored by
John Bailey and Airfoil Public Relations
or in the metropolitan Associates, Bianchi
area relating to public Public Relations, and Room 256 in
relations or on a PRSA/ Eisbrenner Public Manoogian Hall
PRSSA event. For article Relations 6 pm
submission guidelines,
please contact
Nicole Young at
nmyoung@wayne.edu
For more information, contact WSUPRSSA@hotmail.com

Panel Discussion Timely and Informative
by Beth Walker
On the eve of one of the most
anticipated presidential elections
in American politics, the PRSSA
chapter of Wayne State Univer-
sity was treated to a timely panel
discussion on political public re-
lations. While all eyes had been
on the national candidates for the
past year, those of us seated in
the Greek Room of Manoogian
hall on November 1st had the
pleasure of focusing on Bob Berg
and Karen Morgan, both sea-
soned professionals in the field
of political PR. With faculty
member Jack Lessenberry pre-
siding as moderator, the panel-
ists gave tips and recounted sto-
ries for students on the finer
PR practitioners Berg and Morgan speak at recent Political
PR panel discussion. Photo by Matthew Wisotsky.
WSU/ PRSSA
points of political PR. Bob Berg,
who was the former press secre-
tary to Gov. William Milliken
and Detroit Mayor Coleman
Young and is now a partner of
Berg, Muirhead and Associates,
related many of the strategies that
the political PR practitioner must
use when dealing with the press.
Karen Morgan, current press sec-
retary to U.S. Representative
John Conyers expressed that one
of the most challenging aspects
of her job is keeping informed of
her clients often spontaneous de-
cision making. She later went on
to explain the importance of
maintaining constant contact
with Conyers when it was time
SEE PANEL, PG. 9
NOVEMBER 2004 Page 8
NATIONALS
FROM PG. 6
Think big, think reputation,
never quit and be paranoid were
the key points of his speech.
Trump was very gracious toward
the efforts made by PR
practitioners. He said that with
the work thats been done in PR,
its so surprising to believe that
its so cost effective.
The 2004 PRSSA Conference
was over in a New York
minute but the information and
experience that the students
gained will last a lifetimenot
to mention help snag jobs after
graduation!
Special thanks to PRSA-Detroit
and Eisbrenner Public Relations
for their generous donations to
the WSU-PRSSA chapter to
sponsor several students
attendance at the 2004 PRSSA
National Conference.

PANEL
FROM PG. 8
to confront the media. Both pro-
fessionals touched on the overall
importance of attitudes, appear-
ance and the ethical standpoint
needed to become a successful
political public relations practi-
tioner. Since both Berg and Mor-
gan work for local politicians,
much of the evening was spent
discussing the states current po-
litical agenda. Proposal 1, the
debate over the statewide casino
vote, took front seat, with much
concentration on the fascinating
position that Gov. Jennifer
Granholm has taken on the issue.
The panelists spoke for approxi-
mately one hour, fielding many
questions from audience mem-
bers. They concluded the evening
by relating to the audience the
aspects of their careers that they
enjoyed the most. Berg and Mor-
gan both expressed that it was the
structured yet spur-of-the-mo-
ment decision making required
by their profession, and the posi-
tive impact their jobs had on so-
ciety which gave them the great-
est satisfaction in their careers as
political public relations profes-
sionals.
. other details about the NBPRS,
WSU/ PRSSA NOVEMBER 2004 Page 9
NBPRS 04
FROM PG. 5
candle, because were afraid ours
wont be lit or will be
extinguished, said Williams. As
a gift, 100 conference attendees
received a copy of Williams
book, titled The Personal
Touch. This book is used as a
guide at business workshops, CALL TO ALL
lectures and corporate success ALUMNI!
courses given across the country.
One panel discussion that stood Are you working in the
out most for college students field of public relations?
covered tips on what to do to Do you own a business?
increase your marketability. Are you still in the area?
Some of the panelists We would like to know
recommendations included: Get what youre up to! Please
a mentor; network with the best; submit an update contain-
have the proper attitude about the ing your name, year of
industry; and, read books, graduation, and current
magazines and other publications job to
in the industry. nmyoung@wayne.edu and
dave.nielsen@sbcglobal.net.
The WSU PRSSA chapter would Your update will be
like to express a special thanks published in future issues
to Randye Bullock, VP of the of the Salute!
NBPRS, and Antonetta Johnson-
Gardner, Interdisciplinary
Studies CULMA WSU, for
making WSUs presence at the
conference possible.
For information about next years
conference, membership or any
please visit www.nbprs.org.
 WSU/ PRSSA NOVEMBER 2004 Page 10

