P ROJE CT

Create a soc ial me dia campa ign to inc rease

awareness abou t the client’s fu ndraising e vent
for charity

R ESULT S
$8,000+ was raised at the event (60% mo re
than targe ted), client repo rted increased web
traffic and new business was generated
S TRA TEGY

• Use d social me dia such as Fa ce book, Twi tte r an d de mogr a phic ally- targ et ed o nline for u ms to
gener ate exci te me nt wit h weekl y an d daily post s in cludin g a co nt est

• Crea te d pre- an d po st-ev ent pr ess r elea se s to sti mul ate medi a a tt entio n

• Utiliz ed Pho to sho p a nd cre at ed the official e ven t post er for bo th prin t a nd the w e b

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913
 P ROJE CT
Expand corporate branding and suppleme nt
the existing website with a blo g to increase
awareness and attract potential donor s

R ESULT S
Attracted media attention and improved web
traffic with p otential for r evenue gener ation

S TRA TEGY

• Utiliz ed SE O to cre at e blog en trie s t ha t broug ht or g anic t raffic to t he site

• Crea te d int ere sti ng an d inf or ma tive po st s o n an ev ery-o the r- da y sche dule to in cre a se t he a mo unt of
su bscri ber s an d to k ee p t he blog cu rren t

• Analy ze d traffic dat a to o pti mize co nt ent of blog po st s to maxi miz e re a der shi p

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

 - ARTIC LE PU BLISH ED IN TH E BROC K N EW S ABOU T O SP CAB LO G . CA

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

ADDITIONAL WORK

• Performed additional services fo r the On tar io SPCA including

copyediting the official newsletter “Animals’ Voice”

• Generated n ew con tent for the newsletter including ghostwriting for

the CEO and Editor

• Created copy fo r an advertorial in The Nati onal Post

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

 P ROJE CT
Create quality web editorial that targe ts
horse owners and riders

R ESULT S
Built a strong reader ship with thou sands o f
hits and the po tential for paid
advertisements on the site

S TRA TEGY

• Utiliz ed SE O to cre at e blog en trie s t ha t woul d bring organic tr affic to the si te

• Analy ze d traffic dat a to o pti mize co nt ent of blog po st s to maxi miz e re a der shi p

• Crea te d a soci al me dia c a mpaign to pro mot e t he si te on Fa ce book, Twit ter an d o the r online fo ru m s
to drive tr affic to the sit e

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

 “N OT QUI TE A S G O OD A S B EIN G TH E RE , B UT
DARN CLOSE. Y OU R D E SC RIPTI ON S ,
BAC KED UP WITH PIC S , A RE WO ND E RFU L .”

-M Y H ORS E C HAT . C OM SU BS CRI B ER

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

 P ROJE CT
Create co rporate newsletter for national
distribution

R ESULT S
Newsletter was distributed to 1,400+
employees on time and acro ss Canada in
two languages
S TRA TEGY

• Worke d wi th cor po ra te st aff to de ter min e sco pe of the pu blic ation, i nclu ding arti cles an d fe at ure s

PRINT
• Su pe rvi se d t hePRODUCTION
com panie s
AND
projec t incl udi ng hiring an d ma nagi PROOFING
ng thir d- par ty wri ter s, pho togr apher s a n d printi ng

• Ma nag ed print pro ductio n an d copye dit ed all ma ter ial

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913

 P ROJE CT
Advertorial copywriting on packaging for
international distribution

R ESULT S
The copy was used both for print and o nline
for the launc h of the product

S TRA TEGY

• Crea te d co py th at w as co mpelling a nd en ticing t o consu mer s

• Re se arc he d par ticul ar ingr edi ent s in o r der to draw out t he ke y benefi ts of ea ch in o rder to maxi miz e
consu mer i m pac t

e: aubrie@aubrieporcelli.com (Canada) 647-220-2462 (United States) 561-706-7913