WSU Alumni and Student Recognition Luncheon

By Bridgette LaRose

Wayne State University is once

again leading the way in
producing the next generation of
public relations professionals
and in honoring successful
alumni. This past May, PRSSA
and WSUs Department of
Communication recognized Lisa
Vallee-Smith, CEO and co-
founder of Airfoil Public
Relations, a WSU graduate, with
the 2004 Alumni Achievement
Award. Dr. Shelly Najor, faculty
advisor to PRSSA, said Vallee-
Dr. Shelly Najor (left), faculty advisor of the WSU-PRSSA chapter, awarding Lisa
Smith was chosen because she Vallee-Smith the 2004 Alumni Achievement award. Photo by David Romas.
understands the power of words,
reputation and competitive of volunteering in community recently completed an internship
communications and exudes service, and her family for their with John Bailey & Associates,
excellence in the PR profession. tremendous support and a PR firm in Troy. Najor
encouragement. describes Gumm as grace under
There is no greater honor than fire. I am excited to be
a tribute from your peers, Jennifer Gumm,WSU PRSSA honored with such an important
Vallee-Smith said. She praised special events coordinator, was scholarship in public relations,
WSU for giving her an excellent the recipient of the Renee said Gumm. I have learned so
educational foundation before Abraham Harries Memorial much from my professors at
entering the workforce. Vallee- Endowed Scholarship. The WSU, who drilled the
Smith noted that PR is a scholarship is given to the importance of experience and
whirlwind profession that student who best demonstrates networking in my head! Renee
umbrellas many other fields, excellent public relations writing Abraham-Harries graduated
such as advertising and and application skills and an from WSU in 1983 with a B.A.
marketing. Public relations is ability to make a meaningful in Communication. At the time
the best profession on earth for contribution to the practice of of her death, she was public
people who truly enjoy public relations. Gumm information director for the
communicating, she said. represents all these qualities, College of Fine Performing and
Vallee-Smith, who grew up in Najor said. She is a student who Communication Arts, where she
Grosse Pointe, thanked her father is committed to excellence and was responsible for college-wide
for instilling in her an incredible raises the standard for all those external and internal com-
work ethic, her mother for involved in the WSU program.
Gumm graduated in May and SEE RECOGNITION, PG. 11
teaching her the importance
 WSU/ PRSSA NOVEMBER 2004 Page 11

RECOGNITION
FROM PG. 10

munications. Allyson
Grayewski, a senior public
relations major, was the recipient
of the Jeannine Gregory
Memorial Endowed Scholarship
in Public Relations Leadership.
Gregory was an alum and former
president of PRSSA. Gregory
was a first year law student at
Pepperdine University in
California when she was killed
by a drunk driver in 1997. This
recipient must convey a sense of
resourcefulness and commitment
to the WSU chapter of PRSSA,
and Grayewski was the prime Allyson Graweski, Dr. Najor, and Jennifer Gumm during the 2004
candidate. Grayewski, is Alumni and Student Recognition Luncheon. Photo by David Romas.
committed to hard work and has
an undying appreciation to
everything that is given to her.
She is extremely dedicated to her
education and also dedicated to
her two-year-old son. I am
honored that people in the public
relations field have chosen me
for this scholarship, Grayewski
said. I feel WSU has been doing
a good job preparing me for the
real world. Najor said that
thanks to the WSU faculty and
the universitys alumni, PRSSA
is an invaluable link between
students and professionals. Our
PRSSA chapter enjoys such
strong support from PRSA
Detroit that the students have
many opportunities to receive
Vallee-Smith with last years award recipient, James A. Bianchi,
mentoring, professional President of Bianchi Public Relations, Inc. Photo by David Romas.
experiences and encouragement.
 WSU/ PRSSA NOVEMBER 2004 Page 12

Agency Leaves its Marx on Intern:

Student Recounts Interning Experience at Marx Layne and Co.
by Scott Kefgen

As an intern for Marx Layne, a stuffing envelopes, but there was

marketing and public relations actual account work.Marx Layne
agency in Farmington Hills, you represents a variety of clients.
start out at a run, and before you Each account is comprised of a
know it you find yourself at a full team. From the beginning, you
sprint. The pace and workload are given significant responsibili-
can be intense and, as the ties as part of these account
company itself will say, Marx teams. As an intern, you are in-
Layne is not for everyone. The volved in every aspect of an ac-
opportunities, however, and From day one, Marx Layne pro- count. You are taught how to re-
experiences that you receive as vided a unique working environ- search and compile media lists,
an intern are well worth the timement. Almost every office has draft press releases, acquire and
and effort. glass walls. Dress was business maintain media contacts, and at-
casual. There were no cubicles, tend the events that you are pub-
On the day of my interview, I but instead circles comprised of licizing. One of my biggest ac-
found myself walking through three desk pie pieces. The counts was the Pontiac street fes-
the front door and into a world halls, painted what I would soon tival Arts, Beats & Eats. The ac-
that I had never experienced come to know as Mike Layne count was broken up into three
before. After being greeted by Green, were always filled with separate events Arts Du Jour,
the receptionist I waited in the people coming and going to JAMbalaya and the Arts, Beats
lobby for the internship meetings. Everyone worked as & Eats festival itself. My respon-
coordinator to come and get me. a team and worked hard. My ex- sibility for Arts Du Jour, a ben-
I was soon taken to a conference pectations of filing and photo- efit held at the Somerset Collec-
room with what seemed to be the copying were thrown out the tion and featuring over 40 restau-
largest and coldest marble table window as I began my first day rants, was securing vendors. For
I had ever seen. After the contacting media and calling na- JAMbalaya, a New Orleans
interview, I was asked to take a tional publications for advertis- themed street festival, and Arts,
writing test. This included a ing rates. By the end of my first Beats & Eats, I was in charge of
grammar and punctuation test as week, I was working at a press scheduling and executing two
well as being asked to write a conference attended by Mayor separate weeks of radio food
press release and media list. I Kwame Kilpatrick. By the end drops. This included coordinat-
was also taken around the office of my second week, I was sent ing days and times for different
to meet the partners, Fred Marx, to the Special Olympics to take vendors to provide food samples
Mike Layne and Don Tanner. pictures and set up interviews for to radio sponsors. These weeks
After a few weeks of waiting, I one of our clients who was vol- were some of the longest weeks,
received a call and was asked to unteering at the event. There was as I found myself meeting ven-
be one of the summer interns. no fetching coffee or SEE MARX LAYNE, PG. 13
 WSU/ PRSSA NOVEMBER 2004 Page 13

MARX LAYNE HELPFUL WEBSITES

FROM PG. 12

dors between 6-7 a.m. in order

Airfoil Public Relations
to be at the stations by 8 a.m. A
few of the stations even invited www.airfoilpr.com
me into the booth while they
were on the air. Bianchi Public Relations
www.bianchipr.com
What I took away from Marx
Layne was a true understanding
Eisbrenner Public Relations
of how the public relations pro-
fession works. Its both fast www.eisbrenner.com
paced and exciting, creative and
at times a little overwhelming. John Bailey and Associates
Marx Layne provided me with www.baileypr.com
amazing colleagues and experi-
ences and helped me secure the
realization that public relations
was something that I wanted to
pursue. I am extremely grateful
for the opportunity to work with
their company.

Without the benefit of intern-

IN THE NEXT ISSUE...
ships, students never get the
chance to see how the industry ! Prominent Alumni Speak at WSU
really works. It is important to
take advantage of them and ex-
perience first hand what differ- ! PRSA/PRSSA Relationship Month
ent organizations have to offer.
For more information on intern-
! PRSSA Student Development
ing at Marx Layne, please con-
tact Susan Thwing-McHale at Conference
248-855-6777.
! Agency Tours